Speaking of which, real luxury goods can only increase prices but not decrease prices. The more they lower the prices, the less they cannot be sold. Chanel (Chanel) is increasing prices every year. Before each price increase, fans will queue up to buy bags.

After all, hermes, lv and other things increase their selling price by 3%-5% every year, so that people who buy bags every year have the illusion that they have "earned" by themselves.

This illusion made many girls go crazy.

It is obviously a fact, why do you say it is an illusion?

Because the price of a bag increases, it does not mean that the value of the bag you have in your hand has increased. Unless the price you sell second-hand is more than the price you originally bought, this is the real appreciation.

Such bags are not without them, but they are definitely not very common. Only bags with really small original output can enter the "antique bag" market.

Before 2015, Chanel could be regarded as a brand that would not reduce prices. In 2015, the European environment was not good, so Chanel targeted China's profit growth point.

Chanel decided to cut prices, but as a luxury brand, it is a shame to cut prices.

In order to make it less embarrassing to reduce its price, Chanel made a decision to keep the price rising normally in the weak European market, and in the strong Chinese market, it chose to lower the price.

The reason given by Chanel is that after this price adjustment, the prices of Chanel in Europe and Chanel in China will begin to approach, so that Chinese customers do not need to look for purchasing agents.

This strategy was very successful at the beginning. At the beginning of the price reduction, every household in the country's Chanel stores was lined up. Many people think that they wanted to buy it anyway. If you don't take action when the price reduction is reduced, then when will you wait?

But in fact, this changing price reduction strategy did not help Chanel at all.

In 2015, Chanel's revenue fell by 17%, and its profit fell by more than 23%. You should know that Chanel, which had been rising prices before, grew by 38% in 2014 a year ago, and was the leader in the world's luxury goods market.

Chanel's performance in 2015 was worse than that of Prada, the big brand that was originally ranked at the bottom in the global luxury goods industry. The strategy is the opposite of Chanel. The worse the sales, the higher the price.

Too much price increases is definitely not a good strategy, but even so, Prada, which has risen too much, only dropped by 7.7% in 2015.

At the same time, brands such as Hermes and LV, which have firm positions and will never reduce prices, are in a state of growth. (Note 1)

It takes a long time to build a brand, but it only takes a few small decisions to destroy a brand.

Huo Manor is not a brand like Chanel, with a long history of history, and there are many opportunities to "remake things right".

Huo Feng doesn't want the brand of Huo Manor to be destroyed in his own hands. Although the price reduction of the manor may not bring such serious consequences as Chanel's price reduction, Huo Feng is unwilling to take this risk.

Because of Huo Feng's risky attempt, Huo Real Estate is now facing the problem of capital chain. If even the brand value of Huo Manor is greatly reduced, Huo Feng will not forgive himself.

At the beginning, Huo Feng was not very willing to take over Huo Liang's company, but since he had already taken over, he could not let the Huo brand be destroyed in his own hands.

Huo Feng thought of an alternative for one night, but he made up his mind until the early morning.

Huo Feng had a headache, so he was going to call Zuo and then go to bed.

Look at the time, it was already two o'clock at night. This time is obviously not suitable for making calls.

"When I saw your chairman, I couldn't even call me. I'll go to bed first. I'll wake up and ask you for lunch." Huo Feng sent another message to Zuo.

Then, Huo Feng's phone rang.

"Why are you not sleeping so late?" Zuo asked Huo Feng a while.

"I should ask you this question, right?" Huo Feng felt a little better when he received a call from Zuo Zai.

"I'm already awake. The jet lag is not over here this time." When Zuo Zai finished his meal, it was almost four in the morning in China. She took a shower and fell asleep directly in bed. At this time, it was ten in the morning in China, and she was really about to wake up.

"Then are you hungry? Do you want to take you to eat?" Huo Feng asked Zuo Zai.

"At this time, do you want to go to duckandwaffle (duck and waffle restaurant) again? I'm not hungry yet, so I'll go to bed when you wake up. Have you been sleeping so late in London recently?" Zuo Zai was a little worried.

"No, I thought about something today, it was so late before I knew it." Huo Feng's voice was a little tired.

"Then you go to bed quickly, I'll come to find you at noon." Zuo Zai said to Huo Feng.

"Okay, good night." Huo Feng was about to hang up the phone.

"Are you in a bad mood? Why didn't you ask for goodnight-kiss today? (Goodnight kiss)" Zuo Zai was a little curious. Since Children's Day, Huo Feng has called every night and will not hang up without asking for a kiss.

Zuo Zai felt that Huo Feng was even more childish than her, and he didn't always pay attention to Huo Feng's request.

"No, I'm a little tired today. Are you going to encourage me?" Huo Feng asked.

"I will encourage you when I meet again, good night." Zuo Zai could hear Huo Feng's voice was so tired that he was about to fall asleep.

…………………………

After hanging up the phone, Zuo Zai forced himself to lie in bed for a long time. At six o'clock in the morning, Zuo Zai was really unable to lie down and began to get a little hungry.

Zuo came out of the room again and just opened the door, he saw Cheng Lie at the door.

"Brother Lie, why are you so early?" Zuo Zai remembered that Cheng Lie usually doesn't get up so early.

"I'm also a little surprised. Why did I wake up naturally so early just now? Maybe I was woken up by my stomach." Cheng Lie smiled and said to Zuo Zai, smiling lightly and beautifully.

"When did you become a foodie?" Zuo Zai was curious.

"My stomach told me that if you have jet lag, you will definitely get up very early and you will go for food when you get up. After I finish, I asked the chef to put the leftovers in the refrigerator. If I get up late, my stomach will have an objection to me." Cheng Lie sounded pretty good.

"Do you want to eat 'Anran** fried rice'?" Zuo Zai smiled happily. Cheng Lie in front of him was what she looked like when she first met her.

"I don't want it, my stomach wants it more." Cheng Lie smiled a little more clearly.

"Then you go to the kitchen with me, or wait a moment before I call you?" Zuo Zai asked.

"I just woke up. I was going to see if you got up. But you came out as soon as I arrived at the door. I went back to brush my teeth first and wait to find you." Cheng Lie said that and went back to his room.

"Okay, the chef god Zuo Zai, work is now started~" Zuo Zai said, smiling and running towards the kitchen.

…………………………

Note 1

In 2015, Hermes' revenue increased by 8%, while LV increased by 5%.
Chapter completed!