Making money by using economic expansion is not a skill, because in this case, everyone can make money.
Only when you can make money when you are weak and shrinking can you be a truly excellent businessman.
Ning Weimin has done both of these points.
In September 1988, most businessmen in the entire capital were probably frowning like Nian Jing who could only survive with a frown.
Only a few people can get away with their brains like Jiang Hao.
There are even fewer people who can actually laugh, and they are already rare animals.
However, Ning Weimin and his people are exactly the most prominent group of people among this few rare groups.
Let’s talk about the income first.
Whether it is men's and women's clothing, sportswear, easy-to-tie suitcases, easy-to-tie tie, or Huimin's tobacco and alcohol, LVMH's wine, or stamps stocked up by Ning Weimin.
In this buying trend, Ning Weimin seized the opportunity to sell spot goods at a high price and regained a large amount of cash.
This is equivalent to a concentrated release of performance. In August, various industries that Ning Weimin has been planning for many years, there are a lot of flowers blooming.
Not only did his cash assets in the mainland directly reach an unprecedented new peak.
Even this situation of possessing a lot of cash further promoted the healthy development of various industries under his command.
You should know that under such extreme market conditions, people quickly entered the extremely excited buyer market to the extremely weak seller market, which also allowed the relationship between cash and spot to complete a reversal of the nature of reversal in a short period of time.
Most people lack corresponding experience in the face of such a scene that is unseen for a century and cannot react at all.
So when the merchants who were stocking up with goods suddenly discovered that their purchasing power had dropped rapidly, they realized that excessive stockpiling of goods was a fool, and they all fell into the dilemma of having goods but not having money.
So if you want to reduce the full inventory as soon as possible, exchange some cash for turnover and continue to maintain business, you have to cut your losses and sell it at a low price.
As a result, before this, Ning Weimin's enterprise's serious shortage of production materials was suddenly reversed.
In the past, he had to ask someone to buy goods for a high price, and even stopped supplying due to excessive speculation.
But now all the raw materials are selected by Ning Weimin's people, and what they get is still priced at the property.
So although Ning Weimin ordered the street clothing factory and Yilade OEM factory to stop purchasing materials in August this year, resulting in the two factories being shut down due to shortage of raw materials, and they could only let workers go home to rest.
But looking back now, this decision is wise.
Because the money saved from raw materials alone is more than the factory's overtime work and shipping.
Not to mention that workers can rest for a few more days, which will also help subsequent workers return and will return to work in a better state.
Even Piercaton Company, because Zou Guodong listened to Ning Weimin's suggestion, while stopping purchasing raw materials, he seized this opportunity to complete the inventory clearance work and turned 70% of the inventory into cash in a timely manner.
Now facing the cold period of several months that is destined to endure in the future, I have become more at ease because of the abundant funds in my hands. I can use this time to mobilize the company's resources and grasp the business other than domestic sales.
For example, the fashion magazines that Piercatton Company is about to publish, such as the new Jinxiu Oriental Model Competition, and the progress planning of the construction of Building B of the new building of Piercatton Building, etc.
In short, selling high and buying low is definitely the unchanging truth of business.
It is because they have achieved this success this time that they have absolute initiative.
Secondly, let’s talk about Ning Weimin’s successful bid this time.
Unlike the goods that most people hoard, Ning Weimin is not a daily necessity store, household appliances, food, rice, oil and salt.
Instead, it is a rare work of art and art in the world, a cultural relic of cultural relics stores, a hardwood furniture that no one knows about in trust stores, and a medium- and high-end wine that is hard currency for gifts.
So even though the buying trend has passed, the "kilns" he has invested in have not lost their price. Instead, because the fewer of these things on the market, the prices continue to rise, and there has been a significant increase.
He even put a lot of things in a very practical way, creating additional value for him in another way.
For example, in addition to the self-use of the handicrafts, porcelain and furniture collected, Ning Weimin can also take care of other related companies.
The first to bear the brunt is of course the Piercton Company building.
You should know that the lobby of the Maxim Hotel is just a flat floor that is not very high. Compared with many other hotels, they try their best to be magnificent and lobby design, such as the Great Wall Hotel and Shangri-La.
The lobby of the Maxim Hotel is not only small in size, but also has no high height at all.
After all, the layout of the office building was temporarily modified.
So the lounge area in the lobby of Maxim Hotel is actually quite small, and there are not many sofas and coffee tables.
Moreover, decoration is not unique, at most it can be called a regular one.
After all, it would cost too much money to restore the decoration of the French main store in the Republic like Maxim's restaurant.
Song Huagui didn't have that much spare money, so she just made a few French oil paintings and some tapestries from her husband as embellishments.
In addition, some teachers and students from the sculpture department of the two art academies in Beijing were invited by Ning Weimin to exhibit some of their more outstanding personal works and decorate them.
It can be said that there is an elegant and exquisite artistic temperament, but when it comes to magnificence and luxury, it is not enough.
Otherwise, why can this place be considered a four-star hotel?
All aspects have limitations and disadvantages, especially the space is far from the standard of a five-star hotel.
But don’t be afraid of flaws. As long as you find a good solution, you can also effectively improve the level of the hotel and improve the guests’ appearance.
The things Ning Weimin bought this time have such miraculous effects. Once some things are delivered here, they will be different immediately.
Like the so-called lobby in the hotel lobby.
Ningwei Minjian removed the original sofa and then laid an imported carpet on the ground.
Six chicken-wanded chairs and several square tables were placed on the carpet. The shiny redwood color and the carpet color were raised up the layers immediately under the bright warm lights.
Although the waiters in charge of this area were only able to provide some tea, coffee, and simple tea, nothing else was left.
But the exquisite antique porcelain cover bowls and coffee cups replaced the universal white porcelain cup pot.
In this era, the capital city was undoubtedly an impressive feature. Once the details were made in place, it could bring guests a pleasant enjoyment and was very popular with guests.
On the wall directly opposite the hall, Ning Weimin sent the "Birthday Picture of the Immortals" by the Qing Dynasty painter Ren Bonian as decoration.
This is a classic masterpiece from Ren Bonian's maturity. The twelve screens of the scenery are 209 cm in height and 59.5 cm in width.
The specific content shown by Ren Bonian is the scene where forty-six gods went to the Queen Mother's birthday banquet from the ground, on the sea and in the air to celebrate her birthday.
The old birthday star and Magu in the painting have already landed. The Eight Immortals are floating from the sea, the auspicious clouds are lingering in the sky, and the fairies among the clouds are hugging each other and flew to the meeting.
The peach banquet in the painting is auspicious and festive, and it is very lively. The fairies sang and danced happily, and the bamboo silk symphony.
On the top of Kunlun where singing and dancing are ascending to peace, there are jade pavilions on the Qiong Tower, fairy peaches in Langyuan, Yaochi on the left, and green water on the right preparing for the birthday celebration.
The scene is grand and the content is auspicious.
The most amazing thing is that each character has different configurations according to the scenery, but they can be painted independently without any fragmentation.
However, the twelve screens are closed together, and they are all in one and seamless.
Even foreigners who do not understand Chinese culture are often attracted to stop when passing through the lobby and feel their unique colors and charm.
This is nothing. In addition to this "Birthday Picture of the Immortals" which serves as the background, Ning Weimin also added a few more conspicuous things to the hotel lobby.
The largest one is the largest and the largest ivory sculpture, called "The Old and New Capital".
This is a tribute to the tenth anniversary of the founding of the Republic. It was created collectively by many second-generation technicians in the ivory carving factory. It has special historical significance and cultural value in itself.
But the most unique thing is that this is still a set of two works.
The works are carved with two identical teeth, about 205 cm long, 15 cm wide and 69.5 cm high. They are called "Old Capital" and "New Capital" respectively.
"Old Capital" carves scenes with a strong old capital style such as streets, alleys, shops, and markets. The characterization also fully reflects the characteristics of Beijing and shows the old folk customs of the capital.
"New Beijing" mainly carves ancient buildings located on the central axis of the capital, as well as classic buildings built after the founding of the Republic on Chang'an Street, with a grand overall momentum.
Through comparison, the two ivory carvings reflect the rapid changes in the capital city over the past ten years of the founding of the Republic, and show the new achievements made by the capital city in socialist construction.
Just this work, if the National Museum had not been short of funds and could not afford to pay for it, it would have to be temporarily stored in the warehouse of the ivory carving factory.
And later after experiencing the "movement", he forgot about this matter. Ning Weimin absolutely did not have this blessing. He could only include this work in his own pocket for a mere 80,000 yuan.
In addition, Ning Weimin also placed another exquisite golden music clock in the lobby, which was Cixi's beloved baby.
This bell is made of pure gold and is set with rubies and diamonds.
It is said that it is exquisite, not only because of its exquisite workmanship, but also because every hour, the palace maids above will come out to bless you, and the Eight Immortals below will come out to report the time with the music, which is very interesting.
This thing is completely comparable to the treasures displayed in the Forbidden City Watch Hall.
No matter who it is, no matter how Chinese or foreign it is, you have to get closer to see this thing??.
There is no way, it’s dazzling, who doesn’t like gold?
That's not all. The last thing is the most weight and is as popular as gold.
That is the "Tao of Heaven Prayer for the Year" collected by Ning Weimin from the filigree inlay factory, which consumed 315,000 grams of silver.
Think about it, something worth more than 600 kilograms is so tall for one person, all of which are white money.
But even more eye-catching is the wonderful carving craftsmanship.
How does it feel to have such a big silver camel in the hotel lobby?
It can be said that just this thing is enough to make people feel the shock brought by wealth.
What's more, these exhibits not only show wealth, but also show the artist's exquisite skills and reflect the profound heritage of history and culture.
In short, these rare treasures collected by Ning Weimin are priceless and breathtaking.
It is definitely worthy of the storefront and directly enhances the style of the hotel.
Even the accommodation fee for a standard room of $150 a night seems a bit cheaper.
The obvious evidence is that since these things were placed in the hotel lobby, many of them have visited customers for the first time, especially foreigners.
After learning about the price of the hotel accommodation at the front desk, they all showed surprise and joy. They immediately paid for the room, as if they were afraid that the hotel would regret it. Even the average time for guests to stay in the hotel increased a lot.
In addition, the lobby space has become more and more crowded.
Whether sitting in the lounge area or standing, people are always appreciating the exhibits sent by Ning Weimin.
It is obvious that these decorations in the lobby have caught the guests' attention to some extent, and these changes have never been seen in the past.
Zou Guodong was not only happy, but also admired him. He even took the initiative to mention the art rental fee with Ning Weimin, wanting to pay Ning Weimin every month for these exhibits, because this is how Tangong Restaurant has always done it.
However, he did not expect that Ning Weimin shook his head this time and said he would not need it.
Zou Guodong was curious why?
Ning Weimin told him, "In the past, the Tangong Restaurant was opened by three units. I just worked for you three. If I could collect money but not, I would be a loss. Wouldn't it be a fool? But now it's different. The Maxim Hotel belongs to our China Company. I am one of the shareholders of the company and I have dividends. So I am happy to use this method to help the hotel improve its style."
"The reason is very simple. If the customer is satisfied, the hotel will make money. The hotel will make money. Of course, some of the profits will come into my pocket in the end. Moreover, these things are placed here, and the hotel will also be responsible for security and maintenance, and the operating costs will also increase. Think about it, for such mutually beneficial things, will I ask for money from the company? Then who am I?"
"If you really feel a little unbearable and afraid that I will suffer a loss, then we might as well raise the room rate by a little more than $150 to 16, which is equivalent to adding ten dollars to those who come to stay in our hotel. This is not an exaggeration. Right? Let's make money from customers together, which is a skill. As for us, we really don't need to calculate it very clearly. No matter how you say it, the meat is rotten in the pot."
Yes, this is Ning Weimin's voice, without any hypocrisy.
In fact, many people believe that these art collections seem to be only traded to bring economic returns, or they have to be kept in museums by selling tickets.
Whoever thinks this way, it really is said that his brain is too deadly and he has fallen into a misunderstanding of his thoughts.
Just like what he did.
These art collections can be placed in commercial locations and are best used to support the storefront.
At least it can be worth millions of renovation costs.
It can also serve as a unique landscape to attract more curious guests.
To put it bluntly, it can bring value-added effects to his business. Take the lobby of the Maxim Hotel for example. Even if you spend more money on decoration, it will not make guests feel so curious, a sense of identity and favor about the hotel.
Chapter completed!