Chapter 417: Chen Shi's Lecture(2/2)
, for example, a certain tiger talks about cars, he finds a luxury car, what should he do after talking about it? Share it with other people quickly. This group of people all know each other, many of them are from the same company, and these are the ones who follow the trend at the same time.
For a group of people, there is basically no market for other people’s works.
You should pay attention to your future work. If you think your original work is very good, then use all the company's accounts to share your work. This way, you will not be afraid of being followed and everyone will not know who the original author is.
Let’s talk about how to attract fans, increase fans quickly, and brushing up fans is the least effective, because zombie fans will not give you comments and likes. At this time, we have to take the initiative and let fans take the initiative to follow us. Do you know how to do it?
"
A group of people look at me and I look at you. Some people say advertising, some people say setting the pace in popular comments and attracting attention, etc.
Chen Shi looked at them and smiled and said: "None of them are useful." This sentence will make everyone feel dismissive and feel that Chen Shi is denying them, but Chen Shi wants such an effect, otherwise how can he highlight his own
sharp.
"I'm here to tell you, attracting fans by following other people's comments is the worst thing to do, and it won't last long at all. If you look at these accounts, you will see that they are run by individuals and are just trying to be clever. For example, this one is called a man
On Germany's account, in a comment posted by a star's account, he complained about the star's poor acting skills, and then praised the star's acting skills in the same comment. The same comment also said that the celebrity was too famous.
This account is deliberately designed to attract topics, comments, and attention, so that someone will definitely reply to this account. The account uses a male virtue, and another account is called a female virtue, etc. You can see these similar accounts in many places.
There are also many original musicians, filmmakers, etc. who want to gain attention and make people pay attention to them. Some want to increase their fans and then suddenly transform.
Let me tell you, this kind of account is a garbage account, a self-righteous cleverness, and an effective method used by garbage marketing companies. It has little effect and has no actual fans. Advertisers will not use this kind of marketing account to advertise."
"Mr. Chen, I would like to ask, why do we report so many spam marketing accounts of this kind, but it is of no use at all, but if we quarrel with someone, it will be effective if they report us?" a boy asked, and he actually
He also raised his hand.
Chen Shi looked at him and smiled and said: "I know you are talking about a certain blog. There are piles of junk marketing. There is nothing you can do about it. Do you understand? Many of them are the accounts of their own marketing companies. In fact, this needs to be explained in depth.
This is a key point, with rhythm and the right to speak.
Do you know who the largest shareholder of a certain blog is? Ahli is their largest shareholder, so you rarely see any black content about the parent company on a certain blog. In the early days, they relied on this to market the parent company, and then stepped on it.
Who is the largest shareholder of Xiaobozhan and Bihu, which are criticized by many people? It is Penguin Ma. Unexpectedly, everyone will say how could Penguin not use these two companies to make money?
In fact, if a company in the industry wants to be acquired or buy shares, 99% of them will choose Penguin instead of Ahri. Do you know why? Because Ahri will make the company that is bought into or acquired become Ahri, and Penguin is
I only give you money, and you can do whatever you want. You'd better keep your own style and I'll pay you dividends. So no matter what the small website, Bihu, Dongdong, Group, Duoduo, etc., you can read it.
There are no penguins to be seen.
Some people will say that a certain blog was not like this before, very literary and artistic. Yes, that was before the acquisition. Everything has two sides. Later, the trend of a certain blog changed drastically. You will know why many companies prefer to be owned by Penguin instead of Ahri.
So why did a certain blogger suddenly lose his right to speak?
Because of the rise of short videos, it is no longer an information outlet. Especially for Mouyin, there is no trace of Shuangma. It is the third information outlet and does not belong to any one company. This brings together many things that have not been reported by Moubo before.
Reports about cigarettes came out, for example, Prince Ahli kept a mistress. Because of suppressing this hot search, a certain blog was asked to rectify and correct it and was criticized by name.
This explains why there was no response at all when you asked those accounts you reported, but when others reported you, your account was banned. This current situation basically only exists on a certain blog. It is predicted that if this continues, it will not be close to decline.
Far away, like a certain degree.
Some time ago, a certain blog said that a certain group was not allowed to use a certain treasure, and it became popular in several places. However, the boss of a certain group personally replied to you that a certain treasure did not open a payment channel for a certain letter. In the end, there was no result, because a certain blog did not give
This information traffic push is limited.
Why do many users follow a certain blog and switch to other websites? This is because the information pushed by the blog is not real-time information, and much of it is prepared content, such as entertainment information, which makes people sick after watching too much.
It is best for marketing companies like ours not to focus on a certain blog, because they are a marketing company themselves and cannot let other marketing companies take advantage of the loopholes. If someone wants to find a marketing company, they must basically go to them, which is why
So many celebrities and well-known figures have quit a certain blog, because if you don’t engage them for marketing, you may make mistakes.
So we can only work as a porter on a certain blog and maintain tens of thousands of accounts. The main reason is to establish a good relationship with them and ask for preferential prices to facilitate marketing. Our main battlefield is various platforms, and each of them does not make profits through marketing.
To put it bluntly, it is not a platform that competes with us for food. It is equivalent to opening a cafeteria stall in the school. It was agreed that a cafeteria can only open a milk tea shop, but suddenly the teacher in the school saw this and opened one to make money. The principal
A relative at home has also opened one. Do you think you can still make money in the end?
We are going to open a milk tea shop outside the school and rent the shop. They only charge rent. The landlord will not compete with you for business. You will say that there is no more. There may be a milk tea shop just a few meters away. Don’t worry. It depends on the quality.
Okay, let’s see who is good at marketing. It’s not like in school. Your stall can only sell food with a meal card, while other people’s stalls can use cash or meal cards. You understand.
Let’s talk about how to attract fans. It’s very simple. You register an account and put some celebrities on it. For example, the three most popular three people, plus Kun Kun, do you agree with the new four kings?
? Fans from these four companies will definitely come to support idols, but fans of the old four kings and some fans who were considered the successors of the four kings will come to comment and end up criticizing each other. In fact, you didn’t do anything, just throw it out
a topic.
Then you play a few videos. For example, if you post a post about who do you think is the best shooting guard? Joe, Black Mamba, Flash, Magic, etc., a lot of fans will come immediately, and then there will be a burst of comments and attention, and then
You say the last sentence, and the answer will be announced in the next issue. See who has the highest support rate in the comment area. You see, their fans will comment like crazy and support whoever.
This is called raising topics and attracting fans. This is the simplest and most effective method. As long as you keep posting these contents and ask questions from an objective bystander, this is the fastest way to attract fans. Let’s talk about another one below.
Chapter completed!