Frankly speaking, if Ning Weimin wants to merge the "Ordinary PANCH" magazine, it is not as simple as one -handed money.
The Chinese people think relatively simple. The company sells it to me. How do I do and how to operate. In the future, there is no connection with the old Dong family, and there is no right to question. The buyers and sellers are enough to pay attention to the specific transaction price.
But the Japanese don't think so, and their brains compare the axis. Often, there are some so -called persistence and will not give up easily. They like to propose many additional additional conditions.
For example, if you want to take over people to make the guarantee of expanding operations and maintaining the brand, we must also ensure the benefits of existing employees.
When Ning Weimin bought the Huiwentang Bookstore of Liubamu, the heir of the bookstore proposed that Ning Weimin would continue to operate the bookstore, and to hire two employees until their academic completion conditions came.
If it wasn't for Ning Weimin's profit, the profit of real estate appreciation, it was determined that the land price of Liu Benmu would soon rise.
He didn't want to have a lot of dreams at night, so he agreed. It is estimated that the matter was yellow.
The owner who recognizes the death may not be sold to him.
So if you have an appropriate metaphor, who wants to buy a Japanese company, this process is actually very similar to a blind date to ask his wife.
You must have the patience to accept the investigation of the various questions of the other party first.
If you have to answer the other party, there will be follow -up.
When you cultivate a certain trust and emotional foundation, you must have a certain economic strength and promise the other party's various specific conditions, so that in the end, it may be successful.
I have to say that it is really tired.
In fact, the Japanese insistence is actually very strange in the eyes of most Chinese people. There is always a Japanese who is too proud. It feels that he wants to be a bitch and want to stand up.
Even if the company is in adversity, it is not easy to use money to impress the Japanese alone.
Like Guo Taiming, a decades later, I bought Sharp's twists and turns. After a long time, I did n’t know how many negotiations.
At that time, Sharp had lost money for the year, and it was about to go bankrupt.
But this is so miserable. For a while, Sharp Company even refused to contact Guo Taiming because the two sides had different concepts of cooperation, which was enough to explain how stubbornly the Granite's granite's granite's granite.
The axis would rather go bankrupt, nor did it sell.
Moreover, it is the time when Japan's economy is the most prosperous. Most Japanese companies do not lack money, and this situation will be more serious.
Even in turn, at this time, the Japanese liked to use money to smash foreigners, use rough and rough ways to merge and acquire other companies in other countries, and then attached a high contempt.
Anyway, the Japanese are fine or silly, whether it is persistent or persistence. Is this the difference between the two countries' culture, or it should be attributed to the national characteristics of Japan. It doesn't matter.
Anyway, these things are enough to show that Japanese companies are not department stores. You can buy everything you want if you have money.
And in terms of the transaction of the "Ordinary Panch" magazine, it may be more difficult.
Because the first premise is the suspension of "Ordinary PANCH" is not because of simple financial issues.
Even if the circulation of each period has been reduced from one million to less than 500,000, it is still profitable.
And Magazine House Publishing Group has so many outstanding magazines. The sales volume of the first brand magazine "Ordinary" will exceed 3 million. The remaining circulation of more than one million magazines is no less than five.
I want such a publishing group to do it with only money, which belongs to the idiot.
There is no shortage of money!
Not to mention how high the price needs to be paid, it will make it feel excited.
It is said that standing on the other side's position, as long as it is not stupid, it is better to stop publication and unwilling to sell.
Because it is easy to sell, don't forget, there are also many competitors of Magazine House Publishing Group.
Japan's trend magazines are endless, but the market size is limited.
In the future, "Ordinary Panch" will be in the hands of other publishing groups, and with the help of the existing readers' groups in this magazine, in turn continue to invest in resources to snip other magazines. What should I do?
This is not the sheep entering the tiger's mouth, finding things for yourself.
Secondly, it is difficult for ordinary people to see the president of Magazine House Publishing Group.
Of course, this is not because the other party's shelf is large, but that Japanese entrepreneurs are used to "hiding" themselves strictly, and they are unwilling to be easily found by strangers.
Why?
It is because Japanese entrepreneurs are almost private private companies. As entrepreneurs, the most afraid of entrepreneurs is that they will lose a lot of words. This has become the consensus of the Japanese boss.
Most Japanese bosses are worried that their own movements will affect corporate reputation and reputation. Instead, try not to deal with foreign customers, and even interviews themselves.
In particular, Magazine House Publishing Group itself is a member of the media industry. It is confidential and isolation from the outside world.
Then if you can't see the people who can make a picture of the Magazine House Publishing Group, only the willingness to purchase the magazine from the grassroots cadres layer by layer, and the waste of time will not be consumed in this process.
Therefore, based on the above points, in fact, if Ning Weimin wants to successfully talk about the transfer of the magazine of "Ordinary PANCH", this idea is unrealistic at all, let alone he is eager to deal as soon as possible.
Besides, doing business is not to be familiar with.
From the perspective of Ning Weimin without relevant experience experience, even if you buy it, will it be a big pit and say it separately.
That is, Magazine House Publishing Group is afraid that he will also worry about his lack of corresponding business capabilities. Don't affect his magazine reputation.
But then again, Ning Weimin also has his own unique advantages. In addition to money, he thinks he can take out the cooperation conditions that attract each other.
Especially in Tokyo, he has already understood the Japanese people in the past few years, and there is also a business father -in -law as a staff member.
So I wondered what I wanted and what they could give. This transaction was the risk for yourself, not cost -effective ... and so on.
With the help of Han Yingwen, Ning Weimin soon found the possibility of completing the transaction, and did not hesitate to act.
First of all, the entry point that Ning Weimin found was the Sumitomo Bank.
Because he found that it may be because of business risks and the lack of highlights of the fundraising project.
Today's Japan Magazine Publishing Group is actually a rare industry in Japan that cannot rely on bonds to solve financing needs.
Magazine House Publishing Group is a member of Sumitomo Bank.
Ning Weimin himself is a big customer of Sumitomo Bank. Now the amount of loans from the resident is almost 200 billion yen.
Even the son of Minister Yoshimao, Ji Mao Book, was almost the president of the branch. Then he used the face of the Sumitomo Bank to help Minister Jimao help to introduce the president of the Magazine House Publishing Group.
Isn't it logical?
Conversely, Magazine House Publishing Group President Shimizu Dafu really couldn't refuse such a person.
After all, it is the request of the debtor.
It should be said that the two sides are more polite to meet.
The idea of ​​not being able to open the Senate Bank not only allowed Shimiza Difff to agree with Ning Weimin to meet the previous side, but also in front of Minister Jimao, he had to treat him patiently, and listened to Ning Weimin's request seriously.
However, although the attitude is enough, whether it really wants to sell it, will it eventually promise this transaction? It is another matter.
But fortunately, Ning Weimin has already been fully prepared, and I think about how to answer.
In fact, after the talks in person in person in the face of Kiyomizu Dafafu and Ning Weimin, he originally only wanted to cope with him, and he was really interested in being sold by this strange young man.
For nothing else, because Ning Weimin really took out the chips that made him difficult to refuse, it was good for both parties to cooperate.
Under the testimony of Minister Jimao, this open -minded dialogue occurred between the two.
Shimizu Daf, "May I ask President Ning, why do you buy this magazine?"
Ning Weimin, "Because I really need it, I am working in Pilcaton, which is specifically responsible for the overseas expansion business of the tiles and high -end Chinese food.
And the studio. So from the perspective of any of our two parties, we need to have such a magazine to promote us. The first point is pure business considerations. In addition, you should also know clearly
, My wife has been trapped many times of public opinion vortex many times. Not long ago, some media were deliberately discredited by some media because of the combustion department. To this end, we had a second idea that we thought that we should have our own own ourselves.
A power of public opinion, so as not to fall into this trouble in the future, there is no ability to clarify rumors for ourselves. "
Shimizu Diff nodded, it seemed to understand Ning Weimin's mentality, but he continued to ask for inquiries without mercy.
"Forgive me, the magazine can not do well. You seem to have no relevant experience, so how do you prepare for your magazine?"
Ning Weimin performed very humblely. "You are right, I do lack relevant experience. However, this is precisely the reason for me to see the magazine of" Ordinary PANCH ".
Publishing a company, since its own publication in "Ordinary Panch", has been released for more than ten years, the operating model is mature, and the content of the content is rich.
It is a considerable status in the industry. And cooperating with tacit understanding, there is no need to run in. Although the circulation of "Ordinary PANCH" is inferior to the main issue of "Ordinary", there are still hundreds of thousands of readers at present.
I am satisfied. If I buy it, I think the best business strategy is to make too much change, and continue to rely on mature magazine agencies to do it in the past. "
Shimizu Daf couldn't help but interrupted it, and worked with a more sharp question.
"So you mean, you have no aggressive plan. You also admit that you are unable to change the status quo when this magazine continues to go downhill? I have to remind you that Japan's artificial year is growing every year, and"
"Ordinary Panch" If you continue to do so, you may not have enough readers for two years, and you will lose money soon. I dare to say that the magazine's ability to burn money will surprise you at that time. Then the magazine then magazine
What to do with the reputation of the society? What should the magazine employees do? Will you lay off the layoffs? "
But I did not expect Ning Weimin to shook her head, and Yokou denied this.
"No, of course, I don't interfere with the operation of the magazine, I need to learn the operation and management of the magazine agency. That's right. But I also have my own way, and I will not let the magazine club go to this step. I promise the meeting.
Make the magazine bigger and stronger. "
Shimizuff still asked in a row, "But how do you guarantee it? Just talk, I can't believe you ..."
This time, Ning Weimin actually laughed. "I don't just talk about it, because I have rich news resources."
"News resources?" Qingshui Dafha suddenly stunned.
"Yes, the most important thing is the source of the news except for experience, personnel, and funds, right? Everyone knows that exclusive news is the importance of the media.
Newspaper, magazine, TV, radio, all of which. Is that right? "
Ning Weimin talked hard, "Some things maybe I haven't made it clear to you yet, although I was in office Pilcaton, but I am a Chinese, and I have a good relationship with the government. So I personally sell some Huaxia workers.
Beautiful artwork. It is also doing business to introduce Chinese culture to Japan. I have a small bookstore Huiwentang and published Japanese novels and serial paintings in "Dream of Red Mansions" in Japan.
And the "Ghost Girl Ghost" and the upcoming "Chinese Heroes", these film and television dramas are also introduced to Japan. Therefore
I have exclusive news channels. "
"Not only that, because of the convenience of work, I also have a certain connection in the French fashion industry .lvmh Group and St. Roland have maintained a good relationship with me. Inside Pilcaton, I can get an exclusive interview. The new product launch will be reported in time in a timely manner. If my wife's foggy studio and artist agency, and the Taurus Palace record, Do you think these news resources are not enough for me to drive away from other magazines in the magazine content and make differences? "
Chapter completed!