What does Han Jing do?

He is engaged in venture capital, so for such an old man to say such words is indeed enough to illustrate his inner worries.

If this project is carried out in this way, it will really be a long shot.

Wu Di was also deeply touched.

Is Sisi’s current popularity real enough?

Of course that's enough!

If her popularity is not real enough, then the popularity of celebrities from all over the country is not unreasonable.

Since it is so popular and popular, then why do investors have so many doubts about opening a drama with Sisi as the protagonist?

What are they worried about?

you still need to ask?

Of course it’s the actual conversion rate from popularity to box office!

Thinking of this, Wu Di couldn't help but sigh for the directors, actors and investors, how pitiful!

If the current clock hands could move forward a little bit, they might not have to worry about such things anymore.

In 2015, the film market officially ushered in the pre-sale era. Starting from this year, there are more tricks to play in the film market.

Putting aside other factors, just talking about the impact of celebrity fans on the pre-sale market, the pre-sale link is actually a major benefit for traffic with a large number of fans.

In the past, movies released during the same time period would always have a scheduled schedule discussed before they were officially shown on the movie screen.

Of course, this includes the proportion and number of films scheduled, but it is not limited to these factors. Therefore, the competition between films in the same period often starts from the day of official release.

From that time on, everyone had different starting points. Some popular movies were favored by theaters from the beginning, and they had an advantage in filming.

Such a movie naturally contains many elements that can sell well, so as soon as it is released, the box office will naturally surge.

At this time, ticket purchase for fans and passers-by is started at the same time period, and both parties are equal.

No matter how powerful the fans are, their base cannot compete with the real outsiders. Movies directed only by fans generally cannot gain an advantageous position in the initial box office battle, so theater chains will not increase their production.

After all, movies are still a category that depends on theaters for food.

For example, no matter how good your box office performance is and your popularity with the audience is good, if you offend a certain theater chain, then even if others are trying not to take your share of the movie and will not schedule it for you, what can you do?

how?

Even if you have all kinds of abilities, can't you still just watch?

Therefore, in the era when there was no pre-sale link, theater chains were quite strong. It can be said that when it comes to movies in various schedules, theater chains have a unique existence.

If you want to get over it from now on, leaving behind the roadblocks of making money, if you don’t pay for it and don’t take good care of me, how can I arrange a good film for you?

Of course, this has also encouraged many film producers to take advantage of others. Before the official release, they will use various means to ensure that the films are scheduled.

Movie theaters are not philanthropic. There are only a few movies released during popular schedules every year, and they are all fixed.

Each film production is in a state of ebb and flow. If I give it to you, you will have to compress the other film arrangement. Then, if you want to arrange the film, you will naturally have to pay a lot of tribute.

In order to cope with the huge opening of theaters, the pre-sale system came into being. Although it cannot be said that the pre-sale system was created specifically to counter the strong film arrangement of theaters. However, to a certain extent, it does play such a role.

.

Moreover, the effect can be said to be immediate.

This is also of great benefit to cinemas.

In the past, most theater film arrangements relied on intuition and the self-promotion of major producers. This kind of filmmaking is actually blind.

It was a good-looking movie before it was released, but after it was released, the audience didn't buy it at all, or the quality of the movie was so poor that it was not uncommon for theaters to lose money and become bitter tea.

And with the pre-sale link, theaters can have an intuitive feeling about whether a movie really has selling points and whether the audience is really interested in it.

For fans, pre-sales are equivalent to giving them a target to focus their efforts on, telling them to go for it for the sake of their brothers and sisters!

Because in the pre-sale stage, although the number of released shows is very limited, the expected proportion of film schedules and box office proportions are also visualized.

Fans can contribute based on the ever-changing data. With the pre-sale stage, theaters will naturally refer to the pre-sale data when arranging films.

If the pre-sale data is good, the film schedule will naturally have an advantage when it is officially released later.

Then, those fan groups that are easy to organize and concentrate can show their talents during the pre-sale stage. This is when they prove to the theaters the strength of their brothers and sisters.

Look, our movie's pre-sale box office is so good, why don't the theater dads give us a look?

If the current movie market has already started the pre-sale process, then for popular actresses like Sisi Cifang, their popularity will be more easily converted into box office.

Even if it fails to take the lead in subsequent film schedules, doesn’t the pre-sale box office count count as box office?

That will also be included in the total box office. When fans have a goal to strive for, it will be easier to gather together and do big things.

At least I can give my brothers and sisters a guaranteed box office for their movies, so they won't lose money.

What a bad time!

Although theaters are not fools, fans of this type of movie will always have two endings when it is officially released.

And these two endings are completely different.

A very small number of works are of fairly high quality. With the support of a large number of celebrities, the film side has obtained an ideal film schedule. As for the theater side, it is indeed relying on good pre-sale results to attract many passers-by.

, achieved good box office results, and achieved a win-win situation.

However, this is a very rare situation after all. The real situation is often that the movie has just been released and the prototype has appeared immediately.

This chapter is not finished yet, please click on the next page to continue reading the exciting content! Fans are limited in number and are just there. What’s more, among the huge fan base, there are those who have the willingness and enthusiasm to give to their brothers and sisters every day.

The ones who make money at the box office are an absolute minority.

What they can support is a short pre-sale stage, and this pre-sale stage can be said to have overdrawn the appeal of fans in advance.

Fans flocked to the pre-sale stage in large numbers. Can they be like Sun Wukong, who can pull out a hair and create seventy-two transformations?

They can't.

Therefore, as long as the same person buys the tickets during the pre-sale stage, at best, they will just go to watch the movie on the agreed day.

Nor can they turn one of their votes into ten.

That being the case, once the quality of a movie is of concern, all good pre-sale results can do is attract passers-by into the cinema.

It's only the first day.

With the rapid development of the Internet era, the true reputation of a movie will always be released after the first day of release.

It's not easy to be secretive.

Once the reputation is not good and fans have no power to continue to support the box office after the release, it is conceivable that the box office will be cut in half.

It is even very possible that the box office results of the official release may not catch up with the pre-sale period.

Theater chains are naturally not fools. This kind of routine can be thoroughly understood after a few times. Therefore, theater chains are also very cautious when it comes to movies for fans.

Even if their pre-sale box office hits the sky, when it's officially released, they still have to check whether there are more powerful movies next door when arranging films.

If not, he will naturally take the big lead.

But if there is, no matter how good your pre-sale results are, theaters will only slightly increase their film schedules to see which way the wind blows.

However, these situations will only appear in later generations when the pre-sale market gradually matures. If it can appear at this point in time, the next new game will definitely be the first wave of people to eat crabs.

It's definitely no problem to make a lot of money.

Pity.

Wu Di, who has countless good marketing ideas in his hands, couldn't help but lament when faced with this situation.

There is no place for heroes!

"You can't say that. For a new film company, any project is full of unknowns."

"Even if you don't have Sisi as the starring role, if you replace it with someone else, you may not be guaranteed to achieve ideal box office results."

"Isn't it?"

Don't take Han Jingjing too simply. In fact, after being in the industry for a year, she is also very aware of various tricks in the film industry.

The difference is that she only knows it in her heart, but she doesn't express it, let alone use it in any movie.

It's totally unnecessary.

In the past, as Wu Di's assistant, Han Jingjing's interests were closely tied to Wu Di's. He has no new movies to release recently, so why would Han Jingjing have to use his brain?

Blame it for damaging brain cells.

"That's true, Mr. Han, Jingjing's suggestion is quite insightful. You might as well consider it."

"Anyway, it will be some time before the movie starts shooting, and the heroine has not been announced to the public. We still have time."

This is where the benefits of movies end. Because of the confidentiality of movie projects, many movies are shot quietly when they start shooting, especially modern movies like Zhang Feng's new movies. Many times the movie is only half-shot.

, even after filming was completed, the outside world still didn’t know who the starring role was.

Because the shooting period is short, it does not require a lot of setting, and the shooting scale is not very large. As long as the film crew does not want to publicize and build momentum in advance, not many people will notice even if it is a temporary change of actors.
To be continued...