Sha Zhengyang was in Cao Qingtai's office when he received Sun Yan's call. He gave Cao Qingtai an apology look, then answered the phone, and then hung up the phone after briefly responding to the other party.

Cao Qingtai's whereabouts were decided, Secretary of Xinhu County, and he came so quickly.

Originally, Cao Qingtai and Sha Zhengyang thought that there might be changes before and after the 14th National Congress of the Communist Party of China, but this time, they did not follow the convention and directly appointed Cao Qingtai as secretary of Xinhu County, which also shows that Huang Shaotang really felt a little urgency.

The inertia of history is still so strong, which made Sha Zhengyang realize that the appearance of his butterfly cannot change the general trend. This is both a good thing and a reminder not to exaggerate his power too much.

"I will go back to report next week, and there are still two or three days left." Cao Qingtai looked very calm, leaning on the sofa, looking out the window peacefully, "I originally thought I might be in the Economic and Technological Development Zone, but Mayor Lin had a little bit of that, but Secretary Huang did not agree."

"Maybe the situation in Xinhu is too bad. You need the director to take the lead." Sha Zhengyang thought for a while before pursing his lips.

Xinhu sounds good, but it is a county that has always been among the top three in the city among the sixteen counties and districts. The typical agricultural county, plus mountain counties, has been competing for the bottom one with Qiongshan.

The terrain of Xinhu is a seven mountains, two rivers and one branch. It is located on the edge of the plain, bordering Lizhou to the south and Meng County to the east. The water surface of Menghu Lake is vast and spans two counties. It is an important grain-producing area along the two banks of the lake.

"Zhengyang, I'm so good at this high hat." Cao Qingtai laughed. He didn't hide anything in front of Sha Zhengyang. "Xinhu's industrial foundation is too poor. Even if I go there, it may be difficult to make a big improvement in one or two years, unless I can give me five years."

Five years? Sha Zhengyang shook his head secretly. If he had been in Xinhu for five years, Cao Qingtai would probably not be able to sit still again.

"Director, the situation in Xinhu is indeed not very good, but it is not unattractive. I think you may not necessarily focus on industry, but you still need to adapt to local conditions." Sha Zhengyang pondered.

Cao Qingtai's eyes moved slightly, and his body leaned forward slightly, "Do you think Xinhu does not have the conditions to develop industry?"

Sha Zhengyang sighed in his heart.

Menghu Lake is a rare lake of heaven. In a sense, it is also the kidney of Handu and an important water source of the Handu Basin. If industries are vigorously developed in Xinhu and Mengxian counties, it will inevitably have a huge impact on the water quality of Menghu Lake.

Sha Zhengyang does not believe that under the impact of industry, these local leaders can now realize the importance of environmental protection. In the face of political achievements, not to mention now, they may not be able to withstand even twenty years later.

Sha Zhengyang has an impression that it was not until after 2012 that the Han Metropolitan Municipal Party Committee and Municipal Government, which learned from the pain, had to spend a lot of effort to reorganize the environment along the Menghu Lake and return the beautiful Menghu Lake in Handu.

"Director, I am not saying that Xinhu does not have the conditions to develop industry, but I think it needs to be adapted to local conditions. Xinhu has its own unique advantages. The mountainous and hilly areas are large and the unique humid climate is different from other places in Handu. It is closer to the situation in Lizhou, but the soil quality is better... "

Cao Qingtai heard what Sha Zhengyang meant and frowned slightly, "Are you talking about tea?"

Xinhu Mountain Area is extremely suitable for planting tea trees. Xinhu and Meng County are also quite famous tea-producing areas in Hanchuan. This is not a new idea. The tea industry itself is the pillar industry of Xinhu’s agriculture. The question is, can this drive the development of the entire Xinhu economy?

Obviously not.

When Cao Qingtai called Sha Zhengyang, he wanted to hear Sha Zhengyang's thoughts, which seemed to have become a fixed mindset for Cao Qingtai.

In addition, Cao Qingtai also wanted to see Sha Zhengyang's attitude and see if he was willing to follow him to Xinhu.

If Sha Zhengyang is willing to follow him to Xinhu, he can be appointed as the deputy director of the Xinhu County Party Committee Office and can consider being converted into a section-level cadre in one or two years.

But now Sha Zhengyang said that we should develop the tea industry according to local conditions. If so, why do you need Sha Zhengyang to make suggestions? Xinhu is already doing this?

This disappointed Cao Qingtai.

Sha Zhengyang felt that Cao Qingtai was a little too impatient.

Perhaps Huang Shaotang put too much pressure on Cao Qingtai, so that his mentality was a little unbalanced, and he wanted to hand over a decent answer as soon as possible.

The problem is that it is not a matter of economic development overnight, and it is not a matter of one enterprise that can drive the development of a county. Of course, the example of Oriental Red Wine Industry is not universal.

"Director, the tea industry is not simple." Sha Zhengyang didn't want to take on this topic. In his previous life, Cao Qingtai did a good job in the position of secretary of Xinhu County. He was promoted to deputy mayor of Han City very smoothly. Why do you have to add to the slap yourself?

However, when Cao Qingtai asked, and recalling the rapid deterioration of the water quality in Menghu Lake in the next ten or twenty years, Sha Zhengyang also felt that he had the responsibility and obligation to do his part.

"Oh?" Cao Qingtai asked patiently, "Why is it not a simple method?"

"Director, Xinhu and Meng County have always been the main tea production areas of our Hanchuan. However, although they are the main tea production areas, the output value is not high, and the brand is very low. It has not really formed a brand with strong popularity. In short, the added value is very low. On the one hand, the income of tea farmers is not high, and on the other hand, it has not achieved value-added through enterprises' brand building and marketing. This is the most regrettable."

As soon as Sha Zhengyang finished speaking, Cao Qingtai laughed, "Zhengyang, now you are a brand that always says it. It seems that you have gained a lot in the creation of the Oriental Red brand."

"Director, don't say that this year I have made too much profit. I have been in contact with a company in the whole process from purchasing raw materials to producing, storage and transportation, sales collection, etc. I have tasted the ups and downs and downs and spicy foods. I deeply felt the difficulties of running a company, but it also brought me a lot of inspiration. At least in the future, I know what thresholds and problems people will encounter when building a company, what problems we can solve for others, what help can we provide them, and what problems can we remind them to pay attention to,..."

Cao Qingtai's eyes shone with strange lights and kept nodding, obviously agreeing with Sha Zhengyang's point of view.

Only when you have started a company yourself can you understand the difficulties and bottlenecks that will happen to build a company. Only by knowing these can you help these companies solve problems in a targeted manner and allow them to grow and develop rapidly here.

"Well, then tell me, what aspects can be broken through in Xinhu's tea industry?" Cao Qingtai leaned his body against the sofa again, picked up the tea cup and took a sip, and said leisurely.

"The first is to shape the brand. You can consider cultivating and building the characteristic tea industry of Xinhu in the form of origin identification. This is crucial. However, our country is still lacking in this regard, and even has not been formed in terms of laws and regulations. Countries such as France, Germany and Italy in Europe have already formed a complete system of this aspect, which is the basis for building a boutique brand."

Sha Zhengyang only remembered this era when he spoke, it seemed that there was no such thing as a sign of origin in China. He could not remember when China began to consciously establish a system and certification system in this area, but it was absolutely not certain at this time.

Sha Zhengyang's words made Cao Qingtai frown again. There were too many fresh things coming out of this guy's mouth. What is the origin logo? There are not even any in China. So what are you saying? How can you do it?

"Although there are not in China, there are still many industries, especially the agricultural and sideline products industry, which already have awareness of this aspect. Xinhu may not be able to set a precedent. If you drink the soup for a while, maybe Xinhu's tea industry can make a big splash and form an effect?" Sha Zhengyang added.

Although Cao Qingtai was not very clear about the origin mark mentioned by Sha Zhengyang, he could also realize that if Xinhu's tea industry could be a pioneer in this, it would definitely attract more attention and would be of great benefit to enhancing the overall brand effect of Xinhu tea, but this may be achieved in a short period of time.

"Is this one? Is there any?" Cao Qingtai was obviously not satisfied.

"The second is to extend the industrial chain, that is, extend the tea industry chain downwards. For example, you can consider making the tea beverage industry and tea food industry."

Sha Zhengyang racked his brains and searched the searcher about when the tea drinks series of Master Kong's series of tea drinks developed, but I can't remember it, but it would not be later than 1997 at the earliest. He had an impression that when Hong Kong returned, Master Kong's tea drinks had already been available, and it was already very popular after 2000.

The main ingredients of tea beverages are tea powder, which is exactly the extension project of tea industry chain.

"Tea drinks? Tea food?" Cao Qingtai frowned even more, "For example, are there companies and products in this field in China?"

"It seems not yet." Sha Zhengyang sweated heavily. This seemed a bit out of place, and it was a little overwhelming.

"I have thought that if Dongfanghong considers diversification next, it will mainly expand into the beverage, wine and food industries. Natural Water Industry is the first step. In the next step, you can consider entering beverages, and tea beverages, but it will take time,..."

"Oh? That's great." Cao Qingtai became excited.

The popularity of Oriental Red Wine Industry this year, and after the merger of county wineries, it will definitely usher in a rapid growth next year, which also means that Oriental Red Wine will grow rapidly into a wine company giant, and the huge profits it brings will inevitably develop towards other industries.
Chapter completed!