Chapter 683 Sniper Battle(1/3)
What Wang Lin said was resounding.
Deng Dabao said he wanted to find a newspaper to argue, which is also a normal operation.
But in Wang Lin's view, the culprit of everything is the Yueyueshuang brand, or the owner and operator of this brand.
Only when this completely disappears can the battle end.
Those who have conspiracies and tricks behind them are defeated, and these so-called remarks will not be supported by money and will naturally disappear.
Wang Lin directly grasped the essence, that is, the most important contradiction, through the phenomenon.
However, how to make a brand disappear is easy to say, but how to do it?
Wang Lin soon decided to use sniper warfare.
From the perspective of the nature of the battlefield, sniper tactics are particularly suitable for market leaders.
Business wars take place in the minds of potential customers.
It takes a certain amount of time for an attacker to impress people.
Wang Lin's Ai Qingrou is in a leadership position and he has more time to ban his opponents.
Most companies only have one chance to win, but the market leaders have two.
If a market leader misses the opportunity to attack, it can generally be remedied by copying the competitor's business industry, but action must be taken quickly before the attacker establishes his position.
Leaders in many industries are often more inflated and disdainful of these small competitors. What's worse, they don't even consider suppressing their competitors until the situation is irreversible, but it's too late.
Wang Lin will not give his opponent a chance to destroy himself.
He immediately discussed countermeasures with Deng Dabao.
Deng Dabao is a marketing worker. He only knows how to sell his own company's products, but he doesn't know how to fight a commercial war with other competitors.
Wang Lin used some nouns in the war in business wars, bringing Deng Dabao a novel feeling.
When Deng Dabao heard Wang Lin speak the word sniper warfare, he asked: "Mr. Wang, sniper warfare in business? How to fight this?"
Wang Lin smiled slightly: "War does not believe in the concept of peaceful coexistence. But the purpose of war is for peace! The same is true for business war. Since the war is about to ignite the fire of war every month, we naturally have to deal with it."
Deng Dabao said: "Yueyueshuang doesn't import raw materials in our factory. Their raw materials are purchased from foreign exchange abroad, just like when we built the factory. Therefore, we cannot block them in the raw materials."
Wang Lin said: "Prosecution! Prosecution is a legal means, and also an economic means. The world is bustling with people, and they are all for profit; the world is bustling with people, and they are all for profit. We have sued Yueyueshuang Company to carry out market operations and crack down on
Competitors also serve as a warning to newspapers that make inappropriate remarks.”
Deng Dabao said: "Yes, we can't just focus on these newspapers, but we should directly sue Yueyueshuang Company. They are unfair competition!"
Wang Lin said: "On the one hand, we have to sue Yueyueshuang Company, and on the other hand, we have to give him a fatal blow."
Deng Dabao rubbed his hands and laughed: "Mr. Wang, how can he give him a fatal blow?"
Wang Lin smiled indifferently and said, "The mountain man has his own trick!"
Yueyueshuang, this sanitary napkin factory, is located in the beautiful seaside city of Shencheng, just like Aiqingrou.
It is precisely because of Ai Qingrou's rise that other capitals have seen the profitability of the sanitary napkin field, and have entered this industry in recent years.
According to Wang Lin's incomplete statistics, after Aiqingrou was sold well, more than a dozen large and small sanitary napkin brands emerged in China.
Among them, Yueyueshuang and Anshuiya are well-made. You can tell at a glance that there are capital tycoons behind the scenes.
But Wang Lin has never met the boss of these brands.
The peers are enemies, and he cannot take the initiative to visit these peers, and these peers will not cause him bad luck.
Yueyueshuang, like Ai Qingrou, is developing in Shanghai, so they naturally want to fight and take over the Shencheng market.
But the sanitary napkin market in Shencheng has long been divided up by Aiqing Rou and Heng'an.
Aiqingrou sanitary napkins account for about 80% of the market share, while Hengan Company accounts for about 20%.
Yueyueshuang wanted to open up the Shanghai market, but did not choose formal competition methods, but used malicious competition to crack down on Ai Qingrou.
In the eyes of some people, they think that if they beat the boss to death, they can become the boss.
He didn't think about it either. Apart from the boss, are you the strongest person? Don't you think about it, are the mantis stalking the cicada and the oriole behind?
In the domestic sanitary napkin field, Ai Qingrou is the well-deserved boss. Yueyueshuang chose to chew this hardest bone. If they have such courage, they must have their confidence.
At this moment, in Yueyueshuang's headquarters office, there were a few men and women sitting on the sofa, smoky smoke, tea fragrance, laughter and joy filled the middle.
A beautiful secretary reported to a bald middle-aged man: "Mr. Liu, our articles have been published in many newspapers across the country. As long as these newspapers have money to collect, they will publish articles. I only now understand that some of the so-called
The writers wrote articles that were obviously nonsense, so why could they be published?”
"Hahaha!" The bald man was Yueyueshuang's boss Liu Xiancheng. He held a cigar in his hand and crossed his legs. He exhaled a breath of smoke comfortably. His eyes swept across the secretary's chest with a squinting look on her short-dressed dress
On the white legs of the skirt.
Another young man wearing a white shirt said: "Mr. Liu, Ai Qingrou must be dead this time! Consumers will never buy their products again. Our every month of pleasure will be able to occupy the Shanghai market!"
Liu Xiancheng took a breath of smoke hard: "Well! That's for sure! Our products are more advanced than Ai Qingrou's! We use imported raw materials, how can Ai Qingrou compare? Humph!
Aiqingrou disrupted the market price! After defeating Aiqingrou, our product prices can be raised up."
At this time, a fat man knocked in the door and reported with excitement: "Mr. Liu, happy event!"
Liu Xiancheng asked: "Mr. Zhang, where does the joy come from? You are our vice president of sales. The joy you mentioned must be because we received a big order, right?"
Mr. Zhang smiled and said, "Mr. Liu, I just received a big order! A big order of one billion pieces!"
"Billion pieces? So many?" Liu Xiancheng was moved and couldn't help but put down his legs.
Mr. Zhang smiled and said, "Yes, it's just one billion pieces! And all of them are new wing sanitary napkins!"
Every month and every year, sales are less than one billion pieces!
Now one order comes one billion pieces!
What a great glory is this?
Several people in the office danced happily in an instant.
Liu Xiancheng asked: "Where are companies that need to order so many goods?"
Mr. Zhang replied: "It is a trading company in Xiangjiang. They mainly make export products."
The secretary said: "Mr. Liu, then our production line needs to be expanded quickly? There must be more raw materials."
Liu Xiancheng frowned and said, "One billion pieces are not a small amount. We want to expand the production line and purchase a large amount of raw materials. After this investment, it will cost tens of millions inside and outside! This is a big amount.
It's even bigger than the investment we had when we built a factory!"
The secretary said: "Mr. Liu, what do you mean is that we will not accept this order? We defeated Ai Qingrou just to occupy a larger market? We do not expand now, but we still need to expand in the future."
Mr. Zhang and others also agreed: "Mr. Liu, this is a good opportunity! I heard that Ai Qingrou also received a large foreign order at the Canton Fair, so she did it. What we are going now is
The old path of loving Qingrou. This is a path of wealth to make a fortune."
Liu Xiancheng smiled bitterly: "The problem is, I only have more than 3 million yuan in my hand. The production line of wing sanitary napkins is particularly expensive, and the imported one costs 20 million yuan per one! We have to buy two production lines to be enough. This one alone
, We will invest 40 million yuan!"
Mr. Zhang said: "Recalling that when Wang Baiwan entered the sanitary napkin industry, he had only a few million assets, but now he has become a billionaire? Mr. Liu, should you do it?"
Liu Xiancheng thought for a while and said, "Okay! Let's use the factory to apply for mortgage loans and expand the line of life!"
In his original vision, the expansion of the factory was to be carried out step by step, and then expand after making money.
But now a sudden big order made him so happy that he could not see the potential danger of blind expansion.
Liu Xiancheng made a decision while patting his head.
He immediately contacted the bank and took out all his assets as collateral to find a loan from the bank.
The bank sent a specialist to the other day and made an assessment of his assets, and could only lend him 5 million yuan.
The most sold sanitary napkins in the country are the straight strip model.
Because the straight bar model is cheap.
The straight strip model of sanitary napkin is better than menstrual belts and is much cheaper than the wing guard model.
Aiqingrou's products are also sold more directly-striped sanitary napkins in China. The wing-type sanitary napkins are more used for export.
Liu Xiancheng's Yueyueshuang sanitary napkin factory has just started not long ago, so what he is now making straight-striped sanitary napkins, exactly the same as when Wang Lin started.
Such a factory has little investment, hundreds of thousands or more, and can open a decent sanitary napkin factory.
Liu Xiancheng bet on all his wealth and also bet on the house he just bought, and he could only borrow 5 million yuan.
But he wanted to buy two wing-type sanitary napkin production lines, but it was still far from it!
With the 300 cash he has in hand, he only has 8 million, which is far from enough.
Someone suggested to Liu Xiancheng that we have orders in our hands anyway, and we can make money immediately after completing the orders. Why not borrow money from private lending companies?
Private lending companies generally have usury loans, and the interest rates will be much higher than those of banks.
But Liu Xiancheng has an order of 1 billion wing sanitary napkins. After selling it, he can get back more than 60 million yuan in funds and earn more than 30 million yuan!
There is huge profit in it, enough for him to take risks with his head on his head.
To be continued...