Chapter 151: Increase the price without increasing the amount
The music and dancing started, and the five beauties danced gracefully in the inner hall.
Wang Sheng was in the guest seat, and Wang Rong was in the host seat. Behind them were two pretty maids, waiting on them casually.
"This is the wine you made, why don't you try it?"
taste?
What are you trying to drink to get me drunk?
Wang Sheng is not so stupid!
"Being from a noble family, my etiquette is impeccable, but today I'm here to discuss business."
"hehe."
Wang Rong laughed twice awkwardly.
Now that Wang Sheng has gotten straight to the point, Wang Rong can't be too procrastinating.
"Young gentleman, please show me the perfume first."
Wang Sheng nodded and put the perfume in the hand of the maid behind him. The latter lowered her head, bent her waist, walked to Wang Rong in small steps, and held up the porcelain bottle with both hands.
Taking the small porcelain bottle from the maid's hand, Wang Rong's eyes flashed.
Is this the thing that can earn you a steady stream of wealth?
After removing the cork from the bottle, a strong scent of osmanthus hits your nostrils.
This sweet-scented osmanthus has a strong scent, but it’s not unpleasant. Instead, it gives people a very comfortable feeling.
Behind Wang Rong, the maid's eyes also lit up, with a strange look in her eyes.
What is this scent coming from?
Women are always curious about things that can smell. This is a woman's nature.
Wang Rong also uses a lot of perfume, so he naturally knows the value of this perfume very well.
This small perfume looks like perfume, but in Wang Rong's eyes, it is not just perfume, it is more like gold nuggets, more like wealth.
Wang Rong already has a lot of money, but he doesn't mind making his money more.
This is human nature.
After admiring Wang Sheng's perfume, Wang Rong came back to his senses and fixed his eyes on Wang Sheng.
"How do you plan to sell this perfume?"
"Of course, the sale must be left to the prince, but in terms of price, I have some ideas that the prince can consider."
The sale was left in his hands. This was a matter that had been discussed in advance. Naturally, Wang Rong would not be surprised. As for the price, Wang Rong had already thought about it.
A jar of Wang Dun's wine costs one gold, and my bottle of perfume costs at least one thousand gold!
This is his bottom line price.
If the price suggested by Wang Sheng is lower than this range, Wang Rong will never agree.
"I have many servants who are in charge of sales. They are the best at this. They will naturally do a good job in this business. As for the price, I wonder if the young man has any suggestions?"
Wang Sheng smiled softly, but he didn't say the price directly, but asked Wang Rong instead.
"How much does the prince think a bottle of this perfume should cost?"
How much is good?
Wang Rong thought for a moment and gave him a number he liked.
"At least three thousand dollars."
Three thousand dollars...
Wang Sheng shook his head.
no?
Wang Rong frowned, and his mood suddenly became worse.
"The wine you gave Wang Chuzhong cost one gold per jar. Why can't this perfume cost three thousand dollars a bottle?"
Wang Rong's words made Wang Sheng dumbfounded.
"It's not that I think three thousand dollars is too much, but if I think it's too little."
not enough?
The anger on Wang Rong's face suddenly disappeared, and he showed a puzzled look.
"Three thousand dollars, isn't it a lot?"
Even Wang Rong, a stingy man, felt that the three thousand dollars was the best match for this bottle of perfume, but the young man in front of him didn't seem to think so.
"Three thousand dollars is certainly a lot."
"Then you are still making fun of me by saying such things?
Wang Rong frowned slightly, with a sullen look on his face.
"Although this perfume is good, and although there are many noble people in Luoyang, the money in the hands of these rich people does not come out of thin air. If you don't treat them like a human being, how can they buy your perfume?"
"What the prince said makes sense."
Wang Sheng nodded slightly, but the corners of his mouth slowly curled up.
"This small bottle of perfume in the prince's hands is naturally worth at most three thousand dollars. If it were more, no one else would buy it, but..."
Wang Sheng deliberately gave it a try.
"but what?"
Wang Rong's attention was indeed attracted by Wang Sheng.
"However, we can make this bottle of perfume worth more than three thousand dollars, such as five thousand dollars, one gold, or even ten gold!"
One gold?
Ten gold!!!
Wang Rong's eyes almost popped out.
"Then this perfume cannot be sold in bottles, but in barrels."
This Wang Rong is an honest man.
Wang Sheng rolled his eyes and said, "Increase the price but not the quantity."
Increase price but not quantity?
"Increase the price without increasing the quantity. Don't you treat those women as human beings?"
"How do you say this?"
“If the price is increased but the quantity is not increased, who will buy it?”
"Someone will buy it."
On the high-end route, what you buy is not stuff, but face.
And although it is said that the price is increased but not the quantity, you can add some other things!
For example, packaging.
"What if this perfume is not in a porcelain bottle, but in a jade bottle?"
Jade bottle?
"The jade bottle costs a lot of money." Wang Rong immediately understood what Wang Sheng meant.
"It doesn't need to be a precious jade bottle, it can also be packaged in a wooden box. Anyway, it needs to look expensive, very expensive, so that ordinary people can't afford it."
"Does it seem expensive?"
Wang Sheng nodded heavily.
"That's right, the more expensive it looks, the better. And it's not enough to just look expensive, it also needs to be worth it."
Originally Wang Rong was non-committal about Wang Sheng's ideas, but now that he heard about it, Wang Rong felt that what was in Wang Sheng's mind was definitely not simple.
He immediately rolled up his sleeves and looked like he was listening carefully.
"Xiao Langjun, please tell me how to increase the price without increasing the quantity, and still make this thing valuable?"
If this operation really happened, wouldn't Wang Rong have an endless supply of money?
"Gorgeous packaging and good service. If those noble people see this thing, wouldn't it be a symbol of status?"
Wang Rong nodded.
"anything else?"
besides...
That's a lot.
At this time, Wang Sheng thought of diamonds in later generations.
Are there few diamonds?
Not a few, even a lot.
But diamonds are expensive!
Why is it so expensive?
the reason is simple.
Diamonds and love are connected.
Wang Sheng’s perfume can also be connected with love!
The most important thing is that someone must take the lead in using it. This person must have a noble status and respect it very much.
Just like the public in later generations is crazy about how good the world is in Wai Guo Ren, people will naturally think that the outside world is really good.
Similarly, if someone as noble as Queen Jia Nanfeng likes to use it, they all recommend this perfume.
So...
In Luoyang, that lady doesn’t want to use this perfume?
Who wouldn’t want to use something the Queen used?
Business is never just business. Things outside of business are sometimes much more important than the quality of the product.
In other words, this is product advertising.
It's just that this is advertising from ancient times.
Wang Sheng quickly informed Wang Rong of this idea.
After listening to Wang Sheng's words, Wang Rong opened his mouth so wide that he could stuff a big egg inside.
"Unexpectedly, it can still be like this!"
Wang Rong was stunned. He felt that Wang Sheng's words had opened a new world for him.
If it is true that even the queen highly recommends this perfume, can this perfume be cheap?
cannot!
How can the queen use cheap things.
This thing is so expensive that ordinary people cannot afford it.
Ten gold?
Too little!
If it really reaches the level that the Queen likes.
This bottle of perfume costs hundreds or thousands of gold.
Wang Rong's thoughts were immediately opened by Wang Sheng.
Chapter completed!