Chapter 324 How big can a tabloid be?
Chapter 324
The contents of the mansion report are mainly the edicts of His Majesty the Emperor, daily life, words and deeds, government laws and regulations, memorials and memorials of officials at all levels, work reports of provincial temple supervisors and other institutions, and war reports of border guards.
In the second year of Xianping of Emperor Zhenzong of Song Dynasty, it was stipulated that the Privy Council should review and report the samples in advance to prevent the leakage of military secrets of the Song Dynasty. After the Privy Council reviewed it, it was handed over to the subordinates to the clerk to be responsible for the second trial.
In addition, the Song Dynasty's mansion reports were generally only sent to the heads of government departments at all levels, while the bureaucrats and gentry other than the heads saw nothing but its copy.
In addition to the official newspapers, there is another similar publication called tabloids, which are mainly distributed in the Bianliang area, with uncertain publication periods. Taboo was also a rare name for such newspapers at that time. Sometimes it was also called "news", which made news and newspapers connect.
The publishers of tabloids are generally prosecutors and envoys, middle and lower-level officials of government agencies or some bookstore owners.
Their materials are sourced from the "internal probe", "provincial probe" and "yamen probe" that informs the news of the government agencies such as the province, temple, supervisor, and department. The contents are mainly "official probe" that has not been disclosed in politics, or the official newspaper is not ready to publish or has not yet published the emperor's edict, ministers' memorials and official appointments and removals.
The publication of tabloids often violates the ban on news leakage, and was severely banned by the court for "making rumors" and "dissemination of chaos".
But the problem is that this was the era when the Song Dynasty was the most tolerant of scholars, and those newspapers were banned at most, and at worst they could just change their vests and start over again.
"Therefore, you are always tired, and generally speaking, the court often turns a blind eye. As long as you don't involve confidential matters, you usually don't pay attention to it. After all, there are not twenty or ten such tabloids in Tokyo Bianliang..." Speaking of this, Li Gefei was both proud and a little bit of headache.
"After all, there are too many scholars in our Song Dynasty Tokyo Bianliang, and many scholars can make money by taking advantage of this opportunity..."
"Thank you for learning to solve your doubts. You have learned a lot of experience..." This is simply a replica of various current political news and rumor news from later generations.
The scholars of the Song Dynasty were most honored. What is important is that the prosperous Song Dynasty's knowledge rate was almost 30% of its population because the four people passed the imperial examinations.
Although everyone cannot write the text, they can recognize the signs in the city and the words in the book. Especially Tokyo Bianliang, it is the base camp for scholars.
Even for such tabloids, each volume seems to be between three or five thousand copies, while some tabloids even have sales of seven or eight thousand copies.
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"Master, what's wrong with you? Sitting in the carriage with such a pile of broken paper, stunned..." Li Shishi yawned foolishly and couldn't help but mutter in a low voice.
"This is naturally because I thought of a wonderful way to make money. Oh no... it is a propaganda tool to open up the wisdom of the people of the Song Dynasty and guide public opinion." Wang Yang turned his head and raised his eyebrows and smiled at Li Shishi and Liu Yiyi.
"It seems that your master is going to get rich again, hey? Why do I say it again?" After Liu Yiyi gave Wang Yang a lazy look, she did not forget to sarcastically say to Wang Yang.
"Do you know what these are?" Wang Yang shook the thin paper in his hand that was different from rice paper. The ones he held in his hand were not the courthouse's palace newspaper, but those.
"Aren't it just a tabloid that is not entirely untrue and only knows how to attract attention? Could it be something else?" Liu Yiyi glanced at her rosy and sexy red lips.
"Do you know this is a tabloid?" Wang Yang couldn't help but be stunned.
"Of course I know, for such tabloids, my past teacher had copied tabloids for a bookstore for a while. There were mostly old news, but those bad people changed their titles and printed them to attract attention..."
Wang Yang couldn't help but be stunned. Oh, there are title parties in this era? It seems that the bad habits of news entertainment personnel have been popular since ancient times.
"Master, may you want to run a tabloid like that?" Li Shishi also understood what Wang Yang meant.
"I want to run a newspaper, but not a low-end and unqualified thing..." Wang Yang said, shaking the tabloids in his hand.
"Then what news are you going to do? Are you going to find some royal privacy?" Liu Yiyi couldn't help but lit up. She also thought that Wang Yang not only knew the Prince Duan, but now he also had a good relationship with the young emperor.
"Not all, I am going to run a Bianliang weekly newspaper, which will be divided into several sections, including news about the current affairs of the dynasty, and of course, there will also be various life information that the people are most concerned about.
For example, this spring, there is plenty of rain, and the prices of vegetable in Bianliang in Tokyo may rise or fall compared to last year. Or people who come to Bianliang from other places may know through this newspaper what the housing prices are in Bianliang in Tokyo, and where there are good houses to rent or sell..."
As Wang Yang said, the two women were stunned. They never thought that the newspaper Wang Yang wanted to run was not a big event like high-ranking state government affairs, but rather these market affairs.
"This, can you see this?" Li Shishi and Liu Yiyi said in a glance.
Wang Yang looked at the two beautiful girls with puzzled expressions, and a proud curve raised on the corners of his mouth. "In addition to the previous ones, there will be special women's sections, such as how women with round faces should wear makeup to make them look slimming, and how women with long faces look round, or what color they are suitable for...."
Now, the two women Li Shishi and Liu Yiyi couldn't help but lit up. "Can these be taught?"
"Of course, think about it, aren't there a few old wives in our building who are good at makeup? They must be the most experienced and have the most say..."
"Yes, but those are their ability to eat. They taught others what to do in their lives in the future?" Li Shishi couldn't help but hesitate.
Wang Yang laughed and rubbed Li Shishi's head. "So many people can read and write, but how many people can write well? Besides, Wang also has to pay them royalties..."
"In addition to these, you can also write some small stories to put them on and serialize them to attract long-term customers. Over time, you will have a solid readership."
"I heard you say so much, but it's all good. Isn't this newspaper a little disadvantage?"
"Of course there is, and this disadvantage is quite large. That is, once the newspaper gets bigger and bigger, it is easy to be jealous..." Wang Yang sighed helplessly and said.
"How big can a tabloid be?" Li Shishi couldn't help but say curiously.
Chapter completed!