Chapter 753 Yin Jun’s Battle (IV)

Finally, Wu Nan McLavlin said: "As the best football player in the world today, according to current market research, Yin Jun not only has amazing popularity in China, but also has very high popularity and influence in Japan, South Korea and Southeast Asia, and even has very high attention in Europe and the United States, which shows amazing market value and potential. I can even say that Yin Jun will be the key factor in whether we can achieve sales targets and rapid growth in China and Asia in the next few years. As for whether to strive again, we still need to negotiate and decide together."

Although Wu Nan McClavlin did not express his opinion, he clearly told everyone that Yin Jun would become the core weapon for Naike and Adidas to compete for the Asian market.

The success or failure of the Asian market, especially the Chinese market, will undoubtedly determine which Neke and Adidas will become the number one sports brand in the future. This is no longer an estimate, but a fact.

Yin Jun has only one, unique, it depends on who has a better chance to get him. This is also a war without gunpowder!

Mark Parker, who had just been in office for half a year, looked grim. He began to realize that this would be a major decision and might even affect his position in Naike.

In fact, Mark Parker had his own ideas in his mind.

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According to a new global athlete income ranking released by the well-known Forbes magazine Forbes, Chinese football player Yin Jun will have a revenue of up to US$75 million in 2006, ranking third in the world!

On this list, the highest income is F1 driver Alonso, and Espanyol earns as much as $135 million. The second place is golfer Woods, nicknamed Tiger Woods, whose annual income is as much as $111 million. These two are also the only two athletes in the world with an income of over $100 million.

Although Yin Jun has a big gap in income from these two, he is also the second tier behind the two on this list and is the only candidate for the second tier, because the fourth and fifth places behind Yin Jun are only in the ranks of US$50 million, namely boxing champion Huo Ya who earns $53 million a year, and golfer Mickelson who earns $51.25 million a year.

Of Yin Jun’s $75 million income, only about 25% comes from salary and bonuses, 25% comes from operating income, and the remaining 50% comes from endorsement income.

The endorsement revenue alone exceeded US$37 million, even higher than the NBA superstars O'Neal, Kobe, James, football player Ronaldinho, and tennis player Federer, which shows Yin Jun's commercial value.

It is worth mentioning that the reason why Yin Jun is only ranked third is that more than half of his endorsement revenue comes from China, and the value of the RMB is seriously underestimated.

Therefore, in Mark Parker's view, if he has lost the super rising star Messi, if Naike wants to challenge Adidas' position as the number one brand in the football field and thus establish the status of the first sports brand, it must ensure that Yin Jun, the first person in the world, wears Naike's sneakers.

What he really needs to do is to lobby the big bosses who oppose the company to reach a unified opinion on this matter.

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While Naike was in action, its competitor Adidas was also not idle.

Although Adidas still insists that it is the number one brand in the world football, Adidas' management has clearly felt Naike's aggressive attitude. Even in terms of market share, they are in danger of being overtaken by Naike.

Under such circumstances, in order to maintain his position, Adidas' eagerness is to surpass Neke.

As the best football player in the past four years, Yin Jun has always been an important goal of Adidas. However, in Yin Jun's first round of competition, Naike had the advantage of being a Manchester United jersey sponsor. In addition, Adidas did not pay enough attention to Yin Jun at that time, which led to Yin Jun eventually signing Naike.

However, this summer, Adidas saw an opportunity to correct its mistakes. On the one hand, Yin Jun and Naike only had the last year left for the sneaker sponsorship contract, and Naike also made the mistakes that Adidas made three years ago; on the other hand, Manchester United's new boss intends to sell Yin Jun, which gives Adidas a chance.

With the help of Adidas, the La Liga giant Real Madrid sponsored by Adidas, and the Premier League tycoon Chelsea actively made offers to Manchester United, hoping to take this once-in-a-lifetime opportunity to win this talented superstar.

When the team issues a quote, whether it is Real Madrid or Chelsea, they can get in touch with Yin Jun with justification.

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When it was late July, Yin Jun was resting in his hometown, he suddenly received a call from his agent Lu Qi. Then Yin Jun said goodbye to his relatives and flew to the capital.

In a five-star hotel in Beijing, Yin Jun secretly met several guests who came from afar.

In the hotel room, Lu Qi took the initiative to introduce the guests he brought to Yin Jun: "Xiao Jun, I'll introduce you to you. This is Mr. Predrag Miatovic, the football affairs director of Real Madrid."

With Lu Qi's introduction, Yin Jun immediately smiled and reached out, shook hands with the Real Madrid upstart in front of him, and said, "Hello, welcome to the capital, Mr. Miatovic."

"I'm very happy to meet you, Yin. I'm your fan. Your performance in the World Cup is amazing!" Miatovic said with a smile.

Immediately afterwards, Raiola introduced the Italian with eyes next to Miatovic, who was familiar with football. Fabio Capello, one of the most famous top coaches in the world today.

Capello was a very successful midfielder in his player age. He played for Serie A giants such as Roma, Juventus and AC Milan. After retiring, Capello became one of the most well-known football coaches in the world, coached many top teams, and was one of the most successful head coaches in the European football world.

Capello won the Serie A championship four times in six years in coaching AC Milan. It is particularly worth mentioning that he led the Ross and Blacks to set a record of 58 unbeaten in the Serie A from 1991 to 1993. More than a decade later, this is still the ceiling of the five major leagues. In the 1993-1994 Champions League final, he led AC Milan to defeat Cruyff's Barcelona 4-0, which is the fifth time AC Milan has won the Champions League in his history.

While coaching Real Madrid, Roma and Juventus, Capello led the team to win the league championship.
Chapter completed!