There are two reasons why Windle decides to develop in Asia.

What is a bit incredible is that these two reasons have nothing to do with the aromatherapy candle business itself. The first reason is simply because Cheng Fengchun is too idle. For this specific reason, it will start with the specific day on May 6, 2008.

There was nothing special about this day. Cheng Fengchun, who has been paying attention to the international art auction market, saw an announcement from Sotheby's Auction in New York on this day:

A famous French impressionist painter Monet, a painting that was not particularly famous, "The Railway Bridge of Agentei", was sold for US$41.48 million.

The transaction price is nearly $5 million higher than the $36.5 million for Monet's famous "Water Lily" that Cheng Fengchun once wanted to film in London in 2007 but finally gave up. The previous $36.5 million was already the highest price for Monet's previous auction of paintings. The rapid appreciation of Monet's paintings made Cheng Fengchun regret his first gratification.

In addition to regretting, Cheng Fengchun fell in love with Agentei. It was not the painting that was taken away, but the place of Agentei.

Agentei is a French town near Paris. In addition to being the birthplace of Monet's inspiration, there is also a school that Cheng Fengchun really hopes to go to again - givaudan-perfumery-school (Civaudan Spice School).

This school was established in 1946, but it is said that it is a spice school, and no formal diploma is issued. The school's admission requirements are very strict, and only five students are recruited every 18 months. They all have to be employees of the Swiss Chivaudan Company (the world's largest spice group) or are recommended by the company's management.

To put it bluntly, the main purpose of this school was to train its own perfumers for the Swiss company Chivaudon, and rarely accept personnel outside the company. Even if there are, they must be over 25 years old and have graduated from college, and it is best to be a major in chemical engineering. Students outside these companies still have to stay in Chivaudon to work in the first few years after graduation.

If you want to say that Glass’ perfume is the best in the world, it has to be discussed before the establishment of the Chivaudan Spice School.

Today is different from the past. Just to say "now", Hermes' perfumer Jean Claude Elena and Chanel's chief perfumer Jacques Porge were all students here. It is no exaggeration to say that the students of Givaudan are firmly in the world's perfumer industry.

Cheng Fengchun initially planned to take Zuo Zai to learn perfume because his wife liked Grass and also learned perfume in Grass. However, during his previous trip to Grass, Zuo Zai almost scared Zuo Zai to hate the profession of perfume. Since then, Cheng Fengchun no longer thought about sending Zuo Zai to study at the perfume school.

At this moment, when he saw Monet's "Argentei's Railway Bridge" being sold at a sky-high price, Cheng Fengchun suddenly felt that six years had passed. Although Zuo Zai occasionally mixes some unemployed spices, he obviously began to like incense. Cheng Fengchun felt that it was time to help Zuo find a perfume school to learn some systematic things.

However, Zuo Zai was only in his teens in 2008 and had not graduated from university, which obviously did not meet the admission requirements of the Chivaudan Spice School.

But then again, what does Cheng Fengchun do? He is in the spice business.

Chivaudan Spice Group is the largest in the world, and Cheng Fengchun's company can probably rank sixth in the world. Although the company is not as big as anyone, if he wants to find a Chivaudan executive to recommend something to Zuo, Cheng Fengchun will definitely have no problem. Cheng Fengchun thought so and did the same.

As a result, the problem arose. People are unwilling to accept Zuo Zai and cultivate talents for their competitors. What's going on? Following closely behind, the more serious problem is that Givaudan fell in love with Cheng Fengchun's Spice Company. He bid $3.6 billion and proposed an acquisition.

After Cheng Fengchun knew about Qivaudan's acquisition intention, he said that the intention to acquire the price of Qivaudan's intention was very reasonable and the acquisition could be considered. Then he immediately proposed that if Qivaudan acquires his own spice group, he will be a family in the future. He recommended Zuo Zai, whom he had previously, would not be able to train Qivaudan?

The acquisition was quickly put on the agenda. People from Chivaudan, Switzerland, inspected Zuo Zai's perfume level and said that according to Zuo Zai's level at this moment, there was no need to go to any spice school. They went directly to the Swiss company's perfume application department and followed the company's senior perfume to learn a little more.

Because Cheng Fengchun agreed to be acquired, the executives of Chivaudan were enthusiastically reluctant to say that Cheng Fengchun was so exaggerated that he had to sell the company for the sake of learning to refry a little more, that would be nothing.

In the business world, Cheng Fengchun is still experienced many battles. The price given by Givaudan is indeed very good, but how can a person give up the company he founded so easily? The reason why Cheng Fengchun agreed is because he is very familiar with the antitrust laws in Europe and the United States. Industry giants like Givaudan must undergo antitrust investigations to acquire other spice companies.

Cheng Fengchun knew very well that Chivaudan's acquisition of the world's sixth largest spice group was absolutely impossible to pass the EU antitrust investigation, nor had a successful precedent.

Therefore, as soon as Givaudan gave the acquisition plan and the acquisition price, Cheng Fengchun said that he would accept the plan and the price. He didn't have to do anything anyway, just cooperated with Givaudan's due diligence. After Givaudan investigated, he said that the company did not meet the acquisition requirements, and the matter was settled. He took a step back and said that the due diligence was passed, and the antitrust investigation was finally passed, and the acquisition case could not be continued.

On the contrary, after all this struggle, Zuo Zai had already finished learning. Cheng Fengchun's anti-acquisition strategy was perfect.

Unfortunately, no matter how perfect you are, you will lose your way.

I don’t know what method Chivaudan used, but it quickly passed the EU’s antitrust investigation. This is not in line with the usual slow work efficiency of a European, nor is it in line with the always strict EU antitrust investigation. After the contract is signed, what else can I do? Cheng Fengchun sold the company like this. Although it was a very good price, the process was really outrageous.

After completing the acquisition, Cheng Fengchun had to work for five years in his own company that had been sold to complete a series of complex follow-up matters such as the smooth transition between the two companies, the integration of marketing networks, the docking of sales channels, and other complex follow-up matters. In fact, Cheng Fengchun could have only been "selling himself" for three years, but he felt that it was impossible to really sell it at the time. He was too lazy to change the terms of others.

In this way, when Cheng Fengchun handled everything and got all the money, it was the second half of 2013. Now that the spice group has changed hands, Cheng Fengchun's own business is the only one left, the windle scented candle that had been independent before. This was originally considered good news, but unfortunately, as early as 2008, Cheng Fengchun handed over the European and American windle business to his eldest son for management. He couldn't have asked his eldest son to come back to take care of it after so many years, right?

The final result was that after completing the handover of the spice company, Cheng Fengchun suddenly became very idle and very idle. The idle and panicked Cheng Fengchun wanted to find something to do. Finally, he decided to extend the "magic capture" to the Asian market.

So, the first reason for starting a branch in Shanghai is really a bit complicated to explain.

But the second reason is much simpler.

The company was acquired in a strange but reasonable priced way. Cheng Fengchun felt that this might be God's will, and it was God's destiny. Cheng Fengchun had his eldest son who was only 28 years old, and now the eldest son of the Cheng family is 42 years old. Cheng Fengchun is considered to be 70 years old, and he feels that it is time for him to return to his hometown with glory.

Shanghai is the closest metropolis to Wenzhou, the hometown of Cheng Fengchun, and Shanghai is also very close to Putuo Mountain and the monk. With his current wealth of tens of billions, he can not only do some things to save the suffering from suffering with the monk, but also practice some Buddhist scriptures and study some Buddhist teachings.

As the Shanghai branch stepped up preparations, Cheng Fengchun discovered that just doing charity can become "very unidious". He changed his idea of ​​becoming the chairman of Windle Shanghai Branch, and instead asked his second son Cheng Lie to serve as chairman on his behalf, and appointed Zuo Zai as CEO.

If you want to be the chairman of Cheng Lie, you are very depressed.

In terms of shares, he has no more left. As a wholly-owned subsidiary of London Windle, Windle Shanghai Branch is no different from that of London companies in terms of shareholder structure. There is only Cheng Fengchun on the shareholder list, Zuo Zai and Zuo Jianshe, but not Cheng Lie.

In terms of power, his father couldn't completely let go of his son who used to "only know how to design and packaging".

In terms of cumbersomeness, the ceo Zuo Zai, who should have worked hard, is simply unwilling to care about anything other than perfume.
Chapter completed!