Chapter 684 I feel like I missed a hundred million
Foreign buyers who had dinner first, then visited, and then participated in the auction. They also felt that the reception specifications given by Zhuang Haiyang were still very high. What interested them the most was that there were indeed countless Chinese cuisines.
The local government naturally attaches great importance to these foreign customers invited to Hebei Province. The hotels we stayed at were also star-rated hotels. Those who prepared banquets for these customers were also the chefs of the hotel, so cooking delicious food was no longer a problem.
In addition to the high-quality ingredients provided by Chuanshi Farm, the ingredients that are qualified to make delicious food are naturally high-quality or top-quality ingredients in China. With such high-quality ingredients, the dishes made naturally satisfy these diners.
Fortunately, Zhuang Haiyang is very kind. When the customer arrives in Hebei Province, all reception fees will be paid by the ranch. Therefore, whether it is the hotel or other partners, they can make a small profit.
After the auction was over, most of the old customers set off one after another, and most of the customers invited for the first time asked to visit the Chengshi Farm. Zhuang Haiyang naturally would not refuse such a request.
New customers mean new orders, but the ingredients and fruits sold by Shuoshi Farm abroad are more stable and rising. Even if some customers want to increase their purchase volume, they still need to obtain the consent of the farm.
In a word, even if the customers are not short of money, the farm must consider the supply chain issues. The vegetables and ripe fruits of the farm need to be planned in advance. If someone buys too much, what should the remaining customers do?
After visiting Chuanshi Farm, new customers signed a purchase agreement for ingredients and fruits without exception. Being able to obtain the invitation from Chuanshi Farm has become a symbol of a brand in today's catering industry.
In other words, if you don’t get the auction invitation from Chuanshi Farm, others will also wonder whether this catering company is an internationally renowned catering company? If so, why can’t its restaurants serve the ingredients of Chuanshi Farm?
Even if some buyers think that the cart is put before the horse, it was the food provider that should have curled them. As a result, the situation is completely reversed. They all have to curry favor with Shishi Farm in order to obtain more procurement quotas.
Regarding such complaints, some buyers smiled and said, "Yes! I also think this approach is abominable, so just cancel the order. I believe that this will give them a warning to make them pay attention to our existence."
That being said, but those who really know how to do this are definitely the number one fool in Tianzi. For these catering companies, meeting customer needs is the most important thing. If customers recognize the ingredients under Chuanshi, they must find a way to buy them.
With the example of catering companies in Sam Country and Newesel, who dares to easily provoke Zhuang Haiyang?
As circulated in the industry, Zhuang Haiyang is a very vengeful guy. Once he feels that he cannot become a friend, he will never buy anything produced by a farm in Shishi. On the contrary, he is very generous to his friends.
To put it bluntly, even if there are no orders from these international customers, the current annual output value of Chuanshi Farm is open to supply, and even the domestic market will not be able to meet the needs of the domestic market. If they don’t have to worry about selling things, how can you ban them?
Unlike usual, in the past, these restaurants used to serve Chuanshi Steak, and they also needed to notify customers in advance and make some necessary publicity. But now, customers only need to inform when Chuanshi Steak will be available, and some customers will make crazy reservations.
The steaks cut in the slaughterhouse in Hebei Province were placed in a fresh-keeping box to transport the world. As soon as the plane landed, the pickup staff sent by various restaurants transported these expensive steaks onto the vehicle under the escort of several security guards.
Those who know this think that this approach is a bit mobilized, and they don’t know what kind of goods they think they are coming to the airport to pick up!
In fact, as the Chuanshi steak has gained more and more favored by foreign customers, the price of each steak is naturally not low. Especially the top steaks on each cow, the price per piece is beyond some people's imagination.
Even so, most restaurants that can provide this top steak will be limited in supply. Otherwise, the number of steaks they bid for will not last long, and all the steaks will be booked out.
Perhaps as some people say, the power of foodies is beyond imagination, and the rich foodies are even more terrifying. I learned that the restaurant also bought the Shuoshi Red Wine this time. These customers, without exception, booked a bottle and planned to have a good time.
Seeing the special-grade red wine supplied by the restaurant, each bottle priced at more than 100,000 euros, many customers were also surprised and said: "Oh Maiga, is this special-grade red wine so expensive?"
Just when the customer was hesitating, he found that the order volume of special red wine was decreasing. He saw that there was no such thing as no action. These customers were surprised and hurriedly booked a bottle so that they would not be snatched away by others.
Sure enough, when I saw the prompt for selling special wine, many customers called the restaurant customer service to complain. The customer service could only say: "Sir, Ms., I'm very sorry! There are only so many special wines purchased by the restaurant this time!"
OK! It’s still the same thing, I want to eat good things under Chuanshi. While I have money, I can’t have any opinions. When you give me some advice, these good things are taken away by others. If you want to taste them, you can continue to wait!
In desperation, customers can only choose secondary Shuoshi Red Wine with a slightly worse grade. Seeing this red wine, it only costs a few hundred euros, and many customers feel that it is as painful as missing a reservation of special wine.
As these goods arrived in the city where the customer was located one after another, the information they received was also very satisfied with Zhuang Haiyang. He smiled and said, "It seems that our brand image has been completely opened."
"Is that true? Then in the future, our new ranch should not have to worry about sales."
"That's natural! Just as the news I just got, the restaurants that participated in the auction were all full at this moment. It is said that some restaurants who booked meals directly lined up for a week. Think about it, how spectacular the scene was."
"That's right! It seems that this scene is the same as someone robbed a bad Apple phone from abroad before. I just heard from my brother-in-law that the person in charge of the domestic restaurant has a lot of opinions. They all think that we attach too much importance to foreign countries and ignore the country!"
"It's okay! If you have any opinions, they can choose not to cooperate if you think we have done too much. At least I believe that many domestic catering companies are willing to sign cooperation agreements with me. In fact, when did I ignore the country?"
As Zhuang Haiyang said, the purchase quota for beef cattle and red wine is actually similar to that of foreign countries. The problem is that foreign customers come from all over the world, and he has not opened many partners in China.
If these partners still feel greedy, Zhuang Haiyang really doesn't mind and invite more catering partners. Even taking advantage of this opportunity, Zhuang Haiyang has set up some rules for the partners, such as not allowing quotas to be transferred to export.
At least Zhuang Haiyang knows that in the red wine market today, the special-grade red wine of Chuanshi is hard to find. Some domestic buyers purchase special-grade red wine and sell it directly to foreign customers at a high price.
The problem is that the price Zhuang Haiyang gave to domestic buyers is lower than that of foreign customers. It is obviously a concession for domestic customers, but in the end it is reselling it to make huge profits. This is obviously a fool to play the Shishi Farm!
Although my brother-in-law Liu Haicheng mentioned whether to increase the domestic sales price, Zhuang Haiyang still shook his head and said, "Brother-in-law, others don't know how much our red wine costs, right?
Indeed, our red wine is worth the price. The problem is that if we set the red wine at such a high domestic sales price, it will inevitably attract some criticism. Although I am not afraid, I still feel annoyed. The reselling of red wine must be strictly investigated!"
"Okay, I will inform you of this!"
While increasing the procurement quota for foreign customers, the Sanjia Shibao Pavilion, a subsidiary of Zhuang Haiyang, also began to supply secondary Shushi red wine in large quantities. The price of thousands of bottles still shocked many customers.
Fortunately, they all know that this kind of red wine was used to be limited in restaurants. Now it is available openly. Although it is a bit expensive, how could they be willing to do it without trying it?
After tasting it, many customers who know red wine said with satisfaction: "The price is worth it! To be precise, compared with internationally renowned red wines of the same price, Chuanshi red wine is actually slightly better in terms of taste and other aspects."
As for the special-grade red wine, it is still available in limited quantities. The price of hundreds of thousands per bottle is naturally unattainable for ordinary diners. But for some gold card members, almost all of them can sell their products in seconds.
Most members who have won the special edition red wine reservation will be excited and said: "Haha, I finally got a bottle today! Call those guys and get hungry for those guys. If you don't say good things, there will be no share for him to have a dinner together."
The situation is similar to that of foreign restaurants. The restaurants that are qualified to serve Chuanshi Steak and Chuanshi Red Wine are full of money every day during this period. Even the Shibao Pavilion Restaurant, which has just opened in Northeast China, is still very guests.
Even Chen Xingwang, who was in charge of the situation, called and exclaimed: "Haiyang, this is not like a newly opened restaurant at all. I have to say that our Shibao Pavilion has been completely established in China."
"Isn't that right? Some time ago, the Hebei Provincial Department also mentioned it to me, hoping that we will open the Shibao Pavilion there. When you can free up your hands, go there to pick a place and open a branch!"
"Okay! OK! Leave this to me, I guarantee you will get it done!"
For Chen Xingwang, expanding the scale of the restaurant is undoubtedly the thing he cares most about and cares about the most. If Zhuang Haiyang had not agreed, he had even thought about opening Shibao Pavilion to the most economically developed city in China.
Chapter completed!