Chapter 1335 Similar propaganda methods

The jewelry brand of Lin Group was officially launched in country C.

Early in the morning, both on the Internet and on LED screens in bustling streets across the country, advertisements for Lam Group Jewelry were displayed.

The official blog posted a silhouette of a poster endorsed by a celebrity to set up suspense, sparking discussions among many netizens and fans.

Because the jewelry brand of Lin Group has already gained a certain degree of popularity abroad, some young people in China have a certain awareness and understanding of this brand.

But for most people, they only treat it as a new brand.

The overwhelming advertisements will naturally arouse heated discussions, and similar promotional methods will inevitably make netizens compare the jewelry brands of Lam Group with other brands.

In particular, the series of publicity methods of Ning Group's N&L not long ago have left a deep memory and considerable influence in the hearts of the public, and have become frequently mentioned by netizens.

[The Lin Group is really wealthy. When I wake up early in the morning, almost everything is advertising their brand.

I watched a video with their ads, opened Weibo and saw their opening screen ads, and there were also their ads on the hot searches. When I took the bus to work, there were also their ads on the side of the road. I can only say this is a promotional method.

Awesome!]

[Why does this series of promotional methods seem familiar to me? It seems to be exactly the same as N&L’s promotional methods.]

[But it should be said that N&L is not as scary as the Lin Group. At that time, N&L only selected a few important large screens to display different advertising blockbusters. Now I feel like I am surrounded by the Lin Group’s advertisements, everywhere I go.

can see.】

[I heard that there will be a jewelry show live broadcast at noon today, and there will be a charity dinner in the evening. Are current brands worried about not being able to sell if they don’t use the word charity? 】

[I guess there will be another charity auction tonight, but I still support what the Ning Group did before. At least they really donated half of the proceeds from the auction. 】

[N&L made a promise before the charity auction. The Lin Group made no promises at all, so why hold a charity dinner? Who knows where the money went in the end.]

[But then again, the quality of N&L's advertising is really awesome, and the designs of jewelry styles are also novel. These designs of Lin Group are not fresh at all. 】

[I finally found this layer. My first reaction after seeing the advertisement was the same! N&L’s design can be considered a god among domestic brands!]

Seeing that the trend of comments was beginning to go astray, with Qualin's comments being pushed down and comments praising N&L being pushed up, the head of the company's public relations department hurriedly dialed Lin Wanran's phone number.

"Miss, the comments on the Internet are somewhat unfavorable to us. Do you want to buy some trolls to change the direction of the comments?"

On the one hand, all the publicity today is to build momentum for the noon jewelry show, and on the other hand, it is to quickly open up the domestic market and attract customers like N&L.

But they underestimated customers' loyalty to the N&L brand.

A simple comparison between advertising blockbusters can make netizens' favorable impression of N&L rise again.

Instead, their Lin's jewelry brand was belittled as worthless.

Lin Wanran was preparing for the jewelry show at noon. When she heard the words of the head of the public relations department, she waved away the makeup artist's hand holding the makeup brush. She clicked on Weibo and glanced at the comments on the official blog.

There are several posts in a row praising N&L’s workmanship and design.

Even the quality of the advertising has been criticized.

His face suddenly darkened, and he kept scrolling through the comments with his fingers. There was almost no comment praising the Lin Group in the front row.

Lin Wanran's face became increasingly ugly, and the N&Ls that filled the screen looked dazzling.

Instead of scrolling down any further, he angrily put the phone back to his ear and roared:

"Do you still need to ask me this kind of question? Do you want to watch the publicity that Lin spent a lot of money to attract traffic to N&L?"

The head of the public relations department on the other end of the phone looked tense, nodded and bowed while holding the phone and said:

"I'll do it immediately!"

Lin Wanran threw her phone on the dressing table with a sullen face, and the bottles and jars on the table were poured over. There was a dark hatred in her eyes, and her back molars made a crunching sound.

Ning Yuxi!

Ning Yuxi!

You are really haunted!

The makeup artist was frightened by her ferocious look, and asked cautiously with a white face:

"Miss, do you want to continue?"

Lin Wanran took a deep breath and saw the costume designer coming in with a light blue suit in the mirror. She frowned and asked in a deep voice:

"Where's that red dress? Why didn't I see you bring that dress in?"

The costume designer came over with the suit.

"Miss, Madam said that the red dress you chose is not suitable for the noon occasion. This is the suit Madam chose for you."

"I don't need you to remind me what to wear! Bring that skirt over here!"

The costume designer looked embarrassed, "Miss..."

Lin Wanran was already depressed, so she grabbed the suit and threw it on the costume designer's body, her eyes scarlet red.

"If you don't understand what people are saying, get out of here!"

"Wanran? What happened to make you so angry?"

Jiang Xinlan heard Lin Wanran's roar outside the door, opened the door and walked in. While walking towards the dressing table, she winked at the makeup artist and costumer next to her.

The costumer hung up the suit and quickly left the room with the makeup artist.

Lin Wanran kicked down the shelf where the suit was hanging, her facial features were ferocious.

"What's the matter? It's a good promotion. All the following are praises for N&L, but some people say that I am imitating their publicity methods? Can Ning Yuxi have to host the charity dinner alone?"

Jiang Xinlan looked at her daughter in the mirror, with a somewhat unfamiliar look deep in her eyes.

This is not the first time that I have vented my anger for no reason like today.

After being beaten by Mrs. Jiang and being hospitalized last time, Lin Wanran's temper became very bad.

He will get very irritable over the slightest trivial matter, and the people around him will suffer accordingly.

I don't know what went wrong to make her look like this.

Jiang Xinlan held up the clothes hanger on the side, walked behind Lin Wanran, put her hands on her shoulders and patted her gently.

"Wanran, since you decided to copy Ning Yuxi's propaganda method, you should have thought that it would arouse doubts.

Just a few questions, just arrange some trolls to do it. The most important thing now is the jewelry show at noon. Don’t forget how important these two events today are to you and the Lin Group."

Lin Wanran took a deep breath and tried her best to suppress the jealousy and anger lingering in her heart.

How could she forget that she imitated N&L's promotion method just to tell everyone that the reason why N&L has its current popularity is not because Ning Yuxi is smart and capable, but because she reaped the dividends of the word "charity".

It was also a charity dinner, and she, Lin Wanran, was able to increase the popularity of the Lin Group's jewelry brand in just one day, even surpassing N&L!
Chapter completed!