Zhang Han proposed advertising: "Mr. Wang, we now have goods in the warehouse and production capacity, but what we lack is sales. And now we cannot do sales without advertising."

Wang Lin nodded and said, "About the forms of advertising? Which one is the most cost-effective?"

Zhang Handao: "With some data, we don't need to do any research. I believe we can also know that the people who buy and use sanitary napkins are a group of urban working class, and they are the intellectual class. The intellectuals I am talking about refer to educated women with a high school degree or above."

.”

Wang Linda said: "So?"

Zhang Han said: "Most of this group of people watch TV and follow some popular dramas. There are also some popular newspapers and magazines, such as popular movies and friends, which are also their favorites."

Wang Lindao: "So, we have to promote it from two aspects? One is the TV station? The other is the fashion newspaper?"

Zhang Han said: "Yes, only by investing in advertising accurately can we achieve the greatest value for money."

Wang Lin took his notes and asked, "What are other people's opinions? Comrade Li Wenming, tell me what you think."

Li Wenming is a graduate student studying management!

This degree is considered the highest degree in Shenfang Factory.

Wang Lin wanted to hear his opinion.

Li Wenming had been brooding. When the boss called his name, he said: "Generally speaking, I think the current sanitary napkin market is in a situation where supply exceeds demand. Although there are many domestic manufacturers, only the big manufacturers with real qualifications are...

Among them, apart from the four major state-owned enterprises, the only ones are Hengan Anle and Aiqingrou produced by our factory."

Wang Lin listened carefully to what he said.

Li Wenming said: "Just now, Mr. Zhang also mentioned the need to advertise. Only by advertising widely can we increase our popularity and let consumers know that a brand like ours exists. In addition, I think the most important thing is the channels.

Establish."

Wang Lin straightened his body, thinking that someone finally came to the point.

Gao Peng said: "The supply and marketing cooperative is our channel, and this channel is spread all over the country."

Li Wenming said: "The disadvantages of supply and marketing cooperatives, which Zhang Gong also mentioned just now, are like a big pot of rice. Instead of expecting supply and marketing cooperatives to make changes, we might as well step back and form a network to develop our own channels."

Wang Lin asked: "What exactly do you mean by independent channels?"

Li Wenming said: "It has been ten years since reform and opening up! In addition to supply and marketing cooperatives, there are also many shopping malls, convenience stores, daily convenience stores and other private stores. They also sell various goods, including sanitary napkins. My wife buys sanitary napkins.

I buy it nearby, I rarely go to the supply and marketing cooperative."

Wang Lindao: "You mean, we can cooperate with these convenience stores, shopping malls, and daily convenience stores?"

"Yes, Mr. Wang," Li Wenming said, "I think these are the main force of sales terminals now, and supply and marketing cooperatives are more suitable for selling products that are purchased and sold under unified purchasing, such as pesticides, fertilizers, commercial grains and oils. Of course,

We still have to retain the channels of supply and marketing cooperatives. When our brand becomes famous, there will still be people willing to go to the supply and marketing cooperatives to buy our products."

Ma Hongcai said: "The supply and marketing cooperative gives the people the feeling that it is a state-owned unit that will not sell fake goods or three-free products. This aspect cannot be compared with the canteen."

Wang Lindao: "Develop multiple channels simultaneously! So, may I ask, how do we establish channels for private convenience stores?"

Li Wenming said: "To establish independent channels, there are no more than two methods. One is to cooperate with wholesalers or distributors. We supply them and give certain sales rewards. For example, for every 10,000 boxes they sell,

, we give them a bonus of 1,000 yuan to encourage them to help us distribute goods and open up channels for us. All we need to do is maintain relationships with wholesalers or distributors. In this case, our products will have to go through middlemen.

, or even two or three layers of middlemen to reach consumers."

Wang Lindao: "What about the second method?"

Li Wenming said: "We build our own channels, directly dispatch business representatives, conduct sales in different areas, and set up business points in cities, counties, and districts. Each area has a director. The sales work of the entire area is fully delegated to each area.

Responsible for the business points.”

Wang Lin perked up after hearing this: "One is selling goods, and the other is selling people! Interesting! Keep going!"

Li Wenming said: "Our headquarters vertically manages business points across the country. Business representatives only have a meager low salary and mainly rely on sales commissions. As long as the sales volume in a certain region can be maintained at a certain level, their salary will be

If they can maintain it at a certain level, the more they sell, the higher their wages will be, forcing them to develop new business in the region and also forcing them to maintain the sales outlets they have developed."

Gao Peng said: "For the second method, our headquarters needs to send a large number of business personnel? Even if only five representatives are sent to each region, the total number of people will be amazing!"

Li Wenming said: "Let's use Shanghai as an experiment first to see which method can better obtain customers."

Zhang Handao: "I support Comrade Wenming's opinions, especially the second model. I think it's very good and you can give it a try. Practice is the only criterion for testing truth!"

Wang Lin also felt that this method was acceptable, and said: "Shencheng has more than 20 districts and counties. Each district and county has a business point. Each business point is stationed with five people, one of whom is the business director. That also requires more than 100 people.

We do have people and workers. Shenfang No. 1 Factory is still constantly diverting workers. These 100 or so people, even if each person's monthly salary is 100 yuan, their monthly salary is only 10,000 yuan.

I think we can try it out for a period of time, usually three months. If it doesn’t show results by the end of the year, then we can consider abandoning this model.”

Li Wenming said: "Each business point must record in detail all the canteens and convenience stores in the jurisdiction, and summarize the data to the headquarters. Which stores sell our products? What is the daily sales volume? Which stores do not sell our products?

?Why don’t they put it on the shelves? We need to master these data in real time every week. In this way, it will be more conducive for us to carry out refined management."

"Okay!" Wang Lin glanced at Li Wenming approvingly, thinking that he was indeed a student of management, and he really had a way of managing a company.

"What do you think about the advertising creativity for publicity?" Wang Lin asked again.

Zhang Han said with a smile: "Advertising creativity is the most important. A good idea is worth 100,000 in publicity fees."

Wang Lindao: "What Zhang Gong said makes sense! Let's see, creativity is not a matter of time. I will give you three days to think about it. Within these three days, if you come up with any good ideas, you can follow them.

I will interview you, or write it up and put it in my office. I promise everyone here that once a good creative idea is adopted, I will pay you three hundred yuan as a bonus, which is treated as intellectual property fees."

"Okay!" Everyone's enthusiasm surged instantly, and they were all eager to give it a try.

Wang Lindao: "Today's meeting will be held here first and adjourned."

The director responsible for managing the production work in the workshop is named Bao Laishun. When he worked at Shenfang Factory, he was the workshop director. He was also recommended to Wang Lin by Li Wenxiu after an open and covert investigation.

Bao Laishun did not leave immediately, but asked Wang Lindao: "Mr. Wang, will the production line stop? The warehouse will be full soon."

Wang Lin muttered: "We won't stop work for the time being! Continue production! If our advertising is effective, the products will be sold well, and I'm afraid the supply will really exceed demand."

Bao Laishun said: "Okay, let's continue production."

Wang Lindao: "If the existing warehouses of the White Factory cannot accommodate the piles, then they should be placed at the Shenfang Factory or the Blue Factory. The warehouses of the Blue Factory are all empty now."

He is also used to calling the sanitary napkin factory "White Factory" and the clothing factory "Blue Factory" along with the employees. Not to mention, calling them like this is simple and easy to understand.

Bao Laishun agreed and went to work.

Wang Lin returned to the office after the meeting. He saw the door inside was open, so he walked over and saw Shen Xue getting clothes inside. Her back was turned to him, and the tight training clothes on her body were covered with sweat and stuck to her body.

Her good figure is clearly visible.

"Shen Xue!" Wang Lin coughed lightly.

"Yeah." Shen Xue turned back and smiled, walked over, held on to the door frame, and said, "You go out first, I'll take a shower and change clothes, my practice clothes are all soaked."

Wang Lin chuckled, closed the door and walked out.

After a while, Shen Xue changed her clothes and came out and said, "When I came up, I saw you in a meeting."

Wang Lindao: "Well, regarding the sales of sanitary napkins. If we don't open up the situation, my funds will be trapped in these products."

Shen Xuedao: "If you want to shoot a promotional video, you can ask Chen Xiaoxu to help. She is a big star."

Wang Lin was silent, thinking that of course Chen Xiaoxu could take the photo, but would she be willing to accept an advertisement for this kind of sanitary napkin? We are considered her friends. If we opened the door, she would not want to, but she would not be able to refuse.

, that would embarrass her.

"Shen Xue, I have an idea." Wang Lin suddenly thought about it and had a great idea. He smiled and said, "I want to ask you to shoot a set of promotional ads."

"Invite me? I'm not a celebrity. How can I have any appeal? Someone has to watch, right?" Shen Xue pursed her lips and smiled.

"Forget it if you don't help me, I'll ask Zhao Bailing to take the photo." Wang Lin played hard to get.

Sure enough, Shen Xue smiled and said: "You said that, which makes me feel ashamed. When did I say I won't help you take pictures? I'm afraid that if the pictures are not good, no one will buy it."

Wang Linda said: "You listen to my idea first. If you think it's good, you agree to shoot it, okay?"

"Okay, tell me." Shen Xu said.

"It's like this, don't you know how to do that kick to the Golden Purple Crown? Sister Lin can also do that. I saw you two playing together last time."

"Well, although this move is difficult, for us professional dancers, it is just a basic skill. Dancing is like this. For laymen, you will be surprised by any dance move and think it is difficult to do. In fact, for laymen, you will be surprised by any dance move.

For us professionals, many of them are basic skills."

Wang Lin laughed and said, "I'm just an outsider! Just watch the fun. I thought that kicking the Purple Gold Crown backwards was pretty awesome."

Shen Xuedao: "Then what? Do you and I want to kick you?"

"It's for the national audience to see!" Wang Lin said, "The idea of ​​my advertisement is that a black stage background is suddenly lit up, and then you wear a red training suit and perform a few backward kicks to the Purple Gold Crown. Then

The advertising slogan is: 'Love beauty, love sports, love Qingrou. Love Qingrou brand sanitary napkins, take care of your beauty and health on special days!' At the same time, our advertising protagonist will appear next to it,

That is our Aiqingrou sanitary napkin."

Shen Xue's eyes lit up: "Hey, this advertisement is very creative and very artistic!"

Wang Lindao: "Darkness represents the days when menstruation comes for women. You wear red clothes, which represents the coming of menstruation. However, you can jump and jump. Why? Because you used our love

Qingrou brand sanitary napkin. The whole advertisement does not take too long, but through several large color blocks, it gives the audience a strong visual impact, with a clear theme and full of dynamics."

Shen Xue smiled and said: "You have already agreed, so of course I am obligated. When will the filming take place?"

"Don't worry." Wang Lin said, "I'll discuss it with everyone again and finally decide on the plan. Anyway, just be prepared. We love Qingrou's first commercial heroine, and it must be you. You won't
To be continued...