Chapter 1157

"Yes, with this thing and a stable and solid cement straight road, I have a horse-herding place in the Song Dynasty. I believe that in the near future, this kind of carriage will be seen everywhere on the cement straight roads in our Song Dynasty." Sister Chen nodded firmly and agreed with Li Qingzhao's statement.

She had tried a four-wheeled carriage many times before. It was precisely because she felt that the four-wheeled carriage was far more stable and comfortable than the two-wheeled carriage that Pingyin Hou Mansion purchased four cars in one breath, but this month, she could only deliver one car first.

After all, Wanhong Trading Company is a businessman and cannot just meet the needs of shareholders and ignore the needs of customers. Therefore, every shareholder in demand only received a four-wheeled carriage this month, and the remaining orders will need to be completed until next month and next month.

Moreover, all shareholders purchase four-wheeled carriages at market prices and are never discounted. After all, the money earned is to be used to share the profits. Currently, four-wheeled carriages are popular flagship products, so the first batch of products is best to allow more customers to enjoy the comfort and stability of four-wheeled carriages.

After the twenty carriages left the store one after another, the test cars returned to their original position again. Among the bystanders, there were many potential customers who came to consult and test drive.

In the shop, there are twelve samples of carriages with everything except horses.

This is different from the test drive outside. This is to let these unknown customers understand why the four-wheeled carriages in Wanhong Trading Company have several prices.

Moreover, next to each sample car, there is a smiling, polite and well-dressed shopping guide there explaining the characteristics of various models with a clever tongue...

"This VIP, our Wanhong Trading Company's four-wheeled carriage is divided into three categories: comfortable models, luxury models and supreme models. Taking comfortable models as an example, comfortable models only have the most basic configuration, but many configurations do not, such as interiors, such as stability springs inside..."

"Our supreme model not only allows you to ride comfortably, but also lengthens the seat cushion and folds the cushion back to a certain distance. In this way, you can completely rest in the car while you are tired from the journey, and will not delay your trip..."

"In addition, look here again. This is the top crystal sheet purchased by my Wanhong Trading Company for the supreme model, which is embedded on the car window. In this way, VIPs only need to sit safely in the carriage, lean against the handrail, and enjoy the infinite beauty outside the car window..."

"And in the Supreme model, our carriage also uses the top-level calfskin hand-sewn seat cushions, which are both soft and comfortable. Even the handrail is sewn in cowhide, which makes it easier for VIPs to relax their hands..."

From time to time, customers who came to visit would sit in the carriage under the persuasion of the shopping guide to experience the characteristics and special functions explained by the shopping guide.

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"Wan always feels that he has achieved the ultimate of a businessman, but he never thought that you are even better than me. Unexpectedly, even the same four-wheeled carriage will make you differentiate it. Tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk tsk t

"But the order for customized luxury and supreme versions is three times that of the comfortable version." Wan Bin looked at Wang Yang beside him, his eyes full of admiration.

Wang Yang smiled and explained slowly. "There are countless rich people in our Song Dynasty. For them, since they can afford a four-wheeled carriage, if you want to buy it, just buy the best one.

In this way, even if you go out to discuss business, as soon as such a supreme model appears, those people can feel their strong sense of superiority and momentum..."

The marketing methods Wang Yang adopted were exactly the methods used by major auto manufacturers in later generations to buy cars. Think about it, in later generations, most people who bought cars and those who could afford money would definitely not want to ask for the beggar version, at least two or three levels higher than the beggar version.

Of course, there are some people who are more willing to pay more money and directly use the top-notch ones. In this way, when you go out and show off, you are also very stylish.

The purchaser's psychology has long been understood by later marketing experts, so Wang Yang, the number one marketing expert in the Song Dynasty, naturally shamelessly copied it all and used it.

Judging from the current situation, the effect is quite good. The Beggar's version, um... that is, the sales rate of the Comfort Edition is the lowest, but the price is far higher than the Supreme Edition of the Deluxe Four-wheeled Carriage is the hottest.

The second most popular one is the Supreme Edition, which is specially used to deal with the wealthy people who are willing to show off and can throw out large amounts of money without hesitation to satisfy their own wishes.

In the next ten days, there were endless streams of dignitaries who came to test drive a four-wheeled carriage.

The order quantity is still soaring, thanks to Wanhong Trading Company's rapid expansion of production after keenly realizing the advantages of four-wheeled carriages.

But even so, the orders were still in less than a month and a half, and after four months, it is expected that all workshops will be fully operational.

The monthly output of Wanhong Trading Company's four-wheeled carriages will reach as many as 120. Moreover, the four-wheeled carriages produced will be pulled in front of the shop and wandered around, and will be bought by buyers who have made deposits.

Occasionally, there are buyers who regret it after placing a deposit, but I'm sorry, the deposit will not be refunded, and the vacant four-wheeled carriage will also be bought by buyers with the orders behind.

More and more four-wheeled carriages appeared on the streets of Tokyo Bianliang, and even began to appear on the cement straight roads leading to various transportation hubs and important cities in the Song Dynasty.

This has brought new customers to Wanhong Trading Company, which has led to Wanhong Trading Company working overtime to produce four-wheeled carriages, while also having to spend money everywhere to buy more workshops and recruit more craftsmen to produce.

When the four-wheeled carriage began to be launched and more and more people could enjoy its comfort and stability, the ministers in the court all assigned the housekeepers to bring huge sums of money.

Even the enemies like Zhu Guangting and Zhao Tingzhi who were personally expelled from the court by Wang Yang for his own enjoyment had to quietly ask the people in the mansion to take the money to the carriage sales store of Wanhong Trading Club to place an order.

In the early morning, Su Dongpo opened his eyes, washed up, and after breakfast, he put on his official uniform. Then he boarded his private car: the 11th Supreme Edition four-wheeled carriage of Wanhong Trading Club.
Chapter completed!