"Juice and beverage field?" Ye Hetai hesitated a little.

Of course he knew Sha Zhengyang's influence on Dongfanghong Group, but since the target of the interesting beverage is the juice industry, he must have targeted the raw material market in Wuling area.

Puchi and Wuling areas were both the main producers of citrus fruits in the province. From the late 1980s to the early 1990s, Guanggan, navel orange, blood orange, honey tangerine and other areas in Puchi and Wuling areas were very popular and sold well in China. However, as time goes by, competitors from other regions continue to emerge, and the price fluctuations in the fruit market fluctuated greatly, which greatly dampened the enthusiasm of fruit farmers to grow.

The most important thing is that due to the deterioration of fruit varieties, the failure of various technologies such as later grafting and pollination, the quality declined rapidly. Fruit farmers lacked late cultivation technology and lacked motivation due to market reasons. So soon, citrus cultivation in these two regions failed and disappeared in the domestic mid-to-high-end market, and could only be sold locally in stock, completely losing the scene that was very popular in various places ten years ago.

Although the citrus cultivation in the two areas is still quite large in quantity, its quality has been degraded a lot, and many places have even cut down some fruit trees with severely degraded yields and quality.

Sha Zhengyang actually knew about Ning Yuefeng's entry into the juice industry a year ago.

He couldn't say whether the juice industry was a deep pit or a gold medal, but he admired Ning Yuefeng's character of daring to break through and challenge.

This little woman is not amazing, but her adventurous personality is naturally suitable for doing big things. If Jiao Hong had not volunteered to develop the dairy industry, Sha Zhengyang thought Ning Yuefeng was actually a very suitable candidate.

Compared to Ning Yuechan, who is becoming more and more calm and already has a handsome style, Ning Yuefeng's character of being unwilling to give up and bravely breaking through is obviously more suitable to fight the country. So when Ning Yuechan mentioned to him that Ning Yuefeng is not satisfied with the current self-admiration of interesting drinks, who is only the boss in the tea beverage industry, and she also wants to make a counterattack in juice drinks.

You should know that Huiyuan Juice has begun to shine now, especially the advertisements on CCTV have made Huiyuan Juice a well-deserved leader in the domestic juice industry. However, Ning Yuefeng was not convinced and wanted to take over the mountain and become the king in this area.

Of course, at that time, Ning Yuechan mentioned that Sha Zhengyang had not yet thought of Wuling and Puchi. It was not until the establishment of the Planning Commission and the poverty alleviation work in Puchi and Wuling area that Sha Zhengyang began to seriously think about this issue.

There are many barren hills and slopes suitable for growing Guangyan, navel orange, blood orange and honey tangerine in the shallow hills and hills in Wuling and Puchi areas. In the 1980s, it was at that time that the cultivation of Guangyan, navel orange and blood orange began to be vigorously promoted in these two areas, causing almost every county to develop fruit planting. However, with the expansion of the planting area, fruit transportation, sales and later degradation, and the fluctuations in the market, this industry quickly declined and could no longer support the original dream of farmers to get rich.

However, with this history and a large number of fruit trees are still preserved, this means that these two regions have more advantages and prospects in terms of climate and soil or planting traditions than other regions.

To start the juice industry, you must first have your own planting base. This is also the unanimous agreement between Sha Zhengyang and Ning Yuefeng. You must control everything from the source to ensure the safety of the food industry. In this regard, both the dairy industry and the juice industry are the same.

Moreover, Sha Zhengyang, Ning Yuefeng and even Ning Yuechan also realized that after Huiyuan Juice had become the leader in the domestic juice industry, if you want to counterattack in the juice industry, you must spare no effort from the beginning, from the orchard base to filling equipment to sales channels and marketing strategies, you must do your best to catch up with Huiyuan at the first time.

With the original channels of Fun Drinks and Natural Hall, everyone believes that there is no need to worry about this in marketing and channels. The only thing to consider is to speed up time as much as possible and to quickly build up production capacity, which means that the scale must be large enough.

This is also the confidence that Sha Zhengyang dared to mention this in front of Ye Hetai.

If you want to do it, you can make it bigger. According to Ning Yuefeng's idea, you can consider building a filling factory in Wuling Development Zone or Laifeng County, because in terms of geographical location, Laifeng is the most suitable location, and the distance between Puchi and Wuling areas is moderate, which is conducive to raw material transportation. Moreover, Laifeng's water quality, air and other factors are also very suitable for this type of juice processing. Of course, there is another one, Pan Guangzhang's county is Laifeng.

"Teacher Ye, this is not a whim, and I am not talking nonsense. In fact, Dongfanghong has already considered some considerations. They even conducted a survey on the original fruit tree planting in Puchi and Wuling areas in the early stage. It was about August and September, and you had not arrived in Wuling yet." Sha Zhengyang smiled. "From the investigation, the degradation of Guanggan, navel orange and other areas in the two regions is still relatively serious, the unit output has declined, and the quality of fruits has also declined significantly. In fact, if you want to lose your competitiveness in fresh fruit sales, you can only barely sell some locally. But from the perspective of making juice, these fruits can still meet the conditions."

Ye Hetai became interested, "So, is the possibility of this project very high?"

"Well, the possibility is very high, and the scale will not be small. Dongfanghong never fights unprepared battles." Sha Zhengyang nodded, "Of course, you can be ahead of time. Dongfanghong hopes to acquire, lease and cooperate with local large growers to ensure the stability and safety of its raw materials. If possible, after the New Year, they will send a professional investigation team to conduct a comprehensive survey on the fruit tree resources in the two places and areas suitable for growing fruits. The relevant reports will also be submitted to the local governments of the two places."

"This should be no problem. I also know that the local fruit planting industry has been deteriorating in recent years. The main reason is quality degradation, which requires technology and capital investment to re-transform. Growers are not sure and confident about the future market," Ye Hetai nodded, "If a food giant like Dongfanghong Group can enter, it will be an attempt for our ordinary fruit farmers to transform into agricultural workers."

"Teacher Ye said it well. In fact, because of its own business reasons, Dongfanghong Group has always been very interested in entering the agricultural field. The principle is that it either does not do it, and does it well if it wants to do it. If it is the top two in the industry, it will be a failure." Sha Zhengyang talked happily. At this moment, he was no longer the deputy director of the Planning Commission, but the chairman of Dongfanghong Group.

"For the future, the group considers that it can build ecological orchards in these two regions. It can consider taking several paths. The first is to reposition and technology investment to develop, and create a high-end fruit market. This market is not big, but with the improvement of national living standards and the expansion of export markets, this area still has great development prospects. The other area is mainly juice production, which requires a large enough scale and output,..."

"Zhengyang, in one sentence, Wuling area warmly welcomes Dongfanghong Group to develop. The conditions in Wuling area are not very good at present, but with the deployment of reform and opening up by the Prefectural Committee and Administration Office, there will be greater progress. Duyi Expressway will be completed and opened to traffic in the future. The investment and development environment in Wuling area will only get better and better. This is a Fengshui treasure land for agricultural development, fruits, medicinal materials, tea and even poultry breeding industries with unique development conditions, and there are many opportunities for cooperation,..."

The layout in the agricultural industry is the next consideration, but if an enterprise does not have long-term plans, its development potential and prospects will inevitably be affected.

Tianyuan Dairy has also been involved in self-built ranches from the beginning, so the juice industry also needs to build its own orchards. Since this is the case, with the development of the market in the future, especially the development of the e-commerce market more than ten years later, various e-commerce segments such as fresh fruits, dried fruits, and food will be in full swing. At that time, Dongfanghong, which has a strong self-built base, may not be able to become a market sharer in these fields.

As long as you make arrangements in advance, pay attention to brand and quality, and then build marketing channels, Sha Zhengyang believes that extending from food to agriculture and combining the two fields, Dongfanghong can completely become a food industry giant that is aligned with Nestle in the future.

Of course, Dongfanghong is still far behind Nestlé, but according to the current steady development of Dongfanghong, Sha Zhengyang feels that there is nothing impossible.

Originally, Ye Hetai wanted to keep Sha Zhengyang for a meal, but Sha Zhengyang politely declined.

Now that Ye and Tai are just here for the first time, it is better to be low-key and introverted. Sha Zhengyang's special identity is not suitable for Ye and Tai to appear in public together, which will attract unnecessary suspicion and criticism, which will not be beneficial to both of them.

With Sha Zhengyang's almost promise, Ye Hetai can have a much more steadily life this Spring Festival.

When leaving Wuling and returning to Handu, Sha Zhengyang also thought that it is really not easy to be a main leader in a place. All kinds of pressures must be concentrated on you. The deputy can hand over the problem and conflicts to you. You have to come up with solutions and countermeasures. Many times, no matter how difficult it is, you cannot hand over it. Otherwise, you have to consider the leader’s view of your abilities.
Chapter completed!