Before Wang Lin entered the home textile industry, he had a certain understanding of this industry.

In China, the peak promotion season for home textile products is mainly concentrated on Labor Day, National Day and New Year's Eve, which is the peak period for shopping, marriage, housewarming and daily replacement.

The peak season abroad is similar to that in China, and the Christmas and New Year in the West are also concentrated in the second half of the year.

Aixu Home Textiles chose this time to participate in the Canton Fair, which can be said to be the right time.

The design and decoration of the booth is very eye-catching, and the four booths are all connected, and the location is very wide. Foreign businesses passing by can be attracted by a glance.

There were endless foreign businessmen coming to the store, and many foreign businessmen came over there. They were originally going to go to the exhibition hall opposite, but after taking a look at the exhibition hall of Aixu Home Textiles, they were immediately attracted.

When Wang Lin saw a few foreign businessmen coming in, the shopping guide immediately stepped forward to guide them, introducing and selling love products to them.

Because Mr. Wang was present, all the staff in the exhibition hall worked extra hard.

Wang Lin has been training for a long time. During promotions, you should avoid talking by your mouth. You must guide consumers to experience the value of the product by themselves, by moving their eyes and feeling.

The shopping guides did this very well.

Wang Lin has been observing the matter to find out the problem.

He soon found out what the problem was.

The shopping guides invited by the home textile exhibition hall are all selected from their own company.

Before coming to the exhibition, Wang Lin taught this group of shopping guides.

But he ignored the fact that these people have average English communication skills.

The shopping guides he chose were all employees who knew some English.

When Wang Lin was in training, he naturally gave speeches in Chinese.

Although these shopping guides know some English, they will get stuck when they are professionally translated. When they encounter words they don’t understand, they will use other words instead.

The design of home textiles emphasizes rich and varied colors and unique design concepts. If the translation is inaccurate, some colors and fabrics will not be explained clearly, and even the meaning conveyed is completely different.

Explanation of pigments, fabrics, colors, craftsmanship, and Chinese style includes a large number of professional vocabulary.

Wang Lin ignored this!

Fortunately, he discovered it in time.

He did not scold the shopping guides, nor did he hold a meeting to train them immediately.

Because it's too late!

It is not easy for a person to learn so many professional vocabulary.

Wang Lin waved to Deng Dabao.

Deng Dabao walked over, leaned slightly, and smiled and said, "Mr. Wang."

Wang Lin said: "Hurry and find me some great English translators, you must know how to learn textile materials! No matter how expensive it is, you will invite me here."

Deng Dabao was stunned for a moment: "Using English translation of textile materials? Where can I find it?"

The Canton Fair is the most popular student in the local English department.

College students are also willing to work part-time, and it is no problem to deal with ordinary communication. They can make money and exercise their abilities.

But these college students are really just ordinary college students.

Do they need to understand textile materials?

Is this really too high?

So Deng Dabao was in a very difficult situation.

Nowadays, it is already a bad thing to hire an English translation, and people are also required to understand textile materials?

I guess university professors may not be so powerful.

Mr. Wang gave the order, and Deng Dabao could only agree: "Mr. Wang, I'll find a way."

"Wait." Wang Lin felt that this was difficult to deal with and smiled, "Where are you going to invite me?"

"I'll go to the foreign language school to invite the English teacher!" Deng Dabao said with a smile.

Wang Lin said: "The teacher may not be willing to come. Let's do this, I'll think of another way. You can find a few tape recorders. If you don't have one, buy them now and go to the mall to buy five new tape recorders."

"This is easy to do, I'll ask someone to buy it."

"Don't buy big ones, just buy small ones."

"I understand, Mr. Wang."

Deng Dabao didn't know what Wang Lin wanted to make a recorder, but since Mr. Wang had spoken, he was of course obliged to ask the staff to buy the recorder.

Zhou Boqiang heard it next to him and asked, "Mr. Wang, what are you doing when buying a tape recorder?"

Wang Lin said: "I have to train these shopping guides well. That's what I think. I prepare a set of sales tactics, record them all, send each of them a recorder, and ask them to go back to their room to study hard at night, and must memorize them by rote!"

Zhou Boqiang heard the meaning: "Mr. Wang, are you saying that there is something wrong with our shopping guide's sales?"

He used to be the director of a factory and was also responsible for the sales of fabrics in a factory.

The sales of fabrics are relatively simple, and each fabric and color are fixed. After a translation of the Canton Fair, they can basically be competent for the next task.

Therefore, although Zhou Boqiang was smart, he did not expect that there was a problem with the English level of the shopping guide.

Wang Lin nodded calmly: "Director Zhou, the translation of home textiles is very complicated, especially when it involves the design styles, fabric characteristics, and skin-friendly effects of various countries, the shopping guides did not introduce it very clearly."

Zhou Boqiang said, "So that's it!"

Wang Lin said: "This Canton Fair is crucial to us Aixiu Home Textiles. We must get overseas orders."

Zhou Boqiang said: "That's it."

Textile products from developed countries such as Europe and the United States are mainly imported, and my country is also a major textile exporter.

It can be said that our domestic cross-border sellers have innate resources that rely on the origin.

In developed countries such as Europe and the United States, home textile products consume a large amount, the product usage life cycle is short, and the repurchase frequency is high. This situation is caused by national legislation and living habits.

For example, some states in the United States clearly stipulate that drying is an illegal act, and additional sewage treatment costs are required to be paid for washing. Moreover, European and American consumer groups are very concerned about decoration and layout of the home environment, resulting in many products being abandoned. In this way, compared with our country, home textile products are similar to fast-moving consumer goods abroad.

In China, home textiles are a type of durable consumer goods. A four-piece set can last for three to five years, and some can even last for more than ten or decades!

The price of home textile products and exports is much higher than that of domestic sales, and the profits are much higher. Foreign trade products that are expensive for us are still cheap for them.

This is also the reason why Wang Lin must open up the European and American markets.

The domestic home textile consumption situation, like the sanitary napkin and diaper business, is in its infancy.

Gu Ci

Wang Lin occupied the market during this period and could become the big brother of this industry.

While occupying the domestic market, actively expanding foreign markets is Wang Lin’s consistent strategic policy.

The 1990s were not only an era when stock trading became rich, but also an era when foreign trade became rich!

But many people don’t know how to do foreign trade business.

Moreover, the Canton Fair in the 1990s was not open to private enterprises. Private enterprises that were just starting out had to find their own channels if they wanted to do foreign trade, which was relatively difficult.

However, Wang Lin occupied a favorable situation, and he could blossom both at home and abroad.

"Then let's do a training session?" Zhou Boqiang said, "I just said that there must be something wrong. Such a good product and such a good fancy style, how can foreign companies not place orders?"

Wang Lin originally wanted to hire another advanced translator, but in a hurry, where can I find a good translator?

It is better to provide some training for existing employees, so that every Canton Fair will be used in the future.

So, Wang Lin said: "Tonight, in the small conference room of the Oriental Hotel, we will conduct an important training, and all the exhibitors of the home textile company will participate."

Deng Dabao said: "Then I'll book a conference room in a hotel now."

Wang Lin said: "Okay."

He made arrangements and went to other booths to inspect.

What made Wang Lin happy was that both sanitary napkins and diapers received a good start order. An overseas buyer purchased 2 billion wing-protected sanitary napkins and 1 billion diapers!

This news greatly encouraged Wang Lin!

The application of bamboo fiber technology has won unanimous praise from foreign investors.

Whether it is the concept of environmental protection or the actual use effect, bamboo fiber products can conquer foreign businesses.

People from developed Western countries like to talk about high technology, environmental protection, pure nature, and comfort.

Wang Lin's products are exactly in line with the needs of Westerners.

This large order made Wang Lin extremely happy. His low mood just now in the home textile exhibition hall was wiped out.

The foreign trade of raw materials has always been very stable.

Many foreign countries do not produce these "low-end" products themselves. In their countries, land and labor costs are sky-high, so it is not cost-effective to produce these low-end products.

The raw materials of Aixu Group are of high quality and low price, and soon opened up foreign sales markets.

Wang Lin came to the clothing exhibition hall again.
To be continued...