Chapter 1143 Free Advertising
After driving to the Huangting Hotel, Ning Yuxi went directly to the ordinary guest room where Qiqi and the others stayed.
The person who opened the door for her was Ye Xi. The slovenly, decadent young man before was now wearing a white casual shirt and a pair of black tights. He was high-spirited and handsome.
Seeing Ning Yuxi, the young man's eyes lit up, as if there were countless tiny streaks of fluid passing by, extremely dazzling.
"Mr. Ning!"
"Um."
Ning Yuxi curled her lips in response and walked in.
When Qiqi saw her coming, she quickly took out the jewelry from a small safe and carefully put it on the coffee table, laughing very hard.
"Mr. Ning, these are the three series of jewelry that will be launched soon. Please take a look."
Ning Yuxi glanced at Qiqi lightly. The smile on Qiqi's lips became brighter and brighter, revealing two cute little tiger teeth and her eyes narrowed into slits.
It looks so dog-legged and dog-legged.
Looking away indifferently, Ning Yuxi sat on the sofa, her eyes falling on the three sets of jewelry on the coffee table.
"I remember... among all the styles that will be launched soon, these three series are not the only ones."
Ye Xi stood aside and explained:
"These three series correspond to different levels of consumers. Because these are too expensive, it is not safe for us to carry them with us, so we selected one series each. The remaining styles have been received in stores. If Ning always has time
, I can accompany Mr. Ning to the store to have a look."
"Well, I'll go take a look later."
Ning Yuxi took the white gloves handed over by Qiqi, put them on and carefully picked up the first set of jewelry.
Whether it is rings, bracelets or necklaces, they are all based on the shape of nails. There are simple styles and gorgeous styles inlaid with diamonds. They are individual yet fashionable, bold and modern, and full of confidence and unruliness.
Ning Yuxi took a magnifying glass and looked at the different styles carefully.
The workmanship is fine and the materials are excellent. Even the low-end models are of high quality in terms of workmanship.
A look of satisfaction flashed through Ning Yuxi's eyes, and then she picked up a limited edition set.
Even though she had seen the design drawings before, when she saw the finished product, her eyes could not help but be filled with surprise, and even her movements when holding the jewelry became cautious.
The necklace is different from ordinary styles. It uses winter leaves and veins as the design concept. The main axis of the chain is designed as the veins of the leaves, and the leaves grow along the trend.
Different broken diamonds are inlaid inside, and the color is bright and dazzling. From a distance, it looks like crystal clear ice leaves, luxurious and elegant at the same time.
"This one..."
"This model is our main limited-edition model. We are currently producing only two sets, one of which is here and the other as a display model in this store, which will be sold on a pre-order basis.
However, because the workmanship of this set of necklaces is very complicated, we can only reserve five sets."
The manager in charge of jewelry operations and publicity promptly answered Ning Yuxi's doubts. After hearing her explanation, Ning Yuxi curled her lips and carefully placed the necklace in the box.
"I want this set."
Qiqi was stunned for a long time before she came back to her senses. Her little mouth was so surprised that she couldn't even close her mouth.
"Ah...ah? Mr. Ning, there are only two sets of finished products, why do you still have one set to yourself?"
Ning Yuxi leaned on the back of the sofa chair and looked at her with slightly raised eyebrows.
“I can’t have jewelry designed by my own company?”
Qiqi felt an inexplicable chill down her spine, shrank her body subconsciously, and nodded.
"It can...it can...just..."
Ning Yuxi didn't give her a chance to hesitate. Before she finished speaking, she spoke quietly.
"For an unknown brand, even if it designs a limited edition, do you think anyone will buy it?"
The words Qiqi reached her mouth were suddenly blocked in her throat. She couldn't follow Ning Yuxi's thoughts for a moment. After being stunned for a few seconds, she muttered softly.
"Such beautiful jewelry and such a unique design. If you don't buy this, you must have poor taste."
Although she didn't understand the craftsmanship of jewelry, she could tell after looking at this set of jewelry that the workmanship was very complicated.
Such complicated craftsmanship can be made so delicate and gorgeous, how could no one buy it?
"To put it bluntly, limited editions are sold to rich people. However, for the upper class, the brand value of a set of jewelry is much higher than the gorgeous style of a set of jewelry. A set of necklaces like this one are usually used for banquets.
They are used as accessories, but if this set of necklaces is from an unknown small brand, no matter how gorgeous it is, the upper class will not give priority to this set."
The upper class is very keen on things in the fashion world, and they can tell at a glance whether something is from a luxury brand.
For men, a banquet is an occasion for discussing cooperation and expanding connections, but for women, it is an occasion for vanity.
Carrying a set of jewelry from an unknown brand will definitely arouse ridicule from the crowd, and no rich lady would take this risk.
This is why luxury brands have the ability to command a brand premium.
For these brands, their brand is value.
Qiqi didn't expect that there was such a complicated relationship, and she felt a little disappointed looking at the set of limited-edition jewelry.
"Mr. Ning, if you say that, aren't we going to suffer heavy losses?"
Not to mention the workmanship of this set, the more than 200 diamonds on it are worth a lot of money. If it can't be sold, wouldn't it mean that it will lose money just after it is launched?
Ning Yuxi curled her lips slightly, folded her hands across her chest, and looked at her leisurely.
"So, I have to do this to get free advertising. Do you still feel it's a pity?"
Qiqi suddenly understood and quickly waved her hand.
"It's not a pity! Of course it's not a pity!"
Of course it would be great if Mr. Ning can do the advertising himself!
This is a free and efficient advertising space, and of course she is happy to see it succeed!
After that, Ning Yuxi took a closer look at the remaining set of jewelry. After making sure that there were no problems, she listened to the plan and promotion plan for the store's trial opening in a few days.
If they were dissatisfied, Ning Yuxi directly gave them a revised plan, and the supervisor did not waste time and made rectifications immediately.
After a series of work reports ended, it was almost evening.
Ning Yuxi closed the document in her hand and stood up.
"Put it away, you guys accompany me to the store to have a look. Recently, you have been paying more attention to the store and the placement of different styles of jewelry. If there is anything inappropriate, correct it in time. We will have a trial opening in a few days. Take a look.
Let’s see which style sells the best.”
"Yes, Mr. Ning."
Qiqi and Ye Xi packed up the jewelry on the coffee table, carefully put it back into the small safe, and left the guest room with Ning Yuxi.
Chapter completed!