What made Wang Lin overjoyed was that although Aiqingrou sanitary napkins had not yet been advertised in Guangzhou, they were even famous. The sales work of various business points was doing well!

Yesterday, salesmen from various business points went to the retail terminals in the district to sell. When ordinary retail stores heard that they were Aiqingrou sanitary napkins, they were willing to accept this product to be sold in their own stores! Some stores took the goods in boxes!

Deng Dabao was slightly excited when he reported to Wang Lin!

He was entrusted by Wang Lin to an important task. Guangzhou is the first city he personally managed and developed. The performance here is directly related to the proof of his personal ability!

Wang Lin was kind to Deng Dabao!

Therefore, Deng Dabao worked hard to achieve something and went south to Guangzhou. He was passionate about charging and tragic color of dying for his confidant!

If the Guangzhou market cannot be opened, what will Deng Dabao meet Wang Lin?

The 20 million sanitary napkins sent from the Shanghai factory were distributed to eight business points, and each business point was divided into an average of 2.5 million pieces.

One day yesterday, some districts, such as Yuexiu and Tianhe, have sold 2 million pieces! The sales in other districts are also more than 1 million pieces!

Today, Deng Dabao called the Shanghai factory and urgently allocated 20 million sanitary napkins!

I rented my own warehouse in the South China region. After the sanitary napkins arrive, they can be stored in the warehouse first or distributed directly to eight business points.

Wang Lin was also excited when he heard of such a record!

Of course, these sanitary napkins have just arrived in various retail stores. Can they be sold well? How long will it take to be sold? After the sale is completed, whether they will replenish the stocks, depends on the subsequent progress.

Deng Dabao smiled and said, "Mr. Wang, I didn't expect that our sanitary napkins would be so popular in Guangzhou!"

Wang Lin said: "It's hard to say now. We are like direct sales from manufacturers, and retailers are picking up goods from us. This situation can only show that the businessmen in Guangzhou are bolder and more intelligent. They are willing to try new brands and promote new brands because they can get greater profits! But whether they sell well in the end depends on whether consumers buy it or not."

These words were like a basin of cold water, which wiped out Deng Dabao and the others' high enthusiasm.

Deng Dabao nodded and said, "Mr. Wang's words are reasonable! We still have to work hard."

Wang Lin said: "Mr. Deng, Mr. Zhang Yulan and Mr. Zhang will come here later. Let's go to her advertising company together. If possible, we will cooperate with her. After the advertisement is negotiated, we will immediately launch it. First, we will display it for three months to see the effect. If it is good, continue. If it is not good, think of other solutions."

Deng Dabao asked, "Mr. Wang, are you planning to go back to Shencheng?"

Wang Lin smiled and said, "The matter here has been done almost, and I have been out for half a month! There are also a lot of things waiting for me to deal with in the Shencheng. We need to build a raw material production base and expand the production capacity of sanitary napkins and clothing factories. If the production capacity cannot keep up, what is the use of us expanding our territory?"

"Yes," said Deng Dabao, "Then I will stay in Guangzhou and take the roots here first."

"Okay," Wang Lin also had this intention, saying, "South China is our top priority. Whether our annual sales target can be achieved depends on the South China region! After the market in Guangzhou is opened, it will expand immediately. During our advertising period, we must first spread the sales channels throughout Guangdong Province!"

"Mr. Wang, will we attend this year's Spring Canton Fair?" Mao Jinshan asked, "The Canton Fair is the highlight of import and export!"

Wang Lin smiled and said, "Our sanitary napkin outlet? Do you think there is a chance?"

Mao Jinshan said: "Mr. Wang, the foreign businessmen who come to participate in the exhibition are mainly Japanese businessmen, Southeast Asia and Yalafil. Our sanitary napkins may not be as good as similar products from developed countries, but we have price advantages and are still very competitive for developing countries and backward regions! I think we can try it!"

Wang Lin said: "The Canton Fair now divides the exhibition area with provinces and cities as groups, right?"

Mao Jinshan said: "Yes, Mr. Wang, our Shanghai City must have a large exhibition area, and it is a relatively good exhibition area! Our company is a state-owned enterprise, so we can definitely participate in the exhibition!"

The Canton Fair has not been fully open to private enterprises. Only a very small number of particularly outstanding private enterprises can participate in the Canton Fair with provincial and municipal groups.

Those who participated in the Canton Fair were all large national companies!

The resources and focus of the Canton Fair are also tilted towards state-owned enterprises.

This pattern will not change much before 2000.

Wang Lin pondered for a moment and said, "Let's do this. After I returned to Shencheng, I discussed with the leaders of Shenfang Factory. Our sanitary napkins and clothing will be exhibited with Shenfang Factory! Our sanitary napkins and clothing industry is also considered the downstream industry of Shenfang Factory. Many of the raw materials we use are produced from Shenfang Factory."

"That would be even better! Shenfang Factory, a factory as large as a factory plays an important role in the Canton Fair! Especially in the light textile industry, Shenfang Factory has the right to speak in domestic import and export!" Mao Jinshan smiled, "Then we can make arrangements in advance and make relevant exhibition preparations."

"Okay! That's all! Let's take the ride-sharing from Shenfang Factory to do import and export trade!" Wang Lin waved heroically, "Mr. Deng, you can stay in Guangzhou first. Before May Day, you just happen to implement the work here, and together with President Mao, you can also handle the affairs of the Canton Fair. After May Day, we have completed the large-scale production capacity layout and we can move towards Beijin! Beijin radiates across the country. Once we take root in Beijin, it is equivalent to making efforts across the country!"

Deng Dabao and Mao Jinshan agreed at the same time: "Okay, Mr. Wang!"

They discussed their careers and looked forward to a bright future, and were full of enthusiasm.

At 9:30 in the morning, Zhang Yulan and her son Han Qiming arrived and invited Wang Lin to visit her advertising company.

The investigation is a fancy way, and the real purpose is of course to talk about advertising cooperation.

Both sides know this very well.

Wang Lin took Deng Dabao and Li Wenjuan to go there.

Han Qiming drove a Santana car.

Zhang Yulan must ask Wang Lin to sit in the front row.

Wang Lin smiled and said, "Mr. Zhang, don't be polite. The three of us are familiar with each other. It's not awkward to sit in the back seat. Besides, the space in the back seat is not crowded."

Zhang Yulan was sitting in the passenger seat.

The car was moving quickly, and soon he came to the advertising company set up by Zhang Yulan in Tianhe District.

Tianhe District is the core CBD area of ​​Guangzhou in the future.

Wang Lin opened a Xiuzhilin Clothing Store near Tianhe Road. The Tianhe District business point of the sanitary napkin factory was also set up here.

Zhang Yulan's advertising company is quite powerful. She rented a three-story building with a large sign hanging with four big words "Qiming Advertising".

Wang Lin thought to himself that parents really dote on their children, and even the company name is based on the son's name.

Compared to other advertising companies that only have one hotel office, Zhang Yulan's company can be said to be very formal and elegant.

Qiming Advertising Company has its own client department, creativity department, planning department, production department, and media department.

After Wang Lin finished his visit, he was very satisfied with the qualifications and strength of the company.

But he didn't show it, his face was always calm.

His meticulousness and perseverance made Zhang Yulan unable to understand his trump card.

During lunch, Zhang Yulan finally couldn't help but express her intention to cooperate with Wang Lin.

"Mr. Wang, you have seen the strength of our company. Even in the big city of Guangzhou, our Qiming Advertising is ranked among the industry. We have partnerships with many media in the province and in the city. No matter which media Mr. Wang wants to place advertisements on, we can help you get it."

"Well, I know." Wang Lin pondered slightly and said, "I found that Guangzhou's bus system is particularly developed. I want to place advertisements on all buses. I wonder if Mr. Zhang can help me realize it?"

"Putting advertisements on the bus?" Zhang Yulan asked with a smile, "What is the specific delivery method?"

Wang Lin said: "It is to use the space of the bus body to display our advertisements."

"Bus body? How to create this advertisement?" Han Qiming smiled, "Mr. Wang, we really don't have experience in this area."

Wang Lin asked: "Do you have a spray paint machine?"

Zhang Yulan said: "The inkjet printer? I have heard of it. However, this kind of machine is very expensive. The production cost is also sky-high, and it costs more than 1,000 yuan per square meter! We will only go to Xiangjiang or Shenzhen to find someone to make it, otherwise we do not recommend doing this."

In the early 1990s, inkjet printers were introduced into China. At first, due to the small equipment and high production costs, it was more than 1,000 yuan per square meter, and the response was not large.

Even spray painting is a luxury, let alone glue-backing technology!

This kind of advanced technology is not something that Wang Lin can do just if he wants.

Wang Lin pondered slightly and said, "Then use a hand-painted exhibition board and hang it on both sides of the bus? Fix the wooden board or fiberglass plate on both sides of the car body, draw the advertising content in a hand-painted way, or draw the advertising content directly on the car body with paint."

Zhang Yulan said: "Doing this will damage the paint of the bus itself. I wonder if the bus company will agree! The advertising cost is not low! Mr. Wang, why not invest in more newspaper advertisements!"

Wang Lin said: "I think bus advertising is closer to the citizens. What we make is a small profit product, a product that is close to the people. And those who squeeze buses are our target group. This way, it will be more effective."

Zhang Yulan said: "That's it? Then let's give it a try and see if we can convince the bus company."

Wang Lin’s impression is that advertisements using paint sprayed bus bodies may not appear until the mid-1990s. In this era when bus advertising has not yet begun, I am afraid that bus companies may not agree to this approach. Only when bus companies taste the sweetness from advertising revenue will they be willing to make changes and cater to advertisers’ requests.

"Mr. Zhang, I have another idea, which is to print a banner. Hang a banner to the bus body, print an advertising slogan, and tie the two ends of the banner to the door or handle to fix it with ropes." Wang Lin smiled, "Is this OK?"

Zhang Yulan said: "This is definitely OK! It won't destroy the overall beauty of the bus. It will hang as long as you want, and it will be convenient to replace it!"

Body advertisements like pulling banners are hardly designed, let alone beautiful appearance, and can only serve as a simple information notification.

In an era when newspapers, radio and television media were popular, such advertising forms were limited in attractiveness, which also led to a slow development of the public transportation advertising industry.

Wang Lin said: "Of course, in addition to car body advertisements, we also have to place advertisements for TV series, newspapers, radio and other advertisements."

Zhang Yulan thought that Wang Lin was very stingy and just wanted to make a fuss on the bus, but she was just a small article like a banner! After hearing what he said, she laughed: "Mr. Wang, then let's make an advertising budget for you to see?"

Wang Lin said: "Let me quote a price, and you will make an overall advertising plan for me based on my quote. Mr. Zhang, our friendship is due to friendship, but business is still business. To be honest, I will select three advertisers at the same time. Under the same advertising costs, whoever has the most economical and popular advertising effect will choose to cooperate with. Please forgive me for this."

Zhang Yulan said: "It is human nature for Mr. Wang to do this. We must give the best plan. I wonder how much advertising costs Mr. Wang plans to invest?"

Wang Lin raised his index finger with his right hand and said in a deep voice: "100,000!"

Zhang Yulan's eyes lit up and she smiled and said, "Mr. Wang, it's really a big deal! We must successfully negotiate your business! Please rest assured that whether it is the overall advertising or the advertisements of the bus company, we will definitely help you win it and give you the best combination plan."

Wang Lin said: "Then thank Mr. Zhang."

When Han Qiming heard that he could reach a major project worth 100,000 yuan, he was also happy. He picked up the wine glass and kept persuading Wang Lin to drink.

Wang Lin smiled and said, "Mr. Han, I have limited alcohol tolerance, so let's do whatever I want. Real business doesn't have to be drunk. As long as you have done your advertising plan, I will definitely give priority to your company."

Han Qiming said: "Mr. Wang is a person who does big things at first glance! Unlike some company bosses, they cannot sign a contract if they don't drink until they lie down or have stomach bleeding if they don't drink!"

Wang Lin said: "Come on, let's have a drink. There is no need to persuade you to drink more. If you can drink, drink two more glasses. If you can't drink, just take care of what you can. OK?"

Han Qiming laughed and said, "Okay, then let me listen to Mr. Wang!"

After dinner, the matter was settled. Zhang Yulan sent Wang Lin and the others back to the hotel and left on their own.

Wang Lin said to Deng Dabao: "Brother Dabao, Wenjuan and I will go back to Shencheng tomorrow. Please give me what happened here."
To be continued...