Today is Saturday in Shanghai. Wang Ming drove to the downstairs of an apartment in an anxious mood early in the morning. From time to time, he looked in the rearview mirror to tidy up his hair and put on hair wax, which made it smooth and shiny. He looked very energetic and even more energetic than usual.

I look much younger and more fashionable at work.

Soon a beautiful figure appeared in front of her. Wang Ming quickly got out of the car to greet her. It was so beautiful~ I hadn’t noticed it before.

The girl who came over was Yin Qingqing from the project team of Wang Ming Company. The girl was a little interested in Wang Ming at first. After several hints, Wang Ming finally found out. After a night of thinking and excitement, when the girl approached him,

He also took the initiative to approach me. The woman was in love with the man and things were going very smoothly. Today was the first date for the two of them.

Wang Ming had planned this date for a long time, and everything was implemented step by step according to the plan. It went very smoothly. Yin Qingqing never stopped smiling all day long.

Finally in the evening, Wang Ming took the girl's hand. If his palms weren't sweaty with excitement, he would have held her hand.

While we were having dinner together, an entertainment news program was being broadcast on the TV in the restaurant, about the upcoming new film by the great director Zhang Fei. The host was holding a copy of "Hero" and was talking rhetorically.

Wang Ming was stunned. He had read "Hero" and liked it very much, but he never bought the physical book and forgot about it.

This time I saw the news and remembered that it was going to be made into a movie?! It was directed by Zhang Fei!

Wang Ming couldn't help but be happy for the author, and at the same time, he felt an inexplicable sense of accomplishment. When few people read "Heroes", he had a unique discernment and paid attention to it. He was one of the earliest readers, a veteran figure, and Starry Sky Website

There is a record of his message in the comment section of "Hero", which is the best proof.

After dinner with Yin Qingqing, the girl continued to receive surprises throughout the day and couldn't help but look forward to the next show.

Wang Ming: "Qingqing, can you accompany me to the bookstore first?"

Yin Qingqing thought that the surprise prepared by Wang Ming was in the bookstore. He was indeed a good young man who likes to read: "Okay."

However, when Wang Ming led Yin Qingqing to the nearest bookstore, they found that "Hero" was out of stock.

The clerk explained: "Hero" is so popular now. Director Zhang Da started it. It's amazing. All the inventory was bought by one person early this morning. We have been calling to urge the goods, but there is no way. The printing factory

You can’t win either…”

This is a microcosm of bookstores across the country. Under the influence of Zhang Fei, the sales trend of the novel "Hero", which had started to fall back, suddenly shot up like a hormone, and vigorously pursued the trend of "The Legend of the Condor Heroes" and "The Legend of the Condor Heroes".

"Ping Zong Xia Video".

Xingkong Culture and Shengjing Publishing House quickly held a short meeting. On the one hand, they needed to increase the printing capacity; on the other hand, they had to re-formulate their marketing strategy.

They didn't expect that Tang Shuang would have such a cool trick and even invite Zhang Fei to make a movie. This was awesome, they didn't expect it.

But soon, the marketing plan they just formulated will be overturned again.

Zhang Fei's Shengjing Very Culture Film and Television Company came to visit. They hope that the marketing plan for the physical book of "Hero" can be consistent with the marketing plan for the movie.

Preparations for the movie "Hero" have begun, and preliminary publicity is about to begin. The marketing of physical books is part of this huge marketing plan.

With the approval of Tang Shuang and Zhang Fei, several parties sat down to renegotiate the plan. Of course, Shengjing Publishing House would only participate in the formulation of the plan for the physical book, while Starry Sky Culture would participate in the entire process.

Finally, after a half-day discussion, the marketing plan for the physical book of "Heroes" was re-determined. The number of additional copies was doubled from the previously planned 500,000 copies, and 1 million additional copies will be printed directly and put into the market.

The publicity plan for the movie "Hero" is very large, divided into three phases: the first, middle and last phases.

The early publicity strategy not only includes physical books, but also produces comics, stamps, and movie press conferences, opening ceremonies, promotional videos, etc. to stir up the buzz and make "Heroes" a constant topic, such as competing for Oscars and becoming the focus of entertainment.

The mid-term strategy focuses on premieres, formulating a chartered flight premiere signing ceremony, audio and video copyright auction, premiere in the Great Hall of the People, and holding premiere press conferences in major cities such as Shengjing, Shanghai, and Guangdong.

As well as creating the atmosphere of major theaters, of course, it is also essential to have overwhelming advertising, TV, radio, Internet, light boxes, street signs, and bundled advertising with mobile phones, computers and other products...

In the later stage, in addition to making full use of the huge inertia of the mid-term strategy, we will also seize major hot spots for publicity, such as box office and piracy. In the later stage, it will be difficult to prevent pirated discs from entering the market, but we can gain success by fighting against piracy.

Continued media attention.

At this time, peripheral products of the movie will become the main source of revenue, such as novels, comics, movie character dolls, various posters, etc. At this time, Star Culture needs to be involved.

…

On the third day after the Guangdong Baihua Film Festival, Tang Shuang handed over the script adapted from "Hero" to Zhang Fei.

Zhang Fei approved it after reading it, but Tang Shuang is not a professional screenwriter after all, so he will find a professional screenwriter to perfect it according to the formal script format.

After discussing the script, both Tang Shuang and Zhang Fei breathed a sigh of relief and chatted about other topics. Zhang Fei told Tang Shuang that the third supporting role in "Heroes", that is, the actor who plays Changkong has been determined and will be played by kung fu star Zhen Li.

Come and act.

The image of Zhen Li immediately came to Tang Shuang's mind. He has a strong figure because he has practiced martial arts all year round. He has a very good figure, well-developed muscles, a slim and handsome face, sword-shaped eyebrows at the temples, resolute eyes, red mouth and white teeth, and neat short hair. He is the successor to Li Ying.

, China’s new generation of kung fu stars.

It is indeed very suitable for him to play the role of Changkong, and he has a soaring arrogance about him.

As for the heroine, both Zhang Fei and Tang Shuang believed that actress Zhang Yu was the most suitable. However, Zhang Fei encountered difficulties when inviting her. Zhang Yu was not available. Although she was willing, she could not find a better way.

Zhang Fei had to make second-hand preparations. If Zhang Yu could not participate, then he had to find a second candidate.

The remuneration spent by these leading actors alone exceeds the entire cost of most of the movies. From this, it can be seen that Zhang Fei has spent a lot of money and "Hero" will be a big production.

"It is inevitable for Chinese-language films to enter the large-scale production mode. Hollywood has been operating for decades. If it does not take the initiative to do so, it may be completely destroyed by the impact of foreign culture in the future."

Zhang Fei said that he saw the situation very clearly, and Tang Shuang agreed with his point of view. In another world, "Hero" opened the chapter of large-scale Chinese film production. It seems that this world will be the same.

The film's new film press conference and opening ceremony are currently being prepared. This is a hot spot for publicity. Zhang Fei has given clear requirements to the cultural company, which is to build momentum, focus the attention of the entertainment industry, and make it a current hot spot.

.

Tang Shuang casually asked a few basic ideas, then with a thought, she said to Zhang Fei.
Chapter completed!