Chapter 542: Re-planning
Xu Hao glanced around and saw that everyone was listening attentively and taking notes.
So he continued: "You can think about it, since we are a food company, people's daily food is not the only thing they eat.
It also includes beverages, dairy products, snacks, etc. These things also fall within the scope of food.
So have you ever considered that our food company is preparing to develop these things?
This means that we must also use our minds to diversify our products and try our best to meet the needs of consumers from all walks of life.
Let me talk about the marketing of the product again. Everyone thinks that as long as my product is good and delivered to various sales points after production, then those customers will not be able to rush to buy it?
Everyone's thinking only stays on our products and will always stay at the forefront of these products.
What if another product appears on the market that is not far different from our product in terms of quality, taste, and packaging?
Of course, their products don't dare to be exactly the same as ours, because the seasoning, packaging, and flavor pack design of our instant noodles are patented in countries around the world.
If they really dare to make products that are almost exactly the same as ours, then Minister Gong will be busy.
What I'm talking about is that these products, whether in terms of seasoning or packaging, are a little inferior to our products, and their prices are also lower than ours.
So I would like to ask, what are the advantages of our products? How are you prepared to deal with such a situation?"
Wei Xuezhong, general manager of the Red Umbrella Food Company, said directly: "Mr. Xu, if the situation you mentioned happens, then our products will have to cut prices.
Because most consumers like to buy cheap things.
Their products are not much different from ours, and the price is lower than ours. We can't compete with them unless we lower our prices."
Xu Hao smiled and said: "Manager Wei, it is not our style to engage in a price war, because in the end, it will only end in a lose-lose situation for both parties."
Hearing what Xu Hao said, Zhao Yarong hurriedly said: "Ah Hao, what will we do if we don't lower the price? When the time comes, our customers will go to others, and won't our company lose a lot of money?"
Xu Hao smiled and said: "Second sister, the products of your toy factory are all products that have been patented by us, so it is unlikely that such a situation will happen.
Since you asked, second sister, let me briefly talk about your toy sales.
Our toy company currently launches two main toys, namely the Rubik's Cube and Transformers.
And in the past, we also advertised that these two toys can improve children's intelligence.
After the company's distribution in the past few months, our toys are now sold in almost all major countries in the world.
If we put out an advertisement in these countries, let's say that our Xiangjiang Red Umbrella Toy Company is planning to hold a Rubik's Cube competition on the occasion of the company's first anniversary celebration this year.
Anyone from any country, any region, any region, as long as you are on earth, can come to Xiangjiang to participate in this competition.
And since he is not a resident of Xiangjiang, we will also contract for his round-trip air tickets.
After the time cube competition ends, a first prize will be set and a cash award of 1 million meters will be awarded.
Three second prize winners will be awarded 500,000 meters of gold each, eight third prize winners will be awarded 200,000 meters of gold each, 100 will be rewarded with encouragement, and a beautiful Rubik's Cube will be awarded.
Second sister, think about it..."
Zhao Yarong said hurriedly: "Ahao, I don't have to think about it, just for the prize money of the competition, we have to pay more than 4 million meters in gold.
In addition to the air tickets for the visitors, the venue fees for our competition, and the service staff, we will have to spend at least 20 million Hong Kong dollars.
Ah Hao, how many toys do we need to sell to earn back 20 million Hong Kong dollars?
When the time comes we won’t be able to sell so many Rubik’s Cubes, then won’t we have to lose money? Aren’t we going to lose money and make money?”
When Zhao Yazhi heard Zhao Yarong speak like this, she immediately frowned and said: "Second sister, how did you and Ahao talk? We are having a high-level meeting of the group company, not..."
When Zhao Yarong heard this, she immediately looked apologetic and hurriedly said with a smile: "Azhi, am I not in a hurry?
Ah Hao, I..."
Xu Hao smiled and said: "Sister Zhi, the second sister is thinking about the company, so she said that in a hurry. We are all members of the same family, and there is no relationship.
Second sister, I understand what you mean, it's okay.
After the New Year, second sister, please follow the rules of the competition I just mentioned and advertise the Rubik's Cube competition.
The time of the competition is set for September 15th this year. That day also happens to be the first anniversary of our Red Umbrella Toy Company starting selling Rubik's Cubes.
Second sister, as long as you put this advertisement out, I estimate that your factory, even if it is working in three shifts, with people taking breaks and machines not taking breaks, and working overtime to produce Rubik's cubes, will not be able to keep up with the dealers' rush for goods.
I'm just afraid of you, second sister, because you're busy all the time and there's no night or day, so second brother-in-law will have me to blame."
Zhao Yarong smiled and said: "Ahao, if your second brother-in-law dares to blame you, my second sister will deal with him and turn against him?"
But when it comes to the factory of time, it would be great if it was as busy as you said, Ah Hao. Then how much money would we make?
Ah Hao, you are our backbone, I will listen to you.
There is no need to wait until the New Year is over. After the meeting, I will arrange this matter when I go back and try to get the advertisement out before the New Year."
Seeing that Zhao Yarong had finished speaking, Wei Xuezhong hurriedly said: "Master Xu, you have finished talking about the toy company, but you haven't talked about our instant noodles sales yet."
Xu Hao smiled and said: "Manager Wei, didn't I just take a breath and prepare to start telling you? Why are you still in such a hurry?
Manager Wei, the Three Heroes of the Tang Dynasty: Hong Fu Nu, Li Jing, and Qiu Bearded Guest.
You should be aware of the five tiger generals of Shu during the Three Kingdoms period, the seven fairies of ancient China, and the twelve zodiac animals, right?"
Wei Xuezhong quickly said with a smile: "Master Xu, I know all this? But these ancient figures can't come out and help us sell instant noodles?"
Xu Hao laughed and said: "Everyone has heard it, Manager Wei, this is a standard manifestation of rigid thinking.
Manager Wei, those characters can’t escape, why don’t you create them all? Make these characters into those little cards?
The printing factory of our Red Umbrella Newspaper is lacking some business. Why don't you find some work for them?
You put these printed small cards into instant noodles. As long as our customers collect a set of cards, we will reward them with as many instant noodles or other products of our company.
Think about it, those customers must rush to buy our products because of these rewards?
By doing this, we can sell our own products without reducing the price, and at the same time, it can also boost the sales of products of our group and other companies. Why don't we do such a thing that kills two birds with one stone?"
Xu Guanwen smiled and said: "Master Xu, as you said, we can't just give them a bucket of instant noodles if they buy a movie ticket, right?"
Xu Hao smiled and said: "Okay, we will stop talking about this matter today. We will talk more slowly when we have time in the future. We still have a lot of things to do next.
Therefore, colleagues, everyone should open their minds, draw inferences from one example, and focus on the future. In the past few days, each company will prepare another plan and submit it to the group headquarters.
Next, everyone will go to Minister Gong and sign their respective appointment letters, employment contracts, and equity certificates, and then they can go back.
The year-end summary meeting of the Red Umbrella Group Company in 1973 has come to an end. I would like to wish you all in advance:
Chapter completed!