Li Wenjuan returned to the third floor and walked into Wang Lin's office.

"Brother-in-law, I just met a foreigner below. He had a bad temper."

Wang Lin smiled and said, "You met Jim, right?"

"Mother Chicken?Mother**?"

"Hahaha!" Wang Lin smiled, "Where have you been?"

Li Wenjuan picked up a book in her hand and said, "This is the English book that Teacher Yang brought to me, I'll go down and get it."

"Yang Wei?"

"yes."

"Are you still dating him?"

"Brother-in-law, he is my English teacher. I asked him to teach me English. You didn't notice that my English level has improved significantly now? He can understand what I said to the hen just now."

"Jim! What hen, it's so ugly." Wang Lin said, "You and Yang Wei?"

"Oh, brother-in-law, stop asking, I have nothing to do with him!"

“…”

"Brother-in-law, don't worry! It's so difficult for a man to fuck me!"

"Haha! Wenjuan, you can prepare for it, we will go to Luzhou on the 15th."

"I understand. Brother-in-law, then I'll go over to work."

"good."

Wang Lin's thoughts became complicated when he looked at her beautiful back.

But his thoughts were quickly pulled back to the business world.

Jim's arrival is equivalent to a letter of war.

Wang Lin's rejection is equivalent to the next letter of war.

Next, what kind of peak duel will be between Ai Qing Rou and Hu Shu Bao?

Since the establishment of the Aiqingrou brand, Wang Lin has expected today to arrive.

After three years of development, Aiqingrou has grown into the number one sanitary napkin brand in China.

Whether it is production scale or sales volume, no brand in China can compete with Aiqingrou.

However, Hu Shubao should not be underestimated!

For a woman, it is really inconvenient to have no hygiene products.

As we all know, Moscow's light industry is very poor. Even after thirty years, it is extremely difficult to buy good sanitary napkins there. Later generations, Chinese students studying abroad complained about their personal experiences, which made their families feel distressed.

We are still different from Moscow, and our country has been committed to developing its own products.

In fact, sanitary napkins are not our advantageous products. If they are really sanctioned by others, they will indeed affect the market, which is inevitable.

We can take a look at the sanitary napkin brands we are familiar with. Many of them are foreign-funded products. We have mentioned them in the previous article, so we will not repeat them.

Before Wang Lin's rebirth, our domestic sanitary napkins had not had a high market share.

Until Wang Lin was reborn, 70% of my country's sanitary napkin market was occupied by foreign brands, and it was not an exaggeration to say that it was monopolized by foreign brands.

Fortunately, our domestic brands have risen one after another, participating in competition and seizing the market, and we are slowly gaining share.

Of course, all this has changed dramatically with the arrival of Wang Lin.

After Wang Lin made money in the treasury bill market, he strongly entered the sanitary napkin industry.

From the layout of raw materials, to the production of factories, the publicity of domestic market, and the development of overseas trade, it has grown into a large-scale sanitary napkin enterprise.

As of May 1991, the sales volume of Aiqingrou sanitary napkins in China has exceeded 5 billion pieces in the past five months, and is expected to exceed 10 billion pieces this year.

In addition to sales outside Shanghai, the annual output of Aiqingrou sanitary napkins reaches more than 30 billion pieces.

Nowadays, the sanitary napkins sold by Aiqingrou are mainly wing sanitary napkins.

Each piece of wing sanitary napkin can earn 5 cents, 30 billion pieces, and you can earn 1.5 billion!

The development potential of the domestic sanitary napkin market has not yet been developed.

The growth in the future is expected.

Jim actually wanted to buy such a big brand for $100,000?

He really thinks beautifully!

These people really think that Wang Lin is a nouveau riche and don’t understand the value of a brand?

Wang Lin offered 10 billion, which is not expensive.

The brand Aiqingrou is now the number one in China and is also big in international trade. As long as it is managed properly, it is only a matter of time before it can be earned back by 10 billion.

The development of my country's sanitary napkin industry has gone through several important turning points.

In 1982, we introduced the first sanitary napkin production line from Dongyang, which was a very important turning point. Women in our country began to know about sanitary napkins.

Subsequently, private enterprises began to build their own brands, such as Anerle, which were founded in 1985 and are already old-fashioned products.

In fact, at the beginning, the sales volume of these domestic brands was pretty good, and they once won 40% of the domestic market. However, in the 1990s, when brands such as cleaning Kao entered our market, many companies were directly impacted.

It was at this time that products such as Hushubao, Jiaoshuang, and Sophie entered the public's vision and took root in first- and second-tier cities. They promoted products through various marketing methods, performed offline promotions, and even joined forces to keep warm, squeezing the living space of domestic brands.

At that time, most of the domestic brands were seedlings, and even the largest Anerle brand had not big plates.

How did they expect that foreign brands would enter our country with the momentum that swept everything?

It is precisely the large-scale intervention of these unknown brands that have led to the bankruptcy of many domestic companies and squeezed out of the market space. Some of them survived are difficult to do, so they can only switch to the sinking markets of some third- and fourth-tier cities. Many people do not know that these domestic brands actually existed more than 30 years ago.

Foreign capital has strong brand advantages and sufficient funds to support it, so it can occupy our market for so many years.

Our market is very huge, and naturally many demands will be derived. Many companies have found sub-sectors and intend to start from these places.

The advantages of domestic brands are actually relatively strong. The biggest point is that they are low in costs and can achieve particularly high cost performance, which is incomparable to many foreign-funded enterprises.

In the sinking market, there are many domestic products because ordinary people do not talk about brands, they only look at the cost-effectiveness.

In the development, a number of domestic brands have emerged in China, such as ABC, Qianjin Jingya, Anerle, Qide Space and other brands, which have started to catch up and seize the market from foreign brands.

It took almost 30 years for domestic brands to catch up with foreign-funded enterprises.

The struggle of domestic sanitary napkin brands is really difficult.

Wang Lin has taken the path of independent innovation from the very beginning and the path of raw material supply chain, but he doesn't want foreign capital to choke.

The risk of being strangled is too great. Once others impose sanctions on you, the consequences will be unimaginable.

If your backbone is straightened, the consequences will be completely different. Wang Lin can have the right to speak and cannot be led by others!

When war comes together, blockade is comprehensive and there is no reason to say.

However, it is absolutely impossible for Big Brother to buy sanitary napkins in my country.

Because, a large country has light industry!

Now that Wang Lin has come to a step further in my country's light industry.

In the sanitary napkin industry, Aiqingrou has occupied first- and second-tier cities and is expanding into third- and fourth-tier cities. The sinking market is also very important, and it is especially important for domestic brands.

Wang Lin has great confidence in the domestic consumer goods market.

There is a proverb in the consumer industry that is almost regarded as the norm: Win women and win the world.

In such an era of rapid consumer goods change, if women can avoid buying new clothes and cosmetics for a month, they will never forget to replenish the most important inventory every month - sanitary napkins.

Women's menstrual periods and sanitary napkins have always been regarded as a private topic. Although sanitary napkins are essential for almost all women aged 14-50, female friends are ashamed to share, and male friends also regard them as mysterious areas.

Such a large consumer goods market with rigid demand and strong cyclical resistance, if Chinese enterprises do not occupy it, they will be occupied by foreign brands.

Like most parts of the world, the demand for sanitary napkins in my country has not increased explosively, but has been associated with the slow cultivation of consumption habits of several generations.

The late 1980s was a period of turbulent pregnancy. At this time, Hengan Group had not yet launched the well-known domestic brand "Seven Degrees Space", but its "Anle" sanitary napkins had already occupied 40% of the market share with its reputation for product.

In the 1990s, foreign brands launched a fierce offensive with their advanced technology and rich marketing experience and gained the other half of the sanitary napkin field.

Sanitary napkins seem to be very easy to produce, but they can be produced by buying machines and building factories.

But in fact, the brand of sanitary napkins has particularly high financial barriers.

The brand recognition of sanitary napkins is very high, especially in first- and second-tier cities, sanitary napkins, and women of appropriate age are mostly middle-aged and young women, while young women in big cities have higher requirements for sanitary napkins.

On the one hand, disposable sanitary products are updated quickly, which requires manufacturers to invest a lot of money to purchase new production equipment or to transform existing equipment; on the other hand, frequent news about counterfeit and inferior sanitary napkins makes consumers more cautious in purchasing behavior, and it is difficult for new entrants in the industry to form a reliable and stable quality control system in a short period of time.

On the other hand, channel barriers are high. For new entrants in this industry, dealer resources are relatively scarce resources. On the one hand, developing dealer customers and establishing trust relationships is high in the early investment cost. On the other hand, for new entrants without brand accumulation, the channel control ability is relatively poor, which is not conducive to market development.

Wang Lin built his own distribution channels from the beginning and took the initiative in sales in his own hands. This is his cleverness.

Others can't take it away, but they can also attack Aixu Group's distribution network.

The profit margin of sanitary napkins is extremely high. Wang Lin has controlled the cost now, and the profit margin can reach about 70%!

This can also be considered a super high profit margin in all consumer goods industries.
To be continued...