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Chapter 108 Carrefour

When several people first heard that Yang Chen would invest a large sum of money, they couldn't help but express their joy.

As for whether Yang Chen could really spend so much money, they didn't consider it. Anyway, they would know it soon.

It's just that Yang Chen didn't plan to build a large supermarket from the beginning, but started with a small supermarket, which made a few people feel a little conflicted.

After all, the reason why these people came here was because Yang Chen was willing to build a large supermarket. Now Yang Chen wants them to start with a small supermarket and become familiar with the Xiangjiang market bit by bit.

This is a good idea, but as wage earners, their first priority is often themselves. If Yang Chen cannot fulfill the promise they made when they came, then there is no need for them to stay.

Seeing the expressions of several people, Yang Chen smiled and said, "Of course, I can assure you that even if Xiangjiang cannot open the large supermarket market, I will expand to surrounding areas.

Southeast Asia, the Gulf, South Korea, Haojiang, and the mainland behind us are all places we need to enter.

This time will not be too late. It will take up to three years. After the foundation of Xiangjiang has been consolidated, I will reach out.

You might as well broaden your horizons. I don't want just one of you, but all of you.

Although Xiangjiang is small, it can give you a testing ground to fully understand the Asian market. Only by understanding this place can you truly understand the markets in other parts of Asia.

At the same time, this is also the place for you to show me your abilities. If your abilities cannot satisfy me, then I will have to ask foreign monks to chant sutras for me."

‘Foreign monks can chant sutras’

Although Yang Chen didn't take these words seriously, the sutras recited by some foreign monks who were able to fully integrate themselves were indeed very attractive.

Take Buddhism, which is popular in our country, and see how well foreign monks can recite sutras once they become localized.

"Everyone, I am very pressed for time. I don't have time to wait for you to slowly consider whether to stay or leave. Please give me an answer now."

After hearing what Yang Chen said, several people looked at each other, and they could all see the burning fire in each other's eyes.

Yang Chen's words have already made it very clear. Xiangjiang is just a testing ground for them to practice and show off their abilities.

When they thought that they and others might become the leaders of a region in the future, several people already had the answer in their hearts.

Without Yang Chen's urging, several people bowed to Yang Chen one after another and unanimously changed their names for Yang Chen.

After the identities changed, the attitudes of the few people naturally changed. Next, Yang Chen did not let the few people leave directly. Instead, he called in three local Xiangjiang talents who had negotiated with the agency earlier and had experience in managing large-scale stores.

come over.

With three talents who fully understood the local market in Xiangjiang, Yang Chen and a few subordinates who had cobbled together began to discuss how to develop next.

The first thing to consider was naturally the company's name. Yang Chen didn't think much about it and shamelessly plagiarized the name of later generations of 'Carrefour'.

The whole family is happy and happy. The main focus of supermarkets is family life, and the things they sell are closely related to a family.

This name is simple, elegant and environmentally friendly, and it can also clearly reflect the main business of the supermarket.

If Yang Chen doesn’t plagiarize it, who will?

Everyone has no objections to the name Carrefour, because it really fits the thinking of the Chinese people.

The name is justifiable. Once you have a name, the next thing will be much easier to handle.

Because he doesn't have any foundation in the retail industry, everything has to be done bit by bit, so the first thing Yang Chen needs to do is to get a few people to open the Xiangjiang market and enter the Xiangjiang market as soon as possible.

Fortunately, Yang Chen had already asked an intermediary company to help recruit people. With the manpower available, the establishment of the company would not be difficult.

There are three large areas in Xiangjiang, Xiangjiang Island, Kowloon Peninsula and New Territories. Yang Chen asked nine people to distribute the three areas in a three-to-three format.

Of course, the three local talents cannot be together and must be assigned to the other three pairs of foreigners.

Although the people who came back from Wal-Mart are all Chinese, they are not very familiar with Xiangjiang. If there is no one who is familiar with the local market in Xiangjiang to give advice, it is easy to cause problems.

On the matter of allocation, the nine people did not argue too much. Although the three areas have their pros and cons, there is no doubt that Xiangjiang Island is the richest one, but because of this, it faces great competition pressure.

Compared with Xiangjiang Island, the New Territories and Kowloon Peninsula are more likely to produce results.

There are advantages and disadvantages, which caused several people to have no disputes over the choice of region.

After everything was planned, it was now time to assign the people recruited by the intermediary company. The three parties would not give in to the grassroots employees recruited from Wal-Mart.

Although Yang Chen asked them to start with small and medium-sized supermarkets first, none of these people are stupid. They are not willing to give in to these low-level employees who work in large supermarkets.

This is not only for the sake of the future, but also for the consideration of opening up the situation in the future.

If the old lead the new, if there are many old people and experienced people under their control, then their development will be faster.

Otherwise, it will take a long time just to train a person.

Especially Yang Chen’s repeated reminder.

‘The customer is God’

Carrefour not only sells goods, but also sells services. Anyone who cannot do this well will have to get out.

At the same time, the word system was also emphasized repeatedly by Yang Chen. Various systems were formulated from the beginning and would be revised and added little by little in the future.

Formalization and corporate culture, things that were played badly in later generations, play a huge role in large chain stores.

Just imagine, once Carrefour occupies most of the market in Hong Kong, it will not be a matter of dozens of chain stores, but hundreds of stores.

If this leads to negligence in management, the entire company will definitely be in trouble.

Therefore, a complete management system, reward and punishment system, etc., must be standardized from the very beginning.

The main business of a supermarket is to sell things, not a place that pays attention to technology. What is most needed when selling things is service. The quality of service determines the sales and reputation of this supermarket.

Yang Chen intends to build a retail giant company like Wal-Mart in later generations, so his focus will ultimately be on service and quality.

The more service-type a company is, the more attention it needs to pay attention to the management system.

As for corporate culture, the name Carrefour is the corporate culture of this company.

For every family that comes to Carrefour, the whole family is happy and happy, this is the corporate culture that Yang Chen wants.

"Thank you Qingfeng Qinyuan for the big reward, thank you for the big support."

————
Chapter completed!
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