"The tide of commodity economy swept every corner of society with an unstoppable momentum. In such a huge China, it can no longer put down a calm desk. The sacred campus has lost its former altitude. The peaceful study can no longer comfort the lonely hearts of scholars..."
This is a passage intercepted by scholar Xu Jilin in the journal Reading magazine "Commodity Economy and the Survival Crisis of Intellectuals".
Under the torrent of "all the people are high", how should intellectuals adjust their survival posture?
This was the most confused question in 1988, but it also truly reflected the most controversial social problems at that time.
Yes, in 1988, the wave of business in China was rising and falling.
How many people are content with the current situation of following the rules?
Going to Shenzhen, going to Hainan, leaving work at a low salary, and starting a company became the most fashionable action of the brave at that time.
This year, countless cadres and employees of the agency were shocked and went into the market one after another.
A license, a bag, and a phone number are a company.
A business card, an account, and a reseller can make countless money.
1988 was an open year. Businessmen who have been despised since ancient times have become the most glorious symbol of this year. Private enterprises began to rise quietly. Statistics from the National Bureau of Statistics show that there are 225,000 private enterprises with more than eight workers.
The proportion of nationally owned industries dropped from 80% in 1978 to 57.5%.
In the first five months of this year, Beijing added 700 new companies, Shanghai and Shanghai surged by 3,000 companies, and Shenzhen’s Guomao Building had 300 companies. By the end of this year, there were 477,000 companies nationwide.
The number of company employees registered in the state's industrial and commercial department reached 40 million this year, accounting for one-quarter of the total number of employees in the country.
In addition, countless brokers are making connections everywhere.
People joked that this phenomenon is called "one billion people have lost nine hundred million, and one hundred million are still looking for it."
At the same time, some rumors and newspapers have continued to shake the intellectuals' indifferent and peaceful mind.
For example, in the Qianmen area of ​​Beijing, there is an old lady who earns over 10,000 yuan a year by selling roasted sweet potatoes.
In the south of the motherland, a young woman who graduated from junior high school in Huacheng could not find a job and set up a clothing stall. After a few years, she has become rich. "10,000 yuan household" is a fashionable name that most Chinese people are jealous and envious.
You should know that this year, the average monthly income of mental workers in the capital city is only 172 yuan, while the average monthly income of physical workers is 1182 yuan.
Ten thousand yuan is the sum of their five-year salary.
So a large number of folk buzzwords about doing business began to be born.
What about "those who set up stalls when they are rich, and those who go to work when they are miserable."
What else is there, "Setting up a small stall is better than a county magistrate. When the trumpet sounds, you don't become a high-ranking official. The whole family does business, and the competition is like ***."
The new "theory of reading is useless" is brewing in society.
This year, Beijing recruited graduate students of 89th grade and planned to recruit 8,600, but the number of applicants was less than 6,000, and the registration and admission were inverted, making it the year with the lowest proportion of graduate students applying for graduate students.
What does this mean?
This shows that college students' career choice direction is more eager for quick success and instant benefits, and students can no longer sit in the study.
From today's perspective, in the wave of "national business", the challenge of commodity economy to intellectuals is undoubtedly an extremely difficult psychological hardship for the intellectual group.
But then again, in this era where business elites have received countless admiration and envy, and in this era where they are proud of themselves, although many people have finally become "big guys" that everyone envies through shopping malls, many people are choked by the sea.
Some people fall into the sand, some escape from death, and some turn back to the shore.
If we only emphasize one aspect alone, it is not objective.
Because the old saying goes, don’t just watch when thieves eat meat or when thieves are beaten.
I can learn a craftsman in three years, but I can't learn a businessman in ten years.
The mall is not full of flowers, full of energy, bright lights, wine, and sensuality.
There are also traps, betrayals, conspiracies, natural disasters and man-made disasters, and there are always risks that can make people lose their money.
People with insufficient brain, poor wrists, and poor mental quality can not play this high-end exciting game.
Take Nian Jing and Jiang Hao for example.
Although they went into business early, they were among the first people in the Republic to become rich.
Moreover, they have relationships, backgrounds, funds, and information channels, and they can think and calculate.
Far more convenient conditions and insurance than most ordinary people who have been thrown into the business world with bare hands and empty handed.
But the problem is that they are a generation who grew up under the planned economy system and have a natural sense of strangeness to the laws of the market economy.
In particular, there is a lack of common sense in economics and the cyclical nature of the market economy in a free environment and the high, low, weak and strong economic development.
It is obvious that re-buying and reselling in a special market environment that is not fair is their long-standing source of profit.
The source of goods obtained by cheating through certain relationships and red seals for a long time is the only way they know how to make money.
So when the market environment changes greatly, it really becomes free and develops according to economic regulations.
Those who are used to relying on relationships and connections to solve market problems and do business according to the old methods, will inevitably have problems and even fall into trouble.
Businessmen who truly understand market laws will sell when encountering this kind of rush to buy, tighten the silver bottom, narrow the front line, and prepare to deal with the upcoming economic downturn.
Because they know that when the economy reaches its peak, the trough will soon arrive.
Unfortunately, whether it is Nian Jing or Jiang Hao, they only know where to open the door of the capital, how to treat guests, how to give gifts, how to compliment, how to make connections, how to make fun of the people, how to maintain the atmosphere, how to use the elders at home to pretend to be powerful, and what they are going to take is another way.
This may have destined them to be unable to become a great climate from the beginning.
Especially since they have been so smooth recently, they have just made a sweet deal and made a lot of profits from Ning Weimin.
This further enhances their self-confidence and believes that they can do everything, which is particularly easy to suffer.
So with just a hot mind, I devoted all my money to a business of reselling video recorders.
And they should never be greedy.
After getting this batch of goods, all the items were kept in the warehouse without selling them. They had to wait until the recorder rose to 6,000 before taking action, and make half of the profit in one fell swoop.
Originally, they had the opportunity to sell this batch of goods at the end of August, and most of them could make a lot of money.
But no one of them expected that it was because their expectations for profit were too high.
In this way, what we waited for in the end was not a brilliant victory that made a lot of money, but a storm that drenched them thoroughly.
…………
To be honest, as soon as September comes, Nian Jing feels something is wrong.
Nothing else, just because in the first few days, countless calls came to him to ask for goods and inquire about the price, but suddenly there was no movement in the past few days.
This made him feel as if he was isolated from the world, as if others had forgotten him.
I don’t know why, but it’s awkward and uneasy.
So his first reaction was to talk to Jiang Hao and discuss the matter.
But who would have thought that Jiang Hao's condition was even more abnormal and more anxious than him.
As soon as he arrived at Jiang Hao's company and pushed open the door of the manager's office, he saw Jiang Hao, who was rolling up his sleeves, holding the phone, pretending to be calm and making a phone call.
"I'm an original Japanese product. I can't bear to give it to you if many companies want it. Of course, we are old friends, so I promise to give it to you. I have 3,800 yuan of goods, plus the warehouse management fee, I'll give you 3,900 yuan, how about it, I won't make a penny of your money. Do you have to consider this kind of thing? OK, I'll wait for your reply..."
The information on the phone immediately stunned Nian Jing, and Jiang Hao was going to lose money to sell the goods!
He couldn't wait to put on the pretentious behavior and hung up the phone, so he couldn't help but rush to ask.
"Hey, what you just mentioned was the batch of video recorders we have? That's the purchase price of 4,000 yuan. If you are so cheap, you're going to sell it? It's crazy!"
"You think I think it's because of helplessness."
Jiang Hao smiled helplessly, "Didn't you hear it just now? I offer 3,900 yuan and people don't want it. Alas! This is a blow to the hands. I regret it. We should have taken action at the end of last month. We are so greedy."
"Oh, it's not right. When I came here just now, I saw it by the store. The video recorder sold more than 5,000 yuan each."
"Did anyone buy it?"
"I didn't pay attention to this, there were a lot of them on the shelves."
"Hmph, this means that the 5,000 yuan has reached its peak. It has exceeded people's purchasing power. Let's wait and see. In a few days, the price will all drop. Even the store is no exception."
"Hey, I said, that won't drop too quickly."
"Now, all the stores that distribute electrical appliances in Beijing store a batch of goods like us, and they require at least hundreds of thousands of video recorders. If you don't take action, you won't even be able to recover the cost."
"Yo, what should I do?"
"What should I do? Then I find a buyer and the money-making matters are broken. Take action quickly. It would be nice to recover most of the costs now. Be prepared to lose money."
Jiang Hao's words really scared Nian Jing.
You should know that this batch of goods was brought from Fujian. Even if the purchase cost is not included, the transportation cost is not a decimal.
If Jiang Hao really did this, he would have to pay 200 yuan for one. There were 250 units under his name.
Could it be that 50,000 yuan evaporated like this?
Of course he was unwilling to give up.
However, Jiang Hao saw his sting, and afterwards, he convinced him.
"Don't be stupid. Forgot that we threw cars into the sea in Hainan. If we hadn't sunk the car into the sea, we would have been in prison now. Do you still have today? The same is true for the money you lost today. We can't be too scrupulous and don't sell it at a loss. Goods are dead. Only when we sell goods, we can have money in our hands, we can do other business, and borrow chickens to lay eggs. Even if we sell them, we have hope to make money back from other businesses. The most important thing in business is to have funds. If you have goods in your hands, you can't sell them, which means you'll throw money into the sea."
Yes, these goods need to be sold quickly.
Otherwise, these goods would be like holding a red-burned money in their hands, and they would have to burn his hands.
After Jiang Hao's reminder, Nian Jing couldn't help but remembered the more painful experience a few years ago.
For this reason, he had to admit that Jiang Hao was indeed able to see through and seemed to be more businessmanly smart than him.
So after I went back, I thought about it for almost a night, and the next day, I had no choice but to make up my mind to throw the goods in tears.
But the problem is that if you overcome your psychological barrier, it is one thing to want to sell, and whether you can find a buyer and whether you can sell the goods is another thing.
It's pretty good to really pay some money, but in fact no one cares about it.
Three days have passed, five days have passed, and eight days have passed...
Except for Hardmen, who was often cared for in business, who took five video recorders from him for a price of 4,000 yuan for friendship, he never sold one.
In order to sell goods, Nian Jing even spent 2,000 yuan to advertise in the advertising column in the middle of the Beijing Evening News.
But no one came to buy goods, and occasionally there were one or two phone calls. Either they thought the location was inappropriate or the price was inappropriate.
Before Beijing could lower the price in the year, the phone was hung up early.
I'm in a hurry!
Who is not in a hurry?
Nianjing has used up all the working capital. As the day for the credit union to collect interest is coming, there are also rent, water and electricity, various operating costs, and the money that employees need to pay next month.
All of them add up, Nian Jing is really under a lot of pressure.
It was so anxious that I felt cold sweat all over, like an ants on a hot pan, spinning around.
What can I do except go around?
To be honest, at this time, Nian Jing really longed to find someone who could trust to talk to him. He really hoped that his wife Jiang Hui could give him some comfort and gentleness.
But the problem is that because of this incident, the couple had several quarrels and quarrels. Who did he tell him now? He couldn't tell his wife, otherwise it wouldn't prove that Jiang Hui was right, but he was wrong.
He is a big man. In the future, he will have to be shorter when he sees his wife and be ridiculed by his wife. How can he bear this?
So, break your teeth and swallow it in your stomach.
Out of the need for men's self-esteem, Nian Jing decided to bite his teeth and Jiang Hui could not know about this.
But the problem is, sometimes the more people care about what they will lose.
Nian Jing never expected that economic weakness was nothing, and that truly shameful and terrifying physical weakness would happen to him.
Perhaps it was because the business was in trouble, which brought him too much psychological pressure.
Perhaps it is because he smokes and drinks too frequently and is always running around outside without staying at home.
Anyway, when it was time to show his majesty in front of his wife, he actually became soft.
Although it was just a flash of thought, at that extremely critical moment, he didn't know why he thought of how he bragged at the time.
This suddenly produced an endless power, making him weak all over and defeated him as if he was defeated.
At that moment when it should have been passionate, passionate, like a flame burning, he brought himself a piece of ice.
This is a sin!
Although my wife did not burn oil on the fire at this time, she just advised him to be more patient, wait, and wait...
However, after several days of attempts, the final result pointed to an extremely painful fact - the more you work harder, the shrinking it will be completely useless.
Although Jiang Hui did not say a complaint about this, he found sorrow in her eyes.
He felt ashamed, a kind of shame that he had lost his personality.
He felt cold, and because of the double weakness of spirit and flesh, he lost the heat of the man.
Although it was such a hot season, he was still trembling with coldness.
He felt lonely, as if he was abandoned by everyone in the wilderness.
Chapter completed!