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Qidian Chinese Network was founded in May 2002. It is one of the largest literary reading and writing platforms in China. It is a leading original literary portal in China and is affiliated to the largest digital content comprehensive platform in China - China Literature Group.[1]

The former is the Qidian Original Literature Association (chinese    magic    fantasy   union), which has long been committed to the exploration and cultivation of original literary authors.[2] With the development purpose of promoting the original Chinese literature as its development, it took this opportunity to create a new model of online paid reading, i.e. electronic publishing.

In 2019, the "anti-pornography and anti-illegal" department carried out special rectification to address vulgar pornography in the field of online literature, investigated and publicly exposed the illegal behavior of Qidian Chinese Network [3].

Table of contents

1    Site History

2     Founder

3    Site slogan

4     Development history

?A brief history

?Golden Age

?Silver Age

?Bronze Age

? Historian analysis

?The counterattack of the eagle

?Black Iron Age

?Platinum Age

5    Website Agreement

6    Website Honors

7    Related Events

Website History Editor

Proud and impermanent

Ao Wuchang (5 photos)

After 10 years of hard work and struggle, under the care of many authors and users who love Qidian, the original literary leading brand represented by "Qidian Chinese Network" has established a complete electronic online publishing mechanism integrating creation, cultivation and sales, becoming an excellent online publishing platform for domestic literary works and establishing an influential industry leadership position in the industry. Qidian Chinese Network will continue to take the purpose of website building as the core of development in the future and strive to establish a leading cultural brand in China.

Qidian Chinese Network later won the "Best Brand of the Year" award at the Digital Expo, the "Excellent Traditional Enterprise" award and the "Forbes China New Media" award. Among the top 10 works in the 2006-2007 Baidu Novels Annual Search Ranking, 8 of them came from Qidian Chinese Network, and there are no fewer works with a click rate of more than 10 million. The website traffic ranking ranks among the top 30 websites in the country. At the Shanghai Literary and Art Work Conference held in April 2008, Qidian Chinese Network's entrepreneurial achievements aroused a warm response.

Qidian.com will seek further innovation in business models, expand new developments in advertising and wireless products such as wap and kjava, and create new sustainable profit growth points. Qidian.com will also engage in physical publishing, film and television adaptation, animation adaptation and other fields, and seek cooperative development of many peripheral media derivative products. Qidian.com will also actively expand overseas markets, committed to further expanding the author group and reader group, tapping the potential of Qidian.com's successful business model, and building it into the world's largest Chinese literary creation and reading platform.

Founder Editor

The sword (Lin Tingfeng), the hidden sword Jiangnan (Shang Xuesong), the heart of darkness (Wu Wenhui), the meaning (Hou Qingchen), the left hand of darkness (Luo Li)

Website slogan edit

Reading at Qidian's creation has no limits - this slogan has always been the creative goal of Qidian's many fantasy, magic, martial arts, and military novel authors, rigorous writing attitude, perseverance in seeking innovation and change, and direct communication and modification with book friends. Qidian Chinese website has many first-class original works in China, allowing book friends to read the author's serialized good books at the first time.

Development historyEdit

, Qidian Chinese website celebrates the third anniversary, and summarizes Qidian's three-year entrepreneurship and development history.

12. On July 31, 2005, Qidian Chinese Network's monthly contracted works paid more than 1 million yuan, a miracle of development within the entrepreneurial industry.

13. On October 10, 2005, the second anniversary of the implementation of the system was celebrated, and Qidian Electronic Publishing Business entered a period of rapid development.

14. On December 17, 2005, the second China Original Literature Annual Meeting and the Qidian Author Annual Meeting were held in Shanghai to explore the development of original literature and publishing work.

15. On March 7, 2007, Shanghai Shanda Network Development Co., Ltd. (hereinafter referred to as Shanda Network) officially announced that it would increase its registered capital by 100 million yuan to its wholly-owned subsidiary, Shanghai Xuanting Entertainment Information Technology Co., Ltd.. Xuanting mainly operates Qidian Chinese website (hereinafter referred to as Qidian Network). This is the third time since Shanda Network has acquired Qidian Network with wholly owned acquisition of Qidian Network in October 2004, and it is also the largest scale.

Golden Age

Domestic online bookstores appeared roughly after 1997. The free space provided by companies such as NetEase provided a material basis for the development of book stations in the early days. In that era when the public was running the Internet, many netizens who liked to read started their own personal websites.

In March 1998, "Literature City" was released. The number of people viewed the site's monthly page has exceeded 1 million, and the number of people subscribed by email reached 10,000.

On July 10, 1998, "Shulu" was officially founded and has developed into a large literary website with more than 10,000 daily visits to the homepage. Since the mailing list was launched in January 1999, the subscribers have reached 5,000 in just three months.

In the early days, online book sites mainly reprinted, and their copyright awareness was weak. Some websites enriched the content of the website by scanning physical books such as martial arts and romance online, while more websites reprinted directly from other sites. In this case, the contents of each site are similar.

During this period, serialized works such as "The Two Dragons of the Tang Dynasty", "Star Wars Heroes", "The Legend of the Yama" became the killer weapons for various book stations to win over readers. Many new readers are exposed to the Internet in order to read Huang Yi's "The Two Dragons of the Tang Dynasty". "Because it is a serialization, only one volume is released in Hong Kong a month, and surfing the Internet naturally became the best way to get a sneak peek." Which site uploads quickly, which site scans the school with high quality, and which book station can attract more readers.

Among the early book stations, Wohuju had the best reputation. Their collection of works was exquisitely proofread, which became the first choice for netizens to collect. While scanning physical books, Wohuju also serialized original works such as Fengzi and Shui Longyin on the website. It can be said that in terms of the quality of the works, Wohuju should be the best online book station of that era. However, due to the small overall number of works collected, the traffic of the website could never be compared with those of the comprehensive bookstore. Instead, the Golden Bookstore, which adopted Wohuju, was a relatively popular version of Wohuju, and became one of the top ten most influential personal sites in mainland China with its massive works and detailed classifications, and won the runner-up in the 98 Personal Homepage Competition.

At that time, the Internet was still in the main portal period. Readers found that new literary websites were mostly entered through portals such as Yahoo, or through friendly links between various sites. Friendly links were almost the only way for many websites to develop new members, and it was difficult to enter new websites.

In this environment, Golden Bookstore has taken advantage of its first-mover advantage to firmly occupy the position of the leader of online book stations. It is said that "it is useless to read online but not to know Golden Bookstore, and it is no longer a waste to call it a net bug."

With the development of the website, Golden Bookstore noticed the problem that "the proportion of original works on the Internet is not enough, and the importance of book reviews is not enough", and set up the "Original Online People" column, and began to cultivate online originals.

It can be said that judging from the monopoly position of Golden Bookstore at that time, as long as there is no big mistake in development, it is difficult for other online book stations to threaten it.

However, capital intervention changed the trajectory of destiny.

In December 1999, Duolaimi Chinese Network acquired 16 of the top 20 personal websites in the NetEase personal website ranking for RMB 4 million, including famous domestic websites such as Golden Bookstore, China Football Network, Haikuotiankong Download, Xiaolin Guangji and other famous domestic websites.

After the acquisition of Golden Bookstore, for copyright reasons, he did not dare to plagiarize and copy it too much in operation. Many readable works cannot be included, but there are not many original works, which caused the readers to gradually lose their readers and actively gave up their dominant position as online book stations.

Almost at the same time as the Golden Bookstore was acquired, Boku was established in Silicon Valley, USA and conducted large-scale recruitment in Beijing. From a well-known domestic book and newspaper alone, the freshman Boku poached more than a dozen editors and reporters, many of whom were the backbone personnel of the newspaper. This incident caused a considerable shock to the entire publishing industry at that time.

With the support of American industrial capital rather than venture capital, and senior book industry insiders, Boku's future was once optimistic by the industry. At the beginning of its business, Boku's series of promotional activities were also dazzling: first, it carried out overwhelming advertising in major media, and then cooperated with China Youth Publishing House, Peking University and other units to launch activities such as "Zhuoma Yellow River" and "Dunhuang Tour" to create momentum. Later, while acquiring a large number of electronic copyrights of the works, he signed contracts with a large number of writers such as Wang Shuo and Chencun in the name of cultivating China's "Stephen King". It can be said that in order to expand popularity and website views, Boku did spend a lot of effort.

However, the spirit of paid download and paid reading advocated by Boku seems out of place in this era of Internet competition where free has become a common law. Pirates are popular, and its most important upstream resources - thousands of e-books signed with almost all well-known Chinese writers, authors, and scholars - have not yet taken advantage of. In addition, the Internet conditions at that time were not met, with few people online, slow and expensive Internet speeds, and there were no convenient payment conditions.

After the first investment, investors refused to invest additionally on the grounds that the profit model was unrealistic. By the end of 2001, Boku's bankruptcy announced the failure of the first domestic ebook charging attempt.

Silver Age

After the bursting of the Internet bubble in 2000, most of the free space disappeared, and earlier personal websites were closed one after another. Xilu's BBS became a new center of online fantasy literature through relatively low prices. Many famous book stations started here.

In January 2001, four literary forums, including Hongchen Pavilion and May Sky Ranbang, announced their withdrawal from the Western Land and established the Dragon Sky Original Alliance website, marking the arrival of the Silver Age.

Since most of the early online book stations had gone bankrupt, and the Fantasy Sword Book Alliance was still rushing around for the website space, Long Tianqiu relied on the stable space and the popularity accumulated in Xilu BBS to quickly add to the space left by the Golden Bookstore. It became the well-deserved boss of the Fantasy Book Station.

After Long Kong left, Bai Zhan, Tian Ying and other bbs gradually rose in the Western Land. But in terms of popularity, they are still far from comparable to Long Kong.

Long Kong was at its peak in that era. At that time, there was no website without Long Kong's resources. At that time, no author did not know Long Kong. At that time, no reader did not go to Long Kong. No book station could achieve his development height and monopoly.

By mid-2001, as traffic increased, Longkong's server resources seemed insufficient, and the access speed became slower and slower, which began to reach an unbearable level, which also gradually declined. Its popularity was also gradually declining, and its status as the leader was increasingly challenged.

In order to get out of the predicament, Long Kong began to look for a new publishing direction.

At that time, there were two development directions. One was to invest money to purchase new servers and expand Longkong websites, so that they could maintain the monopoly advantage on the Internet, but the prospects were unclear; the other was to give up the development of the website and follow the physical book publishing route.

In the end, Longkong chose a wrong judgment that it regretted, gave up its development on the Internet, and entered the publishing market with all its might. After establishing Beijing Fantasy Culture Company, he signed away the best original works on the Internet at that time, bought out a large number of works on the website, gave up online updates, and carried out publishing operations. Longkong's action directly led to the depression of the Internet at that time, and indirectly caused the rise of emerging websites such as Crawl and Cuiweiju.

It was from that time that Longkong gradually became a bystander from the dominant online book station. In the following three years, Longkong relied on his old money to buy out works in the 2001 and 202 years and slowly published it. He no longer participated in the competition for the map of online book stations. The old website in the enclosure movement.

The third leader of the online book station, the Fantasy Sword Book Alliance, was formed in October 2000 by Shuqing Xiaozhu, Shitou Bookstore, Xiaoshu Pavilion, Ningfeng Tianxia and other personal book stations.

Its interface is mainly improved based on the small book Pavilion created in July 2000.

For a long time after its establishment, the Fantasy Sword Book Alliance has been rushing to find a stable space. From Global Internet to Myrice to Wenzhou Unicom, it was not until January 2002 that the Fantasy Sword Book Alliance's space gradually stabilized.

With the stability of the Fantasy Sword Book Alliance space, authors and readers who have been lost due to the Longkong Internet speed problem have flocked to the Fantasy Sword and gradually established the status of the Fantasy Sword as the leader.

Following Long Kong's footsteps, more and more literary bbs have been independent from the Western Land and established their own websites. Among them, the more famous ones are Tian Ying, Cui Wei, etc.

In November 2001, Bao Jianfeng and other authors who love fantasy writing and creation founded the Fantasy Literature Association in Xilu. In May 2002, they prepared to establish a personal website of literary nature, and renamed it as the Original Literature Association - Qidian Chinese Network, referred to as Qidian.

On May 15, 2002, the day Qidian Chinese website was established, Jiangnan warriors broke into Qidian to celebrate the establishment of a chat group, criticizing Qidian's library system at that time, saying that Qidian and others were speechless. In the end, they won the victory of this fateful battle, usurped the power of Qidian website construction, hid the sword in front of Jiangnan, and called themselves "Cangjian Jiangnan". The gears of fate began to rotate...

Later historians were deeply moved by this: "A chance...the encounter of several people... changed the fate of literary websites."

In order to pay for the increasingly expensive space costs, the websites in the Silver Age had to constantly find ways to make money. In the face of the depression of online advertising, they all focused on physical publishing. While publishing traditional books on behalf of the agency, they actively looked for ways to publish simplified Chinese.

Most book stations such as Cuiwei, Tianying, Fantasy Sword, and Long Kong have attempted to publish simplified Chinese, but most of them ended in failure. Only Long Tianxing successfully published four novels, including "The Lost Continent", "The Unworld", "Dream Space", and "The Legend of Yanmo" in August 2002.

However, the bookmakers who claimed during the serialization that "I will definitely buy you when publishing a book" disappeared without a trace, with few orders. The analysts who laughed at the sales of fantasy novels in Taiwan were surprised. The subsequent simplified Chinese publishing was always half-dead, and the website's intention to make profits through publishing was basically lost.

As the profit path of literary websites is getting narrower and narrower, Duxi.com has begun to try to read online for a fee, pointing out a new idea for the website.

History has turned another page...

Duzi.com is the first fantasy book station to implement online fee reading (this term), and it is a website that is aiming to charge for fees as soon as it is built. Duzi.com was trial run in February 2002 and officially started in September. At the same time, it issued a statement saying "In order to promote the development of original literature, this website plans to pay authors for online publication remuneration, and original works are welcome to join."

Because the time for building a website for reading and writing websites was relatively good, it was the time when the SMS Alliance was the most popular, and it earned a lot of revenue through SMS fees. At that time, the website builders were too eager for quick success and short-sighted, and the scale had not developed.

The main mistakes of reading and writing networks are as follows:

(1) The charges are charged too quickly, and there is no accumulation of public works at all, and the foundation is too poor.

(2) There are too many problems with mobile phone charges. Although reading and writing have collected a lot of money through text messages, the random charging of text messages has a great blow to readers.

(3) The most important point is that the tutoring website exploits authors too much.
Chapter completed!