Yue, that is, Lin Bo in Ling Xiao's mouth, has been implementing some things quite smoothly in the past few days. The first batch of orders was three days ahead of schedule than expected. This result made him very excited. You should know that an order with a cycle of 25 days will be completed 10 days in advance, which means that this cycle has been changed by Yelin Trading Company. Such an improvement means that you can use these 10 days to attract more customers' money.

Good, it has indeed attracted many customers, but it also brought some problems and insufficient staff. The original company employees were relatively nervous, and they increased so many orders at once, and everyone increased their workload. Although the employees are very enthusiastic about work now, Lao Lin knew that this was the result of his heavy reward. Over time, these people may not work hard for the money. Even if they do, Lao Lin would not be willing to let go. Such labor intensity will not exhaust people.

If you want to recruit people, there are not so many employees that are easy to recruit. Now Ye Lin needs people who are familiar with the business to take up their posts, but he doesn’t have much time to bring in some inexperienced newcomers. This has led to the limitations of Ye Lin’s recruitment, so Lao Lin has to worry about this.

There was no choice but to mobilize the employees below to introduce some experienced friends to strengthen Ye Lin's sales staff. Lao Lin also recruited a group of new people to share most of the chores, and also asked them to experience more. In a few months, they should be able to take up their posts.

Lao Lin used to worry about orders. If the company had no orders, it would lose money. But now Lao Lin was still worried about orders. Of course, it was not that there were no orders, but that there were too many orders and didn’t know how to choose. Fortunately, Lao Lin had a group of salesmen under him. Lao Lin meant that when there were too many orders and could not take care of them all, he took down all the most urgent items. Not only for the higher prices of such orders, but mainly to increase Ye Lin's popularity, so that China, Hong Kong and the entire trade circle knew that Ye Lin's shipment speed was the fastest.

Lao Lin finally understood why several bosses who had better business than him were always a little unhappy. At that time, he thought he had made it for him to show it. It turned out that they had difficulties too! Why did this business be as worried as when the business was not good? Of course, the difference is that one is happy and worried, and the other is worried that the other is unhappy.

After a month, Ye Lin's business volume has increased several times, which has allowed all employees to see Ye Lin's prospects. At this speed, within a year, Ye Lin will definitely become a leader in the Sino-Hong Kong trade industry. At that time, Ye Lin became a new highlight in China and Hong Kong. Those who want to join Ye Lin will definitely be as eager as companies like Zhou and Tang.

Therefore, every employee is very attentive. With their current efforts, they will become Ye Lin’s veterans at that time. Such a status is something they yearn for just thinking about.

At the same time, they also admire Lao Lin very much. Such a simple change can actually make an old-fashioned industry exude such strong vitality. Therefore, although Ye Lin is still a relatively small trading company, his corporate cohesion has developed unprecedentedly and has reached a very high level, laying the foundation for future development.

On this day, Ling Xiao and Lao Lin came to the warehouse leased by Yelin Trading Company. This is the place where the entire Yelin Trading Company's goods are transferred and inspected. Lao Lin has already planned to eat up all the warehouses next door to deal with the upcoming large number of goods to be inspected. Ling Xiao came here because he wanted him to come and have a look.

When Ling Xiao walked into the warehouse, he saw a large amount of goods piled up neatly there, and several personnel responsible for inspection were working there. Lao Lin introduced to Li Sheng, "This is our warehouse. I used to think that the head was too big and we couldn't put it all out. Now it seems that we will not be able to put it down soon." Lao Lin also pointed at the pile of warehouses as he said.

"Brother Lin, too many warehouses means that our business is good. I hope there are more warehouses like this." Ling Xiao smiled.

"Yes, I never thought of such a change." Lao Lin sighed a little emotion.

Leave the province and walked to an open pallet, took out a few products inside and looked at it. Lao Lin said, "These things have basically been inspected by the manufacturer. We just conducted another random inspection before shipment to prevent some manufacturers from pretending to be qualified products."

"Yeah." Ling Xiao certainly understood that such inspection is necessary. After all, customers require more than time, and product quality is also very important. Suddenly, Ling Xiao discovered a strange phenomenon, "Lin Bo, come and see, why are there several brands of these products? Why aren't they a unified brand?

Isn't the product of a pallet produced by one company? Or is it the customer's

Lao Lin walked over and took a look. Sure enough, the five products in Ling Xiao's hands actually had three different brands. "Oh, this customer may not require any brand of goods, so they sent some of the products they had produced before and were over, so that their company's production costs would be reduced. Of course, these products need to be tested and qualified." Lao Lin obviously had some understanding of this situation, so he had a common expression.

Indeed, in order to ensure the quality of the product, enterprises will always invest more products in the quantity of an order, in order to avoid insufficient product yield and unable to meet the quantity of the order. Not only is there too much time to invest again, but the cost will also increase accordingly. Therefore, after such an order, enterprises will have some extra products, which can only be sold when the customer does not require the product brand.

This group of products happens to be made by customers that do not require brand, so this situation occurs. Ling Xiao did not know the situation and of course he would not understand such a phenomenon. After Lao Lin's explanation, Ling Xiao understood the truth.

The two of them also walked a long way and saw several inspectors inspecting the samples taken. Only one of them heard them say, "The quality of the products of this Xuelong brand is very stable, and the others are not as good as this one." Several other inspectors had this experience and agreed on the other side.

"Actually, they are a bit of a loss when they get such goods out like this." Another inspector obviously didn't make any money for this product.

"There is no way. If they don't give it, it will be difficult to give it, unless there is an order for that brand! Otherwise, they will have to wait for these products to expire." An inspector explained the reason.

Ling Xiao listened to some of his experiences, and seemed to have an idea flashed through his mind, but he didn't understand it very much.

The inspector who spoke at the beginning said, "Yes, some products are just one brand, and their quality is not very good, and they are not even as good as those that are asked to be produced by others outside. But his price is much more valuable than those not very famous brands."

Another inspector said, "There is no way, this is the case now. As long as a product is a famous brand, no matter whether its quality is the best or not, it will be higher than other products that are not famous brands. This is the so-called famous brand effect."

Famous brand effect! Ling Xiao thought of it, and the thought that just now turned into his mind was the famous brand effect.

Yelin Trading Company now has two categories of customers, which are classified according to the brand requirements for the product. One is products that require a designated brand, and the other does not require a designated brand. Of course, if these two categories of products have the same quality requirements, the prices are not much different, and can basically be ignored, because the brand only carves some special logos on the mold during the production process, which has no impact on other production processes.

The price difference between these two types of products appears when they are sold to customers. That is to say, products with brands or strong brands have much higher prices than products with no brands or low brand awareness. This has a profit point.

Someone once made a metaphor that if Coca-Cola goes bankrupt, it will immediately make a comeback with its brand effect, which shows that the value of the brand is also a reflection of value.

"Brother Lin, I have an idea. Do you think it's feasible?" Ling Xiao thought of it and began to say it to Lin Yue.

Lao Lin felt energetic as soon as he heard this, because a thought that was away from the province had completely changed Ye Lin. He didn't know what the result would be like for this idea. "Oh! I have an idea again. Tell me, I'm looking forward to it, son-in-law."

"You see, a large part of our customers does not require products to be branded, so there are many brands of these products. Although the customers have nothing to say when they go out like this, we waste an opportunity. If we build these products into our own brands and then send them to our customers, we will invisibly master a product brand. If it is well operated, the brand still has room for appreciation. Once the brand's popularity increases and the quality is recognized, we will have a brand of our own." Ling Xiao said his thoughts, and Lin Yue listens on the side and becomes more energetic.

Brand, but what every company wants to have, and the more famous it is, the better it is. Lin feels that Ye Lin is really time to develop, but he still has many questions to ask Ling Xiao. Of course this is not a place, so he pulled Ling Xiao up and walked outside, "Let's go back and discuss it immediately." ()

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