Whitehead had a pair of hungry wolf-like eyes and was indescribably excited. It was obvious that he had been completely conquered by the game Super Mario Bros., and he also understood where Yang Chen's confidence came from.

Earlier, some financial institutions on Wall Street, including Goldman Sachs, had vaguely felt that behind the prosperity of the U.S. gaming market, there was a huge crisis.

This crisis mainly stems from the relatively immature gaming market in the United States.

To be more specific, it is caused by everyone's lack of confidence in Atari.

Many people believe that if Atari does not change its model of exchanging quantity for quality, the development of the U.S. game market will inevitably be affected.

However, all these expectations were finally shattered by the sudden rise of Orange Technology Company.

Orange Technology seized the handheld game console market in one fell swoop before all game companies in the United States had time to react. It was so fast that it caught everyone off guard.

The craze set off by handheld game consoles around the world has made the entire game market even more popular.

However, behind this popularity, there are advantages and disadvantages, and there is also a huge crisis.

The theme of the game market is naturally inseparable from fun games.

This can be seen from the early rise of Atari. With everyone's love for the games developed by Atari in its early days, Atari became a giant company in the global game market in a very short period of time.

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Unfortunately, after becoming a giant gaming company, Atari has forgotten its original intention, and it cannot be said that it has forgotten its original intention. The main reason for this is that Atari's senior management made mistakes in their decision-making and failed to understand the nature of the gaming market clearly.

The reason why the game market is booming depends on the love and support of players. Without the support of players, no matter how big a game company is, it will collapse.

And what do players need?

There is no doubt that it is a fun game.

If Chengzi Technology wants to enter the home console market and replace Atari's position, what it needs is not how big the advertising is, how low the price is, etc. It mainly depends on whether the games it develops are popular with players.

If the game is not fun and cannot arouse the interest of players, then Chengzi Technology can only honestly stay in the field of handheld game consoles.

Now that he has played Super Mario Bros., Whitehead can already foresee that Orange Technology will probably replicate its previous legend in the handheld game console market.

"Yang, can you tell me how long it took you to make this game?"

Whitehead asked what he wanted to ask the most. After all, it had not been long since Orange Technology announced its intention to enter the home console market.

Super Mario Bros. has broken the pattern of previous home console games. The content presented by the entire game is simply on a par with other home console games.

According to his understanding of games, the development process of a game like this would take a year or two.

He even wondered whether Yang Chen had already been developing home console games before entering the handheld game console market. Otherwise, how could the other party have occupied the handheld console market in such a short period of time and produced such wonderful home console games?

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Facing Whitehead's curiosity, Yang Chen smiled lightly and said, "This is a business secret, but I can tell you that I was personally involved in the development of Super Mario Bros."

"Well…"

Whitehead was speechless by Yang Chen's words about trade secrets. In capitalist countries, trade secrets are something that people take very seriously.

Generally speaking, as long as business secrets are involved, everyone will consciously shut up and won't get to the bottom of it.

Wenberg on the side was a little disappointed when he heard Yang Chen's answer, but he was more happy. As one of the leaders of Goldman Sachs, Wenberg still sincerely hopes that Chengzi Technology can develop better.

The better Orange Technology develops, the greater Goldman Sachs will gain, which will greatly help Goldman Sachs improve its reputation.

After a while, Whitehead took the Contra cassette and asked, "Yang, can you give me these two games?"

Yang Chen nodded and said: "Of course there is no problem. The release date of these two games has been determined and will be released for sale in three days."

"So, this is my first model?"

"Yes, that's right, and it's specially customized."

…

For three consecutive days, the top five TV stations with the highest ratings in the United States broadcast game advertisements overwhelmingly.

Several games such as Super Mario Bros. and Contra appeared on TV one after another. The exciting game content and high-quality graphics made gamers across the United States completely excited.

Of course, what makes them even more excited is the game competition one month later.

The million-dollar prize has not only aroused the popularity of countless game players in the United States, but also attracted the attention of many ordinary Americans.

Since several game cartridges were not sold immediately, countless players and interested people flocked to nearby game arcades and shopping mall stores.

In just three days, game orders in major cities in the United States have been constantly refreshed. Countless arcade owners and some mall store owners who sell game consoles have changed their order quantities again and again.

In order to prevent Chengzi Technology from being unable to deliver the goods to them within the scheduled time, many small game arcade owners even drive to purchase the goods themselves.

Most game arcade owners do not have the advantages of large shopping malls and chain stores. As a gaming giant with a market value of more than 30 billion US dollars, Orange Technology naturally does not think that they can receive equal treatment.

The reality of capital society is so cruel.

As the world's largest commercial market in the twentieth century, business competition in the United States, especially at the bottom level, is very cruel.

Earlier, in order to open up the US game market, Chengzi Technology had to provide low rebates to low-level game arcades, chain stores and large shopping malls.

This time, in order to prevent everyone from raising the price of game consoles too outrageously, Chengzi Technology did not cancel the rebates, but it also reduced the rebate amount by most of the amount. At the same time, it also set a maximum selling price for game arcades and shopping mall stores that sell game consoles.

The cost of a home console itself is higher than that of a handheld game console. As the cost increases, the sales price will naturally be much more expensive. If a unified standard is not stipulated, many people will secretly buy genuine games because they cannot afford genuine games.

machine.

This is what Yang Chen doesn't want to see, especially when Atari has not yet gone bankrupt.

Among the several games, Super Mario Bros. is undoubtedly the most popular. Although the orders are coming in fiercely, Orange Technology Company, which has been well prepared for a long time, is not panicking at all.

Senior executives of Chengzi Technology Company, such as Yu Chenghui, are currently busy adjusting goods in an orderly manner, while at the same time, they are secretly admiring Boss Yang's admiration.

With the number of orders in the past few days, there is no need to wait for the outcome of the battle between Orange Technology and Atari.

Even if it cannot replace Atari at once, Yu Chenghui and others firmly believe that Orange Technology will be able to share the U.S. home console market equally with Atari in the future.
Chapter completed!