After the video was played, the screen dimmed. After a few seconds of silence, Li Qin turned his head, his face full of absurdity, "What about the corporate image promotional video?"

Yang Zhiyuan sneered, "Look at it, it's more like a personal promotional video. Shouldn't it be said, that Mr. Qing is very handsome."

Zhu Linan shook his head, "He doesn't think the heroine is beautiful. Oh! That's wrong, Lin Min, why don't their actors have any stars?"

Lin Min opened his notebook and looked at it, "The people in front of me, including the heroine, are all employees of Yanhuang Group, and the entire advertising copy was personally designed by Qing Yun, the chairman of Yanhuang Group."

"Should I say it or not, the scene in which the father scolds his son touched him deeply." Zhiliu put on his glasses and quietly rubbed the corners of his eyes.

His son Zhilin, just like the boy in the advertisement, wanted to study art when he was young, but was interrupted by himself.

Bu Nao......

Zhilin is not as persistent as the boy in the advertisement.

Of course, maybe he is not as helpless as the father in the advertisement. How could Zhilin secretly study and fill out his application form?

Now it seems that I am probably not wishful thinking, and I always think that it is better to ask my son to inherit his father's legacy.

Son, don’t deny that piece of material.

My daughter, Zhi Qing, is very talented.

Maybe, why is Zhiqing not a girl?

Suddenly, a voice sounded in the conference room, "Old Lin, please play it again."

Guo Wei was the one who kept his mouth shut. At this time, Guo Wei's face was solemn, causing everyone present to shut up.

Lin Min didn't dare to neglect, so he went and let go again.

once.

twice.

When it was time to watch it for the third time, Guo Wei walked directly to the computer and split the video into sections.

No one is wrong about this.

Including Yang Zhiyuan.

Even though I was impatient, I could just keep my head down and smoke.

Because, in addition to being a management genius who can save dreams, Guo Wei is also an advertising genius who is at the peak of his powers.

"What will happen to the world if humans lose their illusions?"

"The world cannot be without illusions!"

These two advertising slogans became popular in China at that time and influenced the advertising industry for 20 years.

Could those two sentences come from Guo Wei's legs?

“That promotional video is not actually an advertisement, but unlike traditional advertisements that focus on product selling points, Yanhuang Group’s promotional video focuses on emotional appeals to impress consumers.

In fact, it is the same as Marlboro back then and the tobacco advertising routines of previous years.”

Guo Wei's voice slowly sounded in the conference room. Everyone looked solemn and listened carefully to his analysis.

“Whether the advertisement is based on product selling points or whether it is based on emotional appeal, the main purpose is to impress consumers.

Here he had to say, if what Lin Min said was true, and whether the advertising copy came from Qing Yun's legs, then he was very sorry that the legs they were looking at were the most...strongest legs he had ever seen in his life.

.”

Yang Zhiyuan blinked and interrupted, "Mr. Guo, isn't it?"

He sneered in his heart, lifting an eighteen-year-old boy to such a high level?

Is it true that the rebels are self-respecting and can use this status as a ‘battle commander’ to overthrow themselves?

Guo Wei didn't even look at him, "Enterprises, private enterprises, especially private enterprises in their country, don't have the concept of a century-old store now. For most enterprises, the founder is not the enterprise, and the enterprise is not the founder."

.

When it comes to defeating a private enterprise, the biggest battlefield is how to defeat the founder.

He will talk about how strong Qing Yun is later, but he will talk about the advertisement first."

After that, he turned on the player again, but turned down the volume and played it in a loop.

Yang Zhiyuan was so angry that he wanted to lift the table, but at this moment he knew that he could calm down. After all, the arrogant Guo Wei...

Are you really capable?

“The creative positioning of Yanhuang Group’s entire advertisement does not focus on promoting the advantages of the product, but rather shows a positive attitude, advocates the realization of dreams, and delivers positive results.

It is an advertisement with emotional appeal that touches people's hearts, triggers thinking and resonates.

In their current era, while embracing the world, they are also receiving severe beatings from the world. Rounds of price wars have caused many of their companies to disappear.

As a result, young people face high employment pressure, high living costs, and many young people's living conditions and spiritual level are in a sluggish state.

The society and the Internet have widely popularized the culture of "diaosi" and the ideologies of "I lose as soon as I am serious" and "no matter what the gods are", which express the self-deprecation and helplessness of young people, who are wrong about their country and lack of confidence and optimism about the future.

A positive attitude toward Zai.

They can see that many businesses are following suit and placing some advertisements that appear to be funny and absurd, but in fact lack emotional elements and humanistic care, and make people feel sad when they think about it. Although they attract attention in the short term, from the advertisements

The long-term effects are not ideal.

As for the promotional videos of ordinary companies, they constantly talk about the past glory and achievements of the company, about Dangdong and the future, and mainly use serious preaching to tell young people what to do."

Yang Zhiyuan's neck twitched twice, it was like pointing at his nose and scolding him.

"The advertisement of Yanhuang Group is different. It does not cater to the sub-health culture that is currently popular among young people. It does not have the flavor of joking and ridicule. It expresses the theme of the advertisement in a positive and humanistic way.

It uses keywords such as 'sweat', 'choice', 'future', 'era', and 'dream' to connect the storyline, and through the contrast between 'positive' and 'negative', it encourages young people to actively face the pressure.

, be brave in innovation and pursue dreams.

The message conveyed by the advertisement is in line with the current background of the era in which most young people live, and their desire to realize their own life values ​​through their own efforts, which resonates with the majority of young consumers.

In his opinion, that advertisement must be successful.

It calls out the voices of young people, promotes the spirit of the times, and triggers long-term topics and humanistic thinking.

Everyone knows what the name ‘Yanhuang’ means, but Qingyun through that advertisement injected a youthful element into the famous dog with its own history.

That would disprove the cleverness of the advertisement’s intention.”

After that, he loosened his tie, picked up the teacup and took a sip, and then continued talking based on the plot on the screen, "From the perspective of the legwork of the entire advertisement, its use of rhythmic crescendos

Very clever too.

A good sense of rhythm can make the advertisement full of appeal, fully mobilize the audience's emotions, deepen the memory, and enhance the effect of the advertisement.

The plot of the advertisement is composed of several unrelated stories. In the plot organization, the conflicts in each plot gradually escalate and gradually develop to the initial climax.

At the same time, between each plot, the ideas advocated by the Yanhuang Group also gradually increased with the development of the advertising plot, until they finally cooperated with Qing Yun's performance and proposed "speak for yourself", "live beautifully", etc.

A declaration advocating the realization of the value of self and others in life.

It can be seen that in that advertisement that is mainly inspirational, the use of a crescendo-style plot description is more suitable for expressing the storyline in one go than the wrong ratio of strength and weakness, soothing tranquility, twists and turns, etc.

Atmosphere, arouse the audience's emotions.

The images of the advertisement also follow the trend of the plot. Especially after Qing Yun appears, the number and frequency of characters gradually increase. The description of the first half that focuses on personal movements and expressions has changed to Qing Yun who makes many mistakes.

The macro-scene description of people creates the image of a lone hero born in the 1980s who faces secular prejudices.

With the 'Yanhuang Group' logo appearing repeatedly in the background space and the press conference scene with flashing spotlights, Qing Yun faced the space of countless mirror images and smashed them with a punch. The layering of the picture became clearer and the space became broader.

That’s not a crescendo of performance in keeping with the development of the plot.”

When Li Qin heard this, he touched his bald forehead and said, "In the words of us young people, is that pretentious?"

Guo Wei was stunned for a moment, then nodded, "No, I'm just pretending, but he has to say that that young man Qing Yun has taken pretending to the extreme."

After saying that, he smiled bitterly and said, "But young people just fall for his tricks."

Li Qin chuckled, "Xiaowei, my analysis... is somewhat similar to the professional Yongxuan of Xiao Zeng and the others. It seems that I don't have Shaodong's thoughts in pursuing them."

Everyone burst out laughing, Guo Wei rolled his red eyes speechlessly, and then looked at the disrespectful Li Qin jokingly,

"Uncle Qin, I heard that back then, did you pursue the history major and memorize the history of Rome?"

Li Qin threw a cigarette away with a smile, "I'll think about how to deal with this mistake!"

Next to him, Zhiliu frowned and thought for a moment, then asked with a puzzled look, "Xiaowei, do I want to say that his main focus is the young people market?"

Zhiliu was confused. He didn't think Guo Wei had gone in such a big circle. He wanted to say a fact that everyone could see from the beginning.
Chapter completed!