The experience of using sanitary napkins spreads among women.

More and more knowledge women are abandoning the menstrual belt that "the more you wear it, the more you wear it", and have begun to use sanitary napkins you can buy everywhere.

This is also due to the ubiquitous sales channels of Aixu Group.

Aixu Group has set up business points in every district of major and medium-sized cities across the country.

After more than a year of development, the business points are becoming more and more comprehensive. As long as there are newly opened retail stores in each business area and are still being renovated, local Aixu Group salesmen will definitely come to discuss cooperation as soon as possible.

Sanitary napkins not only appear on the shelves of supermarkets and convenience stores in various places, but even in vegetable markets, the largest and most abundant vegetable markets in first-tier cities in Beijing, Shanghai and Guangzhou.

Women who have been suppressed for too long, under the impact of advertisements, buy not only sanitary products, but also a courage to "anti-confinement". In the eyes of "Defenselors", they are regarded as sanitary napkins that are rebellious are actually weapons for many young people to anti-feudalism.

The first time I took the sanitary napkins bought from a vegetable market or a new supermarket, many women were thinking: "Aixu Group is really good, but it actually came up with such a simple, hygienic, healthy and comfortable thing." For Chinese women in the 1990s, a pack of feminine sanitary napkins was not only a sanitary product, but also a new concept and culture: care and civilization for women. Sanitary napkins inspired their imagination and yearning for a more civilized life.

Wang Lin promotes a hygiene concept and is also marketing a hygiene brand!

His pervasive advertising has made the majority of domestic consumers agree with: sanitary napkins are love Qingrou, and diapers are love to show diapers!

This is just like when people say that when buying Coke, the first thing they think of is Coca-Cola, this is a kind of marketing concept of consumption.

Invisible conceptual monopoly is the most clever marketing method!

Such a good product is still in the industry blank period, and it is suitable for the domestic market and can be used as a brand, unlike other companies that can only earn processing fees.

Aiqingrou sanitary napkins quickly entered the big city with an invincible momentum. First, it occupied 80% of the market share of Shanghai, squeezed four state-owned factories to the corner, and also brought several private enterprise brands to the edge.

Immediately afterwards, Aixu Group began to explore the grassroots markets in small and medium-sized cities. By 1990, Aixu sanitary napkins had a national market share of more than 60%, making it the first in the same category. "Aixu sanitary napkins" even became synonymous with sanitary napkins.

Aiqingrou sanitary napkins are ahead of the domestic market and unstoppable!

Moreover, Aiqingrou sanitary napkins were the most advanced wing sanitary napkins at that time. Aixiu Group even produced all the non-woven fabrics, perforated films, hot melt adhesives, plastics and color printing required for production.

Unlike straight-striped sanitary napkins, wing sanitary napkins are positioned in the mid-to-high-end market, with the concept of modern, fashionable and healthy. As a result, they sell well as soon as they are launched and lead the sanitary napkin market into the wing era.

The sales of diapers are also sold out because of the hot sales of sanitary napkins!

If female friends can accept sanitary napkins, they can naturally accept diapers for their babies. This is a common development concept.

For Wang Lin, the profit of diapers is much higher than that of sanitary napkins!

The most important thing is that Aixu Diaper is the first brand of diapers in China and the only diapers brand!

Because the market prospects are unclear and the investment is huge, domestic investors have not yet reacted! Those who want to follow the trend have no funds, and those who have funds are waiting and watching.

Wang Lin took the opportunity to expand and quickly occupied the diaper shelves in all shopping malls across the country!

With Aiqingrou sanitary napkins, this pearl was in front of it. Once Aixiu diapers were launched, they were widely praised and accepted by consumers.

After the bamboo fiber products were launched, they were quickly launched in retail stores in major cities through the unique channels of Aixu Group. Because they sold daily necessities and consumables, coupled with their unique product characteristics, they also attracted the attention and purchase of young people who dared to try it out.

Each bamboo fiber product will have a big green "bamboo" label, and use advertising slogans to remind the reminder that this is an environmentally friendly and natural bamboo product!

Many people naturally feel a cool and natural feeling when they see the word bamboo at first sight, and successfully play a role in attracting consumers' attention.

The factory directors and vice presidents took turns to report their work to Wang Lin.

The last person who came to talk to Wang Lin was marketing director Deng Dabao.

Deng Dabao introduced Wang Lin in detail the specific sales volume of each brand product.

When talking about the sales of sanitary napkins and diapers, Deng Dabao was even more flirting and even dancing!

"Mr. Wang, now the counters of major shopping malls are filled with our company's Aiqingrou sanitary napkins and Aixiu diapers, and there are no competitors! Hahaha! Our products are simply invincible!"

After hearing this, Wang Lin smiled softly, and a bgm suddenly rang out in his mind: "How lonely is invincible!"

Suddenly, Wang Lin thought of a serious problem.

"Mr. Deng, it's not a good thing to have no competitors." Wang Yao said in a deep voice, "What do you think?"

Deng Dabao was a little confused: "It's not a good thing to have no competitors? Isn't this good? No one is competing with us for the market!"

Wang Lin said seriously: "Mr. Deng, think about it, as a consumer, when we go out to buy things, do we habitually compare the stores, and think that only in this way can we avoid suffering losses?"

Deng Dabao said: "Of course! I can't buy it as soon as I ask the price, right? Oh——Mr. Wang, I understand. What do you mean is that consumers have too little choice?"

Wang Lin slapped the table and said, "That's the reason! Consumers go into shopping malls and stores, even if they are willing to buy sanitary napkins or diapers, they see that only Aiqing Rou and Aixiu products are available, and there is no choice! There is no comparison!"

Deng Dabao pondered: "Is this bad news?"

Wang Lin said: "The products must be diversified so that consumers can have comparisons and choices! Their desire to buy will be stronger! Another point is the experience of the product! Everyone's experience is different. Although our products are already trying to achieve perfection, there are always people who feel that the experience is not good enough. Because a product will definitely not be able to satisfy everyone."

Deng Dabao also realized the problem and smiled.

Wang Lin said: "This part of people who are not satisfied with the experience will only make two choices. One is to buy products from other brands, and the other is to give up such products. If there are competitive products, these people will purchase other brands to try out next time."

Deng Dabao said: "If there are no competitive products, some consumers may give up such products directly!"

Wang Lin said: "That's the reason! Because our products are not irreplaceable. Sanitary napkins can be replaced by menstrual belts, and diapers can be replaced by diapers. Some people who have tasted fresh but are not satisfied with the experience may return to the era of using ancestors' things!"

Deng Dabao rubbed his face and smiled and said, "Mr. Wang, but we have no opponents in the domestic market! Could it be that we will find a group of opponents ourselves? Isn't that causing trouble for ourselves?"

Wang Lin smiled slightly: "Without a competitive brand, then we will create a competitive brand ourselves!"

Deng Dabao said in a daze: "We create a competitive brand ourselves?"

Wang Lin said: "Have you seen the Legend of the Condor Heroes?"

"I have read it. Guo Jing and Huang Rong! That set of books is very good!"

"There is a Zhou Botong inside, and this person can fight with his left and right hands."

"Yes, I remember this section! He also created his own set of Kongming Fist! It can be used to restrain the Eighteen Palms of the Dragon Subduing!"

When two men talk about martial arts novels, they were like a friend who had a few drinks, and they were like speculation and thousands of words!

Deng Dabao's comprehension ability is considered first-class.

As soon as he heard the left and right hands fighting each other, he smiled and said, "Mr. Wang, I understand your intention. Your idea is, let's launch another brand to play the game of two-hand fight each other?"

Wang Lin laughed loudly and shook the house: "It's worthy of being my Mr. Deng. You're right. That's what I think! There are no competitors on the market now, so we can create our own opponents!"

Deng Dabao laughed and said, "Great! Mr. Wang, you are really too smart!"

Wang Lin said: "We have a brand of sanitary napkins on site."

"Yinhong?"

"It's Yanhong! As long as we launch the Yanhong sanitary napkin brand and make some changes in the design, we can bring people a different user experience! In this way, consumers will have an additional sanitary napkin to choose from."

"Mr. Wang, you said it very well! Without further ado, let's launch the Yanhong brand as soon as possible!"

"There are also diapers. We have to launch one or two sub-brands to make consumers feel that this is a very rich product category and a variety of brands to choose from. If there are more brands to sell, it will also give people a feeling that this product is very sold."

"Mr. Wang, then you have to give us a name for our new brand."

Wang Lin said: "How about just kissing the baby?"

"Dislike baby? Good name!" Deng Dabao's skill in flattering was so first-class!

Wang Lin smiled and said, "In this way, if Yanhong sanitary napkins and Qinqin baby diapers are produced in another company, they will invest and produce them with Xiangjiang Yonghua Group! Some people think that mainland brands are not qualified enough and like to buy products from Hong Kong, Taiwan or abroad. In this way, our new brand can cater to the consumption psychology of these people."

"Great! Mr. Wang, this is simply a stroke of magic. It is like a compass, pointing out the direction of the future development of our company! It is like a tower light, illuminating the development path for us!"

“…”

The two were in great enthusiasm when the knocks sounded.

Wang Lin said in a deep voice: "Come in!"

Guo Lingling pushed open the door and smiled and said, "Mr. Wang, there is a lesbian named Zhang Xiaowan who wants to see you, and she said she made an appointment with you."
Chapter completed!