169 "Operation Mekong" Marketing Strategy

Chen Fei wrote out all the trailers in his mind.

After Lin Chao watched it, he was inspired. His face turned a little pale, and he held on, regardless of his legs being weak, and worked overtime, and took the team to cut out the trailer overnight. Then he asked Chen Fei to take a look. After watching it, Chen Fei was very satisfied. The new trailer was better than the ones he remembered, flawless and impeccable.

When the trailer was cut out, the film was completed.

Because Chen Fei's script was written in a complete film, the editing was relatively simple and could be completed quickly.

Chen Fei and Lin Chao watched it several times together, and changed several of the flaws until they were flawless.

At this point, all the preparations for Operation Mekong have been in place, everything is ready, only the east wind is needed, and we are just waiting for release.

So next we can hold a promotional and marketing conference.

On that day, at nine o'clock in the morning, Chen Fei drove to Yuhe Film and Television.

Today he will work with the company's staff to finalize the publicity and marketing plan for "Operation Mekong".

He parked the car and appeared at the entrance of the Galaxy Building. The reporters' flashes flashed one after another.

The entertainment reporters' sense of smell was really too sensitive. They actually found some important information and waited at the entrance of the Galaxy Building early this morning.

When a reporter took a photo, Chen Fei naturally had to cooperate. He stood still, turned around, faced the reporter, and waved gracefully at everyone.

The first reporter immediately reached the microphone to Chen Fei and asked loudly: "Brother Fei, I heard that "Operation Mekong" is about to start publicity and preview work. Is it true?"

"Really, Operation Mekong is planning to launch its first preview screen on April 5th. At that time, I will send you Southern Entertainment invitation letters. You must come and participate." Chen Fei replied.

The reporter was stunned.

He is indeed a reporter for Southern Entertainment.

However, he is a novice and has interviewed Chen Fei for the first time. He has never had any contact with Chen Fei before, so he doesn't understand how Chen Fei knew that he was a reporter from Southern Entertainment.

He forgot that there was actually their logo on the microphone.

So he was very shocked: "They all said that Brother Fei is as wise as a torch. It turns out that it is true. He actually saw my identity at a glance!"

However, he quickly restrained his messy thoughts and asked in unstandard Mandarin: "Brother Fei, can you predict the box office of Operation Mekong?"

"Box office? Are you talking about overseas box office or domestic box office?" Chen Fei asked with a smile.

The relationship between these practitioners in the entertainment industry and entertainment media is quite special. On the one hand, it seems like a symbiosis and no one can leave anyone else, but on the other hand, it is like a natural enemy. Entertainment media likes to explore the dark side of each star or the inside story of major entertainment companies in order to become famous and eye-catching. Whether it is a star or an entertainment company, they are afraid that their own handle will be caught by the other party, so they are strict in their defense.

On the one hand, I hope the other party will report on myself, but on the other hand, I am guarding against each other. It is really difficult for celebrities to be a star.

As entertainment journalists, they need celebrities on the one hand, and on the other hand, they also hope to get rid of celebrities and create big topics. They are also very conflicted.

However, when it comes to Chen Fei, the situation has become a little different. Because of his special identity, major entertainment media and various entertainment reporters are afraid of him. Many things are not touched without touching them. Try to focus on the matter itself, not digging, and not turning evil.

Chen Fei is more considerate of various entertainment reporters, and he takes the initiative to create some topics from time to time and gives them some hot news from time to time.

Therefore, the cooperation between the two parties is quite pleasant.

The reason why he asked this question at this time was to create topics, on the one hand, to increase the exposure of Operation Mekong, and on the other hand, to create topics for various reporters so that they do not go in vain.

Sure enough, when the reporter heard Chen Fei's words, his eyes lit up and he quickly asked: "Brother Fei, what do you mean is the overseas box office of Operation Mekong is more impressive?"

"It probably should be more than 2 billion, right?" Chen Fei said.

Here, he was a little cautious. He just said there would be more than 2 billion, but he didn't say it was US dollars or RMB.

If it is more than 2 billion US dollars, it is really a great achievement, but if it is only more than 2 billion RMB, then... it is actually nothing, and many movies can do it.

Moreover, the overseas box office he mentioned did not specify where it was, was it just Asia? Or was it the global box office besides the domestic one?

If there are more than 2 billion in Asia, then...even if it is just RMB, this data will be amazing.

Of course, what Chen Fei actually thought was to get more than 2 billion US dollars in Asian box office.

For this reason, he had made a lot of effort and preparation before, but to be honest, he didn't have much confidence or confidence in whether he could do it, so he could only do everything he could.

But those reporters don’t care what your real thoughts are. When they heard that the overseas box office of Operation Mekong could reach more than 2 billion, they naturally thought that it was all US dollars, so they suddenly became excited.

More than two billion?

I'm fucking!

Fei Ge is indeed awesome. His overseas box office can reach more than 2 billion yuan, so the domestic box office... will it be a big hit?

A reporter next to him asked quickly: "Brother Fei, then how much do you think the domestic box office of Operation Mekong can reach?"

"It's more than 3 billion." Chen Fei said.

More than three billion?

When the reporters heard this, they were all stunned.

In fact, many people are already prepared in their hearts. Operation Mekong may have a better box office and will create a history. However, Chen Fei said that the box office can reach more than 3 billion, but it still far exceeded everyone's expectations.

In the minds of many journalists, the box office of the Mekong River Operation should be estimated to be 700 to 800 million, or even exceed one billion.

But.

More than three billion?

I'm fucking!

True or fake?

Everyone was stunned.

"Operation Mekong" is a main theme movie.

The box office of the main theme movie is no matter how awesome it is... it is only 100 or 200 million yuan. Everyone has already given a lot of budgets for Chen Fei's movies, but at most 700 or 800 million yuan, and more than 3 billion yuan, is it possible?

But this is really no wonder everyone.

Main theme movies are not very pleasing, which is common sense. Even if the literary atmosphere here is relatively strong, it is difficult to achieve. What audiences prefer is pure commercial films.

The word "main melody" belongs to the vocabulary subject and is mostly used to refer to the main spirit and tone of literary works.

When the main melody meets the movie, a new type of movie is produced - the main melody movie.

At present, whether it is insiders or audiences, their impression of "main theme movies" is basically still stuck in the political propaganda films of "concept first, story obeys form".

This is true here, and in the original world, too.

In the original world, many main theme movies were released in 2016, but few of them attracted some social attention.

Among them, the two movies "The Party's Daughter Yin Lingzhi" were selected and "Gutian Conference" were released on July 1st, and the box office of "Gutian Conference" ended with 74.2 million yuan respectively.

This shows how difficult it is to have a main theme movie.

But this further verifies the excellence of the movie "Operation Mekong". In such a harsh market environment, "Operation Mekong" achieved a magnificent box office of 1.18 billion yuan.

So Chen Fei is so confident about this movie.

Of course, it is not easy to create the box office of more than 3 billion he said, so he needs to work hard on marketing and publicity.

At this time, those entertainment reporters were shocked when they heard that Chen Fei's "Operation Mekong" could reach more than 3 billion domestic box office.

Soon someone asked: "Brother Fei, do you really think "Operation Mekong" can reach a box office of more than 3 billion yuan? Regarding this data, I have to suspect that Brother Fei is joking with us?"

Another reporter also said: "Brother Fei, the box office of the main theme movie released during the Spring Festival this year is already good, and there is also a holiday bonus, but the box office has just exceeded 100 million. Boy Fei now says that "Operation Mekong" can exceed more than 3 billion box office. Why is Fei making such a reason?"

This reporter's question obviously asked many people the thoughts. Everyone looked at Chen Fei in unblinking.

Chen Fei smiled at the reporter, and then replied slowly: "Based on two considerations, one is the quality of the film of "Operation Mekong", and two is a brand new publicity and marketing!"

Um?

Video quality?

Brand new promotion and marketing?

Everyone was stunned when they heard this.

Soon, the reporters grasped the key - a brand new publicity and marketing?

The product produced by Chen Fei must be a fine product. Everyone knows this and there is no doubt about it. But - a brand new publicity and marketing?

Could it be that Brother Fei is going to use any marketing methods again?

A reporter immediately asked: "Brother Fei, can you introduce what marketing methods you will use?"

Chen Fei smiled: "Sorry, this is a trade secret!"

Trade secrets?

When many reporters heard this, they immediately felt that they couldn't get up. The commercial secrets were really not something to ask!

But everyone wants to know what marketing methods Chen Fei wants to use?

This is not only out of the curiosity of the reporter, but also out of the curiosity of Chen Fei?

Isn't this guy going to enter the marketing industry again?

Soon, one news after another appeared on the media and the Internet.

"Operation Mekong is about to be released, and the spring of the main theme movie is here!"

"The domestic box office is more than 3 billion, and the Mekong River Operation may create another history!"
To be continued...