"There are many ideas, especially after running around Duyi Expressway, I deeply felt the serious imbalance in the economic development of our Hanchuan Province. For example, Handu and Zhaoyang, some counties and districts in Fugang can already be comparable to those of developed coastal areas. But looking at Anxiang, Bayuan, and some counties in Yunzhou, and looking at the true realization of Wuling and Puchi areas, I feel very uncomfortable. The distance is only a few hundred miles away, why is the gap so big?"

Sha Zhengyang rubbed the teacup in his hand, as if his eyes were falling on the cover of the teacup, as if he was looking for the reason: "The difference in objective conditions is definitely one aspect, but can it really bring such a big gap? Handu still has several mountainous counties, such as Qiongshan and Jinxian County, but compared with the Wuyin it is close to and the thunder cave one or two hundred miles away, the gap is too big. There must be some other factors here."

"Well, this should be the result of the superposition of multiple factors, and the superposition of factors forms the result of one plus one greater than two, and even the mutual influence cycle." Pan Guangzhang also nodded.

"So it is better to help poverty alleviation and control poverty, and this is why I have to vigorously promote the early launch of the Duyi Expressway project. Now, repairing Duyi Expressway and repairing Duyi Expressway in 10 years are completely different concepts. Even if the province may lose some money in terms of interest and highway tolls at this time, it has developed earlier than the areas along the route. People have enjoyed a better life in advance, which is not worth mentioning at all, but some people just can't see through this."

Sha Zhengyang's words also resonated with Pan Guangzhang. Pan Guangzhang sneered: "It's not that you can't see through, but that you can't let go."

I couldn't let go of anything, Pan Guangzhang didn't say anything, and Sha Zhengyang just smiled and said nothing.

Pan Guangzhang is from Gaolan, so he naturally knows how his hometown is in a poor county. In fact, he has never returned to his hometown to work since he joined the army. However, as a deputy ministerial-level cadre who has gone out of the county, how could the county let him go? Many jobs are inevitably coming to the door. As a senior official in charge of agriculture, sometimes he still can't ignore the mercy. As long as it is not against the principles, he still has to help. Otherwise, if you want to go back to your hometown, you will have to be stabbed by the people in your hometown.

For example, this time, the Duyi Expressway project is fine if it doesn't start, but it needs to be started. Moreover, there is indeed a plan for the southwest line to go to Gaolan Tangfeng Town. Of course, Pan Guangzhang had no choice but to help him. Without waiting for the Anxiang area and county leaders to come to him, he had searched for Zhou Yuanwang and Wang Yunxiang, and even found the relationship between the National Development and Planning Commission and the Ministry of Transport through some of his connections, in order to win this opportunity for his hometown.

Then the Duyi Expressway project itself fell into a dispute, so Pan Guangzhang naturally had to support it with all his strength, otherwise he would not start after the route was adjusted. Wouldn't it be a waste of lights?

Everyone just passed the sensitive topic and would not talk much about it. Pan Guangzhang continued the previous topic: "Zhengyang, you haven't said anything yet."

"There are many ideas, such as selenium-rich mineral water. Natural Hall can follow the creation model of "Kunlun Bu Laoquan" and become a health care brand, specifically targeting some so-called special groups. Well, on the one hand, it is not very sensitive to prices, and on the other hand, it pays great attention to health. Then this type of group can become exclusive consumers of selenium-rich mineral water. Laifeng's selenium-rich mineral water can be made into a health care niche product, which is expensive, but the consumer group may not be as popular as other products of Natural Hall. This unique niche product sometimes even has benefits that are not inferior to that of mass products."

Sha Zhengyang is still very confident in this.

With the development of the domestic economy, in a group like more than one billion people, the demand for health care is very marketable.

How did the health product market produce hundreds of billions a year? Isn’t it just to grasp this psychology? If you really want those health experts and doctors and professors to ask themselves, how much the various fancy health products in this era have improved the physical fitness of ordinary people? I am afraid the real answer is surprising, and many of them are simply buying psychological comfort.

Even if this situation is twenty years later, countless people will be tempted by it. But I don’t think that this era will be affected by it regardless of age structure. Twenty years later, it will be more targeted at the elderly.

Selenium-rich mineral water is at least real. Selenium-rich products, whether it is vegetables, tea, or mineral water, are indeed beneficial to the human body. They are trace elements needed by the human body. Long-term use of such products also has a certain effect on regulating immunity. Of course, this is a relative and relatively beneficial.

Of course, in product promotion, you can focus on artistic processing and publicity without violating the law. On this point, Natural Hall has long had a complete set of techniques and experience.

"Kunlun Bu Laoquan" has been a great success, especially it is listed as the drinking water for the Great Hall of the People and Diaoyutai State Guesthouse. This is enough to attract countless Chinese people to look at it. It is also the water used by CCTV anchors and singers of the Oriental Song and Dance Troupe to moisten their throats. Its identity and effect can be imagined.

Now we need to launch selenium-rich mineral water for another type of group. How to promote packaging and build will also have a very mature plan to implement.

"Similar to health products?" Pan Guangzhang was still keen.

"Not exactly, the health care product market is too crazy. No matter how rich mineral water is, it is still water. It is necessary for the human body to drink it. Therefore, it should be somewhat sensible. It is impossible to hit the advertising effect to such an unscrupulous level." Sha Zhengyang shook his head and smiled again, "But it is true that it may be learned from some factors in this regard."

"Minimal water is a matter of the same thing, what else?" Pan Guangzhang was not polite. "You don't need to worry about the place where Director Wang doesn't need to worry about it. There will definitely be projects. I sincerely hope that you can bring in several projects that fit the local reality for Wuling and Puchi areas without considering these factors."

"Tea is also worth mentioning." Sha Zhengyang said in a straight mouth: "The tea beverage product line of interesting drinks is becoming increasingly rich, and there is a large demand for green tea and black tea. Xinhu has a tea base, but it is not enough. Ning Yuefeng also mentioned it to me. The selenium-rich green tea in Wuling area has been famous for a long time. I think mid-to-high-end tea still needs to take the path of creating its own brands and increasing added value, but mid-to-low-end tea can be processed to provide tea powder with tea beverages as auxiliary materials."

Pan Guangzhang was excited. Of course, the tea industry belonged to the agricultural work he was in charge. Hanchuan is a major tea-producing province, but it is not a strong tea province. Compared with provinces such as Zhejiang, Fujian, Anhui and Sichuan, the annual tea production is not low, but the output value is not high, the added value is low, and the industrial chain is short. This situation is what Pan Guangzhang tried to change, but he has never found a better way.

"Zhengyang, I have considered your suggestion for a long time. There are a large number of areas in the mountains and hills in Wuling and even Puchi areas that are very suitable for tea planting. Soil, temperature, humidity and light are very conducive to the development of large-scale organic tea gardens. However, tea is a very high-quality product. A pound of tea can be sold for thousands or even thousands, but most tea leaves can only be sold for 10 or 20 yuan. There is a huge difference between this. Although there may be a certain difference in tea products, more importantly, we have not achieved our goal in brand building and value-added cultivation."

Pan Guangzhang stood up, "I have exchanged opinions on this regard and they have also realized this. However, where does the funds, technology and channels come from? It can be done by shouting a few slogans. Today, I am also shouting and tomorrow, but if it is implemented, how can I change it? I think either it is to introduce foreign capital and corporate giants, or integrate these scattered and weak enterprises to form leading enterprises to drive them. Only in this way can the industry be truly strengthened. This current state is also extremely unfavorable to the increase in income of tea farmers."

Pan Guangzhang's view is very reasonable, but whether it is foreign companies or locally formed leading enterprises, strengthening the tea brand can only be said to partially solve the problem of increasing income for farmers. Pure agricultural product processing companies like this don't have much digestion of labor, and it is impossible for one or two leading enterprises to take over all of such a large tea industry. Small and medium-sized tea enterprises will still exist. In Sha Zhengyang's view, these small and medium-sized enterprises absorb more labor and can contact tea farmers more widely. How to revitalize this part?

One tea and one product, strive to build your own brand and promote geographical indication certification. In addition, with the improvement of transportation facilities in the future, how to combine the selenium-rich tea industry with other selenium-rich food industries to form a cluster of agricultural product processing industries with a certain scale, and even the tourism industry can be added in the future. Only in this way can the three-in-one industries in this region form an industrial ecology and let the people share the dividends of reform and opening up.

When Sha Zhengyang left Pan Guangzhang's office, he was already off work.

After sitting for more than an hour in one go, Pan Guangzhang also pushed for some work during this period. From this perspective, Sha Zhengyang felt that Pan Guangzhang had a good impression of him. This may be due to several factors. It turns out that he would definitely have an impression when he was working in Zhenyang. In addition, Duyi Expressway Project, and some of his own industrial development views are also very consistent with the other party's ideas.
Chapter completed!