Chapter 426                                                             

Two days later, on Christmas Day on December 25, the Kings will play against the Lakers.

Every year, the League of Christmas Games will take great pains to arrange several teams with the most highlights and grudges.

The Lakers and Kings will be arranged this year, which is undoubtedly very interesting.

On December 13, Wang Yi was in training and suddenly received a call from Rowling:

"Wang Yi, I have almost negotiated your endorsement contract with those sports brands. Now you just need to choose a suitable company to sign the contract."

Wang Yi asked: "What brands are they? How much does it cost to endorse?"

Rowling replied: "At the end of last season, Nike's offer was $200 million in five years; Adid's offer was $180 million in five years; Li Ning's offer was $150 million in five years; Anta's offer was $120 million in five years."

Wang Yi nodded.

Rowling continued: "Just yesterday, Nike quoted..."

"I said, Nike and Adidas don't have to think about it."

Wang Yi interrupted Rowling.

Rowling explained: "I know this, I just want to hear their quotes and decide what price the other companies should have. Nike is quoting $500 million for 10 years. Adidas is quoting $400 million for 8 years. Li Ning is quoting $100 million for 10 years.

400 million US dollars in 10 years; Anta offers 250 million US dollars in 5 years."

Wang Yi nodded secretly as he heard the offer.

With his popularity this season, his popularity soared.

These brands have raised their quotations a lot.

In addition to Anta, the age has also been extended.

This is already the largest contract that a star can get at the endorsement of his sneakers.

You know, even James Harden's endorsement contract is only $200 million in 2013.

Nike can offer Wang Yi 500 million US dollars in 10 years. Of course, this is due to inflation, but it pays more attention to the huge Chinese market behind Wang Yi.

Rowling continued: "In addition to them, there are some brands with slightly less popularity, and the quotes they give are naturally worse. If you don't consider Nike and Adidas, then there are only Li Ning and Anta. Let me mention it here, Anta

I promise that as long as you agree to the endorsement, you will immediately sign your sneakers.”

“Signed sneakers?”

Wang Yi was a little surprised.

In the NBA, signature sneakers are a star's card.

If you have not yet released signature sneakers, then no matter how good you play, I'm sorry, your status in the world will still be a little worse.

Today, in the NBA, there are more than 400 active players, but only 17 people have signed autographs.

Look at the names of these people:

James, "Antetokounmpo" Antetokounmpo, Irving, Durant, Paul George, Westbrook, Zion, Paul, Harden, Lillard, Rose, Mitchell, Curry, Thompson, Haiwo

De, Leonard.

Almost every player who has signed sneakers is a well-known figure in the league.

Wang Yi measured it.

Anta gave the contract period of only 5 years, but on average, the annual contract amount is as much as Nike.

Wang Yi didn't plan to sign for too long.

Because he knew that after he won the championship, his value would rise even more.

Then we can still win more benefits.

So 5 years is a time that suits his expectations.

And just signing sneakers is very attractive.

Ordinary endorsement contracts and endorsement contracts for signature sneakers are not only very different in terms of contract prices.

And the most important one is that ordinary endorsement contracts do not have royalty income.

The endorsement contract for signature sneakers basically has royalty income.

For example, James and Nike's signature boot endorsement contract can draw 5% of the royalties from the sales of all Nike's sneakers, sportswear, sports equipment and other products every year.

If a pair of sneakers sells for $100, James can draw $5 in royalties from it.

Nike's turnover in 2020 is $39.117 billion, and James can get about $1.956 billion in royalties.

So for players of this level, the annual salary of players is just a small head.

The endorsement contract is the big deal.

As far as Wang Yi knows, Anta's sales in 2020 were 13.35 billion.

If signature boots are released, he will get nearly 670 million yuan a year based on a 5% royalty commission.

Although it is much worse than James, after all, James is working with the world's largest sports brand giant.

And Wang Yi will never cooperate with this brand.

And he believes that as long as he continues to fight like this, with his personal influence, he should be able to bring the Anta brand.

At that time, Anta's sales will increase, and the royalties he can get will naturally increase.

He even looks forward to one day, with his strength, he will lead the Chinese brand into the world's largest sports brand giant.

Of course, this will be extremely difficult.

It's even harder than conquering the NBA.

But he just likes such challenging things.

"Wang Yi, we will meet and discuss the specific situation in detail. You are ready. If the agreement is completed, we will fly back to China to sign a contract with Anta in the afternoon."

According to the laws and regulations here in the United States, contracts signed in the United States must be paid taxes to the local area in the future.

If you fly back to China to sign a contract, although you will pay taxes in the future, it will be paid to China.

Wang Yi and Rowling agreed that capitalism cannot be cheaper.

So now, as long as they sign a contract with a domestic brand, they will choose to fly back to China for 15 hours.

Rowling finished speaking, pondered for a moment and said, "But if you fly back to China today, it will take 30 hours to go back and forth. The night after tomorrow will be the Christmas war, which may affect your condition. Otherwise, I will talk to them and wait for Christmas.

After the war is over, go back to China to sign a contract?”

Wang Yi dispelled Luo Lin's doubts: "Don't worry, Sister Luo, only I can influence my condition."

As soon as he hung up the phone, Nicole's phone came over:

"Wang, you didn't have a game today and I didn't have an interview either. Why don't we watch the movie tonight? What do you think?"

Wang Yi pondered slightly when he heard this.

After a moment, he said apologetically: "I'm sorry, Nicole. I guess I have to go back to China tonight and sign a contract."

Nicole gave a slight meal: "But the night after tomorrow it will be the Christmas battle. It takes more than 30 hours to go back and forth. Can you bear it?"

Wang Yi replied: "It's okay. It's just...I agree with watching the movie, but... I'm afraid I have to push it back."

Many times before, Nicole invited Wang Yi to watch a movie or have dinner together.

But Wang Yi all rudes for various reasons.

However, as time went by, although he had not really accepted Nicole, he had already accepted Nicole in his subconscious mind.

Nicole has done so many things for him, so it’s not too much for someone to ask for a movie.

If I refuse such a small request, wouldn’t it be too inhumane?

That's why he agreed.

Nicole seemed very excited at this moment: "Wang, then I'm fine, I'll accompany you to China. I'll take my friend's private plane, and there's no need to transfer the plane in the middle. It only takes about twenty hours at most."

Wang Yi paused after hearing this: "Nicole, I don't know how to thank you."

"If you want to thank me, just give me a kiss..."

On the phone, it was obvious that Nicole's tone was very playful.

“…”

Wang Yi was silent.
Chapter completed!