Chapter 766 Michelin Guide
Yang Chen has high hopes for ATV's gourmet food program. He wants to do the best he can. In addition to making the program good, he also wants to create an Eastern Michelin guide.
Among the influences of later generations, the four words Michelin restaurant are probably familiar.
I heard its name but didn't know its meaning.
People who don't know may think that a Michelin restaurant should be a restaurant named Michelin.
In fact, this is not the case. Michelin restaurants generally refer to restaurants that are included in the "Michelin Red Book".
During the 1900 World Exposition, the Michelin brothers, the founders of the Michelin company at that time, were optimistic about the development prospects of automobile travel.
Therefore, the Michelin brothers believe that if car travel becomes more popular, their tires will sell better.
Yes, that's right, it's the tire company, Michelin Restaurant. It's just a travel guide created by a tire company in order to make its own tires famous.
The book collects information on restaurants, maps, gas stations, hotels, car repair shops, etc. from various places that are helpful for car travel. It is called the "Michelin Guide".
As Michelin's reputation grows, restaurants included in the "Michelin Red Guide" are also called Michelin restaurants.
Anyone who is familiar with Michelin restaurants must know that Michelin restaurants use stars to mark the excellence of a restaurant.
Michelin restaurants have three levels of rating system.
One star: A good restaurant worth stopping to try.
Two stars: first-class cooking, excellent food and wine pairings, worth a detour, but not cheap.
Three stars: Perfect and top-notch cooking, it is worth a special trip, you can enjoy the exquisite wines, flawless service and extremely elegant dining environment, but it will cost a lot of money.
Michelin restaurant stars are judged by "food spies" selected by the Michelin company, who are called "inspectors."
Every time an inspector goes to a restaurant or hotel to make a review, he needs to conceal his identity and sneak into the hotel to make a review.
Conduct a comprehensive review of the restaurant's food, dining environment, service and wine pairing.
After decades of inheritance, Michelin restaurants have become famous in various European countries. Basically everyone who travels by car will have a Michelin guide.
The Michelin Guide, in this era when car navigation instruments have not yet become popular, is undoubtedly an encyclopedia for home travel.
Of course, this is only limited to Europe, but not in the United States, Asia, Africa and other regions further away.
Therefore, the reputation of the Michelin Guide is limited to Europe, and other places will only be gradually included in the Michelin Guide after entering the 21st century.
Most of the restaurants included in later Michelin guides are Western restaurants, and there are very few Chinese restaurants. Even if there are, they are mostly concentrated in coastal areas, Xiangjiang and Macau, where Chinese and Western cultures meet.
Most of these places take Cantonese cuisine as their foundation, and then combine it with Western food ingredients, seasonings and cooking methods to boldly create Cantonese cuisine with local characteristics of the Special Administrative Region.
In other words, the later Michelin restaurant rating standards, to a certain extent, cannot be completely accurate in judging domestic restaurants.
A foreign selection organization naturally tends to the tastes of foreigners.
Food is part of cultural heritage. Later countries have always wanted to spread Chinese culture to all parts of the world, including various humanitarian aid, economic support, Confucius Institutes, etc.
To be honest, no matter how many times you cook those things, they are not as tempting as a delicious meal.
People are forgetful. If you help others today and make more profits, they will probably forget about it in the blink of an eye.
Between countries, there are only interests, and there is no morality at all.
We all say that if you want to tie a person's heart, you must first tie his stomach. Food is indispensable for everyone every day. As long as you conquer their stomach, won't all cultures be solved?
Food is a temptation for human beings, both Eastern and Western.
Open Chinese restaurants in various regions around the world, starting from Chinese gathering areas, high-end restaurants, fast food restaurants... build a food empire from top to bottom.
In the Internet age, I have heard of various physical stores closing down, but I have never heard of any restaurants that have closed down due to the impact of the Internet.
In fact, many restaurants are making more money than before due to the rise of Internet takeout.
As for those that have closed down, most of them are certainly not due to poor business, but more probably due to rent issues.
This question is difficult to say and easy to say.
For Boss Yang, nothing that money can solve is a problem. If he buys the store once and for all, there will be no such problems.
If he has money, he can do as he pleases. For a foodie like him, it's nothing. Money can't buy it. So, I feel good about it.
Of course, he would definitely not do this kind of thing himself. Now that Lin Qingxia is interested in developing into the catering industry, he just needs to find a few people to help her.
The foodie in front of me, Cai Lan, is the best helper. People who can eat, know how to eat, and know how to eat will definitely be able to find a group of like-minded foodie friends and chefs with first-class cooking skills.
When Yang Chen expressed this idea, Cai Hao felt like pie was falling from the sky.
Cai Lan couldn't believe it and said, "Boss, are you kidding me?"
Yang Chen: "What? You think I gave you too little?"
Cai Lan quickly shook his head and said: "No, no, according to your idea, boss, let alone 2%, just 1%, even 0.1%, I, Lao Cai, will be prosperous in my life."
Yang Chen smiled lightly and said: "This share is not given to you for free. Whether you can get it depends on your ability. Although Qingxia is interested in developing in the catering industry, running a company is not a trivial matter.
matter.
There are many models in the catering industry. In addition to traditional Western food and Chinese food, fast food, snack bars, McDonald's... these all require people with experience and ability to operate.
The task I give you is to find the people I need. As long as they have skills and abilities, whether it is one person or multiple people, I will give them shares in their respective fields..."
In the catering industry, the most important thing is not how rich your boss is, but how good the chef's skills are. Without a chef in charge, the level of a restaurant will also decline.
This is no joke at all. Many times, a chef can determine the fate of a restaurant.
Therefore, many restaurants either provide high wages or bonuses to chefs.
As for people who have nothing to do with both, it can only mean one problem, and that is that you haven't mastered your craft yet.
Chapter completed!