Volume 2, each has its own rice and Liang, Section 27 brewing, accumulating energy
Cao Qingtai did not realize that his words had caused such great emotion in the minds of the two Standing Committee members Xu Jinjiu and Huo Lianzhao.
He was just sorting out his thoughts. During this period, he and Sha Zhengyang's discussion and analysis of the wind direction and views of the top leaders were transformed into his own words.
In the past two months, Sha Zhengyang has come to Cao Qingtai's office much more than in the previous few months. Basically, Sha Zhengyang has to take some time to go to Cao Qingtai's place every week.
Except for the more than a month when Sha Zhengyang was on a business trip in Hefei, Nanjing, in the past month, Sha Zhengyang has been to Cao Qingtai's office and home four or five times, plus the first two times, a total of six or seven times.
Every time, there will be more than one hour and less than half an hour to discuss and analyze the current situation.
Sha Zhengyang's keen sense of smell and sharp insight also made Cao Qingtai amazed, so much so that Cao Qingtai felt that Sha Zhengyang suffered emotional setbacks was really worth it. Otherwise, if he was still the confused secretary before, how could he have such a clear and profound sharp view?
"Qingtai's opinion is very inspiring. I have been in Han City for almost two years. Han is the political, economic and cultural center of our Hanchuan. Even if it is placed nationwide, Han City has always been the top ten metropolis. But as Qingtai said, our Han City is being challenged by cities from coastal areas from scratch, from small to large, and is gradually lagging behind them? Then let's ask ourselves, why are we gradually lagging behind them?"
Huang Shaotang's words were also full of emotion and reluctance.
From Nanyue to Central Ministry and Commission to Hanchuan, he deeply felt the conservative and contentment in the inland areas in their concepts and thinking, following the rules, never exceeding a step, nor allowing others to exceed a step.
It is this trend that comes from top to bottom that often makes you feel like you are being attached to countless spider webs, making you unable to exert force or force.
But this time Huang Shaotang plans to take advantage of the spring breeze of the southern tour to rectify the internal atmosphere of the Han capital, so that the policy spirit from the central government and the new wind in the coastal areas will bring fresh air, so that the cadres of the Han capital will truly realize that it is no longer the era of waiting for sight.
"There may be many reasons, subjective and objective, but I think now is not the time to argue about this issue. As Jin Jiu and Comrade Qingtai said just now, what we need to do is to implement and reflect from actual work and reflect our Han Metropolitan Committee is serious." Huang Shaotang calmed down his feelings, "Qingtai, what aspects do you think we can start from first?"
"To seek development, the economy is the first. At present, there are some actions in various parts of the country, such as Xuzhou's 'break of three iron'. A place in Qilu is selling those state-owned small and medium-sized enterprises that have huge losses and no hope of turning losses. Some places are making beautiful girls first, warmly welcome foreign capital to acquire enterprises. Various pilot projects are being carried out, but they are still focusing on the corporate economy. I think we, Han, may as well try this from this area, fully brewing and promoting the chronic disease of state-owned enterprise reform. We correct it if we are wrong. By the way, we summarize our experience and we must do it before we know whether it can be effective...."
Cao Qingtai said without hesitation.
"Is there any more?" Huang Shaotang was still unsatisfied.
"I feel that our high-tech zones and economic development zones should also be moved. Our Han is backed by the hinterland of the central and western regions, with vast manpower, raw materials and market advantages. What we lack is funds and management technology. As long as we are willing to build the high-tech zones and economic development zones, this is actually not difficult." Cao Qingtai did not taboos anything. "High-tech zones and economic development zones should formulate investment promotion plans that meet their positioning and characteristics, and should become the pioneers and vanguards of our Handu's economic development..."
After coming out of the small conference room of the municipal party committee, Cao Qingtai was filled with indescribable energy and energy. His views were unanimously agreed by Huang Shaotang, Xu Jinjiu and Huo Lianzhao. This was the best reward for him, the director of the Municipal Party Committee Political Research Office.
He felt that maybe he had not been spending much time in the Municipal Party Committee Office and the Municipal Party Committee Political Research Office, or maybe he might have to go there within two or three months, but he was still uncertain where he went.
Before this, he wanted to understand Sha Zhengyang's thoughts. The opportunity was just one time. If he didn't seize it, it would be impossible.
When he returned to the office, Cao Qingtai called Sha Zhengyang. Sha Zhengyang quickly replied. Cao Qingtai didn't say anything else, but just asked him to take time to come to him.
After putting down the phone, Sha Zhengyang returned to the conference room.
Pager was a pager that appeared in Han at the beginning of the year and became popular quickly. Sha Zhengyang did not hesitate to provide a pager for every leader of the company and even middle-level cadres. Of course, he also provided sponsorships for every leader in the town and two cadres in the village.
After experiencing the information age, he hated the poor communication in this era. In his opinion, pagers that are purely useless nowadays are expensive, but can greatly improve the inconvenience of communication in this era. At least they will not be able to find people to call everywhere.
I remember that Handu City has begun to set up a simulated mobile phone network soon. Motorola's 8800 can be seen from time to time in the city, and the updated 8900 has also been launched. The main leaders of the county seem to have begun to equip it.
Sha Zhengyang also wants to equip the company's leadership, even if it is a little more expensive, it can indeed solve the big problem.
But even Guo Yeshan and Kong Lingdong and others were not there yet, and Sha Zhengyang was unwilling to show off this, so he could only endure it for the time being.
Although Cao Qingtai didn't say much on the phone, Sha Zhengyang also felt something, which also made him feel a headache.
On the one hand, there is an opportunity to have great room for improvement in the career, and on the other hand, there is a commercial success that is within reach. Even if Oriental Wine Industry is a collective enterprise, it is undoubtedly true that such a company with huge cash flow will have huge opportunities and its influence.
"What's wrong, Zhengyang?" The small conference room is considered to be the top leaders of the Oriental Red Wine Industry, Ning Yuechan, Dong Guoyang, Jiao Hong, Gao Baishan, Hu Wenhu, and Mao Guorong.
As newcomers such as Yang Ke, He Wei, and Ning Xiaofeng began to emerge, Ning Yuechan and Mao Guorong also began to consciously hand over the work of marketing to them.
Let’s not talk about He Wei and Ning Xiaofeng. Yang Ke is a newcomer discovered by Mao Guorong in Changsha. He is only in his early thirties, but he soon took on the burden in Changsha. Now Mao Guorong and him are responsible for the market in southern Hunan. When Mao Guorong began to deploy in Anhui Province, Yang Ke took the lead.
During this period, Jiao Hong went out mainly to open up the Jiangsu Provincial market with He Wei, while Ning Xiaofeng cooperated with Mao Guorong to operate the Anhui Provincial market. Ning Yuechan ran back and forth in Gansu and Shanxi provinces during this period to stabilize the market that had been opened up in Gansu and Shanxi provinces.
It can be said that as a group of newcomers began to make a comeback, the situation was much better than before, but with the increasing appetite of the market of Oriental Red Wine Industry, this pressure will always be with it.
Next, Sha Zhengyang is preparing to let Mao Guorong take Gao Baishan to Kunming to open up the Yunnan Provincial Market, which can also be considered as a training for Gao Baishan.
As the management of Oriental Red Wine Industry, everyone must know the market and understand marketing. If they cannot pass this level, they will be unqualified, especially when they may face more severe market competition in the future, it will be difficult for you to stand on your own.
Jiao Hong's performance is indeed amazing.
In Nanjing and Hefei, Jiao Hong showed a hard-working spirit that was not inferior to Ning Yuechan. Although she was not as familiar with Ning Yuechan in the market, and her judgment ability, she was better than Ning Yuechan in dealing with some difficult problems encountered in marketing.
It can be said that Jiao Hong performed particularly well in the two fierce battles in Nanjing and Hefei, where the markets were overcoming difficulties.
Su Province is a major economic province with a developed market economy and strong consumption capacity. However, there is a giant Yanghe in the province. Moreover, the strong-scented wine Wuliangye, Jiannanchun and Luzhou Laojiao have never let go of this market, so Dongfanghong comes to the tiger's mouth to seize food. Although there are still differences in market level positioning, it is still quite difficult.
The situation in Anhui Province is similar. Although there is no national-level famous wine in Anhui Province, it is a local famous wine that has been prosperous. The Oriental Red Wine Industry encountered siege as soon as it entered. However, with its unique taste and unique marketing methods, Oriental Red still stubbornly gained a foothold in this market, which also attracted the news of wolves in the Anhui Province market.
It can be said that the market competition between Jiangsu and Anhui provinces is the most difficult battle for Dongfanghong to fight the market since southern Hunan. Dongfanghong Wine Industry has also put all its efforts and everyone has done their best.
Sha Zhengyang also stayed in Nanjing and Hefei for a month. Not only did he sing on stage, but he also spent a lot of advertising fees.
The cost of advertising in Nanjing, Wuxi, Suzhou and Hefei alone has been invested in more than 6 million yuan, which is almost several times more than in southern Hunan. From TV, newspapers to poster advertisements, to various endless wine tasting programs, promotion conferences, and prize-winning sales, it has caused a sensation in every city. After all, consumers who have never seen these techniques really only take this one.
It can be said that this is also the time when Sha Zhengyang used the marketing methods he knew the most, and forcibly opened a bloody road in the Jiangsu and Anhui market, breaking the deadlock in one fell swoop.
Having completed the layout of Jiangsu and Anhui provinces, Sha Zhengyang believes that the market structure of the Oriental Red Wine Industry has basically been consolidated. Even if the market effect of Yunnan Province is not good, it will not affect the overall situation. Moreover, Sha Zhengyang does not believe that the market in Yunnan Province will not be able to take over.
In other words, Dongfanghong now has its own basic base and will not easily lose in market competition.
Even if some difficulties are encountered in a certain local market, they can be compensated in other regional markets. The entire enterprise can be regarded as entering a healthy development stage, and the enterprise also has enough funds to develop and deploy new products in the market.
It can be said that from now on, the Oriental Red Wine Industry has experienced nearly a year of hard work and has entered a normal stage of development.
The markets in Hunan, Gansu, Anhui and Jiangsu have been established, and the market in Jin Province still needs to be consolidated. In June, the market in Yunnan Province and the Northeast market development in the second half of the year have gradually formed a step-by-step development model in market development.
At the same time, the research and development of new products has also entered a critical stage.
Regardless of the original Red Flag Song, in addition to the fine Oriental Red and Oriental Red Aged Brews, the research and development of Oriental Red Guojiao 1949 has also entered the critical stage.
It can be said that in the next six months, that is, by the end of the year, Oriental Red Guojiao will be launched in 1949. This is a benchmark product aimed at Wuliangye 52 degrees and Moutai. Once launched, it will establish the status of Oriental Red Wine Industry.
Sha Zhengyang is also planning to consider broadcasting advertisements on CCTV at the end of the year. The advertising short film with the history of ancient cellars during the Tianqi period of the Ming Dynasty as the main focus will focus on the historical charm of Oriental Red.
In this area, Sha Zhengyang has contacted Wang Shu, who has officially become the legal advisor of Oriental Red Wine Industry, and asked him to set up a well-known advertising company in Yanjing to shoot such a corporate advertising short film for Oriental Red Wine Industry.
However, before this, the problem of county wineries needs to be solved.
It can be imagined that if a series of marketing is carried out in the Yunnan Province and Northeast markets in the second half of the year, coupled with the promotion of CCTV's advertising short videos before the end of the year, Oriental Red Wine Industry will definitely usher in a sales outbreak similar to the Zhongkongfu Family Wine and Qinchi Wine in the previous life.
How to deal with this sales outbreak must solve this problem within this year. With the current production capacity of Oriental Red Wine Industry, it will definitely not be supported.
To solve this problem, it must fall on the county winery. The county has been silent for the past two months. Dongfang Red Wine Industry also felt that this had never happened, and everyone seemed to be waiting for a breaking point.
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Chapter completed!