Chapter 289 Victory in the first battle
Many people are very excited today, including Li Yan.
The reason for excitement is because last week’s movie box office data has finally been released!
Although China does not have an authoritative statistic in the strict sense, as the domestic box office market is booming, many websites have published box office statistics. However, some calculate the national box office based on the box office performance of a theater chain, and some calculate the national box office based on
Some estimates are based on experience, some are based on some insider calculations, and some are directly based on the publicity figures provided by the industry... Only one of them, Liu Jia, who studies domestic box office and has been doing box office list statistics for the longest time, is relatively credible.
This person originally only published market analysis reports on a movie theater website, but was later poached to do box office rankings on a portal website, including American box office websites such as Bffie. They also used her when calculating the box office figures of Hollywood blockbusters in China.
The data is converted into U.S. dollars (this is a count of overseas box office except North America. There are not many Chinese-language films that can be counted by U.S. box office websites, so they generally only focus on the results of Hollywood blockbusters).
Generally speaking, her domestic box office statistics, although there are often contradictory errors, are basically the most authoritative in mainland China at this stage. The data she released later also quoted the "National Film Special Provident Fund Office"
And it combines the statistical data of electronic ticket sales of major large theaters across the country. In other words, she can get more internal data than others, but the closer to the real data, the later it appears. When her statistics are released, it is often
It's Tuesday and Wednesday next week.
This box office list is different from the "weekend box office list" in North America, which only counts Friday, Saturday, and Sunday. It counts a week. Of course, the domestic environment is different, and North America can also rank dozens of people on weekends.
, domestically, after a week, the top ten movies are often not included in the list, and some subsequent movies cannot be counted because the data is too low.
In the movie market that has just past week, the main films are still from the Spring Festival season, and there are also a few new Chinese films that have been released in 6 theaters. But the only one that has made a difference is the romance film "Happy Together", and it is one of the "dark horses".
After the Spring Festival period, in four days, the box office reached 2 million, ranking third in the box office list! The first place was a Hollywood blockbuster released during the Spring Festival period, and the second place was a Chinese blockbuster.
A dead camel is bigger than a horse. Even if it has passed its main stage, in one week it will still have better box office than "Happy Together" in four days.
As a Chinese-language love drama jointly created by multiple stars from Mainland China, Hong Kong and Taiwan, it uses the storytelling method of Hollywood movies and consists of several heart-warming stories to interpret "dream love", "persistent love" and "hopeful love".
", "Innocent Love", "Tolerant Love", multiple stories, and a combination of multiple stars, so that different audiences can be satisfied, and there is a buy-one-get-free mentality. In addition, Valentine's Day is coming, after a blockbuster
, after the Spring Festival release of comedies, this is also the choice of many young men and women in love and pursuit.
Although the weekly box office of 2 million yuan is not amazing in today's market, it is relatively speaking. The investment for "Happy Together" was only 10 million yuan, and it was shot in a very short time, with many stars.
, their respective roles are not many, but when editing, instead of relaying multiple stories one after another, several stories are blended together with multiple threads, creating a feeling that the stars are running through it all the time. This week's results have basically been
The investment has been recovered.
Qiao Pan, who had been paying attention to the steady and rising film schedule this week, finally breathed a sigh of relief when he saw this. It was worth all the effort he put into it. In addition to the excitement of all parties involved, he also and director Zhou Yuan
, invited Li Yan, Chu Yi, and Mo Yan to have tea.
"It was almost 30 million last week. If you don't double your score this week, you won't be able to reach around 50 million. If you stick to it for two more weeks, there will be no problem crossing 100 million!"
Seeing the box office results this week, Li Yan and others were generous in praising and encouraging Qiao Pan and Zhou Yuan, but after hearing what he said now, I still felt that this guy was a bit self-aggrandizing.
Seeing the looks in their eyes, Zhou Yuan was already a little embarrassed. Although this movie was run by Quan Qiaopan, in terms of shooting, production, etc., he had worked hard to come up with it. Now it is possible to recoup the cost and make a profit.
It was a matter of certainty. Finally, I didn’t have to feel sorry for my boss. He was already very satisfied and happy. Now after hearing what Lao Qiao said, he felt that he was bragging too much.
Qiao Pan also felt the atmosphere. He took a sip of tea and said with a smile: "Do you think I'm bragging?"
Li Yan smiled and said: "Although the funds are still far away, at least the cost has been recovered statistically. You can brag with confidence, we all hope that your best wishes will come true!"
Li Yan's excitement and happiness came from the fact that this was his real investment besides the murder business. And it was obviously to make a profit. It was also a reward for Yu Rong's support in his paradise movie, and she didn't have to bear the burden of her poor vision.
Consequences. So, as long as there are achievements, he doesn't mind Lao Qiao bragging.
This was considered a small-scale celebration by the top management. Everyone was happy. Although Mo Yan and Chu Yi couldn't make a lot of money, they were friends with Qiao Pan and didn't mind his bragging, but they just didn't believe it.
"Not to mention, my wish may really come true!"
Qiao Pan started to count on his fingers: "We only had four days last week, which makes it an average of 7 million per day!"
"So what? The first week is always the most watched. On the day of the release plus the three weekends, the average is 7 million per day. How can there be so many this week?" Chu Yi asked back.
"Many fans will rush to watch it as soon as possible. Starting from the second week, if the word-of-mouth is not incredible, the attendance rate will generally start to drop. This is normal. But don't forget, there were two movies above us last week.
But their main box office revenue was at the end of the Spring Festival period before our release. Now it has passed its peak period. After our release, we have already taken away a lot of their scheduled films. As of this week, they have already reached the end of their strength. From now on
According to my investigation over the past few days, although our attendance rate is beginning to decline, other movies have dropped more significantly, so the number of screenings we have scheduled is actually increasing!"
Qiao Pan was not unprepared. He took out several simple reports from his bag, which were handwritten and drawn by his statistics.
"The increase in the number of games can make up for part of the decrease in attendance. More importantly, compared with last week, we have a major consumption point this week - tomorrow's Valentine's Day! There will also be a Lantern Festival later. If the situation is good,
Doubling the value of Valentine's Day is not a problem, and with the Lantern Festival pulling back a bit, this can already make up for the weakness of this weekend. There is also a half-price day on Tuesday, which can drive attendance and popularity.
Therefore, all things considered, on average, it is not surprising that the average score of last week is maintained. Even if the average score is still 7 million, after one week, it will be close to 5,000,000. It will explode again tonight and tomorrow on Valentine's Day, plus the Lantern Festival
Over the years, the festival has gradually been packaged as traditional Chinese Valentine's Day by merchants. It is not only a traditional festival, but also has a fashionable atmosphere. After this week, a small million is not lost! If you are lucky, it will exceed 100 million next week!"
After listening to Qiao Pan's analysis, everyone was surprised and started to take it seriously. After all, among the people here, Lao Qiao has studied this aspect the most. If he was just bragging with inflated self-confidence, everyone would laugh it off.
The results of careful analysis of the data will be treated differently by everyone.
Originally, investing in this movie was just a test of the waters for Li Yan and Paradise Films. Chu Yi just wanted to connect Chuyi Culture with Paradise Group and participate in the investment. Mo Yan wanted to help Qiao Pan.
I'm busy. So no one expects to make much money, so now that I've made back my money within a week, I can celebrate by surprise, but it's also estimated that the final box office will be double that of last week. Now according to Qiao Pan's algorithm, over 100 million is already a problem, and in the end it's
It’s a question of how many hundred million it is.
Of the 1,000,000 invested in "Happy Together", Paradise Films represented by Li Yan invested 6,000,000, accounting for 60%, and the other 4,000,000 were invested by Chu Yi, Mo Yan, Xing, and the four theaters, each investing 1,000,000, accounting for 10% each.
How much money can be divided? Originally, I thought it would be good to recover the cost and make a little money. According to the current box office, it can reach more than 100 million, plus Hong Kong, Taiwan, and Southeast Asia can recover a little bit of copyright money, and finally it is possible to recover 5,000 million! That is
5 times the income, 4 times the net profit!
In addition to Qiao Pan's hard work and long preparations, several of their investors have only invested a short time. Even if they cannot be recovered immediately, in general, the recovery is much faster than that of blockbusters that have been prepared for a long time. The money is not a lot.
, the investment recovery ratio is very exaggerated. They can’t help but be surprised and don’t pay attention to it!
"Old Qiao, Old Zhou, you can do it! If you do this, you can get several times the income. We have to hurry up and sign more cooperation contracts with you. Otherwise, other big companies will come to snatch people!" Li Yan was half-joking.
said.
Qiao Pan said with some pride: "Judging from the current trend, over 100 million is not a big problem! The market is very weak, and there are no impactful blockbusters. This year's domestic blockbusters will not be released until at least the May Day holiday. Spring
Film sales are also off-season in North America, and our country basically introduces some expired non-Hollywood movies, which will not have a big impact on us. Although starting next week, the decline will be relatively large, but it will still be no problem until the fourth or fifth week. I predict
It will be at the level of 110 million to 130 million. Including the selling point copyright, we can expect to recover 5,000 million. This kind of investment recovery ratio can be compared with the Pleasant Goat series and Ning Hao and Feng Xiaogang's movies."
"Tea instead of wine! Here's to you!" They all picked up their teacups.
Zhou Yuan didn't feel like he was being robbed of the limelight. With his experience, Qiao Pan was able to win over him this time and support him as a director. Although he couldn't curry favor with a big-name director, why not support him? And from beginning to end,
The person who put in the most effort is undoubtedly Qiao Pan.
Chapter completed!