Ten months later, June 20, 2019.

The Chengdu High-end Mall has officially opened, and the two buildings have been completed for two weeks.

The anticipated Shenshi Financial Building covers an area of ​​80 acres, has a construction area of ​​350,000 square meters, a height of 555 meters, a total of 99 floors, and an investment of 11 billion yuan. It has become a new landmark in Chengdu and will serve as a office, commercial office, and company employee dormitory.

During this period, Shenshi Group has moved from Times Financial Building to Shenshi Financial Building.

Another building, called Shenshi Xingguang Building, is 401 meters high, with a total of 80 floors, a building area of ​​220,000 square meters, covering an area of ​​70 acres, and an investment of 7 billion yuan. This building will be a five-star hotel, sightseeing, and the first to the fifth floors will be shopping malls and catering.

Shenshi Yujing Villa delivered the house a year ago, and some owners had moved in, but the occupancy rate is not high at present.

In addition to the two buildings, the mall has a construction area of ​​400,000 square meters, of which the shopping plaza has a total of 300,000 square meters, including 500 international luxury brand stores with a total of about 1,000 square meters per room.

This Shenshi shopping mall includes more than a dozen categories including comprehensive supermarkets, men's and women's clothing, luggage, handbags, beauty and skin care, watches and jewelry, mobile phones and digital, household appliances, medical care, luxury car 4S stores, books and entertainment, etc.

It is an urban complex integrating shopping, leisure, culture and entertainment.

The building is divided into the skyscraper, the Shixing Building, which is connected to the shopping plaza.

The shopping plaza has five floors, the first, second and third floors are mainly shopping areas; the fourth floor is mainly catering areas, with many delicacies here, such as water bars, hot pot, self-service, barbecue and other catering brands, as well as top restaurants; the fifth floor is a cinema and other entertainment venues. The first floor is a large shopping supermarket, and there are some underground parking lots.

The shopping plaza has an area of ​​400,000 square meters, and it can rank among the top in the country in terms of building area.

Unlike other domestic shopping malls, Shenshi Shopping Plaza is positioned as high-end.

From the first floor to the second floor, hundreds of top international brands gather, including LV, YSL, Versace, el (Chanel), Paul Smith, i, Cartier, Hermes, CD, Cartier, Esona, dunhill, BCBG, Loewe, dunhill, DIOR, Laod’s...

It can be said that many internationally renowned brands can be seen here, from clothing, shoes and hats to watches and jewelry, beauty and skin care, underwear and accessories, luggage, home kitchen utensils, and even luxury cars.

Most of the stores here are basically agents of Shenshi Group, rather than operated by private or other companies.

The third floor brand store has a relatively high grade, but it is also a top domestic brand. Even Mebang, the agent of Shenshi Group, has not entered, and Shanshan and Yager, can barely enter. What's more important is that they prefer personalized brands.

From the outside, many giant billboards of top international luxury brands are erected on the walls of the mall.

No matter how luxurious the interior decoration is, outside the square, the wide floor-to-ceiling tempered glass several meters high is customized from a famous glass manufacturer. Apart from the steel and concrete columns, there is really no interference barrier. You can see the store situation from the outside and see it at a glance.

Every second store is placed in the middle of a luxury car, including concept cars and finished cars.

Car brands include Rolls-Royce, Ferrari, Bentley, Lamborghini, Aston Martin, BMW, Mercedes-Benz, Maybach, etc., as well as very rare luxury brand cars, which are rare here on the market.

The car has parameters and prices marked. You can book directly by recruiting a QR code. Of course, if you have the intention to buy, there will be a professional staff to explain it to you as long as you have money.

When Shenshi Group negotiated cooperation agency with various automobile manufacturers, some manufacturers began to underestimate the sales volume of shopping mall booths.

But after the business starts, the mall can sell a Ferrari every few days. You should know that the entire Chinese country only sells 400 vehicles a year, but here can account for one-quarter of the country. The customers are not only from the province, but also from other provinces rich second generations come to travel and purchase. As for Porsche, sales are very terrifying. More than ten vehicles a day can account for one-twentieth of the national sales.

After just one or two weeks of business, the horrifying and exaggerated luxury car sales performance not only entered domestic media and headlines, but also entered the global economic and entertainment media.

It also shocked all car companies and sought booth cooperation from Shenshi Group, but the reply message was "Cars with superior quality and sales prices below one million are not qualified to go to booths, and qualifications are one thing. Whether they can go to the booth in the end depends on the evaluation."

"This is not only an exhibition platform, but also an antique car collection museum. Our company may not necessarily make money by selling cars."

Moreover, the rent for renting a booth is ridiculously high, and Shenshi Group is unwilling to rent it out.

After the car was sold, Shenshi Group also asked car companies for high advertising fees. What car companies valued is the traffic of the booth and the huge information traffic of the Shenshi Group Shopping APP, and were also willing to pay for advertising fees.

Since the customers who buy cars are all over the country, many of them are not in this province, the only troublesome thing is the car's post-production repair service, but the price here is cheaper than other 4S stores, and Shenshi Group does not intend to make money from luxury cars.

Selling cars is just a diversion, and it is necessary to attract high-end consumers in the west and even the whole country to come here.

In addition to luxury brand clothing and cars, there are other expensive products, such as jewelry, tens of millions of diamonds, and old-keng glass jades with prices of over 100 million. They are sold here. It is very difficult to collect these top jewelry alone, and you may not be able to get it if you have money.

For expensive jewelry, Shenshi Group can provide booths and collect share after selling them.

Cheap jewelry can’t go to the counter no matter how much money you give it. Moreover, many jewelry jewelry are self-operated by Shenshi Group.

Therefore, as long as the shopping malls are worth more than one million, they can be displayed at the mall counter for free. Of course, they have to be screened and evaluated. Collections that are not attractive are not qualified to go to the booth.

Only transactions are completed, and the commission is not low, 20%.

But here is better than auctions, selling faster, both at a fixed price or starting auction price. On the auction app of the Shenshi Group Shopping Platform, you can learn about the current auction price of the items, and you can even bid at a different place. After the auction is taken, a staff member will naturally mail the items to the address you requested to deliver.

It can be said that shopping in Shenshi Shopping Plaza is not only a symbol of money but also a symbol of culture and taste.

This is a catwalk of top-notch brands. Before it opened, it has become a truly high-end and fashionable control center and a top consumer area in western cities.

The products are expensive, the service is good, the staff is of high quality, most women are good in appearance, and a large number of them speak languages ​​and have good education, but they are gathering places for beauties.

The total value of the goods in this mall is hundreds of billions of yuan, and the security level is very high. All the security personnel are retired special forces, and a security personnel stands every ten meters. Of course, if you really find shooting and robbery, the mall will suffer great losses.

Therefore, before customers entered the mall, Shenshi Group set up a security checkpoint for dangerous items outside the mall. In fact, the security entrances at the subway station are similar. Fortunately, there are many security entrances, otherwise it will affect the shopping experience, which is also a bad place in the mall.

But most customers can still understand it, and this is also for their personal safety, but there are still many people complaining that this cannot be avoided.

But it is also because of this that people who don’t want to shop or the poor will not enter this mall and walk by, just take a look.

Before the week of business, this place has been called a gathering place for the rich by the public. Vanity people will also go in and take a look, even if they don’t buy things. If you don’t buy things, eat a meal, buy some retail, and shop in supermarkets, it is still affordable. However, the supermarket products are also relatively high-level, and products with poor quality and ignorant reputation cannot be placed on the shelves.

When the night droops and the lights are on, it becomes a magnificent palace, and the huge building becomes dazzling and charming.

Unlike the top luxury shopping malls in China, it is particularly popular here.

Yes, yes, it's very popular.

There is no doubt that Chen Shi uses gold fingers to open the cheat, with more than 100,000 people flowing every day, and many of them come from all over the country, and many of them come from the famous world.

The Shenshi Yujing Villa next to the mall has become a gathering place for the upstarts and wealthy people, and more and more people are paying attention to the mall.

Not only the locals in Chengdu, but also the people of the entire western city know that if you want to buy luxury goods, go to Shenshi Mall.

There is the landmark of Rongcheng, the fourth tallest building in China, and a top twenty tall building, like two giant mounts standing in the center of the city, you can see it from afar. Every night comes, neon lights shine, which attracts people in Rongcheng even more.

If you want to stay in a good place, you can also go to Shenshi Mall. There are five-star hotels and top restaurants, which are no less than two-star Michelin restaurants.

To get a two-star rating, it requires first-class cooking skills, providing excellent food and wine combinations, which is worth taking a detour, but it costs a lot;

Of course, there are also three Michelin restaurants here, and there are only a few in China. If you can get 3 stars, you need to have a perfect and peak cooking skills. It is worth a trip. You can enjoy the best selection of meal wines with superb skills, zero-defect service and extremely elegant dining environment, but it costs a lot of money.

There are really few civilian restaurants here, so I have to say noisy. Setting up civilian restaurants is dedicated to serving the staff.

There is a big difference from other shopping malls. For example, each store here has a large area, which is also considered that the traffic may be large; there are many bathrooms; the parking lot is underground, and bicycles cannot be parked on the ground; there are luxury cars here, hundreds of luxury cars worth millions; there are many entertainment activities, and celebrities will be held every week; famous paintings and calligraphy exhibitions of famous artists; VR local area network; indoor golf courses; various entertainment competitions, and there are many activities...

Of course, there are also bad things that have been criticized by many customers.

For example, in addition to the large traffic, even if you go around it, you will lose a few thousand yuan without realizing it. Of course, it is worthwhile to be able to buy luxury goods with discounted prices and open your eyes.

One month after opening, sales continued to be booming, and operating income shocked other commercial complexes.

In the past, the top 10 search indexes for commercial complexes were: Yida Plaza, Wuyue Plaza, Yixiang City, Joy City, Taikoo Li, Yintai Department Store, SKP, Tianhong Mall, Century Lianhua and Central Mall. There are also various indexes, such as income index, profit index, and flow of people.

Nowadays, the top of various index rankings will be picked by Shenshi Shopping Plaza.

There are about three shopping malls with annual revenue of more than 10 billion in the country, including SKP in the Imperial Capital, and Deji Plaza in Nanjing barely exceeding 10 billion. The former commercial building area is about 180,000 square meters, while the latter is 150,000 square meters. In Chengdu, several companies with extremely high revenues, such as IFS, 6 billion yuan, Taikoo Li, 5.6 billion yuan, Vientiane City, 2.5 billion yuan, Yida Plaza, 2.5 billion yuan, and MALL.

However, Shenshi Shopping Mall has an average daily revenue of 300 million yuan and 400 million yuan. This is the daily sales of 200 million yuan for large automobiles. If the daily revenue of automobiles is added, the daily revenue reaches 500 million yuan and 600 million yuan, which is expected to exceed 150 billion yuan throughout the year.

What is even more shocking is that in addition to the increase in popularity, daily revenue is still rising.

Comparing the first few shopping malls in China, it’s really awesome PLUS.

The profit margin of luxury goods is already very high, but Shenshi Group has many discounts. Excluding the low profit margin of automobiles, the net profit after tax is expected to reach 30 billion yuan in one year.

It was originally planned to build high-end malls in ten cities, but considering the consumption potential, there were only five cities in Rongcheng, Sucheng, the imperial capital in the north, Guangdong city in the south, and Wucheng in the central area, covering the whole country.

Shenshi Shopping Plaza in Shencheng will open in half a year.

The long-capped residential area has not yet been approved for subscription.

Since the land area is only more than 300 acres, the area designated as commercial residential buildings is relatively small. There are only two large flat-floor apartment buildings with a construction area ranging from 400 to 800 square meters, with a total of 120 units.

The price is estimated to be very high, with the lowest sales price of 300,000 yuan per square meter. The cheapest house costs 120 million yuan, and the most expensive one costs 350 million yuan.

This average price can be said to be the top price in Shanghai.

This is still a commercial residence, only 40 years old, and the land use nature is like Watsons 1.

By the end of June, the fund was approved, with a total of 10 million yuan, but there were still 300 people, and many of them were investment institutions or consortiums.

Subscription was made in July, and sold out in one and a half hours after opening, with revenue of 24 billion yuan.

The Divine Stone Group continues its magic as always.
Chapter completed!