From this point, it is not difficult to see that sometimes we should not overestimate people's IQ, and we should not forget people's potential cancer of laziness.

The simpler something is, the easier it is to operate, and the more people will participate.

Blindly staring at young people, but forgetting that in this world, it is the middle-aged people who really control the wealth.

If middle-aged consumers can be attracted, I believe the size of the gaming industry will double or triple.

This can be explained from Hollywood movies. The movie community includes all ages and all walks of life. Everyone likes to watch movies for entertainment.

Therefore, the scale of Hollywood movies is getting bigger and bigger, and its dominant position in the world film market has never been lost.

Of course, games are no better than movies. Their audience is always only suitable for young people. As they grow older, most people will gradually lose interest in games.

Therefore, Yang Chen has never thought about making middle-aged consumers always like his games.

If you can grab a wave, it's a wave, if you can make a fortune, it's a fortune.

Home and desktop game consoles cannot attract middle-aged consumers, but handheld game consoles can attract the attention of middle-aged consumers to a certain extent.

As the backbone of the family, middle-aged people are undoubtedly under the greatest pressure. After a long day of work, they can relax by playing small games.

A $100 handheld game console may be a bit expensive for families in developing countries in Asia.

But in European and American countries, it’s really not that big of a deal, it’s just a piece of mid-range clothing.

In 1981, the world's population was approximately between 40 and 5 billion, and the population of developed countries in Europe and the United States accounted for approximately one billion people.

Later generations of Nintendo's GB handheld game consoles have sold 100 million copies. Since it has concentrated so many classic mini-games, there is no reason for its sales to be lower than those of its rivals.

If the handheld game console sells well, he can also develop a home game console. Handheld game consoles limit game dynamics to a certain extent, but home use does not.

The games presented on TVs and home game consoles are much more exciting than those on handheld game consoles.

At that time, he will be able to make a lot of money by borrowing the game card.

In the 1980s and 1990s, Nintendo's annual profits through terminal channels alone exceeded one billion U.S. dollars, but the specific amount is unknown.

However, although Nintendo controls terminal channels, it still has to share profits with underlying game manufacturers and game developers.

Before Atari collapsed, the global game market was as high as 40 to 50 billion U.S. dollars. Although it collapsed later, the market size was still tens of billions of dollars.

Nintendo controls the game terminal channel, that is, the game console. Although the game console does not have the same game cards as it can make a steady stream of money.

However, the profit of each console is very high. Later, Nintendo used Tetris to push the sales of GB consoles to 100 million units.

Calculated based on the launch price of Nintendo's console at that time, which was US$89 per unit, the console revenue alone exceeded US$10 billion.

How profitable electronic products are, if nothing else, you can compare them by looking at their knockoffs.

Although the counterfeit goods are a little worse than the genuine ones, if you don’t compare carefully, the difference is actually not much different.

Many things are sold at sky-high prices abroad, but are cheap in China. No matter how high the cost budget is for Nintendo, as long as it has its own production factory, the cost will never exceed 50%, and the minimum profit can reach 20%.

Nintendo's console profits have always been a mystery. No one knows. Only the profits it earns from terminal channels have been disclosed.

The profits earned from major game developers exceed one billion dollars every year.

You must remember that this was in the 1980s and 1990s. There were not many companies in the world with profits exceeding one billion US dollars in later generations. Nintendo had already achieved this in the 1980s and 1990s.

During the more than ten years that Nintendo has controlled the global game market, almost all the profits from the world's game market have gone to Nintendo and its related companies.

Originally, He Chaoqiong really wanted to say how could such a simple and low-IQ game be called a game.

But when the words came to her mouth, she suddenly caught a glimpse of Yang Chen's mouth that seemed to have a faint smile, and the unabashed confidence in his eyes.

Suddenly, she thought about the time she made a bet with Yang Chen and went to Haojiang Casino to win money.

Originally, he had no hope at all for Yang Chen to win money, but the facts soon hit her in the face. In a way that she could not imagine, the other party multiplied the thousand Hong Kong dollars in his hand thousands of times in a short period of time.

.

'Can this game really make money?'

He Chaoqiong had some doubts, but did not dare to deny it directly.

She was afraid that if she said no, then Yang Chen would make a bet with her again. She lost the last bet, and the result was obvious, so she moved from her home to Yang Chen's big villa.

If she loses again, she doesn't know what else she can lose to the opponent.

After looking through several sets of games in Yang Chen's notebook, Xue Yufei asked: "Chen, what are you going to do next? Are you going to find an agent to produce these games, or are you going to buy a game factory to produce them yourself?"

Yang Chen took the notebook, a gleam flashed in his eyes, and he said with a faint smile: "The game industry is so popular now, so naturally we have to join in and have fun together."

"However, I don't plan to simply produce game cartridges, which won't make much money."

"Although the game market has reached tens of billions now, there are too many people involved. If you take one bite and I take one bite, there won't be much left."

"So, I plan to develop a console, a handheld game console, and use these small games to drive console sales and make our name famous in one fell swoop."

"Developing a game console?" Xue Yufei put her hand on her chin, looking thoughtful.

There is an essential difference between developing game consoles and developing games.

This is like the anchor industry, platform and anchor, the game console is the platform and the game is the anchor.

As long as the anchor is versatile, he can attract people's attention on the platform.

As for platforms, in the fierce industry competition, in addition to strong capital, they must also have enough anchors to attract audiences.

Yang Chen hadn't released any of his games before, so he wanted to directly develop a console. This seemed to be no different from dreaming about reaching the world in one step.

The reason why later Nintendo was able to be quickly accepted by countless players after the collapse of Atari is inseparable from the games it produced before.

Of course, having no works does not mean that he cannot develop a console, as long as he can afford to spend money on advertising, or he is not afraid of being scolded for having children, so he can directly endorse the game console himself and let the fans act as guinea pigs.

Relying on the successful experience of Nintendo in handheld consoles in later generations, he did not believe that he would fall behind when it was his turn.
Chapter completed!