Shortly after Ning Zimo released the new Emperor Penguin product information through Tieba, Yahoo China and Weibo simultaneously, various forums about Emperor Penguin's new products and projects have been set up by netizens in Tieba. Especially "Plants vs. Zombies"

》This casual game quickly climbed to the top of the Tieba popularity rankings in a short period of time.

However, Wang Zhaoyun, a loyal fan of Emperor Penguins, did not learn about the information released by Emperor Penguins through Tieba.

He has always learned about the game products released by Emperor Penguin through WeGame.

Wang Zhaoyun claims to the public that he is an otaku. Because of his relaxed work, he has a lot of free time to devote to games.

Before Emperor Penguin's WeGame was released, Wang Zhaoyun had always bought CDs from Zangjing Pavilion or downloaded hard disk versions from the Internet to play various games. Until he personally experienced WeGame's first discount season at the end of 2004.

He felt like he had opened a new door.

As soon as he got home from get off work in the evening, Wang Zhaoyun hurriedly took two mouthfuls of food and returned to the house. His parents were used to his situation, but they didn't say anything. Because their nine-to-five life was very easy, and their son also The job is stable in this third-tier city, and each family has their own entertainment projects.

"Let him have fun for a few more years, and it's time to ask for a wife!"

Wang Zhaoyun heard clearly what his father said before he entered the door, but he still closed the door silently.

Until he turned on the computer, he still couldn't help but whisper, "Isn't the game fun? You have been taking care of me for more than 20 years, so you can't find a wife to take care of it for the rest of your life, right?"

Wang Zhaoyun lives a carefree life and invests his spare money in computer configuration, so he quickly enters the system interface after turning on the computer. WeGame, which he has set to automatically log in, also pops up.

Looking at the promotional poster for the new product launch, Wang Zhaoyun subconsciously took out a handful of pants bags.

But as soon as he made this frightening action, he stopped and smiled bitterly.

After three years of WeGame discount season, every time he happily harvested WeGame's discounted games, he would smile bitterly and realize that he was the one being harvested by WeGame when he touched his shriveled wallet.

However, the discount is very cool,

Always on sale, always cool.

What's more, there are not only many games on WeGame, but also a personal achievement system that is displayed on the WeGame platform once completed in the game.

When those insider game contents are displayed in front of others, the sense of accomplishment is different from playing pirated games and showing off to others on the forum, but being told that modifiers were used. Because WeGame has a powerful anti-cheating system, it will

Give every cheater a top achievement of "Cheating is so bad".

This achievement will not only accompany the purchased game, but will also be displayed on the personal page for a long period of time.

Only if you have not cheated for 3 years will your application be revoked by the system.

Someone cheated in 2004, and he regretted it for three years.

Therefore, I can now safely show others my gaming achievements...

Ring, ring, ring...

When Wang Zhaoyun was distracted, he heard a sound, which was the message notification sound of all the friend systems under Emperor Penguin. Wang Zhaoyun quickly took a look and found that it was a message from the friend ID "Sandru" in the WeGame friend system.

"Master, are you still explaining the highest difficulty process of Doomsday Blade at the same time today?"

Wang Zhaoyun took one look and smiled. It seemed that the guy opposite was tortured by the most difficult task of "Invincible Heroes 3".

However, looking at the promotional poster on the screen for the newly released "Plants vs. Zombies" for only 19.9 yuan, Wang Zhaoyun, who had been busy for a day, shook his head.

He took the keyboard and typed, "I'm a little tired today, and I'm going to find a casual game to relax. I see that this newly released "Plants vs. Zombies" sounds casual, so I'm going to buy it to play.

"

"Sandru" on the opposite side quickly replied, "Wow, that's great. If the master comes too, I will definitely be able to break through Chapter 2 today. In other words, I was tortured by the tombstones and fog in Chapter 2 of Advanced Difficulty today.

I feel like crying, but I don’t want to buy props in the game to break the balance. So, God, come and save me.”

Thinking of the pleading on the other side of the screen, the corners of Wang Zhaoyun's mouth turned up unconsciously.

It seems that even when playing casual games, I can still help others.

"good!"

Wang Zhaoyun quickly sent it out, and then clicked on the advertisement for "Plants vs. Zombies" to enter the purchase page. Don't be too disappointed by using Alipay for quick payment. In a few seconds, 19.9 yuan was transferred out.

"Shandru" sent a WeGame friend voice invitation at this time, and Wang Zhaoyun accepted it without thinking.

"Master, I know how to quickly pass the first chapter. Please hurry up and finish the first chapter of the most difficult difficulty, and then explore the second chapter. Now many people on the forum are stuck in this place. If you are fast enough, you will definitely be able to pass it.

Can you become popular in Tieba..."

The sweet voice in the earphones stopped Wang Zhaoyun's movements.

He never thought that he, a loyal fan of the game with the ID of "Shandru", would actually be a girl!

Just listen to this voice,

Wang Zhaoyun,

feel yourself,

It seems like I'm in love...

…

On the night of April Fool's Day, the WeGame China headquarters was still brightly lit. Looking across the open office, there were people everywhere still busy in front of the monitors.

Although everyone's hands were busy, their mouths never stopped.

"Brother Zeng, Xiao Li, the "Plants vs. Zombies" we promoted has sold 70,000 copies in 10 hours. It seems that today is very likely that we will be the first to reach the milestone of 100,000 copies."

"Xiao Wang, you just rely on your Weibo and Youku to get away with it. I'm afraid you have already prepared the promotion videos and topics the day before, right?"

"Hey, Brother Zeng, look at what you said, none of us operate like this. It's always been our habit to prepare in advance."

"You can pull me down. We agreed to work together to create a promotion strategy, but you secretly hide your secrets. This is not a kind act."

"Haha, Brother Zeng. We decided on the promotion strategy together. I just didn't have anything to do during production, so I made some more different levels with the team. You can't say I'm unkind."

It sounds like they are complaining about each other, but the atmosphere in the WeGame office has always been very good. The members of the marketing team are more like teasing or joking with each other. While they are talking, the movements of their hands do not stop for a moment.

.

After just a few words of chatting, everyone saw that Xiao Li, who was supposed to have spoken a few words, did not move. The person who was called Brother Zeng looked at him curiously.

Seeing that Xiao Li was still focused on the screen, the man named Zeng simply stood up and touched it quietly.

Glancing at the screen, his eyes suddenly widened.

It took him a long time before he was shocked, "Xiao Li, how come the "Minecraft" you are responsible for has reached 90,000 copies?"

"What? 90,000 copies in just 10 hours?" Xiao Wang stood up immediately, the surprise on his face was more than surprise, "Then your group is very likely to exceed the sales volume of 100,000 copies today."

The person known as Xiao Li smiled shyly, "Actually, we all do the same thing, it's just that foreign players prefer this kind of open world game."

…

Weibo topics about the new Emperor Penguin project continue to rise. Among them, the fastest-rising topic is related to the game "Plants vs. Zombies". But at 22:00 in the evening, a #topic about "Minecraft" was rapidly

Climbing up and gradually entering the top three.

That was a screenshot of sales data released by the official Weibo account of "Minecraft".

As of 22:00 in the evening, "Minecraft", which has only been officially released for 10 hours, has sold as many as 100,000 copies worldwide! And the replies and forwards on this topic on Weibo have exceeded 10,000+

.

Not only were the official blogs of several games crowded with people, but other current affairs topics were also brought in by a few people.

In less than a day, 3 million users from all over the world came to log in to Weibo through Yahoo One Number. Among them, 500,000 people were still active online at 22:00.

Looking at the huge gains gained in these ten hours, Su Mucheng now admires the boss' original "One Number Pass" plan even more.

But in Shenzhen, which is far away from the Weibo headquarters and closer to the background, at Nanshan-Tencent headquarters, which is only 30 kilometers away from the Emperor Penguin Center in the Emperor Penguin Cambrian Industrial Park. In the same brightly lit conference room, the atmosphere is a bit depressing.

For no other reason than this Weibo release, Tencent once again fell behind Emperor Penguin.

And this kind of backwardness has been the situation for several years starting from 2004.

"Starting from WeGame, which was integrated by Haofang and Winger, we have always fallen behind Emperor Penguin in the projects of game business groups such as QQ Hall, MapleStory, and Car Racing. Here are independent games developed by our four major studios.

Over there, WeGame took the lead in acquiring licensed games of MapleStory, Bomberman, Mario and other IPs.

Not to mention that in terms of web games, our game studio lags behind Emperor Penguin's Baokai Games and Blizzard China. In these three years, not only did we lose market share to the latecomer Emperor Penguin, we even caught up with Shanda.

The pace has fallen behind.”

Ma Huateng was sitting on a stool, always feeling uncomfortable no matter how he adjusted his posture when talking.

Looking at the faces in the audience looking at the table, Ma Huateng always felt uncomfortable in his heart.

After a pause, he glanced in the direction of the game studio and said in a deep voice, "Put the other current game development plans on hold. We don't have much energy to take care of it."

Someone over there raised his head and looked over. It was the senior vice president of Tencent who was in charge of the game business group.

But Ma Huateng did not meet his gaze, but said to himself, "You have also seen that the Emperor Penguin's 'Yahoo One Number' plan has broken the blockade of our user group.

From lagging behind at the beginning to being absolutely leading now, Emperor Penguin has continuously eroded the domestic user market with its "One Number Pass". Now not only our game business group is affected, but even our foundation - QQ will be affected.

There was a direct impact.”

After a pause, Ma Huateng said, "If we don't make any adjustments, I'm worried that one day in the future our QQ will eat up the last piece of the market for Feixun!"

It was rare for the vice president of the game division to see Ma Huateng's frown, and he could only swallow the thousands of words he had prepared in his heart.

The skin is gone,
To be continued...