Chapter 248: The Liquor Industry Giant as a Gunner
At the Pernod Ricard Group headquarters in France, CEO Le Pen was very angry because the company's product sales plummeted in China, especially in Haizhou, and profits were negative.
And the cause of all this turned out to be just a new company, Shengshi Liquor Industry, which was established just over a month ago.
"Check! You must check it carefully for me! Why does a bottle of wine have such magical power? How can such a low-quality wine be better than Martell brandy? What the hell!"
The Pernod Ricard Group was formed by the merger of France's two largest alcohol companies, Pernod and Ricard, and is one of the world's three largest spirits and wine groups. The Pernod Ricard Group is headquartered in France and has 100 companies worldwide.
With 72 production companies, it is one of the world's top foreign wine manufacturers and sellers.
In order to investigate the reasons for the popularity of rejuvenation wine, Le Pen personally flew from France to China, directly to Haizhou.
After getting off the plane, Le Pen rushed to the Haizhou branch without stopping. When he arrived at the branch, Le Pen was surprised to find that the production workshop had stopped working and many people were idle.
"Why don't you go to work? Why is the factory closed?"
"No matter what kind of work is being done, no one will buy it. The products are all piled up there, and no one wants them."
Le Pen turned around and saw the boxes piled into a hill, with a look of shock on his face.
"Impossible! Martell brandy is the most famous high-end wine in the world. We have been selling it in China for more than ten years and this has never happened. Are you deceiving me?"
"Whoever has nothing to do to lie to you, I will go drinking when I have time. If I didn't get paid, I would have quit working long ago."
Le Pen was very angry and found the branch manager, who was drinking from a bottle of wine.
"What are you doing? You are ruining the image of the company! Who made you drink! I want to fire you!"
The manager looked contemptuous and said: "Fire me if you like. It's no big deal. I don't want to do it anyway. Working for you foreigners is not as good as working for our Chinese people."
After saying this, the manager did not look at Le Pen's face, packed up his things and threw his resignation in Le Pen's face.
"What is Martell brandy? It tastes really bad. Our Chinese people's own wine is better. This rejuvenation wine is good. I suggest you try it."
Even the manager was unwilling to work, and the people below him had no intention of continuing, so they dropped their things and left.
Leben was angry, but then calmed down. As the leader of a world-famous enterprise, it is impossible to build a company to such a large scale without a cool head.
Pernod Ricard has a market value of 200 billion francs. Shengshi Winery is just a small company that has just emerged in China. In terms of strength, Shengshi Winery is definitely not as good as Pernod Ricard, not to mention that Shengshi Winery has not yet been listed on the market.
Le Pen will never believe that his company's products will lose to an emerging company. He would like to see who Shengshi Liquor is and what the hell Huichun Wine is.
Walking in the streets, the most common thing Le Pen saw was a bottle of wine in someone's hand. Judging from the brand and packaging, it was a product of the same company. Needless to say, it was Shengshi·Rejuvenation Wine.
"Friend, may I ask, what are you drinking?"
"You don't even know about Shengshi Rejuvenation Wine, do you? That's right. You foreigners don't like to drink our Chinese wine, so it's understandable that you don't know. Let me tell you, this is our Chinese high-end wine, Rejuvenation Wine.
."
Le Pen refused to give up and asked: "What do you think of Martell brandy?"
"Martell brandy used to feel good, but not now. I don't want to drink that stuff anymore. It's just dregs compared to rejuvenation wine."
Le Pen looked ugly and asked several people in a row with similar answers. This made him very unhappy. When did his product fall to the point where no one cares about it? No, you have to try what the rejuvenation wine tastes like.
Le Pen randomly found a tobacco and alcohol dealer and found that the store sold very few other types of wine except Rejuvenation Wine.
"Excuse me, do you have Martell brandy here?"
"It's been taken off the shelves a long time ago. We don't sell anything else except rejuvenation wine here."
Le Pen looked at the impatient shopkeeper and took out a hundred franc note.
Even though he is the boss of a multinational company, he is very carefree when spending money.
"Bring me a bottle of rejuvenation wine."
The shopkeeper curled his lips and said, "Sorry, we don't accept foreign currency. Besides, your money is not enough for a bottle of wine."
Although the price of Rejuvenating Wine is not as exaggerated as when Turtle Wine came out, a bottle still costs thousands. According to the exchange rate, one hundred francs is less than 700 yuan, which is certainly not enough for a bottle of Rejuvenating Wine.
"Well, since you are a foreign friend, I will give you a bottle today."
The shopkeeper casually took a bottle of rejuvenation wine and handed it to Le Pen. Le Pen took the wine and felt very uncomfortable.
After carefully looking at the rejuvenation wine, I found that there was nothing surprising about the packaging. It was a very ordinary bottle, and the things printed on it were also very ordinary, with a few words and a few simple sentences.
Le Pen unscrewed the lid and smelled it, and a faint aroma of wine came to his nose. Le Pen's eyes lit up and he couldn't help but take a sip.
"Trèsbon! It's so delicious!" Le Pen looked shocked and drank the wine in his hand into his stomach one after another.
"You look like you have never seen the world. How can you drink such a good thing like this? You have to taste it slowly."
"Oh my god, what is this made of and why does it taste so special?"
After finishing a bottle of Le Pen, I looked at the shopkeeper again, wanting another bottle.
"If you drink any more, I won't give it to you. You have to buy it with money."
Le Pen took out ten 100-franc notes from the agent and handed them to the shopkeeper.
"Give me two more bottles."
The shopkeeper looked at the money in his hand and took two bottles from the counter for Le Pen.
"You should drink slowly, it will be gone when you finish it."
Le Pen looked surprised and said: "Isn't there a lot more on the counter? Why did you say it's gone?"
The shopkeeper curled his lips and replied: "Our unwritten rule here is that each person is limited to purchasing three bottles per day, so you can only buy three bottles."
Le Pen was a little confused, because he clearly saw someone buying the whole box, so why was it restricted to three bottles when it came to his place?
"Friend, what's going on with them?"
"Oh, they bought a box and made an appointment in advance, and even if they make an appointment, they have to abide by the regulations. If you take too much today, you won't have to take it next time."
"Why is this? Why are there purchase restrictions?"
"The supply of Huichun wine exceeds demand. There is not that much stock on the market, so we have to limit purchases, otherwise we will not be able to do business."
Le Pen gave the shopkeeper a helpless look, turned around and walked out of the store. Sitting on a bench by the roadside, Le Pen drank one sip after another, as if he had forgotten the purpose of his visit.
Le Pen squinted his eyes and finished three bottles of wine, still not satisfied. Suddenly he remembered the purpose of his visit. The rejuvenation wine was really delicious. After drinking it, he felt refreshed and refreshed, and his whole body felt like a fairy.
But Le Pen doesn’t want to admit that Rejuvenation Wine is delicious, because he is the boss of Pernod Ricard, and his Martell Brandy and other world-famous wines are world-renowned. If he says that other people’s products are good, then his own products will be more popular.
Not going out anymore.
After wandering around for a long time, Le Pen found that most of the tobacco and alcohol stores had almost nothing but rejuvenation wine, and Martell brandy was nowhere to be seen.
If it continues to develop at this pace, Pernod Ricard's wine will not only be unsaleable in Haizhou, but may also lose its market in the entire China. You must know that China's market is extremely huge, with at least hundreds of millions of bottles of wine consumed every day. China is Pernod
Canada’s largest overseas market, once it loses this market, Pernod Ricard’s losses will be immeasurable.
The shrinking market will cause Pernod Ricard's market value to shrink and its stock price to fall. A series of reactions will cause Pernod Ricard to suffer heavy losses. Le Pen does not want to see this situation, and he has to find a way to solve this problem.
Le Pen, who was thinking about it, suddenly heard the sound of an ambulance, and his eyes lit up. Rejuvenation wine is so popular, if he has health problems due to drinking it, he can sue him on the pretext that the wine contains toxic substances.
Thinking of this, Le Pen suddenly frowned, his face became ugly, and cold sweat broke out on his forehead. To outsiders, it seemed that Le Pen must be sick, and a kind person stepped forward to see him.
"Are you okay?"
"I'm a little uncomfortable."
"Not feeling well? Are you having a stomachache? Why are you holding your stomach?"
Le Pen picked up the empty bottle and pointed at it, saying: "I just drank a little rejuvenation wine."
As soon as Le Pen said he had drunk the rejuvenation wine, the man immediately walked away.
There are so many people in China who are fine with drinking rejuvenation wine, but if you drink it, you will have diarrhea. According to Chinese language, would you still be acclimated to the country if you just wander around in China?
As a result, Le Pen struggled for a long time but no one cared about him, and he felt angry. Then he picked up his mobile phone and made a call. Not long after, a car stopped next to Le Pen, and several people got out of the car.
.
"Mr. Le Pen, what's wrong with you?"
"Hel me back."
Not many people noticed when Le Pen left, except for the shopkeeper who sold Le Pen the rejuvenating wine. It was unusual for foreigners to come to buy wine, so they couldn’t help but take a few more looks. Not to mention, the foreigner was really
Strangely, after drinking, I sat on a chair in a daze. After I was dazed, I secretly took out a medicine from my arms, and then I held my stomach with a painful look on my face.
The shop owner was very strange and didn’t understand what the foreigner was doing. Soon a shocking news spread, saying that Pernod Ricard was suing Shengshi Liquor Industry, and Pernod Ricard’s boss Le Pen was lying in the hospital because of drinking the rejuvenation wine.
Three days.
This is a big deal. Le Pen is a true Frenchman. In China, he actually got into trouble because of drinking. This wine is not other wine, it is rejuvenation wine. No one will believe it if he tells it. But on TV
Le Pen was lying in the hospital, looking very weak, and insisted that the problem only appeared after he drank the rejuvenation wine.
The influence of public opinion is huge. If a Chinese person said that drinking the wine would cause problems, they would definitely be scolded. But if a foreigner drinks the wine and gets into trouble, maybe there is something wrong with the wine.
When the shop owner who sold Le Pen the Rejuvenation Wine saw this news, he immediately remembered Le Pen’s strange reaction that day and immediately called Shengshi Liquor.
At this time, everyone in the Shengshi Liquor Industry was extremely busy. If a foreigner had a problem in China, or if it was a problem after drinking the Huichun Wine, whoever said that the Shengshi Liquor Industry would have to bear the responsibility.
Li Rui was very calm because Mao Yurou told Li Rui that person was Marine Le Pen, the CEO of Pernod Ricard.
It's okay for others to drink rejuvenation wine, so why is it only Le Pen who has a problem?
"Li Rui, how do you think this matter should be resolved?"
"Don't worry about him for now and watch what he does next."
"Then are we going to sell the rejuvenation wine this time?"
"Production will be suspended and we will resume work when the matter is over. Wages will still be paid."
"this......"
"Sister Yurou, you don't have to worry, things will come to light soon."
Li Rui knew what was going on when he found out that the person who caused the drinking problem was the boss of Pernod Ricard.
"I'm afraid, there are people with ulterior motives behind it again," Li Rui said.
"You mean, Mu Sensen?!"
Chapter completed!