Chapter 824 Take the dream as the horse, live up to the youth
In Wang Lin's design, the future Aishun Group will still focus on two yarns and two cloths.
Shenfang Group's previous export trade was also the main business of such products.
The so-called two yarns refer to the blended cotton yarn and cotton-polyester yarn, also known as cotton and polyester yarn.
Two cloths refer to cotton grey cloth, polyester blend grey cloth, also known as cotton polyester grey cloth.
"Two yarns and two cloths" are the above two types of yarns, and the two cloths are abbreviated as the first-class export commodities of the country.
The land of Shanghai does not produce cotton, but the textile industry is the number one in the country, and cotton can only be purchased from other provinces and cities.
After conducting extensive research on the textile industry in China and abroad, Wang Lin clarified his development ideas.
He immediately talked: "Our textile industry of Aishen Group will focus on clothing as the center line. The following is called traditional textiles, and the above is high-tech new textiles."
"The highest-end is life textile, and the following is aerospace textile, used in aerospace; military textile, such as bulletproof vests; medical textile, knife-cut sewing, gauze, isolation clothing; industrial and professional textile, such as dustproof and automobile industry. After professional division, there are more than a dozen levels of clothing, and we can only make about three or four of them now, and there is still a lot of room to develop."
These remarks are not about playing the piano for cows.
All of the people here are the factory directors and supervisor-level figures of Shenfang Group.
They will definitely have their own thoughts on the industry they are in.
Wang Lin saw further and thought more.
It is his mission to make a textile industry that is no longer glorious and makes a comeback through internationalization.
Wang Lin said: "Our focus is that large enterprises should lead the way to high-end, high-tech new textiles. Traditional textiles and clothing mainly focus on creative design, style, and color. For general processing or labor-intensive production, we either look for small and medium-sized enterprises, mainland enterprises or even Asian and non-national enterprises, or we will develop fully automatic clothing production lines."
These words are related to the future development direction of Aishin Group. The participants listened very seriously. Someone took off the pen from his top pocket and recorded Wang Lin's speech in his notebook.
Wang Lin believes that the road to transformation and upgrading of textiles should be to focus on technology at one end and fashion at the other end.
He decided to organize a summit of fashion industry leaders in the world from the second half of 1991. This summit is temporarily named: Fashion Week Aixiu International Forum, with the theme of "City and Fashion Dialogue".
"The textile industry in developed European and American countries has experienced the process of textile industry, textile trade, and textile fashion industry. These three stages are positively correlated with the total economic development scale, economic activity, and national awareness of a country or region. The per capita GDP of US$4,000 is the critical point for the start of the fashion industry. Shencheng has not yet met this requirement, but I believe that within ten years, Shencheng will definitely reach US$4,000 per capita GDP! At that time, the fashion industry will begin to flourish. What we need to do now is to lead the fashion trend!"
"The ancient fashion is in the East, the modern fashion is in the West, and the future fashion is in the most active place in the world economy, that is our Shencheng! I have confidence in the country and this city! We will hold the Shencheng Love Show Fashion Week from this year, learn from Milan, Paris, London, and New York Fashion Week. Let's go to the show first, then order the order, upgrade from a simple fashion show to the Asian ordering season, and become the fifth largest fashion week in the world! Global buyers can fly to our Shencheng to purchase after the four major fashion weeks in spring and autumn. The Shencheng textile and fashion industry will truly move towards internationalization from now on."
Shencheng Love Show Fashion Week!
This is Wang Lin’s ambition!
He wants to build an oriental textile capital!
The focus of world textiles has always been in our country.
But because we lag behind developed Western countries in the process of modernization, they also have a leading edge in the textile industry.
Now, Wang Lin wants to regain this advantage!
"Shencheng has the best textile workers in the world and the most advanced textile technology in the world. Why can't we stand at the forefront of the fashion circle? What is our poor? It is the design concept! It is a global design! The same fabric and the same workmanship are sold through the hands of famous Paris designers, and the price is as high as tens of thousands of dollars, but our products can only be sold for a few dollars! This is the gap."
"Since the first power machine silk reeling factory was built in Shencheng in 1861, and the Shencheng machine weaving layout was established in the Qing Dynasty in 1878. The Shencheng textile industry has a history of more than 150 years and has been affectionately praised as the mother industry of Shencheng. For a long time, the textile industry of our city has maintained an absolute leading position in the country, known as the money tree of the Shencheng economy, and has created a series of historical glory. The people of Shencheng are proud to enter the Shencheng textile factory to work! People across the country are proud to buy clothes produced in Shencheng!"
Wang Lin's words were loud and loud, echoing in the theater through high-fidelity speakers, and sent to the ears of every participant.
I don’t know how much more comfortable it is to have a meeting here than the previous auditorium!
The speaker does not need to yell, and the people below can hear it clearly.
Wang Lin's words have a sensational ability to cheer up the audience!
"Now, in order to adapt to the transformation of urban functions, the textile enterprises in our city have entered a large-scale adjustment and strategic transformation. Our Aishen Group has come into being! This is the product of the new era and the inevitable result of the development of science and technology. Just like the textile machines that once eliminated the hand-made textile industry! Today's high-tech machinery and equipment must also eliminate everything that is old!"
"In the face of the great changes in the industry, we don't need to be afraid! We just need to face it bravely. We have nothing and were once extremely brilliant! We will definitely make a comeback and reorganize our industry to you!"
The audience applauded: "Okay!"
Everyone applauded hard and clapped hard, making their throats hurt, and slapped their palms red, feeling that they didn't have enough strength.
Wang Lin said it very well!
No wonder people can make the business so big.
Looking at their ideas, their level of speech, and their understanding of the international textile industry, they are not ordinary people!
Wang Lin said in a deep voice: "Next, through the large-scale adjustment of industrial structure, enterprise structure, capital structure and labor structure, the entire industry will transform from a labor-intensive textile industry to a service-intensive textile trade and fashion industry, and embark on a high-end textile development path that integrates advanced manufacturing and modern service industries, and complements technology and fashion."
"Aishen Group will continue to deepen reforms, inherit the patriotic spirit of textiles, Jingwei spirit and fashion spirit of a century-old textile, integrate advantages, be determined to innovate, national layout, overseas development, and grow into a comprehensive enterprise group with technology as the leader, brand marketing and import and export trade as the support, with advanced textile manufacturing and fashion industry as the core, with a relatively complete textile and garment industry chain, and a combination of trade, science and technology as the one! We will achieve this goal in three to five years!"
"Therefore, our Aishen Group will completely withdraw from the inefficient and high-energy primary processing and manufacturing industry, strive to enter the high-end manufacturing industry, and focus on the development of industrial textiles."
"Traditional textiles in a narrow sense are spinning weaving fabrics to protect the body. It is recognized worldwide that modern textiles can be divided into more than 10 application levels. In addition to the primary function of protecting the body with clothing, they can also be used in industries, such as automotive, engineering, construction, etc.; they can also be intelligent and functional, such as carrying wearable technology and achieving special uses through functional fibers and fabrics; they can also be used in aviation, navigation, aerospace, and can be used in biomedicine, and even life engineering."
"In view of this, we in Aishen Group must accelerate the research and development of new fibers and new fabrics. Everyone must have known that our Aishen Group has developed new bamboo fiber products. In the future, we will also develop more high-tech textile products. For example, ultra-high-temperature resistant aromatic sulfone-elastane aircraft door curtain fabric, aircraft landing blocking rope trial production and trial production; spacecraft return capsule guidance parachute and main parachute fabric, umbrella belt and rocket insulation materials and other high-tech products."
"We Aishen Group will use technology and capital links to continuously improve the market concentration of automotive textiles. The first and second supporting products of automotive carpets, automobile knitted interior top fabrics and automobile seat belts, these automotive textiles will be unlimited in the future!"
"Once upon a time, there was a view that the textile industry was a sunset industry, and backward industries were far less than the supporting role of industries such as automobiles and electronics to the national economy. However, in European and American countries, the textile and clothing industry, which was branded with fashion, was precisely one of the industries with the highest added value, and even surpassed the automobiles and electronics industry! The basic industry will never go out of date!"
The audience applauded again.
Valley
Not only do others think of the textile industry this way, but even many factory managers here feel that the textile industry has declined.
It turns out that the industry has not declined, it just needs transformation and upgrading and embark on a brand new path!
Wang Lin’s speech shocked everyone and brought them confidence!
"If Shencheng wants to build it into an oriental fashion capital, it cannot be separated from our Aixiu Group, nor can it gather us Aixiu Group. A fashion capital without famous clothing brands is incomplete!"
"From the future, we will release two fashion weeks every year, scheduled for spring and autumn. The internationalization of our fashion weeks needs to be continuously improved, attracting the attention of international buyers, fashion agents, internationally renowned designers, and international fashion media, expanding international influence, and forming new development resources."
"At the same time, we will also establish a clothing and clothing exhibition that matches fashion week show performances, connect domestic and foreign buyers and institutions, and build it into the largest ordering season in Asia. We must advance the commercialization of Aixu Fashion Week, become the benchmark for my country's fashion week, and become the most dynamic fashion week in the world."
"I just said one word endlessly: design! How many people here know about design? Whether it is art design or clothing stock plan, it's fine! Those who understand, please raise your hand. Let me see how many people understand design."
Wang Lin said this and had a small interaction with the audience.
However, there were only a few dozen people raising their hands at the scene.
Everyone looked around, looked at each other, and then made a knowing smile.
Seeing this scene, Zhou Boqiang couldn't help but smile bitterly and shook his head.
This is the kind of people leading the textile industry!
It would be strange if you can compare with the textile industry in Western countries!
At this time, Zhou Boqiang admired Wang Lin more than ever before.
Wang Lin’s far-sighted vision is really not something that ordinary people have.
Even Zhou Boqiang could not see so far and could not think of so many tricks to develop the economy.
Wang Lin was also shocked.
Thousands of people at the scene!
There are only a few dozen people who know design!
Comrades, you are in the fashion industry!
How can you not understand design?
But they can't be blamed.
In the past, as long as the clothes could be worn, who would care whether they looked good or not?
Clothes designs are mainly loose and covered. Who specializes in researching clothing design?
Wang Lin smiled slightly: "Comrades, please put down. It's not bad, it's beyond my estimate! I originally thought there was no one!"
"Hahaha!" Everyone couldn't help laughing and burst into laughter.
Everyone could hear the teasing smell of Wang Lin’s words.
But what can they do?
The older generation who came from that era had tried their best to achieve the textile industry to this level.
Wang Lin said: "Design is the soul of fashion! It is also the soul of products! Textile design includes subjects such as fashion design, craft design, etc. If we want to build our own brand, we must learn to design! Why are foreigners' clothing so expensive to buy? One is because of exquisite design, and the other is because others have created a brand."
Everyone stops laughing.
Wang Lin said: "Next, let's talk about the brand. We will spare no effort in brand building. We will create a number of well-known national brands such as home textiles, shirts, towels, blankets, underwear. These products are the original Shenfang Group, right? For example, conch shirts, I have worn them before. There are also queen towels. I have two such old towels at home, but now they are used as rags. We need to redesign these old brands, inject their souls, let the old trees grow new branches and bring new vitality."
"I have summarized the important strategic direction of the group's transformation and proposed a 48-word transformation task. The transformation direction is 12 words: concentrated advantages, national layout, overseas development; transformation pattern 20 words: African raw materials, European and American design, Asian processing, Huaxia integration, global sales; transformation goal 16 words: global resources, Huaxia integration, Shencheng headquarters, global sales."
"I mentioned African raw materials, and everyone found it very strange. We have so many raw materials in China, why do we have to go to Africa to purchase raw materials? Our cotton is now imported every year, and cotton in many areas of Africa has good quality and cheap prices, which is our best choice for purchasing."
"What I mean by European and American design is not to put design in European and American countries, but to learn the design concepts of European and American regions!"
"The above are some of my personal views on the strategic transformation of Aishen Group. In the future, we will continue along this path! The reform of the entire Aishen Group will be carried out around this goal."
"The comrades here are all the backbone forces of Aishen Group. There are many places to ask everyone in the future. We will work together to reshape the higher glory of Aishen Group! Comrades, the future is promising, life is worth it, use dreams as horses, and live up to their youth!"
The applause rang like a tide.
The audience stood up spontaneously and cheered for Wang Lin!
They thought that the decline of Shenfang Group was the darkest moment of their life. However, after listening to Wang Lin's words, they ignited the enthusiasm for entrepreneurship again!
At this time, Uncle Zhong took Wang Lin's elder brother, took two steps at a time, and rushed to the stage very quickly.
Wang Lin's elder brother had many secrets, and Uncle Zhong knew all his secrets, so his elder brother was usually only handed over to Uncle Zhong for custody.
Seeing Uncle Zhong ran over so anxiously, Wang Lin knew that something must have happened.
Uncle Zhong ran to Wang Lin and handed over: "Mr. Wang, answer the phone quickly! Miss Chen called."
Wang Lin was shocked!
Chapter completed!