For Tang Shuang, the so-called soft advertising articles are actually telling stories and mixing product information into the stories.

He could tell a short story like this just by opening his mouth.

So when Ye Liang told him about the target audience of the advertisement, publicity channels, etc., he already had an idea in mind.

At that moment, he spoke to the phone with the recording turned on:

For what I think, I will be with you all the way

The first story - Protagonist: Xiaoye, age: 18 years old, gender: male, identity: student

It was one day in June 2016. Xiaoye, who had just finished taking the college entrance examination, hurried home... Today is the day when the results are released. As the top three students in the experimental class of the local key high school in Guangdong, Xiaoye has always been

A role model in the eyes of teachers and parents, it is not an exaggeration to describe him as a top student.

Judging from the usual mock exams, as long as Xiaoye performs normally, it is very easy to score more than 680 points. It is not a problem at all to get into the top universities in China such as Yuezhou University and Guangdong Tongji University. However, in the middle of the screen of the computer score query page

, the score of 587 points seems very ferocious...

"Xiaoye! What's the matter with you?! I don't usually get 689 in the college entrance examination. Why did I get so low in the college entrance examination? What were you thinking during the exam! It's over, it's over, how can I explain this to your father!

"

Xiaoye's mother, who was usually dignified and virtuous, was a little out of control at the moment. Her son had always been her pride. In her senior year of high school, in order to take care of her son who was about to take the college entrance examination, she even quit her job, just to allow her son to successfully enter a higher education institution.

Forget it, it's just a worry.

Yes, parents have sacrificed so much for their children, just because they want a good result... But what is the truth behind such contrasting results?

——

Later, Tang Shuang told two similar stories, namely, 30-year-old He Mengshan, the commercial director of a listed company, who worked overtime late at night; and 24-year-old Xiao Tang, a street singer in Shengjing who had not been home for three consecutive years.

Ye Liang: "It's over? Where's the advertisement?"

Tang Shuang said dissatisfiedly: "Can you be patient? It's not over yet."

——The story returns to the original scene. Xiaoye, a high school student, breathed a long sigh of relief after seeing his results. He was a little excited at the moment, which was in sharp contrast to his restless mother.

In order to go to the same university as the girl he likes, Xiaojing, he deliberately ignored a few big questions in science and comprehensive science during the college entrance examination. For the sake of love, he was challenging the authority of his parents.

"Drink my drink and you are mine."

For the sake of his original vow, what if he enters an ordinary university now? As long as he wants, he can still pass the postgraduate entrance examination in college and enter the ideal prestigious school again, but at this moment, his ideal is just to go to the same university as the girl he likes.

Similarly, late at night, He Mengshan took the drink handed to her by her colleague. There was no viscosity of coffee or bitterness of tea. She savored the aroma of the drink in the bottle... Adjust her mentality. No matter what, for the sake of friendship,

For the sake of her career, she should not forget her original intention and live a more beautiful life.

Similarly, Xiao Tang took a sip of the drink in his hand and tasted the subtle changes from bitter to sweet in his mouth... In order to give himself a better explanation for his family, he resolutely came to Shengjing, just for

Pursue the musical dream in your heart that may never be realized in this life.

It has been two years and he is still not popular yet, but he firmly believes that as long as he has a dream in his heart, he will succeed one day.

After telling the three short stories without any trace of advertising, Tang Shuang finally said -

Maybe……

At this moment, you are risking your life for love and firm belief in your ideal...

Contribute to friendship and set sail for career...

Even give it a try for family love and go all out for dreams...

Remember...

Never let down your original intention, even if you are the only one standing with you from beginning to end...

And, green leaf herbal tea.

Green leaf herbal tea, for your thoughts, will be with you all the way~

over.

This paragraph is the finishing touch. Before this, this copy really didn’t look like an advertisement, it was just a bedtime story, an inspirational story.

However, when Tang Shuang finished telling the last paragraph "Maybe...", the whole story suddenly came to life as if it was the finishing touch.

At this time, if the reader thinks about it for a moment, he will find that the taste, smell and positioning of green leaf herbal tea have been clearly stated in the previous story. It is a drink consumed by young people and is closely linked to their work, life and emotions.

.

Attributing emotions to products can gain the curiosity and recognition of young people on the Internet.

Online advertising is very different from traditional media advertising. Online advertising must be creative and readable enough. Hard advertising will not work, so this type of advertising must be soft. Although many businesses are not yet aware of this, Tang Shuang

You know, starting from the Internet, advertising will become softer and softer~

It can even be said that this is no longer an advertisement. Whether it is text or video, they are telling stories seriously, and only at the end of the story are their products mentioned.

Tang Shuang said that he didn't know anything about advertising copywriting. He lied, and he didn't lie, because he had been in this industry before, but he had never been in it now.

After Tang Shuang finished speaking, Ye Liang thought about it for a long time. Without saying a word, he pulled Tang Shuang: "Let's go buy a car!"

…

After sending Ye Liang away, Tang Shuang returned to school. He walked around the dormitory first, but there was no one there. To be precise, there was no one on their floor except him. The dormitory doors of Wenpin and Li Wenzhan were locked.

Know where it went.

The other floors of this dormitory building and the building opposite are very busy, which makes this place even more deserted.

Tang Shuang couldn't stay still, shook her head and left, coming to the library.

Taking the postgraduate entrance examination at Tongji University in Guangdong was more complicated and difficult than Tang Shuang expected.

The school has independent propositions. There are no official textbooks, no designated reference books, and no so-called reference answers. The professional courses, except for a few explanations of terms for bonus points, are four major expositions, which are actually four short essays written on the spot.

There are 50 multiple-choice questions in the professional basics, which are reserved items from previous real questions. Literature, language, literature and other subjects are all involved. Everything from ancient to modern times, Chinese and foreign, is comprehensive, but not deep, and partial but not weird. In addition to the 50 multiple-choice questions,

There are also four essay questions, involving ancient literature, foreign literature, ancient literary theory and Western literary theory...

This is the information Tang Shuang obtained through his own exploration and consultation with others. These exam questions involve a lot of professional theoretical knowledge and cannot be dealt with by making up stories. Tang Shuang has no advantage at all. He and everyone else have the same starting point.

Tang Shuang sat down with peace of mind and started reading according to the planned plan. With Shi Guangnan's help, he listed more than 300 reference books. Although he did not read every book carefully, according to Shi Guangnan's experience and judgment, among them were the following:

There are no less than 50 books to read intensively! And the exam is in January next year. The time is tight and the tasks are heavy, which is very challenging.
Chapter completed!