{Time: February 25, 2004}

{Location: Flower Planting-Magic City}

From 1997, the emergence of Golden Bookstore, which cultivates online originality, to the emergence of the first paid network - Boku in 1999. Then through the era of Long Kong, Bai Zhan and other heroes vying for success, until the beginning of 2003, Huanjian

Only with Qidian did we gradually gain some understanding of the concept of VIP.

Finally, by the end of 2003, the works with the highest subscription rate in the Qidian VIP plan had reached the level of 20 yuan/thousand words. The number of visits from Qidian ranked among the top 500 companies in the world, and the domestic ranking even ranked among the top 100. At the same time,

The VIP system is already on the right track.

However, the current starting point still faces two problems:

1. Payment channels.

work.

Payment is no longer a problem. Coldplay has opened up the payment link last year. Now with Qidian familiar with it, it can be easily solved by talking about it again. Wu Zhenyu easily solved the first problem, which made everyone at Qidian a little moved. How could they have imagined that it had happened before?

Can the mountain standing sideways in front of a few of us be easily solved?

But the surprise did not end. Ning Zimo's solution to the second problem surprised them even more.

without him,

Throw money.

"If Qidian wants to maintain the greatest advantage in the competition between Fantasy Arrow and PT Literature, it must be the number of VIP works. This year until June is the golden development period, and the first batch of funds will come after the contract is signed.

At that time, Qidian will start the buyout system.”

Ning Zimo continued categorically, "Although many authors' books at this time are still very immature, as long as it is an excellent work, there will definitely be many fans around it. Special systems are implemented in special times, and buyouts have certain potential.

Excellent works, giving the author better benefits so that he can create with peace of mind. He will definitely devote more energy to writing better works. This is a good thing that benefits the author, the work, the readers, and the website. Why?

What about enjoying it but not doing it?

You should open your mind to screen. As long as there are potential works in any category, even if they are short stories, as long as they are story-telling, interesting and logical, you can buy them. Refer to industry standards, even if the value is 5% higher than the industry standard.

%-15% to buy. It’s all OK.”

In the era of online writing in 2004, the monthly income of great writers was not more than 10,000 yuan, but it was higher than other websites and gave the author some favors, and continued to maintain it. As long as the ability of the editorial team remains at a level, this model will work.

Cultivation will ensure that Qidian will take the lead in future competition with other platforms.

"What is Xiaobaiwen."

Only then did Ning Zimo realize that he had spoken too quickly. This year is only 2004, and it is still in the initial stage of the development of online literature.

Except for a few masters with good skills, everyone else is basically a novice. The common phenomenon is that no one knows how to write books, so the novice in Ning Zimo's words just now is not the literal meaning in the previous life.

Ning Zimo turned around and explained: "What I mean by Xiaobaiwen is that it is a story written by an author who has a story and a good framework, but it is obvious that he has no literary skills and has a lot of room for improvement. Such authors have a certain amount of training.

We can nurture his potential and wait for him to become a talent."

Speaking of this, Ning Zimo's thoughts returned to the memory of the current environment.

At the end of April 2004 in the previous life, a wave of online game craze quietly came to Qidian, and more and more online game works appeared on the new book list. However, this phenomenon did not attract everyone's attention. Until May, online games had fully occupied Qidian.

Weekly clicks and new book lists. Other types of works are basically unable to take the lead, and it is getting harder and harder to get new VIPs. It was only at this time that Qidian realized that something was wrong.

But in the process, an ironic incident occurred that aggravated the impact of the incident.

After everyone recovered and conducted careful investigation, they discovered that almost all new books of some quality had signed contracts with websites such as Tianyin.

Some of them were taken away by Tianyin after being listed on the list, while others signed contracts with Tianyin first and then went to Qidian to list. Since Tianyin will uniformly teach new authors how to write online games and how to list, all these works are basically

It can be on the new book list.

The most direct consequence was that Qidian could only attract no works within three months. In order to compete with Tianyin for new VIPs, Qidian had to repeatedly lower the VIP review standards.

Qidian had no choice but to adopt a lose-lose approach. After launching the new book recommendation list based on the Sanjiangge review method, it canceled the original new book list to protect its own book sources. Tianyin's counterattack against Qidian in May was a complete success.

, 80% of the new works (mostly online games) that emerged in Qidian were divided up by Tianyin and Crawling. The VIP sharing of Tianyin and Crawling also attracted a large number of authors to join, promoting the rapid development of members.

As a result, Tianyin's VIP has achieved tremendous development, quickly surpassing Huanjian, and approaching the starting point. At the same time, Huanjian is attracting authors from the starting point, and is actively cooperating with Bay Province Publishing House.

The works of Tongxinmeng and the works of Shangyan and Shuofu were launched respectively. With the efforts of other websites to catch up, Qidian’s advantage continued to shrink.

Although, when online games were popular, many popular works were added to Qidian VIP, which promoted the development of Qidian VIP in the short term. However, as these online games slowed down their update speed for various reasons, the development of Qidian VIP

The speed gradually slowed down.

Fortunately, at this most dangerous time, "The Way of the Rising Dragon" came out. "When the rising dragon comes out, who will compete for the top?"

Since the day Shenglong was put on the shelves, it has continuously refreshed various records of Qidian VIP.

The highest number of subscriptions rose from 3,000 to over 5,000 within a month, and the author’s monthly remuneration record exceeded 10,000 for the first time.

After Tianyin's counterattack in May, Qidian's various systems gradually became formalized and preparations for the establishment of the company began, and the discovery of new VIP works also began to get back on track.

The time for this period of past life's history in this life is coming soon. Ning Zimo took advantage of this point to acquire Qidian. No matter what, he must block the vacuum period for Qidian's high-level collective outing on Labor Day this year and give other sites

With additional development opportunities.

At this time, the advantage is to monopolize.

Ning Zimo said quickly: "After the funds are obtained, we will quickly expand the professional editing team, and then we will try our best to create a writing tutorial for newcomers as quickly as possible, and pass on these experiences to newcomers. While retaining the original new book list

At the same time, we will open a Sanjiangge professional review new book recommendation column. This list is for editors to recommend books, giving more opportunities to other books.

Then, appropriately lower the VIP threshold and enable the buyout system. Buyout books below the VIP threshold are directly open to readers without relying on them to make money. We only need to retain the author and his readers and plan for the future.

For this type of books, we can also consider opening a special support list."

Ning Zimo thought for a while and then added: "I have proposed these frameworks, but you need to revise and implement them. Now is an excellent development period, and we have not yet relaxed."

Ning Zimo suddenly thought: "Am I interfering too much?"

Without raising his head, he faintly said: "No, it's good. What you said opened my mind. We will give you a feasible plan after discussion."

He also raised his head and smiled at Ning Zimo and said: "I found that your thinking is quite clear. You said that you are not a professional. But the opinions given by you, a non-professional, are quite high. I think you have time.

You can still talk to us more, I have benefited a lot from what you just said."

Several people were still recording quickly, and occasionally exchanged a few words. Ning Zimo had nothing to do for a while, so he could only turn over the point he cared about most in his mind - how to combine the ecological chain of the Internet literature industry with Qidian.net.

In the previous life, after nearly 20 years of development, the various advantageous resources accumulated in the initial stage of online literature finally had a place to be put to use. Online literature began to explode, with films, TV shows, movies, animations adapted from various online novels driving the development

The prosperity of the entire market.

Although there were various irrational competitions in the early stages of realizing the huge value of these resources, the continued development of a new market will eventually move towards formality under the rational care of practitioners and consumers in this industry.

The prosperity of that era was not only brought about by people's economic improvement, but was actually affected by changes in people's consumption concepts. People from all walks of life made money from work in their professional fields, and then spent money on things they were not good at.

field, but it allows practitioners in the consumer field to earn the money they should earn. Everyone's consumption concept has gradually become a virtuous circle of "professional people will be professionals, and those who need it will pay the bill."

Under this model, consumption is the starting point and end point of the entire economic cycle. It is both the purpose and the driving force of production. Based on the market economy, consumption has become sunshine, air and water, and is destined to continue to be paid attention to.

From the perspective of ordinary people, food, clothing, housing, transportation, education, and medical care are all consumption. From a macroeconomic perspective, consumption has been the most powerful vehicle for driving economic growth for many years, and its fundamental role in economic development is self-evident.

Perhaps so much content can be explained in one simple sentence.

"You only have the true value of money when it is used."

If everyone wants to spend nothing, the market will be a pool of stagnant water. If everyone chooses to consume, money will circulate, and the market will be an eternal active cycle. The greatest value of the free market that you should embrace is mutual trust and dedication.

a virtuous cycle.

Now that we have purchased Qidian.com, we cannot let such an advantageous resource go to waste. How to take the opportunity to promote the ecological chain of online literature extension is what Ning Zimo is most concerned about at the moment.

First there was Coldplay, then Wegame, then a huge glass slag weight was added, and now with the help of online literature like Qidian, everything going on is a matter of course.

Seeing that everyone had stopped writing and discussing, Ning Zimo threw this question in front of everyone, "The rise of online games in recent years makes me think that there will definitely be a wave of online game writing. We

Not only do we have two complete game-derived cultural layouts, "Magic Baby" and "Stone Age", but we also have longer-term expectations for the future of this industry."

Seeing everyone's curious expressions, Ning Zimo quickly started the topic and said:

"With the rapid development of our country in recent years, the markets of all walks of life will occupy a huge share in the future international market. The development of gaming and cultural industries will definitely explode in the future. Although the pace of these industries is still slow at present

It’s very slow, but the future is promising.”

Ning Zimo glanced at the faces of everyone at Qidian and continued, "The game industry is now a legal and reasonable health industry in other countries. We Emperor Penguin also have an unknown wegame platform that is dedicated to the game industry.

Go to a world-class distribution platform.

In China, we also have Coolplay Technology, which specializes in growing the entire gaming industry. Personally, it is one of my dreams to bring the gaming industry and e-sports industry to the Chinese people as soon as possible.

But it’s too slow to follow the established path. I can’t wait to see that day. I think I can use this trend of online games and the platform of Qidian to support the game industry in a healthy way. Then I will

Only in this way can the e-sports industry be brought to people’s attention faster.”

Ning Zi thought for a while and said frankly: "Wegame is a platform of mine that publishes digital versions of games. In the second half of this year, Wegame will bring the closed beta version of "Warcraft Online" online, and "StarCraft",

The Chinese versions of "Warcraft" and "Diablo" will also be launched at the same time."

However, Ning Zimo was not prepared to let them go at all.

"Glass Slag has changed owners, so after the game is released next year, the copyright of "World of Warcraft" will be opened to Qidian.com's fan themes. Let the online writers write freely. If it's done well, we can get some characters for the next version.

Go to the update."

It took a long time before the first person to reply was helpless: "Games are still an unstable industry in our country. Aren't you worried about any changes during the development process?"

Ning Zimo stretched out his right index finger and said, "Everyone, just like the animation industry, capitalist countries have helped us verify the healthy development of this industry. We missed the animation and are only catching up now. Is it possible that in the game industry?

Do we want this too?

There are many things in this world that focus on the essence. In my eyes, games are just one form of entertainment. It is the same form of entertainment as old people spending a little money to play poker and mahjong or chatting with others.

What we have to do is to show them the entertainment nature of the game through reasonable market operation methods, and even show them the competitive spirit in the game. No matter how long it takes, 5 years, 10 years, 20 years, it will not happen.

So called.

What’s more, this is something that will benefit the future development of Qidian. It’s not an exaggeration for us to plan in advance, but one day I can tell our older generation that games are electronic heroin, and this pot of games cannot be memorized!”
Chapter completed!