Sha Zhengyang patiently started with the design of the new product positioning.

When talking about the positioning of the fine Dongfanghong, the planning to build momentum through Lao Cui’s "Rock on the New Long March" concert, the advertising poster, and the public welfare and commercial breadth of cooperation with the public security organs.

Finally, we talked about the next step of launching the Aged Oriental Red, the application of intraday trading strategies, and the plan to connect specific groups such as the army.

I have to say that Sha Zhengyang has excellent eloquence. His decades of career training are condensed on the current passionate marketing strategy. He is refined and sharp, and he defeated Ning Yuechan in an instant.

It can be said that this marketing technique that transcends the times has made Ning Yuechan almost have a brainstorm.

It turns out that advertising and marketing can do this. Although she is not sure how effective it will be, her intuition tells her that this will definitely make a hit.

This talk lasted for two hours.

Once she got stuck, Ning Yuechan completely put aside her previous reserve. She was originally a bold and unrestrained woman. Since she had been persuaded by the other party, she naturally had to make the situation clear.

"I know a little about Lao Cui's rock. I just came out of school for two years in 1986. Lao Cui did sing "Nothing" well. I heard that college students like his songs very much, but unfortunately I couldn't get into college."

Ning Yuechan's eyes were filled with some confusion.

She failed to get into college after graduating from high school. Later, she repeated the school for another year and was still a little short of it. She had to go home. It was impossible for her family to support her as a girl to continue studying. If she could get into college, even if she was a teacher college, maybe...

"Well, the concert of Lao Cui came to Handu last year, and it was a sensation in the city and was very popular, so I think this should be an opportunity. The small bottle boutique Dongfanghong we are positioning, which focuses on two or five and half a pound, which is aimed at this young group."

Sha Zhengyang stroked his jaw, "If my plan can succeed, then our sales can follow wherever Lao Cui's concert goes."

"Do you think you can make this wine red in a concert?" Ning Yuechan frowned, "I think you may be too optimistic. I admit that Lao Cui is very appealing and influential, but to make everyone accept this wine, it seems that just such a concert is still too thin."

"Well, you're right, so we still need some early momentum to create momentum, want to brew the atmosphere, let everyone know about Dongfanghong, and then finally use Lao Cui's concert to ignite the last fire and burn the market."

Ning Yuechan has good judgment ability and can see problems. Sha Zhengyang increasingly feels that Ning Yuechan is a rare and good assistant.

"How to build momentum?" Ning Yuechan was also excited, and she was also more and more optimistic about the guy in front of her.

"What I'm considering is, for example, Lao Cui will have several concerts in Changsha in October. If we agree, we can go to Changsha to prepare a market one month or two months in advance, such as poster promotion, and a lottery ticket is provided with each bottle of Oriental Red Wine. If we win, we can get a ticket to Cui Jian's concert,..."

Sha Zhengyang has been thinking about these plans for a long time, and the specific details still need to be carefully considered, but the big draft has been released.

Jianlibao is already doing this kind of lottery ticket this year. Of course, Jianlibao is rich and generous. He is doing lottery prizes of millions of cash, so of course he can't do that. But just this round of tickets to Lao Cui's concert can still be done, at least he can create a publicity stunt among young people.

This not only helped Lao Cui consolidate his popularity and expand his influence, but also explained and promoted Oriental Red Wine.

Ning Yuechan's eyes also lit up, and she had a prize sale? But then she frowned again, "Is it too late? If it was an October concert, at least in early September, the goods store would have to be sold out, otherwise it would be too late."

"I have another month left. I will set the time for Dachuan Glass Factory. This week, the samples will be taken out. Once they are finalized, they will be produced immediately. We don't ask for a lot of goods to be sold at once. In fact, this is a publicity stunt. Even if we can sell three or five thousand pieces of wine in Changsha in this battle, the brand reputation will at least be made. The rest is how to expand the influence and consolidate the market."

Sha Zhengyang calculated that time was indeed very tight, only more than two months.

According to the twelve bottles of high-quality Oriental Red for half a pound, 125ml of high-quality Oriental Red for a 24 bottles, 5,000 pieces are only 15 tons of wine, which is indeed insignificant for the huge market in Changsha and even the cities and counties near Changsha.

Of course, the premise is that you have to open up the market, otherwise you may not be able to sell even 500 pieces.

"Then how do you plan to consolidate and develop the market in the future?" Ning Yuechan still refused to give up and wanted to ask the question to the end.

"Television advertising and newspaper advertising, as well as an event that "respects the leaders' hometown and tastes Oriental Red Wine", of course, this may be slowed down, because we will focus on aging Oriental Red. After the brand level is certain, we must consider developing towards mid-to-high-end and ultra-high-end brands,..."

Sha Zhengyang knew that this battle was not easy to fight, but he had to fight.

Now it is still in the wilderness of the liquor industry. If nothing unexpected happens, Jiuguijiu will begin to rise in two years. Although it is different from Oriental Red in terms of fragrance, the liquor market is so big. If you occupy more, others will naturally occupy less.

Moreover, Sanxiang is also the home court of others, so he must seize the opportunity to open the market when there is no decent famous wine in the Sanxiang market.

Ning Yuechan was finally impressed.

Although she was reluctant in her heart, she still had to admit that this guy was simply a genius, a genius with extraordinary imagination in marketing in the liquor industry.

She couldn't think of how these ideas came out of this guy's head, just because she had been doing marketing at Quanxing Brewery for a while? If she really had such a skill, why had Quanxing Brewery never had a marketing method in this regard?

Looking at Ning Yuechan's suspicious and shocked gaze, Sha Zhengyang's feeling was even more enjoyable than drinking iced soda.

Such a beautiful woman with a hot and rebellious personality was eventually convinced by herself. This kind of spiritual "conquest" is actually no different from physical conquest.

At this time, Sha Zhengyang found that Ning Yuechan, who was sitting opposite him, was wrapped in the round and fat buttocks of beige trousers, seemed a little translucent. Under his gourd-shaped figure, a faint red hint of light appeared from his waist.

The huge pair of breasts on the upper body was wrapped tightly in a white shirt, but the disadvantage of the white shirt was the same, that is, the color was transparent, and the dark red bra was faintly visible, like a flame hidden in the darkness, which always inadvertently caught Sha Zhengyang's gaze.

Ning Yuechan had no idea that Sha Zhengyang, who was sitting opposite him, had already had his soul flown out of the sky.

She was still chewing on what Sha Zhengyang had just said. The content that came out of Sha Zhengyang's mouth in more than an hour was too rich, and she needed to digest it carefully.

So much so that when she got up and bent over to pour water for Sha Zhengyang, she was a little distracted. She didn't notice that the button on the top of her shirt was actually broken away. The deep gullies, the two white greasy that almost broke out from the dark red bra, almost made Sha Zhengyang splatter on the spot.

Sha Zhengyang, who didn't know the taste of meat for a month, realized that this body was still his twenty-two-year-old body, and it was also filled with a large amount of hormones and dopamine. It had nothing to do with self-control, but natural desires.

Subconsciously exchanged legs and adjusted a part of his body to avoid making a fool of himself. Sha Zhengyang took the enamel teacup handed over by Ning Yuechan and took a big sip, which made him almost thrown the teacup.

Ning Yuechan also looked at him with some confusion, wondering why this guy did such a stupid thing to lick you with boiling water, and you don’t know how to get cold?

*******
Chapter completed!