Chapter 469 The Importance of Seasoning Packs
After inspecting the instant noodle production workshop, Yang Chen kept frowning, always feeling that something was missing.
Returning to the workshop office, Yang Chen took off the hat and mask on his head and said to Liu Hua: "Manager Liu, go get a few packs of ready-made instant noodles and bring boiling water. I want to try your instant noodles."
"Okay, boss, please wait a moment." Without Liu Hua's instructions, the workshop director who had been following Liu Hua quickly went out to prepare.
Soon, when the workshop director came over with a big bowl and a hot water bottle, Yang Chen tore off the instant noodles packaging bag and immediately understood what the problem was.
Seasoning packs, instant noodle manufacturers in this era, many instant noodle companies don’t seem to attach much importance to the production of seasoning packs.
Instant noodles were introduced from Japan. Although the seasoning packets in Japan are already very rich, they only suit the taste of Japanese people, and people from many countries are not used to eating them.
People in every country and every place have very different tastes. As the saying goes, it is difficult to adjust the flavors. However, foods such as instant noodles rely on a few packets of seasonings.
You can imagine the taste of instant noodles without seasoning packets. Yang Chen couldn't eat it anyway.
Although instant noodles have reached a certain scale in the mainland now, people have not paid much attention to seasoning packets. In many cases, instant noodles are actually just a piece of bread, worse than noodles.
Even if there are seasoning packets, everyone is not used to it.
The instant noodles that everyone is most familiar with in later generations are probably Uni-President and Master Kong. The two instant noodle companies almost dominate the entire instant noodle market in the mainland.
The reason why these two companies became famous and popular among everyone later was because of their seasoning packets.
I remember when I was a kid, Master Kong’s instant noodles, whether they were eaten dry, soaked, or boiled, as soon as I put down the seasoning packet, they tasted great, and they were very good, and they were also very fragrant.
As we grow older, maybe because there are more delicious things, or because we have been eating instant noodles for a long time, basically everyone no longer eats instant noodles except in a hurry.
But even so, the production of instant noodles still sells tens of billions or tens of billions of packages every year.
In addition, there are many types of instant noodles, including dry noodles, dry noodles in barrels, and boxed noodles. There are various ways to eat them, and instant noodles have been popular for decades.
Later, Master Kong became famous with its "braised beef noodles" seasoning package, while Tongyi became popular with a package of Laotan pickled cabbage. The two leading instant noodle companies both relied on a package of seasoning packages to dominate the instant noodle market.
This shows how important the seasoning package of instant noodles is.
However, Yang Chen didn't say much about this. Seasoning packets are the special skill of instant noodles. It is impossible for him to give this special skill to others.
It plans to move the production of instant noodle seasoning packets to Xiangjiang, so that it can maintain confidentiality to the greatest extent possible.
In later generations, instant noodles were eaten in various flavors, including braised, pickled, mushroom, pickled pepper, braised pork, and shrimp, a series of flavors that Chinese people love.
Once his instant noodles launch these flavors of instant noodles, they will 100% dominate the market quickly.
Before unifying the market, he needs to expand the production of instant noodles processing plants, otherwise he will sell out and wait for other instant noodles to follow suit, which will definitely have a big impact.
Instant noodle seasoning packets can be easy or difficult, it all depends on how you make them. However, if you want to make a qualified seasoning packet, even if you have a sample, it will definitely take a lot of time.
Yang Chen didn't know exactly how to make it, but he knew the main ingredients of the various flavors of the seasoning packets very well. He often ate them when he was a child, and even if he didn't pay attention on weekdays or when he was bored, he would take a look at the formula on the seasoning packets.
As long as you know the main ingredients, recipes, etc., you can just ask someone to mix it when the time comes. There are many chefs from all walks of life in Xiangjiang, and every chef will more or less have his own seasonings on hand.
As long as he guides the general direction well, he believes that it won't be long before he can produce seasoning packets of various flavors.
After he comes up with the seasoning packets, expands the instant noodle production line, and then launches it into the market, even if other companies want to copy it, the gap left in the middle will be enough for everyone to get used to his instant noodles.
Once instant noodles are recognized by people, it will be difficult for people to accept other flavors of instant noodles.
In later generations, people vomited after eating both Braised Beef Noodles and Laotan Pickled Cabbage Beef Noodles, but when they are in a hurry or have a midnight snack, they still choose instant noodles that suit their own taste.
For things like instant noodles, with the same taste, everyone will only choose the one they are most familiar with. Once the taste is recognized by people, it is basically impossible to compete in other aspects.
Even if other companies sell at reduced prices, as long as the price difference between the two is not too outrageous, according to Chinese thinking, if you sell the same thing at a lower price than others, but your product is not as famous as others, then everyone will suspect that there is something wrong with your product.
But if your price is too high, people will think you are taking advantage of them.
Moreover, instant noodles are a commodity with small profits but quick turnover. Under normal circumstances, the price difference between instant noodles is not too big.
Therefore, whoever is famous and suits the taste will be chosen by everyone. As long as people's taste is set, it will be difficult for outsiders to shake the company.
In later generations, the global sales volume of instant noodles reached 100 billion packages. After developing the inland economy, it captured half of the market share in one fell swoop. Most of the other instant noodles sales areas are in Japan and other Asian countries.
Especially at this time in Japan, the economy is developing rapidly, and instant noodles, a food that does not require time, will have a huge market if it is prepared well.
Although there are many instant noodle companies in Japan now, these companies pay far less attention to seasoning packages than later generations.
Compared with the sales volume of later generations, Japanese instant noodle companies are really small fish and rotten shrimps.
It will take at least ten years for instant noodles to become popular in the mainland. Ten years after the reform and opening up, the people at the bottom began to have some spare money, and only after the problem of food and clothing was solved, would anyone try instant noodles, an almost luxury product.
Therefore, the next main dumping destinations for instant noodle companies are in Asian countries such as Japan and South Korea.
Seeing Secretary Liang eating with gusto across the way, he had just finished eating and the other party still had an appetite. Yang Chen didn't know what to say.
Although he was indifferent to the instant noodles in the bowl, Yang Chen still had the courage to eat it. Everyone ate it, but he was the only one who didn't eat it. It was a bit unreasonable.
Of course, the most important thing is that he wants to taste the instant noodles and whether they are chewy. This is very important.
Delicious instant noodles are not only delicious when soaked, but also delicious when eaten dry. They are truly delicious.
Chapter completed!