After leaving Huang Ying's house, Li Yan originally wanted to go to Yu Xiaodi's house, but found out that she was still at her grandfather's house and had not come back yet. When Li Yan said that Zhang Yurong asked him to visit her, she was also surprised.

Haifu and Wen Qianyi are both back, but unfortunately they are not free. They have been called to the company for a meeting by Zhang Yurong. Li Jie is there, but she doesn't want to see him and says she is busy with company matters.

Everyone is busy, which makes Li Yan feel embarrassed to play, so he also gets busy. Tomorrow is not only the day when Paradise Group starts work, but also the day when the movie "Happy Together" is released. Although the specific matters are organized by Qiao Pan,

If there is a need for cooperation, let everyone cooperate individually. What he will do tomorrow is to go to the screening as a representative of the producer to support him.

But now that he is back and has time, Li Yan also contacted Zeng Cuixi, who was working with Qiao Pan, in advance to inquire about the promotion of the movie. Since the investment is only 10 million, excluding the remuneration to the actors and various expenses during the filming,

As well as post-production, copying, etc., there is not much money left for publicity. Now domestic blockbusters have begun to look like the Hollywood model. Publicity costs will be invested at a ratio of two to one, or even one to one, to the production cost, allowing advertising

The information reaches an audience of hundreds of millions of people, turning movies into topics, fashions and trends, making them a must-see for those who know how to watch movies, and attracting both groups of viewers who don’t care about watching movies and those who don’t watch movies very much.

The little money left over from the investment in "Happy Together" cannot be compared to a fraction of a blockbuster movie. We cannot allow six consecutive long-term reports and promotions; we cannot ask them to hold a screening party; we cannot give the media more writing expenses. We can only.

One is based on the subject matter. After the Lunar New Year and Spring Festival blockbusters and comedies have taken over, urban fashion romance films still have a certain audience. The other is based on the star effect, where you can watch multiple star performances with one ticket.

Attract audiences who like this.

Of course, because a powerful bank and cinema chain were involved in the investment, Qiao Pan also got a lot of accurate information when discussing the schedule. Even though the final schedule of "Happy Together" was a relatively poor one,

But it’s relatively good!

This may seem like a contradiction, but it actually means preferring the head of a chicken to the tail of an ox. With the scale of small and medium-sized investments, if you want to compete in the Lunar New Year stalls with the highlight of the year, you will undoubtedly find cannon fodder by yourself; even if you compete for the Spring Festival stalls, if you are not

China Film's investment or external investment is not significant. Because China Film controls the largest number of theaters, as long as it focuses on filming, it can gain a lot of box office. And, the 6 movie channel is not owned by CCTV, but is also a subsidiary of China Film, so it can also focus on publicity.

.And even so, if the competition is fierce, China Film Group will lose money to protect the car and protect the large investment.

Now that the Spring Festival period has basically passed, after nearly two months of plundering from the Lunar New Year period to the Spring Festival period, it has fallen back into the off-season, and the upcoming Valentine's Day period actually has a limited box office that can be squeezed. So at this moment, there is basically no

When any threatening film is released, everyone will avoid it. "Happy Together" is on the schedule. Although the cake is smaller, the risk is higher because of competition.

According to Zeng Zhangxi's report, Qiao Pan also found a new way to use new media to promote small things. Although the remaining money cannot support the large expenses of TV, print, and outdoor media advertising, it is still more than enough on the Internet. For example, using

His previous contacts, in the form of remuneration, were able to secure a group of influential film critics in newspapers, magazines and the Internet. Ask them to write some soft articles, praise and publicize them on Weibo and blogs, and it will have a chain reaction.

There are many young people. There are also online promotion companies. Those companies will organize a large number of trolls to post a large number of positive posts on Douban, Time.com, Baidu Tieba and other movie-related websites. Where there are ratings,

They all have high ratings to create a popular phenomenon with many people watching and good reviews, so that fans who don't know the truth will follow suit and watch.

Those who can see through gunmen, water dust, and vests are often veterans. And veterans are not only in proportion to their numbers, but they are also not the main force in the box office. They tend to watch more movies and have a higher vision. Only movies with good reputation and good quality

Only in this way can you seduce them to buy tickets. So this method is very shameless, but it is very effective and can deceive those who do not know the truth.

Of course, even if those film critics are paid, they will not brag about their own bad reputation. But there are skills in good praise and soft articles. For example: If you want to find the depth and connotation of this movie, you don’t have to watch it.

, but as a choice for leisure and entertainment with girlfriends and friends, there are still good entertainment movies. Beautiful men and beautiful women, star-studded, relaxed and enjoyable popcorn movies.

This kind of publicity that first suppresses and then promotes, overtly criticizing and secretly praising, makes people feel more reliable and credible than boasting that this is a high-scoring movie or a masterpiece. In addition, the main audience watching the movie is entertainment and entertainment, not

Pursue the so-called art. Watch a movie like "Farewell My Concubine" that makes you feel heavy for a long time. No matter how classic or masterpiece you are, you will only watch the disc when you are bored. It is impossible to take your girlfriend with you and call friends.

Friends go looking for abuse together. Therefore, the more it shows that this is just a qualified entertainment film, the more people will want to watch it**.

And with the above mentioned, even if after watching it, it feels like nothing more than this, the audience will not blame the critics for randomly recommending it. People have already said that this is a popcorn movie!

Qiao Pan is also experienced. In addition to these, he has many other tricks.

For example, after the screening, talk about how many screenings there were and how much the box office was; how high the attendance rate was; after the first day, it was reported to the media... how good the results were on the day, with the bragging of the box office to attract people.

, admission. As for the actual box office, you can use the latter to make up for the previous bragging!

This is actually a very common trick in the domestic film industry, including many big directors. Blockbusters use this method to use the stable third and fourth week box office to offset the bragging of the following week. Of course,

There are also some companies that exaggerate too much. For example, when it was 30 or 40 million, they boasted that it was over 100 million to celebrate, but in the end when it was 50 or 60 million, it became a laughing stock. There was also a certain movie that boasted too much, and was kicked out in the end.

Apologize publicly.

There are no blockbusters now, "Happy Together" will be the strongest in the next few weeks, and there are many stars. There are also entertainment highlights. For media that need to fill the entertainment pages every day, they are generally happy to cooperate with the production

Fang's bragging news. Of course, because the domestic box office statistics are not perfect, he is not afraid of confrontation in the end. If there is a gap, he will say that it is the estimated performance. It is the company that apologized for a certain movie. It is just a statement, and

How many people are paying attention? You’re bragging and you don’t have to pay taxes! Taxes are based on statistics from the Film Special Fund Office of the State Administration of Radio, Film and Television.

In fact, there are some very effective hard methods. For example, on the first day of the company, you spend your own money to buy a lot of free tickets for different time periods, and contact subsidized ticket booking to increase the attendance rate. For the same two movies, one attendance

The rate is 40%. One film is 80%. Cinemas will naturally arrange more shows and better theaters for movies with high attendance. The more shows and the larger the theater, the better the single-day sales performance of the film will naturally be.

, in this way, theaters will maintain a larger number of screening advantages.

Such a method may seem like giving money to oneself, but it can expand market share in a limited market, squeeze the living space of competitors, and create a snowball effect that gets bigger and bigger. Union Bank credit cards and the like can offer discounts

By getting tickets, booking tickets from companies, schools, etc., the cost of subsidy will be reduced a lot, but the results will be great. It will even steal the box office of other movies!

Because the tickets have been issued and the attendance rate has been determined, but there may not really be that many viewers! Some discount tickets allow for any time and any show, that is, they are calculated on a certain blockbuster when the tickets are issued, but the audience does not necessarily have to be on the same day.

I watched it on the spot, but watched other movies I liked at other times.

And even the blockbusters with the best box office cannot have 100% attendance, so there will be no problem with those discount tickets to watch other movies. Therefore, many small and medium-sized movies will donate more or less their box office to blockbusters.

Especially theaters under the producer's control.

This is not bragging about the box office, it is like making money by yourself. But only those blockbusters with tens of millions of promotional expenses can afford to operate. Movies like theirs with a total cost of only tens of millions cannot be played at all.

After listening to the report of Zeng Zhangxi, who was learning and operating from Qiao Pan, Li Yan was a little speechless. It turns out that there are still so many ways to release movies. It turns out that movies that belong to the literary and art circles also have so many unscrupulous methods. As expected, there are places where there are people.

In Jianghu, where there is profit, there is darkness.

After understanding the progress, Li Yan did not take up their time and asked them to continue working hard for tomorrow's release and continue to try their best to arrange more films with different theaters. He also thought about Qiao Pan's methods. The last one

.In fact, he has room for maneuver!

Although the investment in the movie is limited, it is impossible for Paradise Movies to spend so much money on hype and box office, but it can borrow the resources of Paradise Group!

Group booking of movie tickets for employees can be counted as company benefits. Although the scale of your paradise group is not enough to have a big impact, if it is concentrated on one theater line and one city on the first day, it can completely increase the attendance by a large margin.

Got it.

However, doing so is actually equivalent to using the welfare funds of the Paradise Group to help with operations. From a certain perspective, helping the same group company's products is a reasonable and reasonable support. Li Yan also knows very well that there is a relationship between Zhang Yurong and Hai Fu.

There is absolutely no problem if he wants to negotiate. But this gives him the suspicion of taking advantage of others. Then others will say that he relied on the support of women, not the film company he developed.

So after thinking about it, he gave up the idea. He paid for the tickets with his own money and asked all his colleagues and all the security guards of Jierui to see it. It was feasible, but it would be too high-profile and public, and would also make people doubt the source of the funds.

Would you be so generous personally?

She wanted to invite Wen Qianyi and Hai Fu to have dinner together, but Wen Qianyi was avoiding him. Maybe she couldn't face the relationship between the two of them in life yet! And Hai Fu was going to her brother's house for dinner and asked him

Are you interested in going?

Thinking of her brother Shi Shanyao, who gambled excessively, I don’t know if he has successfully quit gambling. But at the beginning, Li Yan was a fake disciple of the Chinese Poker King. In Shi Shanyao’s eyes, he was a master of gambling. If he casually visited his home, he would

Arousing suspicion, the suspicion may make him unable to control his gambling addiction. Li Yan was too lazy to pretend and declined politely. Liu had already returned. With the help of Yueyao, he bought a large amount of ingredients and prepared them early.

Had a sumptuous dinner.

Yurong went to the company in the morning, but did not come back until evening. Li Yan and Yueyao were waiting for her to eat. After seeing her come back, they sat on the sofa a little tired. She seemed to have no interest in eating. The two of them felt strange and also

Sit with her on the sofa in the living room.

"Have been busy all day? Looking at you, is there any problem with the company?" Li Yan asked.

During the holidays, Bu Yurong had very little and no time to care about Zuo, and of course he had no birth to six. As for the scale of Paradise Group, what affects and impacts them is not only their competitors, or

Multinational companies or something, more likely to be the international economic situation, domestic economic policies, etc. Although the company also has dedicated personnel to pay attention to these during holidays, as the president and decision-maker of the company, if he encounters major news.

If you face it more than ten days later, you will still lose the opportunity.

Because of what happened last night, Yu Rong was originally shy to face Li Yan, but now she has just returned from the company and has forgotten her children's personal relationship. Now she sees that both of them care about her. She forced a smile and said, "I

There's nothing wrong, there's nothing wrong with the company"

"But your appearance" Yue Yao was a little worried. For Yu Rong, apart from the company, only her family can have a great influence on her. Is it a problem with her father's health? But I saw everyone at Zhang's house that day was still very healthy.

.

However, Li Yan thought of a possibility and did not ask any more questions. At the same time, he was prepared to be surprised.

Sure enough, Zhang Yurong was afraid that they would worry, so she said it first: "I have a friend." His family is familiar with mine, and we have known each other for many years. He is like an elder brother. Li Yan, you should never forget Liu Yuyang

Li Yanqing snorted: "Liu Yuyang, is Shulan the guy from Kaixiang Tiantang Group? I said before that he was sniping at the company's stock. Maybe this guy is up to something, and you still treat him as a friend?"

As a brother?"

Zhang Yurong sighed: "It's all over. No matter what intentions he had in the past, at least he didn't really do it. He is now "dead, and the dead are the most important."

Li Yan was "surprised" at the right time: "Dead? How is that possible? That time I saw him, he looked like an athlete. How could he die just after the Chinese New Year?"

Zhang Yurong smiled bitterly: "I really died, it was suicide. It is said that he committed suicide because he embezzled huge amounts of money from the fund company he managed and was worried about legal sanctions, so he couldn't think of committing suicide for a while.

Yueyao didn't know Liu Yuyang or their grudges, but after hearing this, her eyes naturally turned to Li Yan. She had already understood what Li Yan said last night. And this story also made sense:

This man named Liu Yuyang coveted Yurong and wanted to get her to further his plans for the Paradise Group. But now Li Yan had become a stumbling block for him and he had to get rid of Li Yan, so he hired a murderer to kill him. He wanted to kill Li Yan. Then.

He could take advantage of Yu Rong when he was in a low mood. Unexpectedly, he kicked the iron plate. Li Yan found out the culprit behind the scenes. He killed him directly yesterday. Before killing him, he also threatened to steal his public funds.

Leave, then arrange for him to embezzle huge sums of money and commit suicide out of fear of crime!

Li Yan gasped: "Although I disdain him as a person, and I'm not dissatisfied with his intentions. But just die. But I'm very doubtful. Aren't his family's conditions pretty good? How is he?

His career is going very well, so why would he take such a risk? Moreover, his psychological quality should be good, and he would not commit suicide so easily.

Yu Rong also echoed: "It was my dad who told me the news. Don't tell me that you doubt it. I also doubt it. My dad, his dad, everyone has such suspicion. According to my dad, after the New Year, he
To be continued...