The popularity of single malt has been in recent decades. Scotch whiskey in the traditional sense is actually a mix of malt and cereals.

This is the Scotch whiskey that Westwood thinks really tests a brewer's ability to mix and bottle.

Westwood disdains to join these people who have abandoned the tradition of Scotch whiskey for the sake of the market.

Based on this concept, most distillery in Scotland choose to launch single malt whiskey to cater to the market and maintain the operation of the distillery, Brenschweig Distillery chose to pay tribute and adhere to tradition.

So much so that for three years, a barrel of wine was not sold.

If the whiskey market is not squeezed from vodka.

Westwood's persistence is beyond doubt.

After all, each carrot and vegetables have their own preferences.

But the wheels of the era [    www.biquku.biz] never give people the option if.

The trend of single malt whiskey is not the same as Westwood expected, but is just a flash in the pan.

The Brenschweig family lasted for three years. Not only did they not wait for the trend of single malt whiskey to be abandoned by the market, but they also directly dragged the distillery to an unsustainable level and could stop production and go bankrupt at any time.

In the late 1970s and early 1980s, marketing and advertising were already on the equate mark with the sales of whiskey.

The traditional distillery that failed to persevere in the wave of bankruptcy has almost been owned by well-known whiskey brands that focus on marketing.

Although being taken over by a big brand can receive an objective "transfer fee", it means that the disappearance of its own distillery has become an unknown component in the recipe of marketing whiskey, losing the family's history and inheritance.

The Brenschweig family, which has a history of 500 years of winemaking, is certainly unwilling to accept the fate of the disappearance of the family brand.

In the struggle to refuse to be acquired, Westwood finally lowered his head to reality that he had been proud for decades and decided to "sell" all the malt whiskey stored in his family's warehouse in exchange for enough liquidity to maintain the operation of the distillery.

When other wineries were selling at low prices, Brenschweig winery did not sell them.

Now other wineries have survived and are about to see the dawn.

Brenschweig winery came out to make a big sale again.

Such violations of industry norms seriously angered other members of the Scotch Whisky Association.

Westwood's desperate attempt to seek medical treatment eventually led to his removal from the Scotch Whisky Association.

According to common sense, the brewer's freedom is the brewer's freedom when he wants to sell the wine brewed by his own winery.

As long as the buyer and the seller are willing to fight and the other are willing to be beaten.

But reality is far from being as simple as "reasonable".

The original purpose of the Scotch Whisky Association was to resist price cuts.

Since the turmoil in the whiskey market in the 1970s and 1980s, the association has gradually mastered the right to regulate the price of Scotch whiskey.

Scotch Whisky Association Swa, a trading group with extremely successful operations, is a bit like the Organization of the Petroleum Exporting Countries.

OEC is responsible for coordinating and unifying oil policies of member countries and maintaining oil prices.

Swa is responsible for making extremely similar regulation of Scotch whiskey, and gives a minimum price limit every year.

The low-priced sale of any member of the association may lead to the turbulent price of Scotch whiskey that year.

The existence of this price limit is to prevent members from "selling at a low price". It is not an exaggeration to say that it is the foundation of the association.

This is like the Organization of Petroleum Exporting Countries, which has quotas every year, and cannot produce too much or too little. See what kind of output can best maximize the interests of member states.

Thirty-seven years ago, the fight between Westwood and the Scotch Whisky Society was no secret.

Sold at a low price and was fired at a public price.

The struggle began to be vigorous and finally came to an abrupt end in the massacre of Westwood Brenschwig's family of nine.

The last winemaker and his heirs of the family were all dead. Brenschweig winery, and before he could even begin the last struggle, it went bankrupt, along with the family's hundreds of years of winemaking heritage.

Yeronimis Brenschweig, who just died last month and left 100,000 bottles of whiskey for the fifth summer, is Westwood's younger brother.

It is also the only survivor in the massacre of the family.

As soon as Yeronimis was born, he was seriously disabled and had never brewed it, even a bottle of whiskey.

Even if he had such an idea in his mind, his body would not allow him to engage in physical work related to winemaking.

What happened thirty-seven years ago is not a secret, but it is too old and has long been forgotten by the world.

Yeronimis did not want the Brenschweig family's centuries of efforts to waste, and could not find a "inheritor" who had the talent for brewing and was willing to help him.

In addition to the distillery's failure, what's more important is that he neither has the ability to brew Brenschweig whiskey by himself, nor has anyone he can trust.

I can't accept the reality that my brother's family was tragically destroyed.

It cannot change the fact that the winery goes bankrupt.

Yeronimis was just like this, guarding the shutdown Brenschweig winery, and never retreated or advanced, and passed eighteen years in a daze.
Chapter completed!