Goodbye Chopin: You said Yongjia so well, are you going to take me to play? (After knowing where Zuo Zai is, Huo Feng began to feel that he wanted to know much more than this.)

The little girl selling candles: As long as I am here, I will take you to play, of course there is no problem. (Zuo also recognizes friends, they usually agree with all their requests.)

Goodbye Chopin: So, you are not here?

The little girl selling candles: Yes~ I am in Shanghai now~ I am going to start making scented candles in Shanghai. It turns out that the British company doesn’t even have a Chinese name. Our chairman asked me to think about the Chinese name, but I thought about it for two days but didn’t come up.

Goodbye Chopin: Your chairman asked you to think of the company's Chinese name? (Huo Feng thinks this matter sounds a bit strange.)

The little girl selling candles: Yes, who makes me most idle? I can’t do anything except perfume. The perfume room has not been built yet. I can only think about it~

After hearing this answer, Huo Feng felt that it was not surprising. It turned out that a British company, the branch had not yet been established, and he recruited Chinese perfumers. After recruiting, he felt that the salary could not be paid in vain, so he had to squeeze out the "surplus labor" of future employees.

Goodbye Chopin: Which company is it?

Little girl selling candles: windle

Goodbye Chopin: This word is pronounced the same as a window. You just call it ~ Window candle~ Isn't it okay?

The little girl selling candles: Yes, why didn’t I expect it? When I was young, my father told me all day long that in order to marry my mother, he spent all his savings and bought a pair of dragon and phoenix candles. From time to time, he would say, “Why should I cut the candle in the west window together, but talk about the night rain in Bashan”. The name “Window candle” even has the source~ Our chairman must like it~

Goodbye Chopin: Your parents have a good relationship. Are your chairman Chinese?

The little girl selling candles: Yes~ Yes~ Then what, I won’t tell you first, I will go over and tell us the name of the company first. Thank you for helping me think of the name^o^~ I wish you a happy birthday~

After sending a happy birthday, Zuo Zai was about to turn off the computer and offline. Huo Feng felt a little confused, just the feeling of having a lot of things to say but being held back. Anyway, he had already started asking "very vulgar" questions, and he didn't want to stop at the beginning. Huo Feng still had many questions he wanted to ask. However, he thought about it again. As a new employee, Zuo Zai was rarely assigned a task by the chairman. It was understandable that he wanted to show his positive intention.

But Huo Feng still didn't want to give up the problems that had been in his heart for more than ten years, so he didn't say thank you to Zuo.

Goodbye Chopin: When will you be back?

Seeing Chopin's words, Zuo Zai saw them. She originally wanted to reply, "You can come up again tonight", but she just pressed to turn off the computer, and the computer had already started to close various programs on its own, so she didn't have time to reply.

In 2014, the 27-year-old Huo Feng had been working in his father's Huo Real Estate Company for three years.

Huo is a listed company, and the composition of the board of directors is much more complicated than that of Windle. Moreover, listed companies, to put it bluntly, are public companies. The financial statements of each year are quite transparent and can be queried by the public. The advantage of a listed company is that it can spend the money of shareholders, but the disadvantage is that others know how much money you have.

Many people have misunderstandings about listed companies, believing that listed companies are very rich and powerful.

Actually, it is not the case.

Especially after 2014, China is the ChiNext (October 30, 2009) and the New Third Board (December 31, 2013). Listing has become extremely easy. Listing companies that have no assets and no money are everywhere.

As a listed company in Hong Kong, Huo is relatively much better. Because Hong Kong does not allow loss-making companies to go public (Mitu Xiuxiu's listing in Hong Kong on December 15, 2016 broke this rule). Moreover, Huo was listed in 1998 and could be listed at that time. Even if it was in Shanghai and Shenzhen, it was considered a big bull.

Listing is actually a game of capital. It is all done by companies that lack money. Companies that do not lack money have no need to go public.

The national treasure-level seasoning "Laoganma" that is not short of money will not be listed. If you think Laoganma's level is too low, then the Rothschild family, the most famous and mysterious financial family in the world, also refuses to go public.

Not going public means that the company is private. For more than two hundred years, this family did not need to publish its annual report. Except for the core members of the family, no one knows how much investment the Rothschild family has made around the world and how much money it has made. Moreover, this kind of private wealth is not as eyed by the China Securities Regulatory Commission or the board of directors. It is the real feeling of being rich.

Such people will not go bankrupt because the stock market is volatile. These people who are both rich and do not go public are usually considered invisible wealthy. Cheng Fengchun's spice companies before were not listed companies, but in terms of wealth, the chairman of most listed companies cannot be compared with Cheng Fengchun.

The value of the chairman of a listed company is the price of a stock. Before the moment of selling, you can't just take the stock price as your own.

If the Rosscailder family is too far away, then there is Jack Ma.

Our father Ma is amazing enough. Jack Ma sold part of Alibaba's stock in 2009 because it was "to improve life". The next year, he sold part of Huayi Brothers' stock, but the reason was "to improve life".

In the past two times, Jack Ma took more than 300 million yuan to improve his life. Every time he improved, he had to report it to the public very seriously.

In 2016, Jack Ma sold another 9.9 million shares of Alibaba shares, which is 5% of the Alibaba shares held by Jack Ma himself.

Alibaba, which has been listed in the United States, has redeemed funds of 9.9 million shares to US$3.6 billion.

This time, Jack Ma sold Alibaba's stocks and did not explain to the people who were watching the melon, that it was to "improve life" but to fulfill his previous commitment to charity donations. He also talked about the second reason, in order to better manage wealth.

The same price is US$3.6 billion, the same price as Cheng Fengchun sold the Spice Group.

Jack Ma took 3.6 billion US dollars, and people all over the world knew it clearly.

But there are not many people who know that Cheng Fengchun has received so much money at all. Cheng Fengchun doesn’t have to report to anyone, and there is no need to. For several days, he explained the past to a large number of reporters’ long spears and short cannons.

Of course, if you are short of money, there are many one-sided things about this. If a brand company does not go public, its value will be greatly reduced.

For example, Coca-Cola, a trademark is worth tens of billions of dollars, and the added value of such mass consumer goods still needs to be realized by going public.

In the past decade, the sports shoe factory in Jinjiang small village town in Fujian has been launched, and has turned "rural brands" such as Anta, Xtep, and 361° into international brands. In the 2012 London Olympics, Anta and 361° logos can be seen everywhere.

However, real estate companies, as recognized as one of the most profitable companies, must be short of money when going public. Real estate companies will have to take a piece of land at will, and they will have to get billions or tens of billions of yuan. Many real estate companies will have to get several pieces of land at once. They just need to get the land, but they have to develop the land after they have been sold. They can only recover funds when they are sold. Without the money of shareholders or the loans of banks, real estate companies cannot operate at all.

Therefore, whenever there is a financial crisis or a stock price plummet, the first thing that will suffer will be real estate companies. Cheng Fengchun suffered this loss and almost fell into a slump.

Huo is a relatively steady real estate company. He only takes one piece of land at a time and completes the development of one property before he continues to make a second one. Moreover, Huo only does high-end real estate, and every piece of land he takes will be made into Huo's manor, which is a purely single-family luxury house.

No matter how the economy fluctuates, there are always some particularly rich people. As long as there is no rush to recycle investment, no matter how many houses are reduced, the price of truly scarce luxury houses will not be reduced. The first villa built by Huo in Hong Kong was sold at least 100 million Hong Kong dollars. Huo’s manor in Beijing was sold at a more expensive price than Hong Kong.
Chapter completed!