Chapter 108 The woman in red!

Autumn is getting stronger and the time is gradually entering late autumn.

As the weather gets colder, there is less need to take a shower. Logically speaking, soap should not have much sales, but what is interesting is that Lu Yining has been reporting good news continuously.

First, Feiyan Soap entered the Neizangku shopping mall, and then successively entered many department stores in Bianjing.

As a result, many small stores gradually began to sell goods. According to Lu Yining:

If any store selling daily necessities does not sell Feiyan soap, their business will be greatly affected.

Because there are always people who make a special trip to buy Feiyan soap, and then buy other daily necessities. When people come in and ask if they have Feiyan soap, if the shop owner says there is no Feiyan soap, the person will turn around and leave.

So these shopkeepers can only quickly find where Feiyan soap can be wholesaled, and then people from Lin'an Trading Company will appear in time and spread Feiyan soap smoothly.

Zhang Heng had doubts about this: "If it is really so popular, why do I smell a conspiracy?"

Lu Yining smiled sheepishly: "Of course I will also use some means..."

Feiyan soap is certainly a good thing, but it is not easy to spread it in a short time, so Lu Yining used some tricks.

She asked her subordinates to organize a group of people, who went to the store in Bianjing to ask: Do you have Feiyan soap at home?

If the shop owner said no, they would turn around and leave, and then the next person would do the same thing again, going back and forth like this. When more than a dozen people asked if they had Feiyan soap for sale in one day, the shop owner was worried.

It's like grass has grown.

When he accidentally discovers that Feiyan Soap has a wholesaler, he can't wait to buy a batch and sell it in the most conspicuous place in the store.

Feiyan soap has a crystal clear appearance and is scented inside. As soon as guests walk in, they will be attracted by the appearance and smell of Feiyan soap.

The shop owner also followed Lin'an Trading Company's instructions and put a basin of water in the store and a piece of Feiyan soap to try. Once customers try it, they will discover the detergency of Feiyan soap, and the probability of making a sale will be greatly increased.

Of course, in addition to this small method, Lu Yining also tried street publicity, demonstrations in large shopping malls, rebates to stores, door-to-door guidance from shop assistants, etc. Zhang Heng was a little stunned when he heard this: "How did you come up with these?"

Lu Yining smiled and said: "You forgot, I mentioned it in the previous shopping mall plan. Of course, you didn't explain some of them specifically, but we are all smart people. As long as you know one trick, it is not natural to derive other skills.

It’s nothing, just draw inferences from one instance!”

Zhang Heng was also amazed. Don't say that the ancients were stupid. They just didn't experience the industrial age and were not influenced by the many achievements of the industrial age.

Every era has a group of extremely smart people, and the era is also led by these smart people.

The group of people led by Lu Yining are undoubtedly the smart people of this era.

They may not have the opportunity to read too many books, but each of them has a smart brain.

And now these smart brains have been inspired by Zhang Heng's shopping mall plan.

Zhang Heng is looking forward to what other miracles these people can create.

As time goes by, miracles continue to appear.

On the first day of winter, Feiyan soap sold its 10,000th piece;

…

On the 15th day of the winter lunar month, Feiyan soap sold 100,000 pieces;

…

On the first day of the twelfth lunar month, Feiyan soap sold its 500,000th piece.

…

Is this fast enough?

In fact, the real growth rate is much faster than this, because the restriction on sales is the production of soap.

There were quite a few problems encountered in production.

The first was a manufacturing problem. Because of the confidentiality of the process, Lu Yining initially selected close people to control the most important step of the saponification reaction.

But as sales increased, Lu Yining had to recruit all the original employees of the paper mill into this process and pay them high salaries to ensure their loyalty.

Of course, this is impossible. Lu Yining just wants to wait until Feiyan Soap has formed a brand effect before the technology is leaked.

By that time, Feiyan Soap had already established a firm foothold, and even if other merchants had pirated copies, they would still have an advantage in competing with them.

But when the number reached 100,000, difficulties still appeared.

Even if all the people in the paper mill are invested, the production speed still cannot keep up with the sales speed.

And that's not the only problem.

The second problem is raw materials.

Although oils and fats are not considered a luxury product in this era, they are not a highly produced product either.

There are many choices on the market, including lard, mutton fat, butter and other animal oils, as well as many types of vegetable oils.

But oil not only supplies food, but also serves as lighting, and its sources are relatively single.

If there is a small amount of demand, there is actually no problem, but when it is used as an industrial material, it cannot be satisfied with just a little bit.

Because of the oil supply problem, Lu Yining went to the internal storage warehouse, hoping that the internal storage warehouse would open a special oil supply channel.

Lu Yining still has face, mainly because she quit voluntarily, and her successor will have to sell some face, but even so, she still encountered a bottleneck.

The built-in warehouse only solved the problem of channels, but the oil imported by others was needed to supply the daily needs of the entire Bianjing city.

If it is all supplied to merchants to make soap, then how to solve the problem of cooking oil and lighting oil for Bianjing people?

Lu Yining could only find ways to purchase oil from the private sector, and then reluctantly supplied it.

But the demand will definitely continue to skyrocket in the future. After all, there are one to two million people in Bianjing.

Moreover, they also want to sell to all parts of the Song Dynasty, which cannot be achieved with one million soaps.

There are no workers to recruit at any time. There are many refugees in Bianjing city and many people who are willing to work.

But this raw material is not a problem that can be solved in a short time.

Lu Yining was quite unwilling, but there was nothing he could do.

So she came to Zhang Heng specifically to ask for advice.

Zhang Heng thought for a moment and said, "If it doesn't work, just slow down for now. The Chinese New Year is coming anyway."

Zhang Heng's words made Lu Yining roll his eyes, and the next moment he almost roared: "How can this be slowed down! This is money every day! It's like a mountain of money! I don't care, you hurry up and find a way for me!"

Zhang Heng looked at Lu Yining who was showing his teeth and claws, and quickly took two steps back to prevent his handsome face from being affected by Chi Yu. He scratched his head and said: "Actually, it's not impossible, just like you did.

The first is to actively expand the purchase of oil. If Bianjing City can collect some, it can also be purchased from surrounding areas.

If you open your horizons a little wider, the whole Song Dynasty is not impossible.

Of course, the cost is too high. Is there a possibility that since you want to sell goods in Jiangnan, can you set up a workshop in Jiangnan?

Purchase oil locally and process it locally.

If you are more courageous, why not set up a workshop in each state to purchase oil locally and then process and sell it locally?"

Zhang Heng's words immediately opened up Lu Yining's thoughts, and she jumped up: "You are right! It is difficult and expensive to bring oil to Beijing, but if you set up a local workshop, the oil purchase problem is about

It can be alleviated, and if it is produced and sold locally, the cost will be lower!”

But she immediately thought of many problems: "There are still problems. One is the issue of confidentiality, and the other is the local power. I'm afraid there are powerful locals who are eyeing me. I'm afraid the problem is not small."

Zhang Heng said with a smile: "You can't do business alone, and leaking secrets is certain. Don't always want to be a sole proprietor. As long as we remain the largest, it will be fine.

In addition, the problem of local powerful people is not big. If you find the biggest local snake, cooperate with him, and share benefits with him, then not only will he not become a problem, but he will also help you solve many problems."

The method Zhang Heng mentioned is also a method that will be used by later generations of multinational corporations and large companies.

If you want to overcome the problem of acclimatization, the best way is to find cooperation with local snakes.

Not only can it solve the localization problem, but it can also eliminate a lot of resistance, and of course it also requires some benefits.

But the benefits paid are worth it, because if you don't cooperate, the price paid is enough to cover these benefits, but the trouble you can save can make you more money.

Lu Yining left happily.

On the second day of the twelfth lunar month, the first heavy snowfall of the first year of Qingli fell in Bianjing.

In the past winter months, a big event happened in Bianjing.

Zhao Zhen led his ministers to offer sacrifices to heaven and earth in Yuanqiu, offer amnesty to the world, and announced the change of the Yuan Dynasty, changing the name of the year to Qingli, which was the first year of Qingli.

And in the winter of the first year of Qingli, Zhang Shu completed his lifelong event.

On the third day of the twelfth lunar month, the city of Bianjing was covered with heavy snow, and the Zhang brothers stepped on the heavy snow and followed the long welcoming procession to the Zou family outside Zhengmen to welcome their bride.

To this day, the three Zhang brothers have still not seen Miss Zou.

But there's nothing wrong with that, it's the characteristic of this era.

After welcoming the bride, she was sent to a house at the entrance of the main alley, where they worshiped heaven and earth, had a banquet, and it was a lively day.

Mrs. Zeng gave away the yard, land and shops, and the Zhang family also gave all the deeds and shops belonging to Zhang Shu to Zhang Shu's new wife.

The Zou family is not ambiguous either. Just the visible dowry fills a large yard, and the property deeds, shops, distribution industries, etc., are enough to fill a large box, as well as gold, silver,

There are several large boxes with many valuable dowries such as jewelry, jewelry, paintings and calligraphy.
To be continued...