/*

Corrected the previous bug, Google's advertising revenue in 2003 was US$1.42 billion.

Another question: Why did the entertainment author who has been on the street for n times write a book called "Billionaire Superstar" come to me to recommend the book?

I only have so many collections, hahahahaha.

*/

{Time: June 27, 2004}

{Location: United States - California Flower Planting - Special Administrative Region}

June 27th is Sunday, which is an important day of rest in places like the United States, but at this time today at Google headquarters in Mountain View, the office is still packed with people.

I have to work on a big weekend!

Don’t Americans want freedom?

Not really.

Although they also want freedom, in the past four weeks since June, the pressure from the outside has been too great, forcing them to choose to work overtime during this imminent time.

Although they all know that working overtime is of no use. But apart from working overtime, they can't find a better way to relieve stress.

At least,

Thunder and fury came from the CEO's office,

It has already been stated that there is no way.

And what caused everything right now is,

Bing is once again launching something new,

This time, it’s Bing News!

It’s bing again,

Or Larry Page?

Extremely disgusting bing!

On June 3, US time, Bing Search launched a news search module. Speaking of the news module, Google actually launched the relevant section as early as September 2002, and has accumulated quite a lot of content in this section.

As of Deadline, Google's News section uses Google's automated news editing services and news search engine, and supports news in more than 20 languages. Although the selection of news stories is fully automated, the sites are selected by human editors.

It stands to reason that Google has a first-mover advantage and is not afraid of competition from latecomers. But I don’t know what technology Bing later applied. Their news module is always more convenient than Google News for finding the news that users want to search for.

Originally, there would not be a strong sense of crisis in Google, but after Bing News went online and their increasing customer exposure increased dramatically, Bing News had a huge chain reaction on Google searches.

"In three weeks, our overall advertising revenue on Google has dropped by as much as 1,000 basis points! That is to say, our advertising revenue has dropped by 10% again in the past 20 days!

In the past four months, we have unknowingly lost 20% of our revenue. But in the past 20 days in June, this loss has increased by another 10%."

Larry Page looked at the desktop angrily, and the monitor had been swept to the floor by him.

Just now, Larry Page, who has been focusing on Google's own development, discovered this.

A competitor that Google didn't pay much attention to in the past two months, Bing, which has only been in the United States for five months, actually has an invisible driving force behind it. This man behind the scenes, who was born from nowhere, actually brought Bing promotion that even Google would envy.

resource!

"It's okay with LinkedIn, MySpace and influencer programs. After all, those areas are personalized and difficult for us to track. But I'm curious about what our business department does and why Skype is pushing news globally to Bing.

You just told us? And why does Yahoo, while making its own search engine, also provide traffic import help to Bing? Why didn't any news leaked to our ears during Bing's brief discussion?"

Larry Page felt that his vision was a little blurry, but he didn't care about these questions. He wanted to get the answers from his friend Sergey Brin.

But when he looked at his friend, he found that his always confident friend also showed confusion and confusion in his eyes.

Obviously, Google is facing a 30% business decline this month, which is difficult for friends to explore.

The two stood frozen like this for a long time. After a while, Sergey Brin finally moved his mouth with difficulty.

"Larry, I think... it's hard for us to blame the Department of Commerce. Because I have tried multiple networks and found that as long as we are inside Google, it is difficult for us to obtain the information that ordinary people can obtain at will."

Sergey Brin lowered his head and pursed his lips for a long time after finishing speaking.

After a while, he continued, "We were all careless and ignored the possible concealment methods of this newly emerged opponent when it directly competed with us. So when all of Bing's actions were aimed at us, we could only be the last ones.

One knows.”

Sergey Brin was also curious, or rather depressed.

He has never seen such an opponent and such operating techniques.

It's like placing all kinds of interference devices around their Google, doing everything possible to hinder their Google's channels to pay attention to competitors. As a result, when they get Bing from their friends and it is promoted by Yahoo, they

Only to discover that Bing has eroded 30% of their advertising market.

30%, this is 30 million advertising revenue!

The important thing is, why are MySpace, LinkedIn, Red Man Project, and even Skype and Yahoo in the United States looking for help from Bingzuo?

What kind of mastermind is behind the scenes?

They actually want to suppress Google in all aspects.

***+***

“After Bing News went online, Bing Search’s advertising revenue increased by 55% compared to 25 days ago. This result is simply incredible. You don’t know that these guys on the team learned that we can actually obtain European content in the United States.

How happy I am after 4 times the local income.

Boss, I feel more and more now that you were able to launch the [Red Man Project] in 2002, which was a stroke of genius! Since our bing went online, the relationship between bing and the [Red Man Project] has developed rapidly as if there was a chemical reaction.

Now every time Bing adds a function according to the established rhythm, it is like being able to dig up a fishing ground under the exploration of the "Red Man Project". This feeling of being able to open up a rich land anytime and anywhere is really great.

.”

When Lu Qi's joyful voice came over the phone, Ning Zimo smiled lightly.

At this time, he was sitting in front of the computer and answering the phone. He could only follow the character behind his sister's hunter and keep paddling.

While listening to Lu Qi sigh with emotion, she watched Junya control her stupid Niu Niu to chop around with a long-handled weapon.

It wasn't until she had no choice but to go to the end and her screen turned gray that Ning Zimo spoke comfortably:

"There are still a few days left in June, but your advertising revenue has already increased to 80.85 million U.S. dollars. Sure enough, the experienced Internet people of [Red Man Plan] are a traffic monetization model that is naturally compatible with the search engine traffic portal."

Bing’s search advertising revenue has skyrocketed, which must be said to be closely related to the “Celebrity Project”.

[Red Man Plan] This advertising alliance model was launched in October 2002. As early as January 2003, before helping to promote [myspace], [Red Man Plan] advertising revenue had already reached 2 million US dollars.

It’s just that the monthly advertising revenue at that time was reinvested by Ning Zimo into purchasing more agency advertising spaces. Otherwise, based on the 60 million U.S. dollars in revenue from the [Celebrity Plan] in 2003, it would still be considered

It's a pretty big income.

After all, the Red Man Plan only has a team of 20 people and is an asset-light operation. However, the celebrity brokerage model, which is not available in this era, has helped the Red Man Plan integrate too many Internet topic figures who are opinion leaders. Coupled with Ning Zimo

Lu Qi was asked to increase research on user behavior analysis and website classification early on, so that when the [bing marketing platform] and the celebrity plan were combined, the limited resources could be maximized.

[Red Man Project] finally waited until [bing] landed in the United States with a complete advertising management system, and then combined it with the two, and finally produced a huge chemical reaction.

12 million US dollars in February.

23 million US dollars in March.

35 million US dollars in April.

5398w US dollars in May.

By this time, with only four days left in June, Bing Search’s revenue had increased to US$80.85 million.

In 5 months, [Bing Search]’s [Bing Marketing Platform] not only fully digested the American advertising alliance resources provided by the [Celebrity Plan], but also established a solid reputation among American commercial advertisers and grabbed Google

At least 25% of the advertising market.

Between the fluctuations, Google's advertising share has dropped by at least 25%.

Maybe, there will be as much as 30%?

It's just that Bing's growth in the past five months is too exceptional. Such explosive growth can only belong to the "special" period in the first half of 2004.

“Skype’s advertising push was something I planted in advance before signing the sales contract with eBay in January. A half-year pop-up advertisement worth 50 million guarantees that Bing will get Skype for half a year from February to July.

A must-do customer push every Monday every two weeks.

LinkedIn users and Bing advertisers are naturally compatible. A commercial targeted customer push advertisement worth 20 million also ensures Bing's precise push at the same time every month and Skype push time.

Myspace and blogs almost always put Bing in a fixed position. In addition to the blog’s 10 million advertising fee, myspace also spent 20 million US dollars to purchase high-quality crowd advertising opportunities by the end of the year.

Not to mention that we have invested US$100 million in Yahoo for half a year to win short-term traffic from a fairly large group of website alliances. This advertisement can only be used during the current search period when Yahoo is digesting overture.

Period. Otherwise, Bing would not be able to get the support of Yahoo, which also wants to develop search."

Ning Zimo sighed deeply, paused and then said, "I have read the celebrity plan and the backend statistics. Currently, the celebrity plan has no advertising alliance resources for Bing to digest.

In other words, in the remaining time, Bing can only rely on the traffic of LinkedIn, Myspace, Skype and Yahoo to compete with Google in the high-end market. Therefore, there is not much time left for Bing. Because Google should be aware of it now

Something is wrong."

"That's enough, everyone." Lu Qi chuckled, but said in a deep voice, "In the next few days, starting from Bing News, Bing Documents and Bing Document Library will be put on the market one after another. Our Bing has already done a complete job

The preparation is to have a head-on encirclement and suppression battle with Google in the country with the largest Internet population.

As for our European local side, before leaving Europe in July, I will hand over the local stabilization plan we formulated to Sepp Kammuwa for implementation. In addition, the recent Red Man Plan has established a branch in Europe, and the Kaltix trio

We will assist them in copying the combined advertising network and search model to Europe.

As long as we do not open geographical sites outside the UK, Germany, France and the Netherlands in the short term, our team is sufficient to handle a two-front battle."

"Geographic sites in various countries still need to be opened. Since Bing is now starting to make money, we still need to strengthen manpower." Ning Zimo thought for a moment and said, "Let's arrange for a large number of manpower recruitment before leaving. We will do the rest.

The United States will discuss it in detail."

"Okay," Lu Qi confirmed, his voice a little draggy.

After realizing there was a problem, Ning Zimo waited for him.

Sure enough, within two seconds he spoke again, "Master, you attach so much importance to Google, but you don't seem to care that much about the two local American giants, Big Hardware and Yahoo?"

"Of course," Ning Zimo affirmed, "Bing is an expert that focuses on search engines. If it wants to develop, it naturally has to aim at industry benchmarks. And currently, the industry benchmark that Bing can aim at is Google, which also focuses on search engines.

"

"But, don't we have other ecological supporting facilities to develop?" Lu Qi was very curious.

"Brother Qi, this is the main reason why you need to focus on the search engine field. This is also where Google is so powerful." As Ning Zimo spoke, he unconsciously tapped the table with his knuckles, "Google's potential power is huge.

To the point where we must concentrate on encircling it in all aspects in order to overtake it. Otherwise, it will develop into a behemoth that no one can stop!"

When thinking of the behemoth in his previous life, Ning Zimo felt that these current achievements were not enough.

At the moment it is almost,

weather,

location,

People and.

Only then will Bing be able to seize some space from Google and obtain 80 million in advertising revenue in June.

These benefits are due to the concentrated help of too many objective advantages.

resource,

funds!

There is no achievement that Bing has achieved in the past six months without heavy investment.

If he hadn't been reborn, there would have been no chance of him seizing this fleeting opportunity.

Going down, there is still more road to go.

But this heavy blow in the past six months is bound to make Google face the sudden decline in the past few months. As long as Google can go public half a year later, Bing can seize more development space!

But Ning Zimo had a strange feeling in his heart.

Because Bing's shadow step was not set up to be so hidden at the beginning.
Chapter completed!