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0405. Using iPad to lead BOE to a more correct future(1/2)

Yang Jian looked at the person in front of him and asked curiously, "Secretary Gao, why are you here?"

Today is the second day that the BOE exchange group came to the Emperor Penguin Cambrian Industrial Park. Not long after they arrived, the news spread? Then, the mayor’s secretary came to visit in person?

"Mr. Yang, isn't the mayor coming this afternoon? I'm going to come over first." The person Yang Jian called Secretary Gao smiled and talked to Yang Jian, but his eyes were looking at Yang Jian after he had exercised.

Xiaobai's home".

Seeing the direction of his eyes, Yang Jian suddenly smiled and said, "Secretary Gao is here for BOE, right? You're here now, I'm afraid it's too early. They usually don't have a break when they meet.

Time never stops to rest.”

"Oh... we can talk for so long."

Seeing Secretary Gao bypassing his first topic, Yang Jian didn't care and said, "We, Director Ning, have been preparing for this meeting for almost two years. There are many things to talk about, so it will naturally take more time."

Longer."

"Oh..." Secretary Gao nodded and quickly asked, "To be honest with Mr. Yang, we are here to talk to Director Wang from BOE about their sixth-generation line settling in Shenzhen."

"Oh..." Yang Jian just said "oh" when he heard the words, and then lost his voice.

Seeing that Yang Jian did not answer, Secretary Gao frowned slightly and then whispered, "BOE is planning to build a 6th generation LCD screen production line recently. Our Shenzhen Municipal Government has talked with them once before. And recently, Hefei

There is also this intention over there..."

After a pause, Secretary Gao seemed to start talking, and further said, "This is an investment of more than 17 billion yuan. Our Shenzhen Municipal Government and Hefei attach equal importance to it. But BOE's current factory building conditions are that local

The government must contribute at least 60%.

But Mr. Yang, you also know that this year our Shenzhen Metro Line 2 plans to start construction, with an estimated investment of 10.3 billion, and the financial pressure has suddenly increased. If we invest 10 billion in the construction of BOE's factory, our local residents'

My life may be affected..."

Yang Jian pursed his lips tightly and looked at the "complaints" of the mayor's secretary in front of him, but he was actually as clear as a mirror in his heart.

Secretary Gao complained about the shortage of funds. Isn't this a good idea to ask Emperor Penguin if he is willing to take over this important task?

However, how could I not know the emperor penguin's behavior? As a boss, he has never been willing to get involved in political matters, so how could he do such a thing.

Even if the boss invites BOE to Shenzhen, he still has his plans.

And in the concept of being the master of one's own business, as long as the enterprise is expanding within China, where should it be placed? Even if Emperor Penguin's iPhone has a screen demand, won't the 4.5-generation line under construction in Chengdu be able to meet the demand? What's more?

Chengdu is located in the southwest of China, and it is still in the midst of the Great Master Plan and needs to support the western region.

Otherwise, if he had built his company in the south, how could he have promoted the Quaternary Laboratory and Cambrian Western Park plans?

Thinking of this, Yang Jian smiled and said, "Secretary Gao, after all, BOE is a large company that can create jobs for the local area. If our Shenzhen government considers generating revenue, we will bite the bullet and solve this problem no matter what."

After a pause, Yang Jian continued, "Furthermore, our Emperor Penguin has developed so far, including the expansion of the Cambrian Industrial Park, but the Emperor Penguin has never asked the government for a penny of loans for financial help...

…”

Yang Jian pointed out that he did not elaborate further. After all, some things do not need to be explained clearly before everyone can understand them.

Anyway, Emperor Penguin is not short of money and is working hard on its business.

There's no need to wade into some murky waters unless you really want to.

While Yang Jian and Secretary Gao were chatting outside the room, Ning Zimo inside the room was still discussing some detailed techniques with Wang Dongsheng.

"The first batch of iPhone screens has been confirmed to have ordered a batch of TFT active panels TFT-IPs from South Korea's LG. These products will be delivered one after another in the near future. In the next step, the demand for iPhone products will increase while the size is expanding.

Corresponding needs for screen retina technology."

"Retina technology?"

Wang Dongsheng was very curious, and the secretary beside him who was taking detailed notes also looked up at the BOE representative in charge of technology next to him.

Seeing their doubts, Ning Zimo explained, "Retina screen is my name for the specific resolution of the LCD screen. It means that when the thing people hold is 25-30 centimeters away from the human eye, as long as it

When the resolution of the display reaches more than 300 pixels per inch, the human retina cannot distinguish the pixels."

The development direction of large-scale manufacturing technology companies will never be on the right path from the beginning.

Just like the slogan shouted by Huawei in the previous life, most of them are that as long as the direction is roughly correct, the correct path for the future can be found.

Especially LCD panel companies like BOE, their technology research and development direction will definitely invest in multiple lines. So this time when the BOE team visited, Ning Zimo intended to bring some private goods from the future with them when they came, so that they could

Try to invest more funds in the most correct direction in future development.

This was the case for Apple in the previous life, because of the emergence of Steve Jobs, the world's top product designer. Every release of Apple's mobile phone was on a relatively correct path, and it also led the industry's technology in a set direction, supporting the industry.

A group of enterprises.

Especially the retina screen used in the fourth generation of Apple mobile phones. Once this screen, called retina technology, was launched, it led the development of LCD screens towards higher resolutions. Before that, people paid more attention to the resolution of mobile phones.

Not quite enough yet.

"When Director Ning said this, I remembered it. When we were developing technology, we discovered that this phenomenon that can eliminate jagged or pixelated senses at a certain critical point does exist. Only when Director Ning was given this little bit did we understand this.

This phenomenon will indeed become a trend in the future." Someone from BOE's accompanying team interjected.

This person is a member of BOE’s core technical team, and his words naturally carry his understanding and affirmation of technology.

And this kind of reaction was exactly what Ning Zimo wanted.

After all, BOE will definitely not be able to become an iPhone supplier in the short term. But as the top of the upstream supply chain, BOE can pay attention to the future development direction of smart devices he mentioned, and they will definitely be able to avoid some detours in the extension of technology.

.

In the end, the entire industry will benefit!

Thinking of this, Ning Zimo nodded to the man and continued, "Yes, the development of technology will definitely conform to certain future trends. The retina technology just mentioned will definitely be popular in the future. As long as BOE continues in this direction If this continues, then our Emperor Penguin layout in smart devices will definitely be able to use our own screens one day earlier."

"Well said!" Wang Dongsheng sat up straight, "This is why I am willing to come to Emperor Penguin in person, because Zimo has an indomitable and very open attitude in information exchange, which I always feel has benefited a lot."

Ning Zimo accepted Wang Dongsheng's compliment indifferently, but then he continued, "Since Brother Wang thinks it is valuable, let's talk about something more in-depth. For example, OLED display technology is different from traditional LCD display methods. , it does not require a backlight and uses a very thin organic material coating and a glass substrate.

Moreover, the OLED display screen can be made lighter and thinner, with a wider viewing angle, and can significantly save power. In addition, the display effect is brighter, has higher contrast and a wider color gamut.

Whether such a screen is used on our iPhone or iPad tablet, it can maximize the limited battery capacity. Therefore, we calculate this, OLED LCD screen will also become a trend in the future. And our iPhone As well as iPad products, these technologies will also be applied..."

LCD or OLED, this direction that has been explored for more than ten years in the past and has come to a conclusion is still a question of direction in this era.

In order for BOE to move in the right direction in advance, Ning Zimo made full preparations.

He turned and nodded to Wang Zijun beside him, and everyone at BOE saw her move out a strange-looking machine from her side.

It was a box with the thickness of a laptop, with almost no other external components except a thin screen.

Through the transparent back panel on the back, you can also see that the screen is connected to many panels.

And the exposed screen was pointing straight upward.

Although it is very crude, such a thing still arouses everyone's curiosity.

What is this...?

The curious gazes of the crowd did not disturb Ning Zimo's movements. He turned around and placed the strange machine in front of Wang Dongsheng.

As his finger tapped lightly on the screen, the screen suddenly lit up.

A neat row of icons is displayed on the screen, and the colors are really beautiful.

At this time, Ning Zimo's voice reached everyone's ears.

"This one is an engineering prototype of our Emperor Penguin tablet computer. Regardless of other components, you can take a look at the functional demonstration..."

This magical engineering prototype attracted the attention of the BOE team, and everyone saw many never-before-seen functions under Ning Zimo’s demonstration.

Feixun, ERP, email, graphics, office, and Internet access were all operated through one screen, which aroused everyone's admiration. The original 10-minute demonstration process was lengthened to 30 minutes due to frequent questions raised by the BOE team.

When the machine was finally put away, Ning Zimo told the still-unfinished BOE people, “Handheld smart devices are a branch of smart devices, but they are all the same type of product in a sense.

The engineering opportunities of this machine will continue to improve with the improvement of current hardware, and the expected market launch specifications will also be upgraded according to the improvement of hardware. According to our Emperor Penguin plan, the initial planned time to market is 12 years."

In the previous life, Apple’s tablet product was still lying around in Apple’s hardware laboratory at this time. By 2010, it will be time for its official release.

The tablet computer engineering machine that Ning Zimo just demonstrated is the WiFi version of the first generation iPad, but because it does not require a communication baseband chip, this iPad engineering machine appeared in the Quaternary Laboratory even earlier than the iPhone engineering machine.

The actual launch time of this iPad has long been determined to be in 2009 or 2010.

Just because of the need for demonstration and confidentiality, Ning Zimo deliberately postponed the time. In this way, even if BOE members accidentally exposed information about the iPad, it would not affect the actual launch plan of the iPad.

But what Ning Zimo didn't care about, Wang Dongsheng paid great attention to.

"We will draw up a confidentiality agreement later. We absolutely guarantee that any information we saw from Director Ning today will not be disclosed to the outside world before the product is officially released!" Wang Dongsheng said seriously to everyone around him.

Several hours have passed since we arrived at the Emperor Penguins in the morning.

During this period of time, Wang Dongsheng always called Ning Zimo the passionate "Zimo".

But at this time, the word "Director Ning" was suddenly used. Everyone at BOE who was familiar with their boss's style naturally knew that this was his serious attitude, and everyone naturally nodded.

Ning Zimo looked at what was happening in front of him and silently accepted Wang Dongsheng's kindness.

The next second, Wang Dongsheng turned to Ning Zimo and said, "Zimo, when I came here this time, I saw that the concept you communicated with me 2 years ago is being slowly realized by you. Now I believe more and more in the future you said.

It will gradually be realized and will be a direction in the future.

I think it is necessary for BOE to adjust its future development direction in the next step of development. Whether it is retina screen technology or continued investment in OLED, we will study these directions."

As Wang Dongsheng spoke, he stood up and reached out to Ning Zimo, "BOE will invest in a 6th generation LCD screen production line this year. I wonder if Mr. Ning is interested in participating?"
To be continued...
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